334 Gina Mollicone-Long

Jeffrey Feldberg: [00:00:00] Gina Mollicone-Long helps people get what they want. She is a global expert on rapid change and breakthroughs, academically trained in engineering, philosophy, and the intersection of science and spirit. Gina brings with her a .Process and a wealth of knowledge and information.

Extensively trained in modern and ancient performance techniques, Gina aggregates their teachings and shows people how to make powerful transformations. Gifted in rapport, connection, and language. Gina cuts to the core of your reality and empowers you to engineer a new one. She's an international best selling author, compelling speaker, and peak performance coach with a mission to reveal greatness in individuals, teams, and organizations.

She's the co founder of The Greatness Group, a team building and personal development company. Since 1998, she has trained, coached, or spoken to tens of thousands of people on six continents. Her books Think or Sink, and The Secret of Successful Failing [00:01:00] are widely read and enjoyed by people around the world. She can show you exactly how to get out of your own way. 

Gina is one of the most highly trained success coaches in the world in mechanistic models of performance. She is a global expert in NLP, holding the highly specialized Master Trainer Board Certification from the ABNLP. She is also a board certified Master Trainer of Hypnosis from the ABH, the highest qualification in the field of hypnotherapy. She also holds board certification as a trainer of the master level from the Timeline Therapy Association, as well as a master coaching trainer from the ABNLP. She is a certified trainer from the HeartMath Institute, with expertise in creating resilience in individuals and groups.

She is a full initiate and a certified trainer in the ancient Taiwanese practice of Huna and studies many other ancient techniques designed to help you break through any obstacles. Gina is obsessed with the intersection of mind and matter. Their [00:02:00] specialty is distilling all of these techniques in an extremely relevant way to entrepreneurs, leaders, and seekers. 

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Welcome to Deep Wealth Podcast. Well, you heard it in the official introduction. [00:05:00] We have a thought leader, best selling author, a success coach. You name it, she's done it. And I have a rhetorical question. You know, Me, my rhetorical questions as an entrepreneur, founder, business owner, do you want to welcome success quicker?

Do you want it to be more effortless? Do you want to unlock the keys to your success? That's always been there, but it's waiting for you to catch up. Well, we're going to tackle that and many more, but I'm going to put a plug in it right there. Gina, welcome to the Deep Wealth Podcast. An absolute pleasure to have you with us.

And Gina, there's always a story behind the story. I'm curious. What's your story? What got you from where you were to where you are today?

Gina Mollicone-Long: Thanks. That's a great intro, by the way. I love that. Kudos. I think I've always been this way, but I didn't know it was a thing. So when I was younger, I used to do all these different things with my friends and, and I would, put on shows and make them the star and teach them how to be better.

And then in Canada, we used to have these national coach certifications for sport when I was a kid. And when I was 16 years old, I held five of them. As a coach, I coached gymnastics, diving, [00:06:00] soccer, volleyball, basketball. And so, I taught swimming for my job and, but then I didn't realize that was a thing.

So then I went off to engineering school because that's what you do when you're smart, good in math and science. and then I got a real job because, that wasn't obviously a real job. And you know, as you can imagine, I was a little bit unhappy. I loved my work and the people, but something was missing.

And so at the ripe old age of about 27, I exited corporate world and I was working, big companies in marketing and advertising. And I just started doing. What we would now call coaching, but back then it wasn't called anything. And that is literally where the Greatness Group was born. And that was almost 30 years ago, which is kind of shocking to me.

20, 25 years ago. And since then. As I mentioned to you when we met, I'm obsessed with systems. So what I realized was, I started to work on the human machine instead of engineering [00:07:00] and the mind is very similar to a machine. And so I started to translate and map across systems and I've spent the majority of my life studying every system from, an undergraduate.

In engineering, graduate work in the master's of science, of philosophy of science and religion and all the systems in between. And really what I'm all about is accelerating exactly what you said, helping people accelerate whatever it is they're going for so that they can reveal their greatness faster with less effort.

So wrote some books along the way. It's just kind of, if you look at it from the perspective of. Systems obsession, it makes a ton of sense. If you try to go from engineer to, success coach, it falls apart because people don't understand that these are all just systems.

Jeffrey Feldberg: And you know, I know in preparing for today when I was just doing my research and checking things out. So many things to unpack, but one of the things, and you just said it right now, you help people reveal their greatness. Let me take it from the opposite [00:08:00] side, because really as entrepreneurs, founders, business owners, the glass is always half full.

We're Type A, hard charging, and it may not necessarily be the right way to approach that. So from the flip side, what's preventing people, or specifically entrepreneurs, I know everyone's different and you would be right to say, Jeffrey, well look, everyone is unique, what works for one person may not work for another person and vice versa, but generally speaking, what is holding us back from revealing our greatness?

Gina Mollicone-Long: It's funny, we're actually, yes, we all are all individual snowflakes, but that being said, we're all pretty much the same. And so what holds us back is all internal. It's either lifetime of negative emotions, limiting beliefs. And decisions that we make about ourselves in reality and these internal representations prevent us from executing anything else because we're kind of locked into the way that we perceive it to be.

And we can't operate outside of that until we [00:09:00] realize that program is the problem. So it's internal.

Jeffrey Feldberg: it's interesting and I know for some of our listeners are saying, come on Gina, something internal, that's not scientific, that sounds like

it's woo hoo and it's way out there. For our listeners, I'm going to ask you to have an open mind and actually, Gina, in our 90 day Deep Wealth Mastery Program, we're as much art as we are about science and what's interesting when you go to the science, the science is Finally catching up to what the ancient civilizations have known for eons that we've just ignored because we felt, oh, we're smarter than them, or what do they know?

Or that was so far back, but the science is now confirming what they've been saying really since the beginning of time. So for a listener who's new to this, or maybe they're more on the logical side, that everything happens on a complicated formula in a spreadsheet. And if it's not in there, it just doesn't exist.

What would you say to that person?

Gina Mollicone-Long: I can give you the numbers. So one of the things I want to say is you hit the nail on the head, which is that our science is actually just catching up with being able to quantify or empirically demonstrate the things that have been [00:10:00] told, let's say perhaps a little bit more poetically, in ancient records, however, I'll start with a study that I always start with in 1954, when the computer sciences of the time, so this is Karl Pribben, Miller, Galantner, et cetera, they were trying to make a computer, right?

They were trying to make the computer that we're doing this. Call on. And so they were using the human brain, the human being as the model. And so they quantified, and this is a famous study and Miller published it. And they quantified that outside of the, and I call it the meat suit because I don't know how else to describe the, you know, outside the body.

there were about 2 million bits of information available for processing. So about 2 million bits outside. And they determined That the mind could only process about 126 bits a second. It was called seven plus or minus two chunks. And so if you quickly do the math of 126 over 2 million, you realize that the representation from which we operate as reality is 0.

006 percent representative of [00:11:00] actual capital R reality. And therein is the problem because we have to filter out 99. 94 percent of actual reality in order for our brains to be able to process the information. And then from that, once it's in your mind. As being reality, it's reality. So it might as well be capital R reality.

And then you operate that dictates your choices for behaviors, because that will dictate your constraints and your limits and your, and whatever you can reach for, then that will cause your behavior. And then that behavior will produce your results. So this is a very important study and people have, you know, over the years, because I speak to CEOs all over the world, we've deduced now in the 2020s, that's probably a billion or a trillion bits of information.

Like it's gone way up, that the amount of information has gone up. But I don't think we've had a brain upgrade in a few hundred thousand years. [00:12:00] So we're still only processing hundreds. So we're taking hundreds from millions, billions, and trillions. That's a massive data loss. And what people don't get is the reality in their head is 100 percent real, but it's not 100 percent capital R reality.

And that's the big mistake people make.

Jeffrey Feldberg: Wow. So, if I'm hearing you correctly, and Gina, you can tell me if I'm on base or off

base, it's a rounding error. I believe it was 0. 6 percent is what we're processing. It's not even a full percent. It's a complete rounding error, yet for us, that's reality. And I guess the best analogy that I can give, imagine we're in a huge room, maybe it's a million square foot.

Building, or warehouse, whatever it's going to be, the lights are out, and we have a candle, and that candle is just showing a little bit in front of us, but that becomes a reality. We have no idea what's behind us, in front of us, to the side of us, but we're saying, oh, well, obviously this is the only thing that's there, because that's all that I'm seeing.

How am I doing with that so far?

Gina Mollicone-Long: Yeah, [00:13:00] perfect. And, let's just crank it right back to the ancients. Plato's Allegory of the Cave says the exact same thing. again, so what I always caution leaders is if you wait for. Air quote, science to confirm it. You're going to be waiting a long time. The absence of any evidence is not evidence for absence.

It's been there all along, but some of these empirical studies that we come across have more impact than others. And this one in particular, because, and it was done in 1954.

Jeffrey Feldberg: hmm.

Gina Mollicone-Long: Right? Just do the math. That's 70 years ago. the big thing here, and when I learned this about 25 years ago, I learned this.

I was like, the guy beside me was this giant. he was an entrepreneur. He owned a number of Harley Davidson stores, right? Dealerships. And he leaned over and he was huge and he boomed voice and he said, Oh my God, I'm the problem. Like my filters are the problem. And I was like, Oh, that is so profound.

And it [00:14:00] was just like, it was like this booming voice and I'll never ever unhear it.

Jeffrey Feldberg: And so Gina, as we're talking about this, we've begun to put the foundation out there. We've gone forward, but let's go back for just a moment. How did you get into this? I mean, did you just wake up one day and say, this is where I want to be? I mean, what was the journey that put you on this path? Because you're really out there and going back now, when you first began this, back then it was even more out there than it would be today.

So what's the story behind the story on

Gina Mollicone-Long: I don't know, I could tell you a joke and say I must have been a library in a previous life because if I could, if we had a video, I could show you, I mean, I've got 10 books that are on the go and generally what happens when I read one book is it leads to 10 more books. And so it's an unfinishable project.

So I've just been a student This, of what makes humans. tick. What is the nuance of the human being? And it's, so it's been an obsession, literally, since I can remember. I [00:15:00] mean, I remember my dad used to tell this story. you know, I asked a lot of questions as a kid and I said to him, you know, who cuts the barber's hair?

It's a great question. and he would say the barber, you know, he's not paying attention. He's like making pasta or something. And, And I'm like, well, who cuts that barber's hair? And, I may be five and, well, who cuts the first barber's hair? And that's a very profound question for a child.

It must have been exasperating for my parents, but I just was like that. I was constantly seeking information and so engineering was a very good decision for me because it was the tinkering of machinery. To optimize. And I specialized in process control because that's where I gravitated, obviously, and learning how to optimize systems.

Now, I never actually worked in the field. I went straight from there to Procter Gamble and then spent most of my career in advertising which is interesting because back then I just loved it. I loved crafting messages to be able to communicate to [00:16:00] people, right? And then learned when I became a master trainer of hypnosis, yet another system, that the principles of advertising and the principles of hypnosis are very similar. Now, how many of your listeners would say they're proficient in, in the practice of hypnosis?

Jeffrey Feldberg: Not enough. I'll certainly put myself in that corner. You know, not, Not at all not,

Gina Mollicone-Long: And yet, we just had the Superbowl, a Superbowl ad when I was in advertising was about a million dollars for a 30 second spot. Now it's up three, 4 million.

Jeffrey Feldberg: huh.

Gina Mollicone-Long: So it's very valuable in our society, advertising. And yet advertising is based on the principle that you're watching a screen and that screen is flickering.

That's how a screen works, right? It has a bit rate flash, but your brain smooths that over. And that process puts your brain in a slower brainwave state. That's just a function of the machinery. When you're in that slow alpha brainwave state or slower, because you've seen people watching TV, they look sort of like zombies.

Then advertising is just [00:17:00] suggestion, buy this, buy that in the context of what you're doing. So in the context of watching whatever you're watching. And so we place a high value on that as evidenced by the amount of dollars spent for those ads. And yet, when I turn around and say to people, hypnosis is the same mechanism, that is hypnosis.

Put someone into a trance state, which just is defined as slow alpha, brain waves are slower. And then make suggestions based on the context of what you're doing, i. e. raising money, getting gold, growing your business, whatever. It's the same. And one we say is valuable, and the other one we say is boo hockey.

Well, and again, if you want to talk about peak performance so I'm assuming the people who listen, your listeners they're listening because they want what you're offering them, which is the shortcut to that peak performance. This is one of the oldest mechanisms humans know about, and yet our leaders, and I'm always shocked when I speak to CEOs, think it's [00:18:00] not.

Relevant to that

Jeffrey Feldberg: Absolutely. It's really an old school way of thinking. It's not, no judgment. It's not better. It's not worse. There's other ways of approaching it, of really looking at this. Perhaps I can make it more effortless, perhaps quicker, but let me ask you this because you started off in engineering and then it seems like you did a 180.

You went into marketing, which is really more again on, yeah, there's a science behind it, but I'm going to say creativity and the art side. So, was there a pivotal moment for you, Gina, that really pulled this all together for you and that is really what got you into doing this deep dive into personal development and leadership?

Is there one moment that comes to mind?

Gina Mollicone-Long: Not really. Again, if you've never worked at Procter Gamble, anybody who has will appreciate the story. P& G is what it is and was what it was at the time because of its exceptional systems. Now, I didn't know that. Going into it, I just wanted a job, and it was a great job and it was a great opportunity.

When I look back, I realized, I mean, even [00:19:00] our own advertising development was a system, mentioned the brand this many times da, like the whole thing was a system. And so I didn't know business was done in any other way. Because that's where I started. And so it wasn't it wasn't that.

It was I, after when I left P& G, I went to another company in marketing and it was totally different and good, not good, not bad, not just different. And I was introducing systems. And of course that played out pretty quickly because I realized. That I'm, I wasn't meant to be there. I was meant to be doing, and I didn't know this, I was in my 20s,

I was just going with my gut.

So when I left, I'm sure I was leaving because the grass was greener somewhere else. But as soon as I left, it became an obsession to help other business owners. So at the time, I would have been doing what we now. Call scaling up coaching or whatever you call it, but back then it was just called consulting because there wasn't a thing.

And so I started to do that and then I needed a tool. So I [00:20:00] took a training and then I needed another tool. I took a training and then I started to get into it. And then I took more and more. And all of a sudden, here we are with. Piles and piles of systems. And what I realized is they're all exactly the same.

Jeffrey Feldberg: Interesting. And I know in one of your books, you actually, I love the title for starters, The Secret of Successful Failing. So you took two words, success and failing,

Gina Mollicone-Long: Yeah. Right.

Jeffrey Feldberg: almost like an oxymoron, you put them together with each other, which I thought, oh, okay, isn't that interesting?

But from that particular concept, that philosophy, if you will, of just, thinking about that and how you're going on about that. Again, going back to your own personal, your own professional development, your own growth, was there a particular moment where it was, at the time, it seemed like a failure, but really propelled you into what you're now doing?

Gina Mollicone-Long: Oh, absolutely. 100%. You're digging for the story. You just asked the right question. So, there I was kind of bumbling around in my life. And [00:21:00] I was successful and quite frankly, I had been very successful at most things I'd done because I'm pretty tenacious. I never give up. And so, I say I'm, like a honey badger.

And so, what had happened was we had two children very close together and I was not succeeding and I was going down a bit of a, rapid spiral. And at the same time, a close friend of mine was diagnosed with a life threatening disease. And so this kind of all happened at the same time.

And I had all this information I had aggregated, but I really wasn't sharing it. Like this idea of the inside out, I was using it for my clients, but I wasn't sharing it with anybody. I was just, people were just getting great results and they were happy and they didn't care how. So there I was in this sort of.

Pit of impossibility. And to save, quite frankly, to save my own sanity I knew I needed to do something differently. So to break that pattern, I decided to do something that was absolutely 100 percent impossible [00:22:00] in my model of reality and do it. And my thinking was if I could do the thing I thought was impossible, then the whole category gets called into question, including being really bad at this. And so that's what I did. And I elected to run a marathon, which if you know me, and I was a varsity athlete, but running is definitely not my,

Jeffrey Feldberg: Uh 

Gina Mollicone-Long: knee is currently still recovering from that marathon 20 years ago. So I decided to do this and the story of doing it was profound.

And I was at the race and I trained and I'd done all the money and the whole thing. And. About seven miles, no, 17 miles in, there was a hill, it was in San Francisco, which by the way, just as a side note terrible place to do your first marathon. So I'm climbing this hill and I'm a Canadian and it's a one mile long hill.

And so in my mind, a kilometer and a mile are roughly the same thing and they are not, just so we're clear. And so at around the time where I thought this hill should have been over, I was really technically [00:23:00] only halfway up and then the wheels fell off the bus and I hit the wall. And so I got the top. of this hill.

I was done. There were nine miles left for Canadians on your call. That's almost 15k left in the race. And I had nothing left. I couldn't move. I was completely frozen solid, frozen to the ground. Like my legs were seized. I was frozen. And for some reason, my husband Even though he was supposed to meet me at the finish line at this point, he was on a bike and I don't know if he got lost or what, but he happened to be there and he wasn't supposed to be there.

And I was like a mess. And he was like, Oh boy, you know, like a husband's like, Oh crap, I don't even know what to do. So he didn't say anything. And he just read one name on the back of my shirt and I had to raise money for this race and I sold. Real estate on my shirt, so if you gave me a hundred dollars, I put your name on my shirt.

So I had 55 names on my shirt, and he started reading them, and he didn't even know who half the people were, and we'd been married for a while at that point, and he said to [00:24:00] me so and so, and it just kind of hit me like a cosmic two by four. They all think I can do this, my mom called me at the beginning, my dad donated this, they all think I can do this.

My husband's biking all over San Francisco like a lunatic. There's only one person here. Who actually doesn't think I can do this. And it was me. I trained and just so we're clear, it was not a congruent realization. And so I kind of just ended it. Like, I was like, that's the end of that decision.

And in that moment, and I am not making this up, in that moment, my body returned to normal. The seizing in my legs ceased immediately. And I know this sounds like paranormal story. It's not. Just everything changed. And I knew I could finish this race and I did it slowly and I picked up and I got going and I finished the race. And then, as I mentioned, one of my friends got really sick. And so I was telling her, I said, listen, I've learned all these things. I'm going to share them with you. You can reject them all. Because I know it's out there. [00:25:00] But I'm going to share it with you because I can't live with myself if I don't.

So it was purely selfish reasons. And so I kind of just unloaded like a fire hydrant on her. And she called me the next day and said, one thing that's different is I've stopped crying and I've made a plan now this story is really great because she's still alive today. And that was over 20 years ago.

And she said, you have to write this book. And so I wrote it. And I wrote it in a week because it'd been sitting in my mind for probably my whole life. And then I just wrote it. And the secret of successful failing became, it's not that we don't fail in life. It's when you're face down in the mud, what do you do?

If you decide to get back up, you don't even have to get back up. You just have to decide to get back up and everything will change. And that's not how we view failure in our cultural norms. So I decided to bring that to the forefront.

Jeffrey Feldberg: Wow, so Gina, so much to unpack there, and you're right, for some listeners, again, more on the logical side, and there's no [00:26:00] judgment here, wait a minute, Gina, you could barely move your legs,

you're in pain, you're, you couldn't move them, you're really a moment away from calling it quits. And then through a mindset change, you're telling me all that went away and you went on nothing had happened or maybe a little bit of discomfort, but

it's all changed in, in a heartbeat.

Gina Mollicone-Long: And that's not the only time that's ever happened in my life. And again, I got there organically and I don't recommend it, I got there organically. And then what I did is what I've spent my life doing is how can we get there systematically? What was it? It was the limiting belief, limiting decision that I had made to believe that I couldn't do it.

And now I know tools and mechanisms so when I work with somebody one on one, I'm using tools and mechanisms that eliminate those limiting decisions to believe and eliminate those unprocessed negative emotions. And what you end up with is a more congruent, coherent nervous system because it's [00:27:00] not trying to go around all of the blockages that you've put up.

And again, and I want to be very clear here because these programs we have to get around. There's nothing wrong with them. You've said it before. It's not good or bad or right or wrong. At some point in life, that was the best program you could run at the time. There was no other option. And so it worked for whatever circumstances set it up.

The problem is that it doesn't work anymore. to your logical listeners, I want to use an analogy that I think you got to be a little bit older to remember this, but I think you'll remember this. Do you remember when they used to come out with Microsoft Office and it was like a big deal and they do a year long lead up and there'd be a lineup at the mall, just like they launch an iPhone today, right?

So back then, and I remember working at P& G and they launched Office 95 or whatever it was, and somebody who I was interacting with sent me a Word document from the new [00:28:00] platform. Now, do you remember this? What would happen when you got sent that document?

Jeffrey Feldberg: And both you and I were dating ourselves and some of this was like, why do you have these programs? You had to wait in the store to get this program. But yeah, if you had the newer version and. You gave that to a person who didn't have the newer version and they opened the, tried to open the file.

It was gibberish. It

Gina Mollicone-Long: They couldn't open it. It was not compatible. Now obviously, software programmers have advanced and they've fixed that bug, but it was not compatible. Now, that is a perfect analogy because the only real solution to that problem is to go out and get the program you need to open the document. But can you imagine if what people did, what, you know, one solution would be pick up the computer and throw it out the window, that's a solution, or get in a fight with the person who sent it because they shouldn't have sent it, or, call your boss and blame the other person.

I mean, if you just start to paraphrase the way people behave today. You could do this, a whole skit about this computer program, but the bottom line is, [00:29:00] if you wanted to open the document, you had to go get the program. And people would say, well, that's obvious. And I'd say, well, what program would you buy?

Well, obviously, you'd buy Microsoft Word because that's the one that's not working. And I said, yeah, you wouldn't go into the store and stand there confused. Should I buy CorelDRAW? Right? You'd just buy Microsoft Word because it was the one that was in your face, broken. Well, now here we are. So you're living your life and you're doing your thing and there's a problem in your face.

That's the broken program. It's broken. And the only thing you need to do is fix the program. There's nothing wrong with you. Nothing wrong with the other person. Nothing wrong with the circumstances. The program that is running is outdated.

Jeffrey Feldberg: Yeah, so interesting. And so if we fast forward from back in the day to present day, and you reference the iPhone, it could be an Android, it could really be any phone, but it's almost as though you're on an older operating system,

and you're with your friends, and they've got the latest and greatest, and they're doing things with their phone, and you're [00:30:00] like, hey, how can I do that?

Why can't I do that? Oh, well, yeah, you're five operating systems behind. You don't have the latest app. You don't have the latest code. You can't do that. So what you're talking about, it's really, The mindset would be equivalent to a software update. And so, let me ask you, wow, I mean, what a story. Jeffery, here I was in San Francisco, very hilly, I'm running all these marathons, or this one marathon, and

Gina Mollicone-Long: Just clearly 

Jeffrey Feldberg: my legs won't move, and then I realized, I don't believe in myself, but all these other people do, and it was a mindset change.

So, for a listener who's listening in, saying, okay, so, Gina, if you change physically your body, from that thought, from that change in

emotion. What can I do in my life, not just on the personal side, not just on the physical side, but also on the business side? I mean, how can I apply this to all areas of my life?

How can I shift my life to really stopping that pain that I'm feeling right now? And that pain could take the form of, I would imagine, Perhaps it's fear of the unknown, or [00:31:00] not believing in

yourself, or maybe being judgmental about yourself, or I'm not smart enough, or I didn't go to school for long enough, or other people are more deserving, whatever it is, whatever that negative self talk that we're talking to ourselves, I mean, what would be the methodology that someone coming out of this episode today could at least begin to do to reverse that?

Gina Mollicone-Long: It's if any good step program, the first step is recognizing that. You want to make the change, right? So I always say to people, it doesn't, it doesn't matter what you want. It doesn't matter what area of life it is if you really want it. So there's only two things you really need to get whatever you want.

You need a burning desire. You got to really want it because that's what provides the energy, the momentum. So you've got to really want it. It can't be something you kind of want, lukewarm, or your, you know, your partner wants. It's got to be something you want. And then you have to be willing to give it what it takes.

Now, people will say to me, oh no, I gave it what it takes and I fell flat. On my face, I said no, no, you gave it everything you had. [00:32:00] You didn't give it what it takes. Well, that was everything I had. No. That was everything you thought you had. Remember millions, billions, trillions, hundreds, right?

So it wasn't everything you had. You didn't give it everything you had. You gave it everything you thought you had based on your limiting decision to believe what your limit is. And that's what happened to me in that race. That was my limit. I didn't. I think I could run more than whatever I ran. And I didn't know that was a conscious belief and it showed up unconsciously.

And the minute I eliminated it, then it no longer existed. So then because the belief no longer existed, my body responded to the new belief and that's what changed. So what we do at GreatnessU is we've mastered the mechanisms that we believe help people kind of hack this mind body interaction, right?

There are many, in fact, what I honestly say is

You don't need me in particular, although. I kind of like me and, that would be great. But anything that anybody's working on that is [00:33:00] designed to make it go faster, better, higher, whatever, it works. and people say, well, I tried that and it didn't work, or that's boo hockey or whatever.

But the thing is, you have to have a burning desire and you have to be willing to do the thing full out. Give it what it takes at a hundred percent. And when there's a failure in a system, it's one of those two things. Or both was missing, right? So when I screen for private clients, and I don't work with that many people in a year, I'm screening for a burning desire and a hundred percent willingness and coachability.

And people will say, well, what about if you think their goal is too big? No, I don't think any goal is too big because I also studied quantum physics and I can show you mathematically that every reality is possible, but not every reality is. Probable, and that probability is dictated by the programs that are running in the system. So I don't hold a belief. actually do. [00:34:00] I'm a hundred percent congruent that I think anything is possible, and if the person standing in front of me has the desire and willingness, they'll get there, and if somebody's done it before, we'll just model it, and if it's never been done before, we'll create it.

And that's kind of cause I'm very general. I don't like to get into specifics because we're all kind of the same. We all work exactly the same. I

Jeffrey Feldberg: interesting, Gina, as you're talking about this, of people being able to see and believe in the Deep Wealth Mastery Program, one of the things that we talk about, because we do both the art and the science, as I mentioned earlier, we talk about Roger Bannister and the four minute mile.

Gina Mollicone-Long: told that story at the hypnosis training this weekend, literally,

Jeffrey Feldberg: for our listeners who are saying, Roger who? Bannister what?

So for our listeners before Roger Bannister, it was a fact, and I use fact in air quotes, it was a fact according to the medical establishment that if a human being ran a mile in four minutes or less, they would explode. The heart couldn't

take it. the heart would explode.

They would just disintegrate. And fortunately, [00:35:00] there's this fellow named Roger Bannister who didn't listen to the medical establishment.

Gina Mollicone-Long: just didn't have the fear.

Jeffrey Feldberg: He ran the four minute mile. And so let's think about this. Up until that point in time, no one in recorded human history had run the four minute mile.

And shortly after Bannister ran the four minute mile, someone broke his record. And then after that, someone broke that person's record. And so it begs the question, well, why all of a sudden, what, was there something different in the air that people were breathing that they all

broke The mile? 

Gina Mollicone-Long: was different,

Jeffrey Feldberg: It was a different different mindset, different belief.

Gina Mollicone-Long: You can't be on an American high school track team without being able to run a sub four minute mile. Children now, it's common. Running a sub four minute mile is just regular,

Jeffrey Feldberg: And so, Gina, you said something else that's a, really, in conjunction to this, and it's a play on words, it's very subtle, I don't know if our listeners picked it up. You said, hey, listen, anything is possible. But is it probable? And I would suspect, there's a lot of people out there saying, Gina, [00:36:00] I really wanted something really badly, it's all I wanted, it's all I thought about, and I was told that if I think it, if I believe

it, if I feel it, it's going to happen, and it didn't happen, all this is bunk, it doesn't work, and I suspect you say, well, yes, perhaps in a multi universe it was.

Probable or possible and maybe in the multi universe it is possible and you actually did that but in this universe it just wasn't probable. So can you go in and unpack that a little bit more of possible, probable, what's going on with

that 

Gina Mollicone-Long: would 

Jeffrey Feldberg: do we tell the distinction?

Gina Mollicone-Long: They might not like my answer, though, 

Jeffrey Feldberg: Okay. 

Gina Mollicone-Long: So it's very binary, and this is how it works. And so, if you didn't get the thing you wanted, then you either didn't want it, which generally especially business leaders, when they say they want something, they want something. So then.

if they bought into this thing that you just have to think positively and you'll have it. Well, that's obviously garbage because if that was the case, we'd all just have to think it and we all be, you know, rich and. Skinny in love, right? So that's not the [00:37:00] case. So there's got to be something more and this is literally how my mind works and that's how I got led into different modalities of understanding.

And so, then you read about emotions, right? And you got to just feel it. Well, I would argue and I, teach trainings and, humans are in my trainings and people think they know what emotions are. They do not.

Jeffrey Feldberg: okay.

Gina Mollicone-Long: they might know what they're called, maybe, but truly being in an emotional state is very different.

And so one of the modalities we teach is called neuro linguistic programming, which is really just the connection of your nervous system, the language you use, and the programs that you use to get your results. That's the biggest, the study of success and how to replicate it. And so, thinking about an emotion is not an emotion.

And, if you have, in your nervous system, unprocessed negative emotions and if they're unprocessed, chances are they're unconscious. Because they're too much, then that will prevent you from getting the thing you want because [00:38:00] you're running an old program. You're just running an old program. And so when I say you have to have burning desire, 10 out of 10, you've got to be willing to give it what it takes, 10.

doesn't just mean moving your meat suit around and sending a few emails. That means you've got to be willing to give up your limiting belief. You've got to be willing to process the unprocessed negative emotion. You've got to be willing to adopt a new model of reality. You know that filter I talked about with the 126 bits, you've got to choose different bits. That's a lot more than just. Making your to do list have a thing on it. And so when you do that, when you actually change the program, you'll have a different result. And if you don't have a different result, you didn't change the program. Period. Sorry.

Jeffrey Feldberg: So again, we're really on the art side, which may feel uncomfortable for a lot of our listeners, but again, the science is now catching up with what the ancients have known, really from the beginning of time, like we spoke about earlier. And so whether it's that marathon that you shared, hey, that [00:39:00] one mindset change, really in a millisecond, everything changed for you.

To perhaps a big personal goal or something on the business side, what you're saying, what I'm hearing is, okay, where are your limiting beliefs, Jeffrey? What's that negative self talk? What do you believe is perhaps impossible but it really isn't? Can you identify that? And once you identify it, remove that and replace it or update the mindset with a different belief that's more, I'll use the word congruent, a big fancy word, it's more in line with what you want to achieve.

Gina Mollicone-Long: Yes. That's exactly what we do at GreatnessU. That's the work I do individually. And the metaphor I like to use, because you like stories, is a garden, 

They say, okay, Jeffrey, I want this fancy English garden. And so we go, okay, great. What do you got now? And they're like, Ooh, it's a bit of a train wreck, I got a rubber tire and a, weeds and a chunk of concrete. And so they there's the landscape. And so the first thing that you got to do is you got to get rid of all that garbage. And then you got to pull out all the weeds. those are the mechanisms that we use NLP, timeline [00:40:00] therapy, hypnosis.

We use different mechanisms to access different parts of the mind. They're just different ways of getting into the programs because if they were conscious, we'd wear them on our, shirts like badges, but they're not conscious. So we have to work, we have to kind of get into the mind through a few back doors.

So then you pull everything out. Once you've pulled everything out, that's great, but now you need to be able to plant the new seed and a lot of people don't know how to plant into the right sort of aspect of their mind. And then, and everybody thinks that's it no, then you've got to water it and fertilize it and rake it and you know what, if a weed pops up, you've got to pull it out right away.

And so it's a process. And then one day. Let's say after a growing cycle one day you'll have your English garden and it will feel like it was a miracle because, you know, you started with the junkyard and here you have this English garden. But really, It was a process and it was a very linear process and there were [00:41:00] steps to it and some of it was a little harder because they were maybe, under the log or whatever.

But in the end, it was simply a process, step by step process. And we've tried to take a lot of these harder to understand. Topics for people, especially people in business with very linear minds, and we've tried to put them into step by step processes so that anybody can get anything they want faster and with less effort.

Jeffrey Feldberg: And my goodness, there's so many rabbit holes that we can go down, and there's only so much time. But perhaps, you know, with the field and some quantum thinking here, we can get

Gina Mollicone-Long: Yeah, right? We'll just fold time.

Jeffrey Feldberg: Exactly. But that said, I mean, big picture wise, what's the secret sauce? What's the method to the madness with greatness used?

So if I'm a listener and I'm in the Deep Wealth community and I'm, yes, Gina, I would love to smooth over areas both in my personal life, in my business life, really, I'll use the word deliberately, manifest my goals in all areas of my life, being as effortless as possible, even use another e word, easy, being as easy as [00:42:00] possible.

What are you doing in GreatnessU? What's the process? How long does that take? And I know, again, Jeffrey, everyone's different. Everyone's journey might be a little bit different, but to what you said, hey, we're really all the same. We're all the same energy. So, what's going on with GreatnessU? What does that look like?

Gina Mollicone-Long: Well, they're kind of two paths, really. I mean, as you can see, I'd like to generalize because I like to keep it simple for people. There's the kind of people who are listening to this going, Oh my God, I want to read that study. Oh my God, I want to learn that thing. We have a whole school and people that come to it we get a lot of coaches, obviously we train a lot of coaches because we're not another coaching program.

We make all coaching better. So we get a lot of coaches, but the other half of the room are people interested in for their own personal development, and they want to then, they're the doers. They're going to learn it. They're going to do it in their company. They're going to learn it.

They're going to do it in their family. And then we got a whole other slew of people. And probably a lot of your listeners are this person. They're like, I don't care how it works. If it works, I just want the outcome. 

And I work with people individually, our coaches that we've. [00:43:00] Trained can do the same breakthrough process and we do something called Breakthrough Coaching and we help people break through to that next level faster with less effort.

And we use the tools we teach, but we don't teach the tools to the client because they're not interested.

Jeffrey Feldberg: Got it. Okay. And roughly, how long would that take? And again, I know everyone's

journey is going to be personal and different. Yeah. Uh

Gina Mollicone-Long: Want to go through our training programs, we sort of, we have a pre, a three day pre, we call it our hypnosis certification weekend, that's like a dip your toe in the water. It's not necessary, but some people, they want a little bit of a pre lude, that's three days long.

Our flagship training is six in one, six days, six modalities and we teach those all, the year, and then there's the mastery and the, then there was more levels. So if you were to like, go all in, 17 30, 2, 36 plus the three day, let's call it 40 to 50 days of training you're a master.

For those of you that are like, no, thank you, I just want the, I just want the [00:44:00] goods, I just wanna pay you, get me there. A breakthrough with me takes 12 to 14 hours and it's done over a two, two to three day. intense period.

Jeffrey Feldberg: So we're not talking years, we're

Gina Mollicone-Long: No, 

Jeffrey Feldberg: months, we're not talking going to some monastery in the mountains and we got to be there out of sight, out of mind, no technology. We're talking with you directly 12 to 14 hours, or if you're going through the program, it could be weeks. We're not talking a lot of time in the scheme of things.

Gina Mollicone-Long: no, No. I mean, this is the thing that surprises people is how rapidly, like Freud once said it takes about 15 years to resolve a negative emotion. And I can tell you with the technology and the process of timeline therapy, which is just a time based technique, that one negative emotion takes I mean the most I've ever, it takes five to 15 minutes. 

Jeffrey Feldberg: huh, 

Gina Mollicone-Long: it's gone forever. And it's, this is not a metaphor. And it's hard to explain on a podcast without, some flip charts, but you just got to take my word for it. So 15 years is, that's insane. We can clear someone. That's why it's only 12 to 14 hours. I can clear all the negative emotions, [00:45:00] all the limiting decisions, plant the goals, like the whole garden.

but then you got to go away. So in the office, we get to the point where the seeds are planted and the, the plan is made, but then you got to go live and you're the one who has to water it. You're the one who has to weed it. You're the one who has to live it.

Jeffrey Feldberg: And not to oversimplify or overgeneralize NMA, but as you're talking about this, I love the garden analogy because it's so true. I mean, we all know if we leave a garden onto its own, what happens? Weeds come in, we're not going to get this perfectly manicured garden and all the other good things that come along with that.

And so it reminds me of two sayings in particular, that we are, and I think it was Jim Rohn, that we are the average of the five people that we spend the most amount of time with. And when we think about that, it's really saying who we associate ourselves with. Again, the other saying is birds of a feather flock together.

And they're really saying one and the same thing. That if our world is really our garden, that feeds into our inner garden, who we spend time with, what we listen to, what they're saying, what they're [00:46:00] doing, all has Potentially a huge impact, and not to put any judgment on this, it could go in one direction that we don't want or in another direction that we do want, but we really have to manicure that garden in terms of the people in our lives, what we're listening to, social media, no social media, the radio, whatever shows we're watching, it's all part of the bigger picture of what we're putting into ourselves.

How am

Gina Mollicone-Long: a hundred percent. You get 126 bits. It's a budget.

Like you, and you're a dead right. Like I just said that five. person thing to somebody in my class, because you decide, see, this is the thing, you get 126 bits per second,

But you are the decider, you're the gatekeeper. And if you don't decide or take agency over that, Then someone else is going to tell you what to do or think because it's the shiniest object in the room.

that's what advertising is, right? Trying to get your people don't realize that that the most valuable commodity on the planet is your attention.

Jeffrey Feldberg: [00:47:00] sure,

Gina Mollicone-Long: That's under your control. So all this talk of like, they're doing this and I just, I don't have time for it because you're in charge of you. Therefore, you're in charge of your results, end of conversation. And if something is overwhelming, shut it off.

Jeffrey Feldberg: Huh, it's fascinating. And not to go too much on my social media soapbox and we are starting to bump up against time. Generally speaking, social media, you know, we're talking about our mind as a garden. Where are you on that? What general advice would you be giving to our listeners on social media?

Gina Mollicone-Long: I love social media if I use it for what I'm doing, right? So I have trained my social media algorithms to give me information, one, that's inspirational, two, that's dogs, you know, doggies playing with each other, and three, that's really cool recipe hacks, because I'm very impatient, as you haven't noticed, and I've trained it, so it's, it serves me well.

I don't get one lick of bad news, I have no idea, and it doesn't matter, but that's, I've trained it. And so I think it's a tool like any other tool, right? So I'm on social [00:48:00] media and, like you said, birds of a feather flock together. There's 7 billion people on the planet. There's plenty of room for everybody to kind of, you know, jam their way they want to.

And if it starts becoming the master and you're the servant, now we've got an inverted relationship. So it's both, the sort of victim and the villain kind of thing here.

Jeffrey Feldberg: And so what's nice about this with what you're sharing, it's not an either or, it's not an all or nothing. If you know how the algorithms work, you don't have to go into the programming that you just know what we watch, where we go, they're watching that, and that's what the algorithms give us more of. And what you're saying, if you're smart about this and everything in moderation.

You can actually leverage social media to its advantage because you have access to people, really, in a heartbeat that you wouldn't have access before, before all of this came along, that you can use this to really enrich yourself, enrich your life, enrich what you're putting into your consciousness, your mind.

Gina Mollicone-Long: right. But it can also, it is designed, it's neurological, and it is designed to activate neurological [00:49:00] processes. And that is real, right? The colors, the numbers, the things that pop up, these are all designed to activate dopamine receptors and so on and so on and so on. So you know, it, is real. And so if it's problematic, if you find yourself being overwhelmed you know, you're not seeing what you want to see, shut it off.

You're literally you have the power in the agency. And I did that for a number of years, a few years ago. It was too much information and my 1 26 was 100% dedicated on rebuilding greatness, you. And so I just shut it all off, literally shut it off. I paid someone to upload a bunch of stuff on my social media channels to keep them congruent.

I personally did not look at social media for over two years because it was too much information.

Jeffrey Feldberg: So be smart about it is the takeaway. It doesn't have to be an either or, you can be smart about it, you can put strategies in place, you know what you want, in this case, you knew what you wanted, hey, I'm focused only on this, I don't want any distractions, I'm going to have someone else put this on social media for me, for my business, get the word out there, but [00:50:00] this is what I'm focusing on and in your case, it worked for you and it's a great example.

Now let me ask you this, before we go into Wrap Emojina, and we may have already spoken about this, out of every episode If there's a low hanging fruit, it's low effort, high impact, if a listener could do one thing to finish this episode before they pick up a phone or go into a meeting or have another activity, what would be one thing that you recommend that they could do that they could really begin this new journey for themselves of making that difference and recognizing their own greatness, unlocking their own greatness?

Okay.

Gina Mollicone-Long: that they've come to realize through this episode that the mind and the body interact together and that their state actually dictates the quality of results they're going to get. So the fastest way I know to reset. The body so that it's in the most powerful state it can be in at any moment, regardless of what's happening comes from the techniques that we teach at GreatnessU that come from the Institute of HeartMath.

And the reason I'm sharing it is because it's very quick you know, the, data [00:51:00] empirically shows that in about a hundred seconds, you can shift into a powerful state that they define as coherence, which is a superior state. if you're in that state, you're more likely to be able to focus on the things that you want, run the programs that serve you and get better results.

And the practice is very simple. It's to slow your breathing down. So consciously take deeper, slower breaths. You know, We would say if, if we were being meticulous. Six breaths per minute is some sort of magic number, but you know what? Just on purpose, slow down breathing for about two minutes.

Imagine breathing or focusing on the area around your heart. So put your focus on the heart in your body and slow your breathing down for about two minutes and this is the icing on the cake, activate a feeling of gratitude. Or appreciation for someone or something in your life. Now, it's not enough to just think about something you're grateful for.

And so I'm going to [00:52:00] borrow a little bit, just a little quick technique from NLP here to help people because they really struggle with this. And this is why the overlay of the systems really works for us. So in NLP, when we're trying to access emotion, we say, think of a time when you used to feel grateful.

Think of a specific time when you know you were grateful. You were seeing a baby being born or a sunset or Just an awesome ice cream cone, whatever. Go back to that time. Imagine going back to that time. Float down into your body at that time. Look through those eyes, see what you saw, hear what you heard, and re feel the feeling of gratitude.

Because if you go and relive the moment, the emotion will come back to the surface. So that's a way to access it from the past. So if you activate that feeling of appreciation or gratitude, Really activate it. Slow your breathing down and imagine breathing in and out through your heart. The data, the empirical evidence shows that after about a hundred seconds, two minutes, [00:53:00] your body will enter into the state of coherence.

Now it will only stay there to the extent you can keep doing that, but it will halt a stress response. And if you halt a stress response, you're more likely to make better choices for what happens next.

Jeffrey Feldberg: And for our listeners, I have to share with you, I've done the HeartMath technique, I've also done meditating, and if you haven't done it, I guess the best example, and Gina, you can tell me if I'm on base or off base, I want you to imagine a moment where maybe you get startled. You walk into a room, someone jumps in front of you, they scream, Boo!

And you're frazzled, you're looking all over the place. We don't realize it that most of the day when we're stressed out. Our mind is frazzled. Our brainwaves, if we were to measure them, would be all over the map. It would not be these beautiful, round, fairly similar brainwaves that are going up and down.

It's like mountain peaks, one after the other after the other. And so when you change your breathing, when you change, once again, Gina, your mindset, we're slowing things down, we're getting back into, Gina, you [00:54:00] used the word coherence, we're getting back into coherence, we're really calming the system down.

And I've got to tell you, when I meditate in the middle of the day, I may be exhausted, it's only 20 minutes,

times I feel like I've slept six hours, eight hours, and I have a whole new lease on life, or I do the coherence technique that you're talking about from heart math, I do that first thing in the morning just to get

my day going, and my focus is, maybe in the morning I'm a little bit all over the place, what I gotta do today, I've got this meeting, I've got this call, do the coherence, and it's like a laser like focus, so again, welcome to the art side of life and business.

Gina Mollicone-Long: but you told me about your success when we got on this call. I mean, the, this is not a coincidence. So people listen, this guy practices some of the things we just talked about and he's got this massive success repertoire. They are connected. It's not nothing. And that's the thing, that's why we teach six mechanisms and HeartMath's one of them, because we know that people need [00:55:00] practical things that they can do so that they can be reminded that they are in charge of themselves, and therefore they are in charge of their results.

Jeffrey Feldberg: And my goodness, there are so many areas that we can go into, and actually, we're over time. You've

Gina Mollicone-Long: I know we are. It always happens.

Jeffrey Feldberg: And it's time to go into wrap up mode. So many more rabbit holes that we can go down, but that said, it's a tradition here. It's my honor. It's my privilege where I ask all of our guests the same question.

Let me set this up for you, Gina. It's a fun one. When you think of the movie Back to the Future, you have that magical DeLorean car that can take you to any point in time. Now, Gina, you may argue with me on this one, well, Jeffrey, there is no point in time, there is no past, present, or future with quantum physics, but work with me on this, we're just gonna go with it, that you can go back to any point in time.

So imagine now, Gina, this is the fun part, it's tomorrow morning, you look outside your window, not only is the DeLorean car curbside, the door is opened, it's waiting for you to hop on in, which you do, and you're now gonna go to At any point in your life, Gina, as a young child, a teenager, whatever point in time that would be, what would you tell your younger self in [00:56:00] terms of life lessons or life wisdom or, hey, Gina, do this but don't do that?

What would that sound like?

Gina Mollicone-Long: Honestly, I would go back and say, what you think of yourself is the most important thing because as you let your light shine you give others permission to do the same. And I borrow that from Marianne Williamson's book, but that is literally the, I would go back and tell her probably around age 12 and say, cause that's, I feel like where it goes sideways, especially for girls, right when you hit puberty, believe in yourself because you came here with a purpose.

And actually, the more true you can be to your purpose gives others permission to do the same. And then we end up in a world where people are here contributing their own sort of unique gift, if you will. And what a different world that would be.

Jeffrey Feldberg: And isn't that interesting, because social programming today, put yourself last, look after everyone first, and then you can look after yourself, and we actually have to give ourselves permission to do that, but with what you're saying, [00:57:00] again, another story, reminds me when you're on an airplane,

Gina Mollicone-Long: I was just going to say, that's not what they tell you on the airplane.

Jeffrey Feldberg: When the masks come down, or if the masks come down, hopefully they won't, but if they do, put it on yourself first, and then you can help your child, or the person next to you, that we always have to look after ourselves first.

Couldn't agree with you more, and Gina, let me ask you this, if someone wants to work with you, they want you to coach them, or come into their business, or they want to go through the greatness you, where's the best place online that they can find you?

Gina Mollicone-Long: Honestly the best way, I don't know if everybody here uses Link Tree, but that we keep that current with everything. So instead of sending you to this website or that website, we say go to Link Tree Link, L-I-N-K-T r.ee/gina Mocon, which is spelled G-I-N-A-M-O-L-L, ICO NE. And at Link Tree slash Gina Malone, we have all my social media channels, our latest and greatest everything, so you can reach us through your favorite.

Channel.

Jeffrey Feldberg: And the great news is, for our listeners, we will have [00:58:00] all the links in the show notes. It's a point and click, including all your books. You don't have to even think about it, just come to the show notes, do the point and click, and off you go. Well, Gina, congratulations, it's official, this is a wrap, and as we wrap things up, as we love to say here at Deep Wealth, may you continue to thrive and prosper while you remain healthy and safe.

Thank you so much.

Gina Mollicone-Long: Thanks for having me. I really love this stuff. 

Jeffrey Feldberg: So there you have it, Deep Wealth Nation. What did you think? So with all that said and as we wrap it up, I have another question for you.

Actually, it's more of a personal favor. Did you find this episode helpful? Have you found other episodes of the Deep Wealth Podcast empowering and a game changer for your journey? And if you said yes, and I really hope you did, I have a small but really meaningful way that you can actually help us out and keep these episodes coming to you.

Are you ready for it? The dramatic pause. I'll just wait a moment. Drumroll, please. Subscribe. Please subscribe to the Deep Wealth Podcast on your favorite podcast channel. When you subscribe to the Deep Wealth Podcast, you're saving yourself time. Every episode [00:59:00] automatically comes to you, and I want you to know that we meticulously craft Every one of our episodes to have impactful strategies, stories, expert insights that are designed to help you grow your profits, increase the value of your business, and yes, even optimize your post exit life and your life right now, whatever you want that to look like.

And every time you subscribe and a fellow entrepreneur subscribe, it's a testament to how together, Yes, we are. We are changing the social fabric of society. One business owner at a time, one liquidity event at a time. So don't let the momentum stop here. Subscribe now on your favorite podcast channel.

You'll never miss an episode. You'll be the first to hear from the top industry leaders, the innovators, the disruptors that are really changing and shaping the business world, and maybe you're commuting, maybe you're at the gym, maybe you're taking a well deserved break that we spoke all about on this episode.

The Deep Wealth Podcast, it's your reliable source for the next big idea that could literally revolutionize your business. So once again, please hit that subscribe button, stay connected, [01:00:00] inspired, and ahead of the curve. And again, your next big breakthrough moment, it might just be one episode away. Maybe it was even this episode.

So all that said. Thank you so much for listening. And remember your wealth isn't just about the money in the bank. It's about the depth of your journey and the impact that you're creating. So let's continue this journey together. And from the bottom of my heart, thank you so much for listening to this episode.

And as we love to say here at Deep Wealth, may you continue to thrive and prosper while you remain healthy and safe. Thank you so much. God bless.