372 From Startup to Exit: The Key Traits for Entrepreneurial Success

Jeffrey Feldberg: [00:00:00] ;Well, hello, Deep Wealth Nation, and welcome to another solo episode. I know you can't see me as it's audio only, but I got to tell you, I am smiling ear to ear. I was just speaking with a recent graduate of Deep Wealth Mastery. This entrepreneur said no to an eight figure offer, enrolled in Deep Wealth Mastery, and just closed on a nine figure deal.

And I got to tell you, it's results like this that really fuel my passion for what I do. And when I was looking at this entrepreneur's journey, comparing it to my own journey, and also the journeys of our graduates in the Deep Wealth Mastery program, , I'm always searching for patterns that separate the super successful from the crowd.

And so for today's episode, it's all about three very specific traits that make absolutely all the difference. These are the traits that I've seen time and time again, and entrepreneurs who don't just grow their businesses, they transform them into high value enterprises that deliver the life changing results when it's time to exit.

Now, as I say that, I also want to be real with you. I know you don't have a lot of time to waste. You're already successful. You're running a business. You're [00:01:00] managing a team. You're making decisions that absolutely impact the bottom line every day. But here's the question. question. 

Are you maximizing your profits along the way?

Are you maximizing your mental health? 

Are you enjoying the process? 

Are you building a business that's primed for a future exit that will absolutely change your life and help you welcome financial freedom? 

 And before we start the episode, a quick word from our sponsor, Deep Wealth and the Deep Wealth Mastery Program. Here's Bill, a graduate, who says, the Deep Wealth Mastery Program has transformed the KPIs we're using to accelerate growth and profits.

Or how about Emry, who says, and I love this, and I quote, the Deep Wealth Mastery Program helped me create the right mindset for both growing my business and later my future exit. I now know what questions to ask, what to do and what not to do, which is priceless. The team and I have found dangerous skeletons and gaps that we're now addressing due to the Deep Wealth program. Today, our actions have a massive ROI. [00:02:00]

Absolutely love that. 

And now, speaking of growth and adding value, check out what Bruce says, and I quote, As a business owner, I'm always looking for new programs, systems, CEO peer groups, and strategies to improve my business. Hands down, the Deep Wealth Mastery program is the absolute best. I'm both growing my business and preparing for a future exit at the same time. It doesn't get any better. 

And I gotta tell you, as I hear these testimonials, this is exactly why I do what I do. My mission, the team's mission here at Deep Wealth, is to literally change the social fabric of society, one business owner at a time and one liquidity event at a time.

The Deep Wealth Mastery program, it's the only one based on a nine figure deal. And that deal, that was my deal. You know my story. I said no to a seven figure offer. I created a system that we now call Deep Wealth Mastery and that's exactly what helped myself and my business partners welcome from a different buyer, a different offer, a nine figure deal.

So if you're interested in growing [00:03:00] your profits, preparing for a future liquidity event, Whether that's three years away or 33 years away, and if you want to optimize your post exit life, Deep Wealth Mastery is for you. 

Please email success at deepwealth. com. Again, that's success, S U C C E S S at deepwealth. com. 

We'll send you all the information about the Deep Wealth Mastery Program, otherwise known as the Scale for Ultimate Sales System. Better yet, why not hop on a complimentary strategy call? We'll see where you are at your business and what's standing between you and your financial independence and your dreams.

So that's where you want to be. You want to be with other successful business owners, entrepreneurs, and founders, just like you, who are looking to create market disruptions, whether you're a startup, whether you've been in business for three or four decades, whether you're manufacturing, whether you're a high tech, SaaS, low tech, whatever the case may be.

Come on in and network with other business owners, with other businesses, just like you, because they all want to lock in their financial freedom and enjoy both success and [00:04:00] fulfillment. Again, the 90 day Deep Wealth Mastery Program, it has your name on it. All you need to do is take the next step. Please send an email to success at deepwealth. com. 

So in today's episode, I'm pulling back the curtain on these three traits that separate the entrepreneurs who are barely getting by from the ones who are dominating their industries and creating a market disruption. We're talking about resilience, strategic thinking, and adaptability, the core traits that you must absolutely master if you're serious about not just running a profitable business today, but one that's attractive and irresistible to your future buyer or investor.

Now, these aren't just any traits that are nice on paper. This is not theory. This is from the trenches. These are the ones that helped me turned a startup saying no to a seven figure offer into later a nine figure business exit. And it's the same framework that's embedded into the Deep Wealth nine step roadmap, which is designed to help entrepreneurs grow their business and capture the maximum enterprise value when the time is right for their [00:05:00] exit.

So if you're ready to stop playing small and start thinking big, please stick around. I'm going to show you how the most successful entrepreneurs think, act, and dominate.

So let's start with trait one, resilience. Let's dig into resilience a bit deeper because it's not just about toughing it out when times get hard. Resilience, it's a cornerstone of entrepreneurial success. And if you want to maximize profits and enterprise value, it's an absolute non negotiable. This is about developing the kind of grit that keeps you moving forward, not in spite of challenges, but because of them.

Think about that. Not in spite of challenges, but because of them. Resilience in my books always trumps resources. And it's the same resilience that helps you transform setbacks into setups for your next big win.

So resilience is one of the foundations for uncovering your X-Factors in Step 2. So in Step 2 X-Factors of the Deep Wealth nine step roadmap, it's all about finding your X-Factors that insanely increase the value of your [00:06:00] business. But here's what most people don't understand. You're not going to find your X-Factors when everything's going smoothly.

I know, it's so ironic, isn't it? 

You find them when the marketplace is testing you. When the business is facing the obstacles that most people, most businesses would likely crumble under. So I want you to think about this for just a moment. The most valuable insights into your business, these X-Factors that make it irresistible to a buyer, investor, or even a customer, they're not found on the surface.

These X-Factors, they're buried under the layers of challenges, under the so called, and I use quotes, problems that you encounter on a daily basis. But when you're resilient, you dig deep. You don't just see the problems, you look at them as opportunities. And it's those so called failures, those difficulties, they're not really roadblocks.

They're the signals pointing you towards what truly sets your business apart from the competition. Let me give you an example. When I was building my e learning business, Embanet, in the beginning, we faced failure after failure. I laugh about it today. I [00:07:00] can assure you back in the day, it was anything but laughter.

Every day, it felt like we were in a free fall. Competitors had much deeper pockets, bigger teams, more experience, massive marketing budgets. So what did we do? We turned to resilience and it was that resilience that helped us find our X-Factors that set us apart. Things like in the beginning, our 24 7 technical support, our customer service that made us the golden child in the industry that later helped us get very deep partnerships with tier one universities.

These were the things that would be easy to overlook if we weren't forced to innovate or adapt in the face of adversity. If we had a huge checkbook, we could write the check for whatever we wanted. I could guarantee you that Embanet would not have lasted. Now, as an example of resilience in action, let's talk about dealing with market shifts and competitive pressure.

So resilience is not just about bouncing back when things go around. It's about thriving in uncertainty. And when it comes to uncertainty, let's face it, the human psyche, we [00:08:00] don't like uncertainty. We want to know what we want to know.

So that's why in step four of the Deep Wealth nine step roadmap, we're mastering the art of preparation. This isn't just about creating a foolproof plan, because let's face it, no plan survives first contact once reality sets in. It's about being ready to adapt when things inevitably go sideways or down.

Resilience prepares operationally to roll with the punches and come out stronger on the other side. And it's your resilience, you're going through your internal audit, where Well, before you ever have a business exit or liquidity event, because it's these skeletons in the closet, these very dangerous skeletons in the closet.

If you're not aware of them, you can not only lower your profits, lower your growth, they can put you out of business. So forget a business exit. We want to do that internal audit now and not later. When you're resilient, you're Always anticipating change and you're preparing for it. You're building that culture to enjoy the change, anticipate it, have all kinds of experiments, because when you have plan A, maybe it doesn't work.

You're ready to go to plan B, [00:09:00] plan C, plan D at a moment's notice. That's the kind of agility born from resilience. That becomes one of your greatest strengths. You stop fearing the market shifts, the economic downturns, or even new competitors, and instead, you see it as market feedback, as opportunities to really outmaneuver everyone else.

And it's the same resilience that we turn to with step five. Mindset. So in step five of the Deep Wealth Mindset Roadmap, it's all about the winning mindset, not just for your future liquidity event, but for every one of your stakeholders. But here's what most people don't get. Without resilience, the mindset, it's worthless.

It's just a theory. It's just talk. You can't think about a future exit if you can't even make it through today's challenges. We're Resilience is what gives you the confidence to think long term and not just you, but your team, your suppliers, your customers, your stakeholders, even when short term setbacks are hitting you left and right.

It's that unshakable belief that no matter what happens today, you're still on the [00:10:00] path to success tomorrow. And a great example is artificial intelligence. AI is taking the world by storm, it's rewriting the rules of society and business. When you have that unshakable confidence, when you're resilient, you adapt to AI.

What kind of messages does that send to your existing clients, to your future clients, to the marketplace? 

You're saying, hey, you want to be with us. We will figure it out. We're not perfect, but we'll get through it. We'll come out a winner on the other side. This is where you want to be. At the same time, it's that same mindset, that same resilience.

It also goes into your team because resilience is not just about the individual. It's something that you need to embed into your company culture. So in step six of the nine step roadmap, we talk about building a world class advisory team that's going to support your journey towards growth and liquidity.

But here's a catch. If you're not resilient, your team won't be either from your employees to your M&A advisors, as the leader, your resilience sets the tone for the entire organization. [00:11:00] When things go wrong, and I promise you they will, it's your job to demonstrate to your team that setbacks are only temporary and solvable, and it's the kind of leadership where you have faith in yourself, in the team, in the company, that's what galvanizes your team and builds a resilient culture that can weather any storm.

As I'm sharing this with you, I'm actually thinking back to our liquidity event at Embanet, and there was a point in time where all seemed lost. The deal was just done. It was stuck in the tracks. There was an incident that happened that everything was offside. And I have to tell you, it was the resilience.

When everyone thought, including the M&A advisors, okay, we gave it our best, we tried, it's just not going to happen. It was the resilience. It was myself, Steve Wells, Walesuka. We were talking, we were thinking, we were strategizing, and before From that resilience, we got things back on track. Or even with Embanet 2, when we were putting ourselves out of business with Embanet 1 and looking for that bigger, more profitable business with Embanet 2, it was resilience that got us through the many, many failures, which, by the way, was frustrating because with [00:12:00] Embanet 1, we were We had massive success.

We got on that winning track, but everything stopped when it came to Embanet too, and it took a while to figure out if it wasn't for that resilience, getting us through those difficult times, those challenging times, there would not have been an Embanet too, there certainly would not have been that nine figure deal.

So I want you to ask yourself, do you have the resilience? To dig deep and actually thrive, not just survive under pressure, because resilience is the key to unlocking your X-Factors. And it's about turning your failures into feedback and using that feedback to make your business stronger and better.

Every setback, believe it or not, and you better believe it, It's a lesson in disguise, but only if you have the resilience to stay in the game long enough to learn it.

So as we begin to wrap up the first trait, resilience, let's get specific. Resilience helps you innovate under pressure. When the markets shift or competitors appear out of nowhere, A resilient entrepreneur doesn't panic. You get creative. You look at the new angles, the new strategies, the new ways to meet your customer's [00:13:00] needs.

And often it's this creativity that leads to the discovery of new X-Factors, things like a unique process or a customer service approach, or a piece of intellectual property that makes your business irreplaceable.

It's the same resilience that helps you maintain a long term perspective. It's mindset again, step five, winning mindset, the resilience. It's so easy to get discouraged when you hit some obstacles, but the resilient entrepreneurs keeps the eye on the bigger picture. And knows that every tough moment, it's a stepping stone to the ultimate goal to maximize your profits, maximize the value of the business.

And more importantly, you're helping the marketplace solve big, painful problems. And then rounding things out, it helps you prepare for the unexpected. Resilience comes into play by helping you anticipate challenges and you prepare for them. Resilient entrepreneurs aren't surprised by setbacks.

You're actually expecting them. You're looking for it. You've built that into your business on a foundation that whatever's going to come your way, not only will you withstand it, but you'll deal with it and come out [00:14:00] stronger. So I'm not going to sugarcoat this. Resilience doesn't mean you're not going to feel the sting of failure.

Of course you will. It doesn't mean that when the tough times come, it's not going to take a toll. Yes, they will. You're prepared. Profits may go down, your growth may stop, you may lose some customers. But what it does mean is you've got the ability to bounce back, to turn what could be a fatal blow into an opportunity for growth.

So take a look, take a look around you at any successful entrepreneur. And there are always stories of resilience. And I'm not talking about the one or two failures. I'm talking about years of rejection, lost deals, missed opportunities. But here's the difference. They kept on going. And in that process, they discovered what really makes their business valuable, the kind of value that attracts clients today and a future buyer tomorrow, who's willing to pay top dollar.

So now for trait two, strategic thinking. So when it comes to strategic thinking, most entrepreneurs, they either make it big or they completely miss the [00:15:00] mark. It's not enough to work hard. As I love to say, don't confuse activity with progress. It's not enough to even be a risk taker or even a visionary.

You must think strategically. If you want to maximize your profits today and ensure that your business has real value tomorrow, most business owners, they're focused on what's right in front of them. Today's numbers, this week's crisis, next month's sales target. And while you need to hit those targets, yes, they're important.

That's not what's going to set you apart. Everyone else is doing the same thing. Strategic thinkers, they're the ones that build real wealth and not just revenue, but they're always looking ahead. They're playing chess where everyone else is playing checkers. They're positioning themselves for long term success, not just today's win. 

Let's go back for a moment to Step 2 X-Factors. So when we're uncovering your X-Factors, again, these are the unique elements that make your business irresistible to clients, future clients, your later future investor and buyer. But here's a catch. If you're not thinking strategically, you'll miss your X-Factors entirely.[00:16:00]

Why? Because they're not going to show up in your day to day operations. They only reveal themselves when you take a step back, zoom out, and now you're looking at the bigger picture, which is actually step one in the Deep Wealth nine step roadmap. And again, to share an example with you, Step 2 X-Factors, let's put that to Embanet One.

Embanet One, my e learning company, was the golden child. We absolutely hit it out of the park in keeping online students in the seats where most programs only had a 20 percent or 30 percent success rate. Embanet had an 85 to 93 percent rate. What a difference, but we're always looking at the big picture.

Step one, what's coming around the corner? And we began to notice some trends that it was harder for our customers to get students. In fact, the enrollment counts were going down. So when we identify that step one, big picture, we identified an inflection point, a blind spot, which is a blind spot.

We were forced to create new X-Factors. We went from not only keeping the seats filled, but to now filling the seats. We learned how to become [00:17:00] master marketers in a way that no one else was doing before.

But here's the point. It wasn't that we just woke up one day and said, Oh, Oh my goodness. We have to go marketing. We have to go fill the seats. It was strategic thinking that helped us spot those X-Factors and step one, the big picture, those inflection points. We saw patterns and we saw those patterns as not just challenges, but But massive opportunities that later allowed us to create a market disruption.

So for example, again, maybe your X Factor is a proprietary process that saves your customer time. Or maybe it's a unique way that you deliver a value that no one else can replicate. If you're too busy working in the business instead of on the business. So in other words, you, the team, you're putting out fires.

You'll never take the time to identify those key differentiators. What will happen over time, your competition and the marketplace will pass you by. So that's why strategic thinking, it's so crucial to maximize everything that you're doing is not going to show up in your balance sheet. I promise you, it's not going to show up in a complicated formula or on a spreadsheet, and again, it goes back to [00:18:00] mindset.

And speaking of mindset, when we go back to step five, winning mindset of why it's so important to develop that winning mindset, not just for you, but for the But for your team, it's because you're focused on running a profitable business and the profitable business, that's our scorecard. When we're doing things right, we're keeping our customers, we're attracting more customers, we're having efficient operations, and that's where we want to be.

So strategic thinking, particularly when it comes to a winning mindset for you and your team, you're asking some of the tough questions. What's my end game? How does every decision I make today align with where I want my business to be? Not in a month or a week or a few weeks, but in five years or 10 years, we're playing the long game.

Am I positioning my business to be valuable to my customers today, my future customers tomorrow, and later on down the road, a future buyer? Or am I just chasing short term gains? Strategic thinking aligns with long term planning. And while other business owners are distracted by the short term problems, you're asking, how does this [00:19:00] action set me up for the future?

How does it make my business more attractive, not just to my customers, but down the road to potential buyers? 

So I want you to ask yourself, are you thinking strategically enough?

And here's the real question. Are you thinking strategically enough to set yourself up for future success, or are you getting bogged down by today's problems? 

Are you focusing on what will make your business valuable for your existing customers, your future customers, for your existing customers to become existing customers down the road, and even your future investor or buyer, or are you chasing those short term wins? 

If you're serious about building a business that not only is profitable today, but delivers massive value to your marketplace, to your stakeholders, to your customers, later on in your business exit, Then, the key to that, it's strategic thinking of how you're gonna position your business, how you're gonna maximize your profits today and later on, your enterprise value for tomorrow.

So with all that said, let's go to trait three, Adaptability. If you can't adapt, you're not going [00:20:00] to last. Adaptability is not, I repeat, it is not about reacting to change after it happens. It's about anticipating change, preparing for it, and then capitalizing on it.

Business environments, they do not stay the same. In fact, the only thing that's constant is change itself. And if you're too rigid, if you get too lazy from your success, your business is not going to just stagnate. It'll decline and eventually you'll be out of business.

Now adaptability is not just about survival. It's about positioning your business to thrive no matter what the market throws at you. If we're in heaven forbid, a recession, if we're in boom times, if we're in something in between. The most successful entrepreneurs are always evolving, refining their strategies, adjusting their course when needed, and it's not just for the day to day operations.

It's also the preparation. How am I going to be in business, not just a year from now, but 10 years from now? Down the road from my liquidity event, my business exit, two years away or 22 years away. How am I going to be there? What's it going to look like? How do I prepare for that? So an [00:21:00] adaptable business, it's more attractive to your customers.

They know that you're going to be around for today, tomorrow, and beyond, and is no different for your future investor or buyer.

As an example, when a market shift happens, let me just make this up, maybe a new competitor comes onto the market, or your customer preferences Have changed. An adaptable business doesn't just stick around with what worked last year. Well, we'll figure it out. You know, we'll keep on doing what we're doing.

What worked last year is going to work this year. Instead, you're stopping what you're doing. You're looking at your X-Factors. You're reassessing, you're finding new ways to leverage them to stay ahead. You're creating new X-Factors. You're creating your new mindset. You're being adaptable to what's going on.

And for your existing customers, your future customers, later on, for your future investor or buyer, they will see a business that only has a unique value proposition, but one that can thrive in a changing environment. Remember, all stakeholders, it doesn't matter if it's a customer today, a future customer tomorrow, an investor or a buyer, the one question everyone asks themselves, will your business be around for buyers?

Will your [00:22:00] business be around in the future, no matter what happens? 

And if the answer is yes, that's the goal. That's where people want to be.

And in fact, when you think about being adaptable, let me turn to step eight, skeletons and Rembrandts. Because in step eight, skeletons and Rembrandts, every one of the steps in the Deep Wealth nine step roadmap is doing one of a few things. Firstly, can we find those hidden skeletons in the closet?

They're slowing down our growth. They're reducing our profits. They potentially could put us out of business. Let's identify them. Let's adapt the business to remove them. What about those Rembrandts, those hidden Rembrandts in the attic? We're going to find them and put them out for public display. Well, To get those Rembrandts, to find them, to leverage them, we need to be adaptable.

Being adaptable plays a crucial role for that because we now have to take those Rembrandts, really rejig the business to work around them, take them out to the marketplace. It's not going to be easy. We're going to make some failures along the way, but again, those failures are just setups to more future success.

 But it's that adaptability that allows you, your team to be [00:23:00] proactive in addressing the challenges before they become major issues. And you, your team, your stakeholders, they know that when challenges arise, instead of just burying your head in the sand, you're going to tackle these problems head on.

Jeffrey Feldberg: You're going to adapt to the new circumstances and make whatever changes need to be made so that the business not only runs smooth, but you continue your success.

And what's really interesting, when it comes to your X-Factors that are actually Rembrandts, that's so unique, so world class, most Rembrandts are in the business, but they're really hidden. Maybe it's a piece of intellectual property that you haven't fully leveraged for your customers or a future market segment you haven't tapped into yet.

It's only when you're adaptable that you have what it takes Reposition those rembrands. Reposition your company to get it out there into the marketplace, solve those painful problems, and at the same time you're catapulting your growth and its value. And by the way, when it comes time for your future liquidity event or your future business exit, once you have those rembrands, once you've even removed those skeletons, there's Wow, you [00:24:00] have a liquidity event to remember because every investor, every buyer sees the value in the business, but they also see the safety in the business, where you've been and where you're going.

And it's a huge attraction for them. And then as we round things out with adaptability, Let's go to step nine, launch plans. So these launch plans, they're really growth strategies for the future because let's face it, growth is not a one time achievement. It's a continuous process. To keep growing, your business must always evolve.

Yes, the human nature. I talked about it earlier. It's worth mentioning again. It's so easy. Well, we get lazy. Let's call it for what it is. We get comfortable when things are going well. But again, market changes, technology advances, and the marketplace expectations, they change, they shift. It's adaptability.

That's what keeps you relevant. I want you to think of some titans of business. These were the companies that were massively successful, the 800 pound gorillas, and a lot of them, they're no longer here. Why? They got too comfortable in their success. They stopped [00:25:00] changing. They stopped adapting. And that was a nail in the coffin. 

Adaptable businesses, they're always thinking about the future. Okay, the marketplace can either put me out of business, step one, big picture, or I'm going to put myself out of business into a bigger and more profitable business. And it's that adaptability, step one, big picture.

We're always investing in new technologies. We're exploring new markets, and we're innovating our products and our services. We're never satisfied with the status quo. We don't believe in that saying, if it ain't broke, don't fix it, because we know what worked yesterday is not going to work tomorrow.

We're forward thinking and we're approaching growth to ensure that when the time comes to sell, when we move on for the next chapter in our lives, that the business is not just profitable. It is absolutely primed and ready for the future.

I want you to ask yourself, are you ready to adapt? 

And really the question is, when the market shifts, when new competitors emerge, or when unexpected challenges come your way. Are you ready to adapt? It's a simple yes or no answers. I don't want any excuses. [00:26:00] I don't want you hemming and hawing. Are you prepared to pivot, evolve, and execute the necessary changes that's not going to keep your business surviving, but actually thriving?

Because if you're not adaptable, you're leaving your business vulnerable. But if you are adaptable, you're making your business more attractive, more competitive, and ultimately more valuable to a future buyer. The most successful business owners that I know, these entrepreneurs that have gone through the Deep Wealth Mastery program, that one entrepreneur who said no to the eight figure offer, later, yes to a nine figure deal after Deep Wealth Mastery, they are all embracing adaptability.

It's part of their core ethos. It's part of their culture. Their team knows it. They know it. Now, are you ready to embrace it? So, all that said, let's begin to wrap things up because when it comes to resilience, strategic thinking and adaptability, yes, we've covered a lot of ground. And if you've been paying attention, you already know what separates the winners from the wannabes.

It's not luck. [00:27:00] It's not chance. It's not being at the right place at the right time. It's about having the right traits to build, grow. And ultimately, when you're ready on your time, your schedule to have that liquidity event, that business exit, that business is now worth something. You've solved painful problems.

You have very happy customers. There's value all around. And let me be clear about one thing. These traits aren't negotiable. You either have them. Or you're on the fast track to mediocrity. You choose, as always, the choice is yours. So when it comes to resilience, are you the kind of entrepreneur who gets back up after being knocked down?

Or do you and the team crumble the minutes things don't go your way? I want you to ask yourself this. When failure comes knocking and you know it will, are you prepared to learn from it? Or are you looking for the exit? Because believe me, success doesn't come without a few scars. Resilience isn't just surviving.

It's about thriving in the face of adversity. It's about using failure as a stepping stone to your next big win. So if you're not resilient, you're done before you even [00:28:00] got started. The second trait, strategic thinking. Are you just reacting to what happens today? Or are you actively setting yourself up for tomorrow?

As you look long term, because again, strategic thinking, it's all about the long term, it's all about the big picture. Let's look at your big picture, your final business chapter.

Are you building something that's just doing okay today, or are you actively through strategic thinking creating value in the marketplace, value for your customers, value in the business that when it's time for your liquidity event, your business exit, you can cash out and welcome financial freedom?

The difference between a business owner and an entrepreneur is the one is just working while the other is building. You must think ahead. You've got to be three steps in front of your competition. In fact, forget three steps, five steps, seven steps. If you're not doing that, you're already behind. And finally, last but certainly not least, it's adaptability.

The world is going to change. I promise you that. I promise you that the market is always shifting. And if you think you can just keep on [00:29:00] doing what you've always done, you're in for a rude awakening. I want you to ask yourself this. When things change, are you ready to pivot and lead? Or are you stuck clinging to the past, talking about the good old days, what worked yesterday, and how things will turn around to get back to that point.

Because adaptability isn't just about surviving the change, You must capitalize on it, it's an active effort. The winners, the entrepreneurs who succeed, they're not the ones resisting change, they're the ones who are embracing it, they're welcoming it, they're looking to change as the opportunities because where others see problems, they see market disruption, a massive opportunity for them, the team, the company to make the change.

So here's the question for you. 

Do you have what it takes to not only survive, but to thrive? 

Are you ready to master resilience, think strategically and adapt like your business depends on it, because the reality is it does. 

If you're still listening, one, thank you for that. I appreciate that. But I bet you have that resilience, that adaptability, that [00:30:00] strategic thinking, because knowing isn't enough.

It's time to do, it's time to take action. Let's take what you've learned today and start applying it right now. Don't wait for the market to test you, test yourself. Build a business that's not just profitable today, but one that's here tomorrow, and more valuable tomorrow than it is today. For it to be more valuable, you're helping the market solve painful problems, you're growing your customer base, you're keeping your customers happy, you're doing all the right things.

That's how you'll not only capture enterprise value, you'll dominate it. 

So, as we begin to wrap things up, I challenge you to make your mission coming out of this podcast one where you embrace these three essential traits, resilience, strategic thinking, and adaptability. They're not just buzzwords, they're not the flavor of the day, they are the very foundation of building a business that doesn't just survive, but thrives.

I want you to reject the myth that success is about the numbers in a spreadsheet, or that it's simply working hard, that's going to get you where you want to go. Absolutely not. [00:31:00] Instead, I want you to welcome the reality that mastering resilience allows you to turn failures into opportunities. Strategic thinking positions you for long term success and adaptability ensures that you can pivot and seize the opportunity in an ever changing world.

Now, here's where I'm going to give you a shameless plug. Yes, I know, a shameless plug, but you're going to thank me for it. Do yourself a favor, take the next step, become the newest member of our 90 day Deep Wealth Mastery Program. Whether you're Liquidity Vent and Business Exit, it may be two years away, it may be 22 years away, you will set yourself up for success.

You'll be growing your profits today, preparing for a future where your business is more valuable, more attractive, and more profitable, and also creating a post exit life that's actually enjoyable, there's a happily ever after, and here's a question how can you possibly win at a game you've never played before?

I know it's a rhetorical question. I love those rhetorical questions. But the short answer is you don't, you can't. And trust me, you don't want to experiment when it comes to securing [00:32:00] your financial future and independence. You've got one shot to make this right. Let's make sure you make it count with a 90 day Deep Wealth Mastery Program. 

Take the step today. Secure your legacy, your financial freedom, and your future. You'll prepare your business. In the process, you're preparing your business to not only survive, but to thrive and thrive in a big way. Because as we've talked about today, success comes from being resilient, thinking strategically, and adapting to every challenge that comes your way.

To learn how to take the next step with a 90 day Deep Wealth Mastery Program, email success at deepwealth. com, you know, success, S U C C E S S at deepwealth, D E E P W E A L T H. com. Again, success at deepwealth. com. Send us the email, take action now, success at deepwealth. com. Never underestimate the power of preparation and most importantly, never underestimate yourself. So start today, email us, success at deepwealth. com. 

So there you have it, Deep Wealth Nation. 

What did you think? 

So with all that said and as we wrap it up, I have another question for you.

[00:33:00] Actually, it's more of a personal favor. Did you find this episode helpful? 

Have you found other episodes of the Deep Wealth Podcast empowering and a game changer for your journey? 

And if you said yes, and I really hope you did, I have a small but really meaningful way that you can actually help us out and keep these episodes coming to you.

Are you ready for it? The dramatic pause. I'll just wait a moment. Drumroll, please. Subscribe. Please subscribe to the Deep Wealth Podcast on your favorite podcast channel. When you subscribe to the Deep Wealth Podcast, you're saving yourself time. Every episode automatically comes to you, and I want you to know that we meticulously craft every one of our episodes to have impactful strategies, stories, expert insights that are designed to help you grow your profits, increase the value of your business, and yes, even optimize your post exit life and your life right now, whatever you want that to look like.

And every time you subscribe and a fellow entrepreneur subscribe, it's a testament to how together, yes, we are. We are changing the social fabric of society. One business [00:34:00] owner at a time, one liquidity event at a time. So don't let the momentum stop here. Subscribe now on your favorite podcast channel.

You'll never miss an episode. You'll be the first to hear from the top industry leaders, the innovators, the disruptors that are really changing and shaping the business world, and maybe you're commuting, maybe you're at the gym, maybe you're taking a well deserved break that we spoke all about on this episode.

The Deep Wealth Podcast, it's your reliable source for the next big idea that could literally revolutionize your business. So once again, please hit that subscribe button, stay connected, inspired, and ahead of the curve. And again, your next big breakthrough moment, it might just be one episode away. Maybe it was even this episode.

So all that said. Thank you so much for listening. And remember your wealth isn't just about the money in the bank. It's about the depth of your journey and the impact that you're creating. So let's continue this journey together. And from the bottom of my heart, thank you so much for listening to this episode.

And as we love to say here at Deep Wealth, may you continue to thrive and prosper while you remain healthy and safe. 

Thank you so [00:35:00] much. 

God bless.