275 Ahmie Baum

Jeffrey Feldberg: [00:00:00] Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth. 

I'm your host Jeffrey Feldberg. 

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience. 

When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life. 

But unfortunately, up to 90% of liquidity events fail. Think about all that time and your hard earned money wasted. 

Of the quote unquote "successful" liquidity events, most business owners leave 50% to over 100% of the deal value in the buyer's pocket and don't even know it. 

I should know. I said "no" to a seven-figure offer. And "yes" to mastering the art and the science of a liquidity event. [00:01:00] Two years later, I said "yes" to a different buyer with a nine figure deal. 

Are you thinking about an exit or liquidity event? 

Don't become a statistic and make the fatal mistake of believing the skills that built your business are the same ones to sell it. 

After all, how can you master something you've never done before? 

Let the 90-day Deep Wealth Experience and the 9-step roadmap of preparation help you capture the best deal instead of any deal. 

At the end of this episode, take a moment and hear from business owners like you, who went through the Deep Wealth Experience. 

Ahmi Baum a Founder and CEO of Interchange Capital Partners, a family business that has honed a comprehensive and collaborative process over its 40 years of practice in financial services, and is dedicated to helping clients and their families build financial safety nets. 

With over 40 years of practice in financial services with a clientele of business owners trying to transition to [00:02:00] retirement Ahmi been named to the Baron's Top 1000 financial Advisor list. 

Mr. Baum and his team previously managed over $420 million in client assets.

 Welcome to the Deep Wealth Podcast, and for all you business owners out there, whether you're starting a business, you're already in a business, perhaps even a family business. How do you deal with all of those issues that come up?

I'm talking growing a business. I'm talking succession, family dynamics, you heard it in the official introduction. I'm gonna pause it right there because you're in for a real treat. We don't have theory. We leave that for the classroom and all the teachers, we have someone from the trenches.

You're gonna hear things that you're likely not gonna hear anywhere else. I'm really excited about this episode. So Ami, welcome to the Deep Wealth Podcast. An absolute pleasure to have you with us. And I'm curious because there's always a story behind the story. So am What's your story? What got you to where you are today?

Ahmie Baum: Well, first welcome and excited to be here and, hope that your listeners could find some value in this. So, you know, my story is a. [00:03:00] Pretty typical story of coming from nothing. My Father and three brothers ran a business. They were in a restaurant food catering business. And, you know, they were from New York City and for whatever reasons, they all decided to move to Houston, Texas, and they went bankrupt.

Then the three of 'em went in separate directions. And, my father made a decision to move into education and academics and not business and. You know, frankly had a disdain for business. Understandably so. But, you know, he would constantly, his mantra was, you know, what do you think?

Money grows on trees. And I lived in a middle class neighborhood, 

you know, not too, you know, there was parts that were upper middle class and I'd look around and I'd say, well, dad, they look like they have money trees over there. And so, and again, that was just me internally talking, not 

necessarily having a conversation with him.

And you know, like most [00:04:00] individuals at my age, after you get through high school, you go to college. So 

I got accepted to college. get so excited when I talk, get my father comes home from work. I said, dad, I got accepted. He said, great. How are you gonna pay for it? 

I said, what how am I gonna pay for it?

I thought you could. And that was the beginning of my understanding that my father really was living on a tightrope without a safety net. And it further explained as life went on, a time went on that that was a major issue between him and my mother. And so part of what I recognized was that, it's, life seemed to go better when there was a money trick.

And so I made it part of my purposes to go out there and build a money tree. And so I. I put myself through college and was fortunate to run a restaurant with a gentleman who father was a stockbroker for EF Hutton 

back in 1979. I you know, I took the six year plan [00:05:00] graduating college, but that's another story you know, for that.

And, ultimately, Went to work for EF Hutton, smiling and dialing. At that time, Chrysler was going bankrupt and we were selling bonds. EF Hutton was selling bonds to for that. And then we just worked through that and I didn't think it could work. And it turned out that at least worked for me and then I realized that the system of stockbroking was.

Adversarial. It didn't really work. And you know, there were a couple of things that EF Hutton pioneered. One was professional money management for individuals 

and, the other was financial planning. So I. Was getting ready to leave and you know, my branch manager said, you can't, you're doing so well.

I said, yes, but my clients, I need something. So I learned about professional money management, became a professional money manager. I learned about planning and I fast forward to the crash of 87. 

And I'm sitting there working out with Friend is a [00:06:00] very wealthy family and turns to me and he says, you know, I just can't make your stuff work.

And I'm sitting there, you know, what do you mean you can't make my stuff work? And I don't know what possessed me to ask this question, I just said, do you treat your Wealth and everything you say you can't do you treat it like you do your business?

And it's like I hit 'em between the eyes and all of a sudden blood SRA says, no, I don't.

So light bulbs went off for him and light bulbs went off for 

me. I said, if this very wealthy family can't make it work and they're not treating like a business, there seems to be a major problem here that maybe I can solve. 

And that became the journey to become the go-to Advisor for family business.

Now I gotta take you through all the ups and downs and all the stuff of that, but that was in 87 and we kept working it and moving it forward till fast forward to my 65th birthday 

when we had already proven the concept inside a ubs and the [00:07:00] plan, I altered my retirement plan to say, okay, let's really do something.

Because I'd created all of this and I sent it to UBS for them as a white paper. 

And I took a. A couple of three months, I kept asking, where is it? Where? And by the time it came back, compliance had redlined everything and said, that's not the role of a financial Advisor. And I said, you know what?

Okay, I get it. that's a role that we play and we need to play for these family businesses and these business owners. So we decided to go independent. On my 65th birthday and as my son said, we were, you know, a startup with a 42 year track record.

Fast forward to today, you know, which we're in June, we'll be celebrating our third year as interchange capital. And we're now the Swiss Army knife, if you will, 

for family businesses and closely held businesses to be able [00:08:00] to work through the inherent natural complexities that exist around the interchanges of family, business, individual ownership you know, et cetera.

Jeffrey Feldberg: Wow. So I mean, really humble beginnings that put you on your path, and then you had this trajectory very serendipitously, this one question. For a wealthy friend that put you on the path where you ended up today. So you really, you've lived it, you've breathed it, you've gone through it, and as I alluded to earlier, you're really coming from the trenches.

And so for our listeners, and you know, offline, what I loved about what we were talking about offline and for our listeners, let's bring them up to speed. Whether it's not a family business right now, you're the first generation and you're just getting into it, you're building it, you're growing it, or it is a family business.

Perhaps you're second generation, maybe third generation, whatever it may be. In either case, at one point it always becomes back to a family business. So, I mean, what would you say for our listeners who are either new at [00:09:00] it or they're now in the thick of things? Sometimes we just don't know what we don't know.

So you're speaking to a lot of businesses out there. You're seeing the good, the bad, the ugly, everything else in between. What would be some typical blind spots that interchange capital with your expertise, you're coming in to really straighten out for the business owners and make that difference?

Any one or two things that jump out for you?

Ahmie Baum: Yeah, I mean, I think the first thing is that there's a lot to unpack and therefore there's, you know, we talk about two sets of interchanges. 

So the first interchange that we talk about is between the individual, the family, the business, and the ownership. And so a recognition and understanding that as a business owner, It is bigger than just what you do day to day in terms of, so every business owner we run into 

most of the time default to what [00:10:00] they can control.

And so what they can control is run into business and grow into business and doing all that stuff. They're control 

freaks, rightfully so, because 

that's what, you know when you look at that, the interchange of. The individual, the family, the business, the owner. Which one are you naturally gonna gravitate?

You're gonna naturally gravitate control. So the first thing that's important is there's a natural, normal complexity, frustration and obstacles that take place that you think are business related. 

But ultimately when we get there, we realize, well wait a minute. It really has to do with how you are showing up 

the individual.

It's, oh, wait a second. This is really a family dynamic that is causing some of this issue. Oh, you know, this really isn't the business. This is the ownership and you know, how are we going to ex, because each one of those [00:11:00] have a different goal. 

So the individual is all about Get me success. Generally, the family's goal is usually about nurturing.

The business's goal is all about profitability. And the ownership is all about financial security. So they come, those four pieces have very different goals. So it's not surprising that when you cross from one interchange to the other, and you don't know that you've crossed that way that you're walking into the proverbial, you know, lion's mouth 

or a snake yet. 

that's an important recognition cuz when we see people who get that, they say, oh, all of a sudden now I see it differently. I've been able to recognize I'm trying to solve a family issue in my business that's never gonna work. 

I'm trying to solve a business issue in my family. I'm trying to solve an ownership issue [00:12:00] and our individual choices and ideas and goals are different. So I would say the recognition that this is an issue is the first step in the clarity around why it's so complicated and why you tend to focus. I'll just stay in that area of control, and we know that the worst way to get maximum value 

is if you stay in control.

we just know anybody who does Exit planning. And Jeffrey, you've done it and everyone knows that the first thing you wanna do is remove yourself as the linchpin here, that increases value dramatically.

Jeffrey Feldberg: So, I mean, what you're sharing and for our listeners, I really hope you're paying attention because. It's pivotal, and I'll put my own words on it. You can tell me if I'm on base or off base. What I'm hearing you say is, as business owners and you know, let's face it, come on. We're type A and we're heart charging.

We love control, and what we don't know sometimes can scare us. Okay, I'm not gonna deal with that. I'll shove [00:13:00] that off to the side. And I'll focus what I can do. And so when you put the family dynamic in there and all the issues that go into on the individual side, the business side, the ownership side, that as business owners in a family run kind of business or environment, I am in some ways ignoring or putting under the carpet, so to speak, sweeping down under the carpet, the bigger issues, and focusing on a narrower set.

If I'm hearing you're right, obviously the problems aren't going away. They're just festering and they're gonna get bigger and bigger until they just overtake everything. So it's, I don't know what to do, so let me know what I, let me do, what I do do,

and in the process I'm creating a mess.

Ahmie Baum: And there are advisors that you have around you, you've built, you know, because you can't be successful at business if you don't have legal advice, tax advice, banking advice and part of the issue is, so when you do get to a place where it gets to you know, the ceiling of [00:14:00] maximum.

You know, I gotta get this going. You then go to one of those advisors that you think can solve the problem, 

and now you're running down a road that is absolutely fraught with inefficiencies and ineffectiveness around that. So, that leads to, we built at Interchange, which is the next set of interchanges.

Jeffrey Feldberg: So let's talk about the nami because you've identified what's essentially a core problem and forget a liquidity event because if we can't work through these issues, there's not gonna be a business at one point in time. Everything's great until it's not so. Now interchange comes into the scene, and with your expertise and your systems, can you walk us through your process?

How do you make that crooked path straight and get things going as they should?

Ahmie Baum: Sure. I mean we, we built this to be able to support the family business, closely held business owner in wherever they are in the life [00:15:00] cycle. 

Of that. So the first thing is always the goose that lays the golden egg. It's the business. 

So one of the things that Interchange Capital brings to the table is the opportunity to help a business owner create what we call a self-managing company.

Jeffrey Feldberg: Okay.

Ahmie Baum: Okay. Now what's interestingly is once you create a self-managing company, it changes the dynamics around Exit and succession planning. 

Okay. Dramatically. 

Okay. So the first thing is we want to, so if what you're looking at is you don't have the right people, you 

don't have the right strategy, you don't have the right execution and most importantly, you don't recognize.

That cash is king when you, because you really don't understand how to operate your, and understand your balance sheet and your financial statements because most business owners don't. 

So we have to [00:16:00] make sure that we got the right people on the bus, that we've got the secret sauce that we're executing properly, and that we're generating cash.

Not just revenue. 

Not just profitability, but true cash. 

that's on the business side.

Then from there you might say, okay, I'm pretty good with that. I think we're okay there. Alright, so, but I have. One child in the business, I've got three children out of the business, 

or I've got 19 family members in the business in gen three, 

and we've got 45 in gen four, and we need to work on how we're gonna get this next gen engage.

That moves into the second offering, which what we call the generational conversations.

Okay, so there's a whole body of work to be able to help have these generational conversations within the family. And sometimes [00:17:00] it's, even if you're not a family business, but you are a business and your family members are all outside, there's still a necessity to have the generational conversation because the worst thing you can do is.

Not prepare. So What tends to happen is businesses, people, business owners, they prepare their assets for their children. 

They don't prepare their children for the assets, 

and that's a critical part of that generational conversation 

Jeffrey Feldberg: A quick side note, because I've always wondered, and I see this with family businesses, you know, first generation's terrific, obviously second generation, it's also fairly good, maybe even better, maybe they take it to the next level. But you brought up an interesting scenario, and I'm just gonna pick some numbers out of the air.

I mean, how do you deal with it when it's a family business? You're now going to the third generation and beyond because it's growing exponentially. The family members. But the business isn't necessarily and probably isn't growing exponentially. So [00:18:00] 45 members, in your example, heading into the business, that could be a problem.

Ahmie Baum: There's all kinds of problems. Obviously one of the major problems to your point, is how is the goose laying enough golden eggs to be able to support the next gen? That's Number 

one. Number two is that next gen. Are they really engaged and involved? There's a myth out there that you know, and it's called shirt sleeve. The shirt sleeve in three generations. Okay, that's actually a myth. 

It's not reality. 

And you know the studies that really have done the research around and followed family businesses, the reason why they say that is because the original business that Generation One started is not necessarily the business that the family is generating in gen three or gen four. So the issue around finding [00:19:00] engagement, there are some people that want to build family businesses and family legacy. 

 It's important to be able to work with these generations. Yeah. After you've got the golden gooses, you need to constantly be able to create.

More and more value and create more and more opportunity. But now you need to be able to work with these next generations and get their engagement and their buy-in. And the beauty and this is what I frankly love about family businesses, is there something very tangible about a family that can come together to make decisions and create a much better life.

Beyond just employees and community and their family, and there's something very special about that. 

And in order to engage that and their ability to transform the economies of [00:20:00] communities, their ability to transform all kinds of things, because there's an inherent love and affection and nurturing that goes on in families, especially the ones that are most successful with 

Jeffrey Feldberg: Mm-hmm. 

Ahmie Baum: It's really remarkable. So that generational conversation, how do you do that? You need to be able to truly recognize that every, the problem with generational conversations is the same problem I had, and I hear it again there. Everybody said the baby boomers were too busy smoking pot and doing drugs.

There was no way they were ever gonna be able to run the country. 

Okay, so now we have the baby boomers are saying these millennials, they're not willing to work hard. They're not willing to do that. Again, there's this constant bashing of generation to generation, which is total nonsense in our opinion.

The fact of the matter is, what we need to be able to do is create a different roadmap in a different set of conversations [00:21:00] where we truly can begin to understand that every human being has a special, has special sauce. 

Every human being has the opportunity. It wasn't put here by accident. 

Again, not to get too personal, but we're mourning the miscarriage of my daughter at this time, you know?

And so we know it's a very special thing to even get here. You know, it's not like you just, everybody gets a shot here based upon the biology of it. 

So if you're here, there's a reason why you're here. We believe, and so let's go and look at Gen four. And rather than saying they can't do it or they're not gonna do it our way, 

let's say, what's your special sauce 

and how do we get that special sauce engaged in the big picture, the core values of what this family is about, which is an important part of moving generationally down in a family business.

Jeffrey Feldberg: And so, I mean, let me ask you this. I mean, clearly you're not only passionate about this [00:22:00] with your son. Now in the business, you're going through this as well, so you're living it, you're breathing it. Let's make a big assumption. I've give. Here you go. And for our listeners, they can't see this. I'm passing over to you virtually my magic wand.

And so you now have a family business, whether they're first generation or. Third generation or 15th generation, whatever it is, they're coming to you. You've worked your magic. You've gone through some of the politics of family dynamics. You've straightened all that out, so that's no longer. On the scene.

It's not so much an issue now. So now we're going back into your repertoire of strategies and tactics. How are you helping those businesses in terms of the other interchanges, whether it be the growth or increasing the profits or at one point, even a liquidity event, when the family collectively decides, okay, you know, what?

Time to close this chapter, set up a family office and move on to something else. How do you play in that?

Ahmie Baum: Yeah, I mean, again, part of it. Is, you know, we talked about this is never a straight [00:23:00] line. It's always moving back 

in, you know, with it. So we have strategies around growing and scaling the business and creating that self managing company. We've got strategies to enhance. Communication and could help resolve conflict for that generational so that they can build bigger futures.

And then there's the opportunity set to be able to recognize that there is a whole area of family office. Because when you reach a certain amount of Wealth, again, that issue, where you really need is you need cohesive, collaborative. Tax, legal, investment, insurance, protection, banking, philanthropy, bill, paying concierge services because you really wanna wrap this up for the family 

so that the family can take ala carte choices 

around, well, I would like to do this, but the other family [00:24:00] does.

So, Building and maintaining , and the family office structure, 

 is a major focus because when these families grow, they don't get to the third, the first and second, third. They don't get generation unless there's some success. And with that success comes the complexity around Wealth, what we call your Wealth, is created a second business.

So what's the structure? And the structure we call it, and a lot of people call it is the family office. 

Okay, so how do you build that? Do you have the right players in place? You know, again, back to very similar things. The way you build anything, 

you start with getting some clarity around what that future vision is.

And just like you use your magic wand, we use ours. So we sit there with the family and says, look, when this thing is complete, what does it look like? 

Why is it important? What are the success criteria for it? We're really helping these families and business [00:25:00] owners get the clarity, and once they've got that vision, we know there's a big education understanding gap that has to be filled.

And unfortunately, sometimes the professionals that they go to speak a different language. 

So they don't really understand money and tax and legal, and banking and we help build those bridges and those educational components around the different pieces with the family office. And 

then ultimately if there, it needs to be an Exit or there in many cases, It's a L, not an Exit, but just a simple liquidity with a portion of it.

We have an M&A advisory investment banking firm that we own. That helps. Them navigate and to what anyone who knows your work already knows, prepare them to go against, professionals 

who do this for a living and they're amateurs at it and they don't really, and they've not really, [00:26:00] I. Prepared themselves.

So we help in that preparation, you know, along those lines. So again, depending upon where they fit 

 The beauty of what we do is, we really get the opportunity to have a blank sheet of paper,

and we help them navigate those interchanges of family, business, individual ownership, as well as, Self-managing company, generational conversations, the family office for the second business, and then finding the appropriate liquidity events that may be necessary to move it forward.

Jeffrey Feldberg: And I mean, from what I'm hearing, and again, you can share with me, Jeffrey. Yes, you're spot on. All right. Not so quite. Here's what it really is, but it sounds a lot like you're taking a holistic view of the people, the family, the business. So you're not in the one silo. You have the different silos in your business, but you're looking at it from the big picture.

Okay, here's where they are right now. We can help 'em get from here to over there. Oh, and one point. Okay, there's gonna be some kind of [00:27:00] liquidity event. Got that. We can prepare for that. We'll help them. And so really, you're there for the entire life cycle of the business as it expands, as it grows, as it goes through the ups and downs and the challenges.

Would I be correct with that?

Ahmie Baum: Yep, you got it. It's a comprehensive, collaborative approach to. Meet the family business or the closely owned business owner, wherever they are, as they navigate the interchanges between themselves, their family, their business, and the ownership. And we have the skillset and we have a deep bench 

of, 

other professionals.

If the existing bench of advisors isn't sufficient and sometimes it is.

Oftentimes it's not because of how it was created sometimes it is, but yeah, that's exactly right. that's why we, call ourselves the Swiss Army knife, you know, sort of, we have all these pieces, but it's really about where are you in the [00:28:00] lifecycle between yourself.

Your family, your business, and your ownership around the areas of creating a self-managing company, having generational conversations, creating and building and maintaining a family office to handle the second business that all the Wealth has created. And then ultimately the liquidity events that would be necessary.

And it's not just Exit, sometimes liquidity is acquisition

Jeffrey Feldberg: Sure, sure. Acquisition, taking some risk off the table. But let me ask you this. Let's lean on our good old friend, Pareto, Pareto's Law, or what some people call the 80 20 rule. And I love how you named your company because you have these four interchanges, individual family, business ownership. And so collectively, when we look at the big picture, are there 20% of the same issues in any one area or across the areas that are creating 80% of the problems and insult to injury?

The business owners, the families don't even know it until you step in. Is anything coming to mind for that that you can

Ahmie Baum: Yeah, [00:29:00] there are some classic issues. 

So you know, around that, probably the biggest classic issue, you know, around the business itself is they really don't understand the money.

They, They really don't get the finances, the finance, the accounting profession, as all professions do a wonderful job of creating systems and language that requires them to be there to interpret and to build and design.

So, from a, from the business side, one of the biggest issues is, Most people, when you ask them a business owner and you ask them, so tell me about your company. They'll tell you how much their revenue increased. They'll tell you how much their profitability increased. they'll talk to you about their ebitda.

And then when you say, well, and you look at it says, what? How much cash did you make?

Because many times you think, there's a great saying, that's not mine. I love it. It's called, [00:30:00] revenue is vanity. Profit is sanity, cash is king. 

And I'll tell you, when it comes to business owners of all stripes and sizes that's one of the key pieces that is missing.

From a generational conversation, I brought it up already. There's all, there is this notion that the next generation just isn't good enough, 

and there's a notion that the next generation doesn't know what they're talking about. And then there's, on the other side, there's the notion that the previous generation doesn't get, it 

won't let, control and won't give us an opportunity.

So we have that.

That's one of the biggest problems with, and then in general, families conflict is something that people shy away from 

and what we try to do is help people recognize, I. That conflict is really the raw material for future opportunity and success. So we help them reframe and work with [00:31:00] conflict 

and see it as a positive rather than a negative, and that's an important part of that generational conversation around it.

The other issue with the generational conversation, 

unfortunately there comes with that generational trauma 

and so it's a tough place to be in that, but there are tools and techniques and professionals that we work with to be able to move that, but it's usually around communication.

And the notion and these preconceived notions that we have. The fact of the matter is, Brian, I've been where Brian has been 

because I was 33 years old and building a business, but I didn't have, I. Any of the support or any of the things that Brian has to work with. So for him to stand on my shoulders and take it farther, that's what a father wants to do, but has to recognize that's very different than my experience and he's never been where I am, 

where I'm 68 years old.

I've been doing it for [00:32:00] 45 years. 

So that generational conf, that's just one of this communication and how each of us are different and we need to celebrate that. The family office I talked about it's just. Your Wealth has created a second business. The biggest problem that people have is they don't recognize that.

They don't recognize, they focus. It primarily on investments 

and investments is only a small portion of it, planning and tax and legal and philanthropy and Wealth transition and Wealth protection and all of tax minimization. All of that stuff needs a conversation that is happening.

With you and your family in the middle and your board of trustees or advisors around that. And the only structure that works around 

that is the family office. It's been designed around 

that. It's been proven to do that. The problem is most people don't feel that they're need, that they're, it's not, they're not demanding it.

Again, partly because they don't [00:33:00] think it's there. So there's a real amount of inefficiencies and ineffectiveness that takes place because. Tax people are generally. Doing just the 10 forties. They're not necessarily talking about planning. Legal people are just working on the transaction part of it.

Bankers are only looking for deposits and stuff. Investment people are only looking for assets to manage insurance. People are only looking to sell insurance. Yet all of that. Is important to be able to navigate through that second business of Wealth. 

So that's a, problem. And then you already know what the biggest problem on the liquidity side is nobody prepares for it.

Nobody plans for it. There's no planning. There's no preparation. So, There's your 80 20 if people would just focus on those pieces. Cash is king. Communication and conflict resolution. Recognizing Wealth has created a second business. It's not a do it yourself game at [00:34:00] all. It's virtually impossible to do it yourself with the complexity of all the stuff and then recognizing that liquidity requires time and planning.

Those are the 20 percents.

Jeffrey Feldberg: Words to the why's, and I'm thinking now, as a listener, aami, you've taken a very complex situation. I mean, openly. Each one of those areas could easily not just be an episode, it could be a series, and you've distilled it down to some actionable takeaway items that we can all start to do. But let me ask you this.

I'm thinking now as a listener and the listeners saying, okay, Amie, you make a terrific case. Really like what you're doing, where you've been, where you're going. There's so much to do though. And so for that listener who's feeling overwhelmed, even though you've distilled it down, if they could do one thing starting today, because for every episode here on the Deep Wealth Podcast, we like to have one actionable item.

So before the podcast ends and they go to the next email, phone call, meeting, whatever it's going to be, that they can start one thing, this [00:35:00] is gonna be a place of action. So they finish with the podcast, they finish listening to asam me. What would be one action that they could start doing today that would make an immeasurable difference for the days years ahead?

Ahmie Baum: They would get clarity. And the way they would get clarity is they would answer these questions. If we're sitting here and you pick the number,

Three years, five years, 25 years, a hundred years, 

okay, we're sitting here during that time period, what has to happen? So that I am going to feel really good, ecstatic about my success, my ability to do anything both personally and professionally.

So they would start with that question. They'd start to create the vision. Then they would once that vision, cuz that's the fun part because you can just say whatever you wanna 

say. Then reality comes in and it says, oh my God, how am I gonna do it? So then they have to go to the next level of [00:36:00] questioning that says, okay, let me identify all the reasons why this is not going to happen.

And take all and get those clear around the obstacles, 

determine what their secret sauce is, what are they special, what are their strengths, and then identify from those three questions.

From there, they can begin to build out their team of who's to be able to move this thing forward. And obviously, interchange Capital Partners is a significant who for them.

Jeffrey Feldberg: absolutely. And love that. So clarity. Get some clarity. And you know what, you're taking a page right of our playbook. It's one and the same. It may say a little bit differently, but it gets to the same place. Clarity is is so important. Well, I mean, let me ask you this because I. We could easily keep on going down this path of all these different areas.

You've given us some terrific advice, some wisdom, some insights. You've been there, you've done that as a saying goes, and [00:37:00] now you're taking your experience and your insights, you're helping others. So we're at the point where we need to start wrapping up. And I have the privilege and the honor to ask the question to you that I have of every single guest on the podcast, and it's a fun question.

So let me set that up and we're going into wrap up mode. So I'd like you to imagine now the movie Back to the Future, and in the movie you have that magical DeLorean car that can take you to any point in time. So am Here's the fun part. It's tomorrow morning. You look outside your window and not only is the DeLorean car there, but the door is open, the car is curbside, is waiting for you to hop on in.

So you hop in and you can now go to any point in time in your life as a young child, a teenager, whatever point in time it would be. What would you tell your younger self in terms of life lessons or life wisdom or, Hey, I may do this, but don't do that. What would that sound like?

Ahmie Baum: You really don't need to worry about this stuff, is what I would tell my younger self. There's that great thing of [00:38:00] all the things that I worry about 

and the amount of that actually come to reality that really need, I look back on my life and, worry, I worried about a lot of things that never, ever happened.

So look, I would go back and I would tell my younger self trust your special sauce, identify your special sauce, trust that you are constantly creating value.

 With whomever you run into and that's who you're about, trust that, and everything else will be fine.

Jeffrey Feldberg: Some terrific advice and you know what aami just such a powerful insight, you're sharing that my mind was drawn towards funny man, mark Twain, who's funny, but also so insightful and, he said something very similar. He said, I've had a lot of worries in my life. Most of which never happened.

And to your point it's terrific to share that. So, I mean, we will put everything in the show notes. So for our listeners, it'll be a point and click for a [00:39:00] listener though, that likes what they're hearing. They want to have more information, have a conversation with you, become a client, whatever it may be, where's the best place online for someone to find you and, and reach out to ask a question.

Ahmie Baum: I mean, they can obviously go to our website, interchange capital partners interchange cp.com. We offer a second opinion service or. Around all those areas. And it's really about the opportunity to have that conversation, that initial conversation to identify where you are in that life cycle and where you're stuck, 

we like to find the places where you're stuck and help build the bridges and the maps and all the ways to be able to navigate those interchange. So obviously interchange cp.com, you can email us at team at. Interchange cp.com. Obviously they'll find ways to reach us. They can Google me, aba there's today. The good news is if you would like to find somebody, 

it's easier than ever. [00:40:00]

If you like what you heard, it's easy to find us.

Jeffrey Feldberg: And for our listeners, again it really can't get any easier. It's all in the show notes. It's a point and click and off you go with that. Well, I mean it's official. This is a wrap and a heartfelt thank you. You shared your insights from the trenches, your wisdom from the trenches. And as we say here at Deep Wealth, may you continue to thrive and prosper while you remain healthy and safe.

Thank you so much.

Ahmie Baum: My pleasure. Thank you. And as I said from the beginning, I hope your listeners found some value. 

Sharon S.: The Deep Wealth Experience was definitely a game-changer for me. 

Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions. 

Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity 

Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, [00:41:00] may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix. 

Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately. 

Sharon S.: There was so much value in the experience that the time I invested paid back so much for the energy that was expended. 

Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for [00:42:00] smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even. 

Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so different. I haven't had an experience that's anything close to this in all the years that we've been at this.

It's five-star, A-plus.

Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever. 

Jeffrey Feldberg: Are you leaving [00:43:00] millions on the table? 

Please visit www.deepwealth.com/success to learn more.

 If you're not on my email list, you'll want to be. Sign up at www.deepwealth.com/podcast. And if you enjoyed this episode, if it added value, if you walked away with some new insights and strategies, please leave a review on your favorite podcast channel. Reviews help us reach new listeners, grow the show. And continue to create content that you'll enjoy and as we wrap up this episode as always please stay healthy and safe.