Alex Brueckmann On How The LEGACY SUMMIT Helps You Build Your Success And Legacy (#93)

[00:00:00] Jeffrey Feldberg: Welcome to the Sell My Business Podcast. I'm your host Jeffrey Feldberg.

[00:00:10] This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience.

[00:00:16] Your liquidity event is the largest and most important financial transaction of your life.

[00:00:22] But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave anywhere from 50% to over 100% of their deal value in the buyer's pocket and don't even know it.

[00:00:43] I should know. I said no to a seven-figure offer and yes, to mastering the art and science of a liquidity event. Two years later, I said yes to a different buyer with a nine-figure offer.

[00:00:56] Are you thinking about an exit or liquidity event?

[00:00:59] If you believe that you either don't have the time or you'll prepare closer to your liquidity event, think again.

[00:01:05] Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event.

[00:01:13] After all, how can you master something you've never done before?

[00:01:17] Let the 90-day Deep Wealth Experience and our nine-step roadmap of preparation help you capture the maximum value for your liquidity event.

[00:01:26] At the end of this episode, take a moment to hear from business owners, just like you, who went through the Deep Wealth Experience. 

[00:01:44] Jeffrey Feldberg: Alex Bruekmann is an entrepreneur, author, executive coach, and board advisor. He built, scaled, exited companies, and led client projects across the world. His areas of expertise, our strategy development, leadership development, and entrepreneurship. His passion lies in helping clients build profitable businesses rooted in purpose.

[00:02:08] Alex speaks on the topics of international strategy and entrepreneurship. In his upcoming book, he presents a new framework called The Nine Elements of Organizational Identity, which helps people build better businesses.

[00:02:22] Alex is a storyteller with an academic background in general management with degrees from EBS University in Germany, Universidad ORT in Uruguay, as well as certificates from INSEAD and Harvard Business School.

[00:02:36] Alex welcome back to the Sell My Business Podcast.

[00:02:39] We have a short and sweet episode for our community today because Alex, you're doing something special. You've put together a Summit called LEGACY. Why don't you tell our community what's this Summit all about and why as soon as we're done with this, they should be going to the show notes, clicking on that link and signing up.

[00:02:56] What's going on?

[00:02:57] Alex Brueckmann: We've pulled together, an online event with 45 speakers from across the world, like literally from across the world, from Singapore to Australia, to South Africa, Europe, America's, it's amazing how many people join us and what they actually share with us. So, this is the three-day event. You can register entirely for free.

[00:03:19] The three days are structured in a way that on day one, we talk about how do you actually enrich your business as a force for good, so, that you not only create a profitable thriving business but at the same time, use it to help put good out in the world. And that can be very small, like sponsoring a local sports team or supporting the community where you live in, or it can be addressing the society as a whole.

[00:03:42] It can be, helping to protect nature, preserve the environment. It can be all kinds of things. 15 people in completely different spaces that go from creating DEIB (Diversity, Equity, Inclusion & Belonging) centered workplaces to how do you become a successful environmental activist today?

[00:04:01] Not those that take chains and put themselves on trees and stuff like that, but they really become an activist in a sense that you help protect nature and at the same time, build a business around that, that is giving you the money that you need to live.

[00:04:15] So, on day two, we will then be all about how do we build a profitable business with amazing people there. Talking to us about how do you create value? What is the value? And how do we actually capture it? Because that's two different things. You can create a lot of value for people out there, but if you don't capture it and you don't make a profit out of it, you just spin your wheels and we help you avoid that and fill those gaps.

[00:04:37] And on day three, we talk all things, entrepreneurs. What do we need as entrepreneurs in order to stay in the business over the long run?. And not just burn ourselves out or even worse things. So, we talk mental health, we talk physical health, we talk about maintaining your energy rightly and we talk to you about what it takes to sell a business.

[00:04:59] And yeah. How did you do that successfully and how do we prepare for that?

[00:05:02] Jeffrey Feldberg: We don't really know a lot about that here on the Sell My Business Podcast do we there Alex?

[00:05:07] But I love this. Let me get this straight for our listeners. So, it's a three-day completely online. It's the F-word free, so, you can just register and enjoy. And I really like what you did. And I shouldn't be surprised Alex the strategist, of course, you've thought this 10 times there and in back.

[00:05:23] Day One I'm going to call it social capitalism of how we can take our business and not just have a terrific lifestyle and make a difference for ourselves and our stakeholders, but also for the environment. I love what you're doing there.

[00:05:34] Day, number two is how do we drive home that value in the business and just take it to the next level and drive that growth and that profit that we're all after.

[00:05:46] And day three, this is where we're taking care of ourselves, our mental health, our physical health.

[00:05:50] So, you've really packaged this together nicely. Alex, why don't you tell the community a little bit about the speakers? Obviously, we can't go into all 45 speakers. How'd you find these speakers? What are they all about? Where are they coming from?

[00:06:02] Alex Brueckmann: Then let me pick some that are a bit unusual, let me put it that way. When we talk about building a business for impact, you would obviously expect that I talk to people that are big names to the environmental protection space that are names in the space of creating inclusive, diverse workplaces.

[00:06:19] And yes, we talk to these people that have amazing things to share with us, but we also talked to people that just come from a purely entrepreneurial standpoint. Like Alexandria MacFarlane, she is very young. She's not even 30 years old. And she created a really successful small business in the skincare industry.

[00:06:39] She is from the Vancouver area. She just lives across the river from me. Their journey went from working in my apartment basement, basically buying a sausage stuffer as the first machine to get their creams into there and how that then Group step-by-step and how she made conscious decisions about how she wants to leverage her business as a force for good.

[00:07:02] And in the skincare industry, that of course includes being cruelty-free. So, not talking about using animal testing and things like that and how we can you actually use your stakeholders within your supply chain to create a packaging that is more environmentally friendly And all these things.

[00:07:21] So, park day one. On day two, we talked, for example, to Felix Oberholzer-Gee. He's the unit head for strategy at Harvard Business School. So, he knows a thing or two about value creation based on his new book, Simply A Better Strategy. We had a hilarious conversation where he shares a lot of cool stories about his own life how he perceives the value.

[00:07:40] And he shares some great examples of businesses that we’re able to truly capture value.

[00:07:46] We, for example, talk to Lois is Lois Wagner. She is an entrepreneur. She's like in an age where you think she should retire now. Just enjoy life, but she has made some, let's say some decisions in life that she shares with us that prevented her from going into retirement now.

[00:08:03] So, she talks to us about how she had to forgive herself first and foremost before she could forgive her business partner who betrayed her. And there is a lot of value in it for us as entrepreneurs, how we can live a more fulfilled life and make peace with what happened in order to have the energy to move forward and be successful.

[00:08:25] Jeffrey Feldberg: Alex, I love that. I know when we first spoke offline, you were talking about the Summit and what you're doing with LEGACY, it really resonated because at Deep Wealth our values are very much in alignment with yours. Because for us, we view the world that we can change the social fabric of society one liquidity event at a time.

[00:08:44] And this is where when business owners become more successful in the liquidity event, in other words, they get more money because of what they've done with the 9-step roadmap that they can put that as a force for good through a foundation or a charity, and just really make a difference.

[00:08:58] But even within the Deep Wealth experience, as what you're doing in day two and day three, we're all about value creation with our X-Factors or how to master the art of thinking like a buyer. And then in terms of the mental health, the physical health, that's our winning mindset.

[00:09:14] So, for all you listeners out there, it's really an extension of what we do here at Deep Wealth. And it's a wonderful way to learn to network, see what other successful entrepreneurs are doing.

[00:09:26] But Alex, one thing that you don't talk a lot about, you're very modest. All the proceeds that you're generating, aren't going to do what most people think they're going to do.

[00:09:34] So, let's have a spoiler alert, and what's going on here? What's happening?

[00:09:38] Alex Brueckmann: We don't make money with the event. It's not our business model. We are first and foremost a consulting company. We help businesses grow and fill the gaps in their business. That's how we make money. The Summit is not-for-profits so, that means, first of all, everyone can register for free.

[00:09:55] And then there are products that they can buy. For example, VIP packages that give them lifetime access to the recordings of all 45 sessions, for example, and an additional bonuses that we've created and prepared. But all the proceeds actually go. And that's our little ripple that we want to create all the proceeds go to two organizations that are truly creating a positive impact on the world.

[00:10:18] One is Dr. Alexander Beck's Foundation for Innovative Medicine in Munich, in Germany. They are the only ones that truly research for a cure for terminal childhood brain cancers.

[00:10:31] So, DIPG is one of the words. It stands for diffuse intrinsic pontine glioma. It's a devastating childhood brain cancer that is leading to death nine months after. It's devastating. So, Dr. Beck and he partners with Harvard Medical School and they truly are in it to find a cure for this.

[00:10:50] And the other half of the proceeds they go to an organization here in Vancouver, Canada called Ocean Wise. They are trying to help protect the oceans as a habitat as a resource for life. Because honestly speaking without the oceans, it's going to be very dark for us on land.

[00:11:06] Jeffrey Feldberg: Wow. And Alex, I know we can just go on and on with all of these things. The question I do have for you, as we begin to wrap things up here. How did you pick these foundations or these charities? What's the story behind the story on that?

[00:11:20] Alex Brueckmann: It's basically what I've been personally passionate about. I founded a charity called DIPG Fighter five years ago. And ever since I've supported Dr. Beck's research through direct donations and through raising awareness about the topic. So, when I moved from Germany to Canada two years ago, I decided I would continue with that in the possibilities that I have.

[00:11:40] And when it comes to environmental protection, I was always very passionate about it. I raised it to the next level when my son was born and he will be 80 years old in 2100. That's so, far away from me. But if we don't protect that environment and the nature out there. This generation, the next generation, they will have a hard time living on a planet that sees more and more natural disasters.

[00:12:07] And many of them are manmade. We need to stop destroying this planet. And I hope that I can just add my 5 cents in, in doing that.

[00:12:15] Jeffrey Feldberg: Well, Alex, that's incredibly admirable for you to do and to take time out of your life. I know this has been quite the endeavor for you, of planning and putting this together and putting things on hold just so, you can pay it forward and make a difference.

[00:12:28] So, a couple of things, why don't you share with the audience where they can find the link. And again, we'll put this in the show notes and I know the summit itself, it starting on February the first day one, February 2nd day two, and February 3rd day three. So, February 1st through the third, all free and that magic link, Alex is.

[00:12:46] Alex Brueckmann: You can just go to our website, alexthestrategist.com. It's right there on the landing page. You click the signup button. And you receive all the information that you need in order to participate. And again, it doesn't matter in which time zone you are. We can always get your hands on the recording, watch those recordings on your terms when you find the time. It's 45 sessions, let's be honest.

[00:13:07] No one has the time to binge-watch 45 sessions in 24 hours. 

[00:13:12] Jeffrey Feldberg: I love it though. And listen for all of our audience, the community out there. This is a global event for entrepreneurs, for business owners, for founders. And I've said it before. I'm going to say it again because we are the movers and shakers. We make the world go round. We find the painful problems and we solve them.

[00:13:30] And here's an opportunity where we can network with our counterparts, learn new best practices. See what's going on. Take some terrific ideas and really make a difference. So, I really encourage you to register it's free. It doesn't get any better than that. 45 speakers from around the world, successful people and you'll learn a thing or two.

[00:13:49] And again, all the proceeds that Alex is generating. So, buy those VIP packages, buy a lot of them because it's all going to charity and it's going for a great cause. So, Alex, thank you so, much for coming back to the, Sell My Business Podcast and a huge thank you for the LEGACY Summit and we'll look forward to seeing the Summit in the weeks ahead.

[00:14:08] Alex Brueckmann: Thanks so, much for all the support Jeffrey. Not only for having me on your show but also for putting the word out there and for coming on like this, I'm really looking forward to the session with you there.

[00:14:16] Jeffrey Feldberg: It's my pleasure. And again, for all the listeners, please visit the show notes, all the information and the link will be there. And we'll see you there at the summit. And again, Alex as always, as we close this special edition of The Sell My Business podcast please stay healthy and safe.

[00:14:29] Alex Brueckmann: You too. Thanks.

[00:14:31] Sharon S.: The Deep Wealth Experience was definitely a game-changer for me.

Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions.

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Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even.

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Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever.

Jeffrey Feldberg: Are you leaving millions on the table?

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