Is your business changing lives but the best kept secret in the world? For most entrepreneurs the answer is a resounding “yes.” Welcome to the magical world of marketing, where strategies reign and creativity is king! The host of The Deep Wealth Podcast and post-exit entrepreneur Jeffrey Feldberg speaks with Caleb Roche. In this delightful and insightful journey, we hear from Caleb Roche, a marketing expert with a story that can inspire us all. Let’s uncover the secrets he shared in a dynamic chat with Jeffrey Feldberg on the Deep Wealth Podcast.
Caleb Roche was born and raised in Enid, Oklahoma. Little did he know, he would soon be crafting strategies that would change businesses forever. After speeding through his education faster than a race car—getting an MBA by age 21—Caleb set out to leave his mark.
Caleb didn't like to wait around in other areas, too. He and his wife got married before they were old enough to drink in the U.S., and now they have two kids. "I don’t like to mess around when it comes to life, business or school," Caleb says.
His first job post-college was a learning experience. Caleb managed operations at a company when he was just 19. But things didn’t go as planned. He was let go from his position, which became a turning point. Without a degree or a job, Caleb had to hustle. He started a marketing consulting business, creating websites.
And then, he joined Inspire Brands, a company where he learned a lot about consumer insights. Even with his great job, Caleb felt something was missing. "I realized that I really did not enjoy working for someone else," he shared. This led him to side hustle until it became his main hustle. With his wife’s support, Caleb quit his job and took the leap into full-time entrepreneurship.
Now, Caleb runs his company with a mission to help all kinds of businesses. His clients range from small boutiques to international giants. "We may look small from the outside, but we’re pretty large from the inside," he proudly states.
In his own words, Caleb said, “I have a three-figure offer in my inbox right now. So I might take that. Just kidding.” This humor illustrates the humble yet confident demeanor with which Caleb approaches business opportunities.
Making Marketing Personal
Caleb emphasizes creating personalized, data-driven marketing plans. He advises steering away from what he calls the "one size fits all” approach in favor of strategies that showcase a business’s unique strengths.
He also underscores the peril of treating marketing like gambling. Instead of placing all chips on black and hoping for the best, Caleb suggests a more measured approach—just like diversifying investments.
Caleb has some strong opinions about marketing. He believes many business owners treat their marketing like gambling. "You look at it and you go, I'm going to put all of my money on black," Caleb explains. But hope isn't enough. Business owners need to understand that marketing is not a one-size-fits-all strategy. Building a unique plan for each business is crucial.
He uses the example: if you went to an investment advisor and asked to double your money overnight, you’d probably be told that’s unrealistic. Caleb says it's no different when it comes to marketing. While some strategies may provide quick wins, others require building over time.
Marketing might sound tricky, but Caleb explains it in a simple way. He believes that many small business owners treat their marketing efforts like gambling. Caleb says, "Marketing is a side of the business where they just don't want to touch." Instead of taking risks, Caleb suggests making smart, data-driven choices.
Caleb candidly talks about the speed bumps he encountered while figuring things out, sharing, “I got too big for my britches and got let go from that position.” Through these challenges, Caleb learned invaluable lessons on pivoting and perseverance.
Caleb emphasizes the importance of knowing who your customers are and what they need. He recommends starting with a small test before making big spending decisions. "Get yourself in an ads manager account, test around things," Caleb advises. It's essential to understand your customers' needs first to make sure your marketing efforts hit the target.
The Marketing Problem
In conversations with entrepreneurs, Jeffrey Feldberg highlights a common issue: false promises in marketing. Many businesses cry the blues over money wasted on ineffective digital agencies. Where does Caleb stand on these challenges?
In his wisdom, Caleb advises, “The marketing world is full of people with big promises that cannot deliver.” He encourages business owners to verify the credentials of marketing agencies before jumping in. Trust, but verify.
When asked where most businesses go wrong, Caleb doesn’t mince words. "There's a lot of BS out there," he says. Many marketers make big promises but can’t deliver. The trick is to find marketers who you can trust.
He advises businesses to seek referrals and talk with past clients of marketing agencies. Not all marketing agencies work the same way, and it’s important to know who you’re working with.
According to Caleb, there are two main ways to market your business: paid ads and free methods. Paid ads can bring fast results, but Caleb also highlights the power of free strategies like social media and search engine optimization (SEO). He says, "Fuel the fire with paid ads and... supplement with organic traffic." This combination can help you get more bang for your buck.
Many business owners feel let down by digital agencies. To avoid wasted money, Caleb recommends choosing agencies wisely. He suggests, "Talk to other business owners... make a phone call out to companies that they're working with." It's crucial to do your homework and ensure you're partnering with the right agency for the best results.
Secret Sauce to Marketing Success
So, what’s Caleb’s secret recipe? Spoiler alert: There isn’t one magic potion. He likens their approach to following a Gordon Ramsay recipe—everyone can have the recipe, but not everyone can make it taste the same.
The first steps involve understanding a business's strengths, weaknesses, and trends. A comprehensive analysis helps tailor strategies to ensure efficient execution.
Caleb acknowledges that social media is powerful, but he warns against relying on it entirely. He believes, "Owned channels are so much more important in the long term." Building a strong email list and a solid website ensures your business stays connected to customers, even if social media fails.
Caleb shares the "Red Napkin Theory" as an example of great customer service. When a new customer visits a restaurant, they get a red napkin. This tells the staff to give special attention. This personal touch makes customers feel valued and keeps them coming back for more.
Caleb suggests businesses find ways to make every customer feel special. Small gestures can make a big difference in customer loyalty and retention.
The AI Revolution
Artificial intelligence is the shiny new tool on the block, promising to shake things up. But will AI take over all marketing jobs? Caleb doesn’t think so. He shares, “… we're trying to have conversations with learning models to understand how do we better inform our audience.”
Using AI is about making strategic enhancements, not replacing genuine human touch.
Artificial intelligence (AI) is a hot topic, and Caleb admits it can be helpful. But he also cautions against depending on it too much. Caleb suggests using AI to help with decisions but not replace human creativity. He says, "We're using it... to better inform decision making." It's a tool, not a magic solution.
Bringing It All Together
Caleb encourages entrepreneurs to incorporate marketing as a vital component of growth. Key lessons from him include experimenting with ads even if it’s on a small scale. Knowing, as he puts it, where you can get “stuck” can help have meaningful discussions with marketing experts.
His final piece of advice comes through clear motivation—keep moving forward amid triumphs and hurdles: “Tell myself to keep going… never stopping.”
Lastly, Caleb stresses the importance of an excellent customer experience. He shares the "red napkin theory," where restaurant staff identify and treat first-time customers with extra care. Caleb suggests businesses create memorable experiences to turn customers into loyal fans. He advises, "Look at small ways... that can provide a better customer experience."
Trust But Verify
As Jeffrey notes, the key takeaway is the importance of trust but verification when dealing with marketing partners. Within this narrative lies a call to action for entrepreneurs to invest in understanding the basics and delegate wisely.
Caleb's conversation emphasizes that even in a technology-driven world, the genuine touch, thoughtful strategy, and relentless perseverance remain at the heart of successful marketing.
Caleb's journey reminds us to keep moving forward, even when things get tough. His advice to his younger self is "keep going." No matter the challenges, consistency and effort lead to success.
In summary, Caleb Roche offers valuable insights into making your business shine. By knowing your customers, using a mix of marketing strategies, partnering wisely, and focusing on an excellent customer experience, you can take your business to new heights. So, are you ready to make your marketing work for you? Remember, the right strategy today can lead to success tomorrow!
Here’s to your next steps in your marketing journey!
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