In a world where success is often measured by seven and eight-figure incomes, Charles Gaudet stands out. He's not just about numbers. Charles has a deep understanding of what it really takes to grow and sustain a business. And it's not just about hard work. It's about mindset, strategy, and finding balance in life. Let's dive into his insights and learn how we can apply them. The host of The Deep Wealth Podcast and post-exit entrepreneur Jeffrey Feldberg talks with Charles who reveals his secret sauce for success.
Charles Gaudet is an elite business coach and the author of "Predictable Profits Playbook," which has been hailed as the number one book on sales and marketing by Indie Excellence. Charles hosts the podcast "Beyond Seven Figures" and is known as the "CEO whisperer" by Yahoo Finance. His journey into business began at the age of four, and by 24, he had already founded a multimillion-dollar company. He has since helped numerous entrepreneurs reach the seven and eight-figure milestones.
Charles's strategies and business insights have earned him accolades and features across prestigious platforms like Inc., Forbes, and Fox Business. He was also recognized as one of the top innovative CEOs by CEO Weekly. Outside the business world, Charles is a fierce competitor in Brazilian Jiu-Jitsu and a three-time state wrestling champion. He lives in Florida with his wife, three children, and a brave dog.
The Importance of Mindset
One of the key themes Charles emphasizes is the power of mindset. He believes that gratitude and a positive outlook can make a world of difference. "Big people have big problems, little people have little problems," he says. By changing our perspective, we can transform challenges into opportunities. This mindset is crucial for sustainable growth.
In fact, Charles shared an impactful story from a training session with Tony Robbins. Tony asked him, "Do you think Richard Branson would lose sleep over these problems?" This question changed Charles's perspective, helping him see that even the most successful people face challenges. The difference lies in how they perceive and handle them.
One of the key takeaways from Charles's journey is the importance of mindset. “There’s no such thing as a bad economy,” Charles says. “It’s just different.” Instead of seeing problems, Charles encourages seeing opportunities. He explained how gratitude plays a crucial role in achieving business success. Gratitude helps you see challenges as opportunities and makes room for innovation.
Tony Robbins, a peak performance coach, once asked Charles, "What do you want?" Charles replied, "I just want to be happy." This question led to a deeper understanding of his challenges and how he could overcome them. Tony's advice to own his situation and not give power away to others was a turning point for Charles. It allowed him to make better decisions and embrace gratitude as a key strategy.
Dr. John Demartini taught Charles about the yin and yang of life. Every positive event comes with a challenge, and every challenge brings an opportunity. “Gratitude is the most centered emotion,” Charles says. It helps balance the good and bad, allowing for clear thinking and better decision-making.
Charles emphasizes sustainable growth over just focusing on revenue. He asks important questions like, "How are you creating demand?" and "How are you nurturing that demand?" For him, understanding these aspects is crucial to a business’s success. Metrics are important, but it’s how you use them that counts.
At Predictable Profits, Charles's system focuses on creating scalable marketing and sales strategies. By identifying constraints and removing them, businesses can grow more predictably and profitably. One company grew over 50% year-over-year without any extra marketing efforts, simply by removing constraints.
The Power of Gratitude
Gratitude is a central theme in Charles's message. He believes it's the most centered emotion. "Why is this the best thing in the world that could happen to my company right now?" he often asks himself. This approach helps him find opportunities in any situation.
Gratitude also plays a role in making better decisions. By focusing on what we're thankful for, we can clear our minds and think more strategically. Charles even tracks his sleep and health to ensure he's in the best state to make decisions. His dedication to health and well-being is a testament to his belief that our physical state impacts our business success.
Key Performance Indicators (KPIs)
When it comes to business, understanding and tracking the right KPIs is essential. Charles has identified five key KPIs that can provide a clear picture of a business's health:
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Revenue and Profit: These are obvious but crucial metrics.
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Net Promoter Score (NPS): This measures client satisfaction and loyalty.
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Churn Rate: This shows how many clients a business loses over time. A high churn rate is a red flag.
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Lifetime Customer Value (LTV): This indicates how much a client is worth over their relationship with the business.
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Client Profit Value (CPV): This measures profit per client, helping to understand true profitability.
Charles believes that tracking these KPIs can significantly impact a business's success. "If you focus on profit, everything else will fall into place," he says.
Blending Business and Personal Life
Charles knows firsthand the dangers of burning out. He once worked so hard that he ended up in the emergency room with a doctor telling him he was dying from stress. This experience taught him the importance of balance. Now, he emphasizes the need for entrepreneurs to take care of their health and well-being.
As Charles puts it, "We are intellectual athletes." This means that just like physical athletes, we need to balance work with recovery. Charles has a health team that helps him track and optimize his well-being. He believes that showing up in the best mental and physical state is crucial for success.
Charles has interviewed over 200 successful people on his podcast, "Beyond Seven Figures." Through these conversations, he learned that mindset is a common thread among high achievers. While strategies and tactics are important, the right mindset is often what sets successful people apart.
One memorable moment from the podcast was when Charles realized that every guest emphasized the importance of mindset. "I was expecting strategies and tactics, but what I got was a lesson in the power of the mind," he said. This insight reinforces his belief that how we think can shape our success.
The Importance of Health
Health is a key factor in Charles's success. He considers entrepreneurs as intellectual athletes. "The training is just as important as the recovery," he says. Good sleep, nutrition, and exercise are crucial. He tracks his health data regularly to optimize his performance.
Charles has a team to monitor his health. He also uses gadgets to improve his sleep and spends time in the sun for relaxation. "You don't want to finish the day with your battery on empty," Charles advises. Managing your energy through enjoyable activities is just as important as managing your business.
The Deep Wealth Mindset
Jeffrey echoes many of Charles's sentiments. He believes in extracting deep wealth from both business and personal life. Jeffrey's story with his company, Embanet, emphasizes the importance of focusing on profitability rather than just revenue. "I wanted to be the most profitable company, not the biggest," he says. This approach served him well and led to significant success.
Jeffrey and Charles agree that health is wealth. Entrepreneurs often focus so much on their businesses that they neglect their health. Yet, taking care of oneself is crucial for long-term success. Jeffrey advises keeping track of health KPIs just like business KPIs.
Charles Gaudet's journey and insights offer valuable lessons for entrepreneurs. From mindset and gratitude to tracking the right KPIs and balancing personal and professional life, his advice is practical and impactful. Whether you're running a multimillion-dollar business or just starting out, these principles can help you achieve sustainable success.
Charles wraps up with a reminder that the economy is never good or bad, just different. Adapting to these differences and seeing challenges as opportunities are key to sustained success. "You can take the same sentence and say, 'I have a problem,' switch it to, 'I have an opportunity,' and it remains true," he says.
Ready to take your business to the next level? Remember Charles's words: “Gratitude is the most centered emotion.” Start seeing opportunities in every challenge and watch your business grow!
Jeffrey Feldberg concludes the episode emphasizing the importance of mindset and health. He encourages listeners to know their business and health KPIs and to look at challenges as opportunities for growth.
Remember, it's not just about working hard. It's about working smart, taking care of yourself, and always looking for opportunities in every challenge. As Charles says, "There is no such thing as a bad economy, only a different economy." Embrace the journey, look for the opportunities, and you'll find success.
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