Do you know the one most overlooked area that may be robbing you of your health and business success? This one thing is so powerful that when done well can catapult your happiness and success to levels never seen before.
What is this one thing?
In today's fast-paced world, we often overlook the natural elements that keep us healthy and vibrant. In the world of health and wellness, a new star is rising, shining a light on an area many have overlooked—literally. Rudy is on a mission to change that. He believes that the secret to health and well-being lies in the very light that surrounds us.Roudy opens up about his life-changing journey with light and how it's fueling his drive to help others.
The Lightbulb Moment
Roudy wasn't always at the cutting edge of circadian health. Once, he was struggling with ADHD, depression, and chronic fatigue. A turning point came when he stumbled upon a simple yet startling truth: "You can't get healthy in the same light environment that made you sick." This revelation led him on a journey to understand light better and ended with the birth of his company, VivaRays.
"Everything I thought to be wrong with me, my ADHD, my chronic fatigue, my depression, it wasn't about me. It was my light environment. Isn't this fascinating?" Rudy shares.
"Light is the language that is spoken by every living thing on Earth," says Roudy. He explains it's not just for seeing; it's a powerful force shaping our biology. Think of it like how a teacher cues a class. When the teacher sets the tone, students feel the rhythm, right? Now imagine your body is a class, and light is the teacher.
An Unexpected Solution
As Roudy sought answers, he uncovered how harmful artificial light can be. But he didn't stop there. He developed the world's first circadian glasses—designed to combat the bad effects of artificial light from screens and bulbs. "Isn't light just light?" people often ask. Roudy has an answer: "Light is information."
Think sunlight in the morning; it's like a special wake-up call for your body. It signals you to be alert and happy. In contrast, artificial light can mess up this rhythm and lead to problems like fatigue and a lack of focus. It's like having a clock that ticks the wrong time, disrupting your whole day.
Many people think of light as just something that helps us see. But Rudy explains, "Light is the language that is spoken by every living thing on earth." Our bodies respond to light, impacting our hormones and neurotransmitters. It's not just about seeing; it's about regulating how we feel and function daily.
Rudy breaks it down: our exposure to natural light influences things like how alert we are, how we sleep, and even our moods. Sunlight, in particular, boosts dopamine and cortisone, which help us feel energized and motivated.
The Problem with Artificial Light
Unlike natural light, the artificial light we encounter daily—like those from screens and bulbs—can be harmful. Rudy discovered that the blue light from these sources is not balanced like sunlight. This imbalance can lead to problems like eye strain, headaches, and even disrupt our sleep.
Rudy warns, "Artificial light destroys our dopamine. Studies show people are often less motivated and satisfied when exposed to too much artificial light."
To combat this, Rudy engineered circadian glasses. These aren't your typical blue blockers. VivaRays glasses filter and harmonize light to mimic natural sunlight throughout the day, providing the right cues to your body's natural rhythms. They help reduce the harmful impacts of artificial light while keeping your energy up and your mind clear.
The Power of Light
The discussion with Jeffrey Feldberg delves deep into the science of light. Rudy explains, "Light is the language that nature speaks to us, shaping and molding every aspect of our biology." It's more than just what our eyes see; it's about how light informs every function within our body, from our mood to our energy levels and even our decision-making abilities.
Rudy breaks it down beautifully: "Sunlight, for instance, turns into cortisone in the morning, helping you feel alert and energized," he says. This is crucial for everyone, especially entrepreneurs, who need to maintain peak performance throughout their busy days.
Seven Steps to Harness the Power of Light
Roudy shares his Seven Steps to Harness the Power of Light, a simple guide to using light for better health. Here they are:
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Morning Sunlight: Spend 10-45 minutes outside first thing in the morning, even if it's cloudy.
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UVA Exposure: An hour after sunrise, get outside again to catch those UVA rays for about 10-15 minutes.
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Light Breaks: Every 2-3 hours, take a break outdoors for a few minutes to recharge.
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Circadian Glasses: Wear these during the day to shield your eyes from harmful artificial light.
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Watch the Sunset: This natural transition helps your body know it's time to wind down.
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Dim the Lights: After sunset, keep overhead lights low and use less harsh sources, like salt lamps.
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VivaRays Glasses by Night: Use specific pairs for different times to ensure you're not misguiding your body's internal clock.
Roudy emphasizes how important these steps are, from morning to night. "It's consistency that runs our circadian clock," he states.
From Vision to Reality
Turning this vision into a thriving business was no small feat, especially with bigger firms in the market. But Roudy's approach is grounded in purpose, not just profits. "We live in two universes—the universe of matter and the universe of knowing," Roudy explains.
His company, VivaRays, is an extension of his soul. While traditional business models might focus on data and trends, Roudy focuses on tuning into an "inner knowing." This intuitive approach has attracted a community of believers in his mission.
Rudy's mission with VivaRays goes beyond personal health; it's about changing how we interact with the world. "We're creating a light revolution to help people live vibrant, nature-aligned lives," he says. He wants to help a million people by spreading awareness about how impactful light really is.
Rudy has taken his engineering and scientific insights and transformed them into a tangible product that battles junk light and promotes well-being. What makes Rudy stand out is not just his passion for light but his deep commitment to helping humanity thrive.
"We have a massive light problem," Rudy states plainly, but with companies like VivaRays pushing the boundaries, the solution is in our grasp—one pair of glasses and one ray of light at a time.
A Personal Note
For Roudy, success is more than sales. It's about making a difference one light bulb moment at a time. His advice to anyone wanting to create something impactful? "In vain we build the city if we don't build the human first." Take care of yourself and keep your vision clear.
Changing how we think about light could unlock a new chapter for health and wellness. It's a bright idea, lighting the way for others. Roudy's findings serve as a guiding light, making us question what we need to thrive.
In the end, Roudy Nassif shows us that sometimes, the answers are right there—in the light.
For entrepreneurs and anyone looking to improve their life, Rudy’s story is a reminder of the power of natural elements we often take for granted. It’s a call to action to harmonize with the environment and, in turn, elevate our health and productivity.
On the entrepreneurial front, Rudy sets an example by following his intuition over conventional methods. "It came from a yearning desire of my soul," he says about starting VivaRays, emphasizing that true success isn't just in the product but in the passion and purpose driving it.
His advice for budding entrepreneurs: "Never act out of desperation. Wait for that inner inspiration." This insight speaks to the core of what it means to build a meaningful business environment and a fulfilling life.
So, why not step outside today, embrace natural light, and take a step towards better health? Rudy Nassif has given us the tools, and now it's up to us to use them.
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