Leadership Coach Lisa Even Exposes the Leadership Lie That’s Quietly Costing You Millions
What if the biggest threat to your company’s growth is a lie you don’t even know you’re believing?
From Small-Town Grit to Corporate Game-Changer
Lisa Even’s journey begins far from boardrooms and spreadsheets. Growing up in a small Iowa town where college wasn’t a given, she remembers her father saying, “A degree is just a piece of paper.” But a mentor named Brenda asked her one simple question: “Do you want to?” That belief in her sparked a ripple that took Lisa from waitressing to leading multimillion-dollar teams in healthcare. Along the way, she uncovered a dangerous truth every entrepreneur needs to hear: leadership isn’t about metrics—it’s about the ripples you create.
The Leadership Lie That’s Quietly Costing You Millions
Lisa’s moment of truth came when a team member told her, “You show up busy.” She thought her energy was infectious. Instead, it signalled chaos. “I realized I was modelling frantic energy,” she says. “My team mirrored it. Productivity went down. Engagement dropped. But our dashboards looked fine.”
Here’s the hidden lie: being “busy” makes you a hero. It doesn’t. It disconnects you from your team, tanks morale, and bleeds profits. “When you’re always in ‘get it done’ mode, you’re not leading—you’re surviving,” Lisa warns. The cost? Millions are lost through turnover, low productivity, and missed opportunities.
Her fix is simple but profound: be intentional. “Present is the present,” she insists. By scanning your team’s attitudes, behaviors, and beliefs, you can spot the leaks and plug them fast. She shares her three-step tool to do exactly that inside the episode.
Joy: Your Secret Business Weapon
Joy isn’t fluff—it’s strategy. Lisa and her husband discovered this when they found themselves “overscheduled and underwhelmed.” They created a whiteboard joy list and turned it into a monthly calendar. “We check our deposits like a bank account,” she laughs.
For entrepreneurs, this is gold. Lisa’s Good Ripple Effect turns joy into a competitive edge. Whether it’s a quick five-minute walk, a celebratory coffee after a milestone, or a team trivia question, these micro-moments drive engagement and profits.
Her “crappy to happy” hack proves it. “I had a team making thousands of phone calls a month,” she recalls. “I’d ask, ‘What’s the crappy part? Now, what’s the happy?’ Maybe it’s a walk or a coffee break after 80 calls.” Productivity soared without sacrificing KPIs.
Five Minutes That Save Your Leadership
After a house fire left her family with nothing for 120 days, Lisa leaned on five-minute joy breaks to reset her mind and spirit. “I’d walk around my neighborhood pond for 12 minutes,” she says. “It reset my brain.”
Her advice for entrepreneurs drowning in chaos: find your “Sprite special,” a small, personal joy like brewing coffee or listening to a favorite song—and make it non-negotiable.
This works for teams too. “Ask specific questions,” Lisa urges. “Not ‘How are you?’ but ‘Do you like soccer?’ or ‘Ever been skiing?’” These small, intentional connections build trust and loyalty. She shares the story of a grumpy veteran employee who went from hating potlucks to bringing a dish after she gave him permission to opt out. That’s the ripple effect in action.
Why Joy Drives Profits
Think joy is a luxury? Think again. Lisa’s approach is backed by science: happy teams deliver measurable results. “In healthcare, our patients faced brain tumors and cancer,” she says. “The emotional load was brutal. We needed three to five minutes of joy to be our best.”
Her PB&J worksheet—Perspective, Better Ways, Joy—uncovers what drives your team and boosts retention and performance. A joyful culture isn’t about ping-pong tables. It’s about intentional moments that make your team feel seen and valued. The result? Lower turnover, higher productivity, and profits that keep climbing.
Live in the Lab: Experiment Your Way to Success
Lisa challenges entrepreneurs to “live in the lab.” “Run experiments,” she says. “Try a morning joke or a trivia question. If it fails, try again.”
She tells the story of a ferry worker in Sweden who reminded her, “Not everything is for everyone, but there’s something for everyone.” The lesson: tailor joy to each team member. When you do, the ripple effect transforms culture from the inside out.
The Ripple You Create Determines the Results You Get
Lisa urges leaders to “happen to their teams” to intentionally create ripples that shape culture rather than letting culture happen by default. She advises mapping three elements: attitudes, behaviors, and beliefs. When you see these clearly, you can influence them.
She deliberately collects personal details her team’s passions, quirks, and “rocket fuel.” Later, during stressful times, she draws on this knowledge to reconnect and motivate. This practice sparks loyalty and engagement that no dashboard can measure.
Your Next Step: Stop the Bleed
The leadership lie is quietly costing you millions. More metrics won’t save you. Joy, intentional connection, and a willingness to experiment will.
Lisa Even’s Good Ripple Effect is your blueprint for a workplace where joy and profits coexist. From five-minute hacks to science-backed strategies, Episode 475 of The Deep Wealth Podcast is packed with actionable insights for busy entrepreneurs.
Don’t let the hidden leadership lie drain your bottom line. Listen to the full episode now and subscribe to The Deep Wealth Podcast. Your team and your profits deserve it.
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