Bestselling Author Leisa Peterson Reveals The Money Truth You Were Never Supposed To Know

What if everything you thought about money was secretly sabotaging your success?

The host of The Deep Wealth Podcast and post-exit entrepreneur Jeffrey Feldberg speaks with Leisa Peterson. She’s not your typical finance guru. A former high-level executive who climbed the corporate ladder for decades, Leisa Peterson faced a gut-wrenching wake-up call that flipped her world upside down. Now, as the bestselling author of The Mindful Millionaire and The Money Catalyst, and the founder of WealthClinic, she’s on a mission to help entrepreneurs like you break free from scarcity thinking and unlock true abundance. This isn’t about quick cash grabs or Wall Street tricks, it’s about healing your relationship with money to build a life of purpose, wealth, and joy. Ready to discover the money truth you were never supposed to know? Let’s dive in.

From Scarcity to Abundance: Leisa’s Radical Transformation

Leisa Peterson grew up in a home where scarcity ruled. “I decided at eight years old that if I could just have money, all my problems would be solved,” she recalls. That belief drove her to earn an MBA, dive into high finance, and chase wealth with relentless focus. But a devastating event—the brutal murder of her estranged father in 1999—forced her to confront a deeper question: Is this all there is? That loss became the catalyst for a radical reinvention, leading her to walk away from corporate life and create WealthClinic, a platform that blends spirituality, psychology, and financial strategy.

Her journey wasn’t just about changing careers. It was about dismantling the invisible scripts that shaped her relationship with money. “I realized I was making choices that put money above my health, my relationships, and my purpose,” she says. This turning point sparked her mission to help others see money not as a pedestal to worship but as a tool for personal growth and fulfillment.

The Hidden Truth About Money and Worth

Leisa’s work centers on a bold idea: your money struggles aren’t about numbers—they’re about your identity. Most entrepreneurs are trapped by scarcity thinking, inherited from family, society, or past failures. These invisible scripts dictate how you earn, spend, and save, often without you realizing it. “We’ve been taught to work hard, chase money, and build businesses, but rarely do we ask what makes us truly happy,” Leisa explains.

In her book The Money Catalyst, she introduces eight catalysts to transform your money mindset. From awakening to possibility to unearthing an abundant world, these principles guide you to rethink wealth from the inside out. One standout insight? “An abundant life is different for everyone,” she says. “It’s not about more money—it’s about discovering what brings you joy and testing those ideas in real life.”

A Family Project That Sparked a Million-Follower Empire

Leisa’s approach to abundance isn’t theoretical—it’s deeply personal. During the pandemic, she noticed her daughter struggling in a high-stress job. Acting on a bold instinct, Leisa and her husband, a general contractor, bought a lot next to their home in Sedona. “I had this crazy idea,” she shares. “What if we convinced our daughter and her boyfriend to quit their jobs, live with us, and help build a house?” Against all odds, they agreed.

That decision didn’t just bring her family closer—it sparked a business revolution. Her daughter and now-husband launched an Instagram account to connect with hikers, which exploded to over a million followers. “They’re now negotiating deals with the biggest brands in the world,” Leisa says proudly. “That never would’ve happened without us acting from a place of abundance.” This story isn’t just inspiring—it’s proof that prioritizing relationships and purpose can unlock unexpected wealth.

The Power of Slowing Down and Trusting Your Intuition

Entrepreneurs are no strangers to big decisions, buying equipment, hiring teams, or planning exits. But Leisa warns that rushing these choices can lead to regret. “Money decisions are emotionally driven,” she notes. Her seventh catalyst, focused on avoiding negative decisions, emphasizes blending practical research with intuitive reflection. “Slow down,” she advises. “Check the numbers, but also ask: How does this feel in my body? For my family? For my future?”

This balance of logic and intuition is a game-changer. Leisa’s approach helps you avoid the traps of fear-based decisions, like chasing profits at the expense of your values. Instead, she encourages a mindful process that aligns your choices with your long-term vision.

The Hidden Cost of Putting Money on a Pedestal

Leisa doesn’t mince words. “We’ve put money on a pedestal at the expense of our health, our relationships, and even the planet,” she says. “Money is important, but it’s not everything.”

It’s a message most business owners don’t want to hear, especially those still grinding through the chaos of building their company. But Leisa knows the trap firsthand. She was the child of scarcity, promising herself at eight years old that if she could just have money, all her problems would vanish.

The result? Decades of achievement that left her unfulfilled. “We keep chasing the next zero,” she says, “but until we heal the part of us that believes we’re not enough without it, no amount of money will ever satisfy.”

The Question You’re Not Asking About Money

Here’s where Leisa drops a bombshell: most people never ask how much money they actually need to live comfortably for life. “Do you know your number?” she challenges. “Until you figure that out, you’re flying blind.” This simple question can shift your entire perspective, giving you clarity and peace of mind. Knowing your number isn’t just about financial planning—it’s about freedom. “Once you know you’re set, anything extra is a bonus,” she says. “That’s when you sleep better at night.”

For entrepreneurs grinding it out, this question is a wake-up call. Leisa’s client stories reveal how transformative it is to define your “enough.” It’s not about amassing endless wealth but about aligning your resources with your dream life.

What True Abundance Actually Looks Like

Leisa’s definition of abundance might surprise you. It’s not about luxury or accumulation. It’s about alignment. “We haven’t been taught how to live abundant lives,” she explains. “We’ve been taught to work harder, earn more, and then maybe — just maybe — be happy later. But abundance is about joy, connection, and creativity right now.”

Her story proves it. During the pandemic, Leisa convinced her husband, a general contractor, and her adult daughter to build a house together on a lot next door. The project wasn’t just about real estate, it became a living laboratory for abundance, family, and purpose.

“Every moment spent creating something meaningful brought more richness into our lives,” she recalls. The surprising twist? Her daughter’s time at home inspired a new business that now boasts over a million social media followers. Abundance, it turns out, multiplies when it’s shared.

Humility: The Unexpected Lesson Money Teaches

Leisa’s decades in finance and coaching have taught her one surprising lesson: humility. “I’ve met people who are vulnerable about their money struggles,” she shares. “They don’t care how much you have, they care that you listen.” This humility breaks down the walls of shame and judgment that society builds around money. Whether you’re a millionaire or starting from scratch, understanding others’ money stories fosters compassion and connection.

This lesson extends to relationships, too. Leisa emphasizes the importance of knowing your partner’s or team’s money backstory. “Ask about their history with money,” she suggests. “It opens up a world of understanding.” In her book, she illustrates this through characters like Ethan, whose immigrant background shaped his financial fears. By getting curious, you build stronger, more empathetic relationships—both in business and life.

Living the Present You’re Dreaming Of

One of Leisa’s favorite quotes, by Alice Walker, sums up her philosophy: “Look closely at the present you’re constructing. It should look like the future you’re dreaming.” Too often, entrepreneurs are so focused on the grind that their daily actions don’t align with their long-term vision. Leisa’s solution? Daily reflection. “Start your day asking: How am I feeling? What’s important today?” she says. A simple meditation or breathwork practice can shift your mindset from scarcity to abundance, ensuring your present builds the future you want.

Leisa’s own life embodies this principle. From buying a fixer-upper in Tahoe to living in a camper with her husband, she embraces new beginnings with curiosity and zest. “Every day is a chance to grow,” she says. “Don’t lose that spark.”

When Scarcity Disguises Itself as Success

Scarcity isn’t just about having too little, it’s a mindset that can exist at any income level. “I’ve coached millionaires who feel broke,” Leisa laughs. “They’re constantly afraid it’s all going to disappear.”

Her antidote? Radical honesty. “Ask yourself: is the decision I’m making right now driven by fear or by abundance?”

She shares the story of clients who built empires but lived in quiet anxiety. The turning point came when they realized that enough isn’t a number, it’s a state of mind.

The Money Truth You Were Never Supposed to Know

The truth Leisa Peterson reveals isn’t hidden in spreadsheets or financial models. It’s in the human heart. Your net worth is just a reflection of your inner worth. Heal one, and the other follows.

So the next time you catch yourself chasing more — pause. Ask yourself if it’s coming from fear or from freedom. Because the moment you choose abundance, everything changes.

Listen to the full episode with Leisa Peterson and subscribe to The Deep Wealth Podcast to unlock the next breakthrough that could transform your business and your life.

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