Ex-Coach Now Founder Andrew Russell Cracked the Code: How Psychology Ignites Explosive Profits

Can Psychology Really Ignite Explosive Business Profits?

The host of The Deep Wealth Podcast and post-exit entrepreneur Jeffrey Feldberg speaks with Andrew Russell

From Guidance Counselor to Industry Leader

Andrew Russell’s rise didn’t begin with venture capital or a flashy pitch deck. It began in a school hallway. Scraping by on barely $1,090 every two weeks as a guidance counselor, he looked nothing like a future founder. Yet when the 2008 financial crisis shook the economy, Andrew saw opportunity, not disaster. “I came in with no inflated income needs,” he recalls. “My first big month, I netted $7,000—more than I made as a counselor. I was hooked.”

Today, his firm ranks #1 in New York and #11 nationwide. That leap from struggling counselor to powerhouse founder is more than a success story—it’s a masterclass in how psychology, obsession, and smart strategy can unlock profits that seem out of reach.

The Psychology of Winning

Armed with a master’s in psychology and a relentless curiosity about human behavior, Andrew turned what others saw as a soft skill into his sharpest competitive weapon. “I was big into why people do what they do,” he explains. That curiosity became his superpower. By reading emotions, building trust, and guiding high-stakes decisions, he gained an edge that no spreadsheet could match.

Entrepreneurs take note: your greatest asset might not be your product—it’s your ability to connect, to understand the fears and desires that drive every client and partner.

Defying the Odds in a Crisis

Launching a business during the worst economic crash in decades would scare most people off. Andrew embraced it. With no bloated overhead and a deep understanding of human emotion, he transformed panic into loyalty. His clients didn’t just buy services—they built lasting relationships with someone who understood their deepest concerns. This human-first approach didn’t simply close deals; it created a network that propelled his rapid climb.

Obsession: The Hidden Engine of Growth

Andrew is the first to say his success isn’t luck. “If you’re not obsessed with your business, you’re in the wrong game,” he warns. Obsession fuels his constant study of competitors, industry trends, and emerging technology from AI to the latest social platforms. His 200,000-follower social media presence didn’t happen by accident; it’s the by-product of relentless curiosity and action.

For founders, his message is clear: staying ahead isn’t optional. It’s the oxygen of explosive growth.

Working Smart Beats Grinding Hard

In the early days, Andrew did everything himself—until the stress nearly broke him. “I used to do everyone’s job,” he admits. The turning point came when he started hiring for his weaknesses and building systems. Delegating training and SOPs freed him to focus on his true superpower: business development.

“Be honest about what you stink at,” he advises. That single shift scaled his team from two to forty and proved that smart systems, not endless grinding, drive bigger profits.

The Morning Routine That Fuels Peak Performance

Andrew’s discipline begins long before the workday. He’s up at 3:50 AM, but the secret is the night before: early sleep, a planned routine, and a morning gym session. “My night routine sets up my morning,” he says. “Early sleep, early rise, gym time, it lowers my anxiety and boosts productivity.”

This isn’t about being extreme; it’s about engineering mental and physical sharpness. For entrepreneurs, it’s a reminder that optimizing your body is part of optimizing your business.

Marketing: The Real Profit Driver

Andrew’s biggest revelation? “You’re not just a business owner—you’re a marketer.” Two years ago he had only two five-star reviews despite helping 10,000 clients. By embracing social content—educating partners and building trust—he exploded to 130,000 TikTok followers and counting.

His advice is blunt: scream your value from the mountaintops. Visibility creates credibility, and credibility drives profits.

Preparing for a Big Exit

Profit isn’t Andrew’s only metric. He’s building a business that’s sellable. Systems, delegation, and brand-building—everything he does aligns with The Deep Wealth Podcast’s nine-figure exit principles. “No one will work as hard as you,” he says, but smart hiring and a strong culture create a machine that runs without you. For entrepreneurs eyeing their own exit, Andrew’s playbook shows how to maximize value today and tomorrow.

The Code He Cracked: Psychology as the Ultimate Strategy

Asked to distill his success into a single lesson, Andrew doesn’t hesitate: “Your psychology is your business. When you change your internal narrative, everything external starts to shift.”

He believes emotional intelligence and human connection are the true profit multipliers. Whether you’re dealing with clients, employees, or investors, understanding people isn’t just nice, it’s non-negotiable for explosive growth.

The Cost of Waiting

“Time moves faster as you get older,” Andrew recalls his grandfather saying. At 43, with a thriving business and two daughters, he knows opportunity has an expiration date. His challenge to entrepreneurs is simple and urgent: “If you have an idea and believe in yourself, do it today.” Every delay is a missed chance to grow profits and build a legacy worth selling.

Your Next Step to Explosive Growth

Andrew Russell’s journey, from a guidance counselor living paycheck to paycheck to a founder leading one of the nation’s top-ranked firms—is living proof that psychology can ignite profits beyond what most imagine. His psychology-driven strategy, relentless work ethic, and marketing mastery offer a blueprint for entrepreneurs who want to grow fast, scale smart, and exit big.

Don’t wait for the perfect moment. Listen to this episode of The Deep Wealth Podcast now to discover Andrew’s secrets and put them to work in your own business. Subscribe to the show and start transforming your profits, and your future, today.

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