Crack The Sales Code: Andrew Miller Reveals How Founders Win Big
Are You Losing Deals Because Of Your Sales Leadership?
What if the biggest threat to your business isn’t your competitors—but your sales strategy?
With over 30 years of experience and sales leadership roles spanning four continents, Andrew Miller doesn’t just understand growth—he builds it. As the founder of Vendux, Andrew is redefining how companies hire elite sales leaders on demand. In this powerhouse episode, he reveals why most businesses are stuck, what they’re doing wrong, and exactly how to fix it—fast.
The Truth No One Tells You About Sales Teams
You may have the best product.
You may have game-changing technology.
But if your sales team is underperforming, none of that matters.
Andrew puts it bluntly: “Every single company on the planet is the same at two basic levels. We make stuff and we sell stuff.”
And the part that breaks most businesses? The selling.
He’s seen it all. Founders trapped in their own sales efforts, overwhelmed CEOs throwing bodies at the problem, and teams running in circles without a clear playbook.
“Most companies come to us with the same core issue: they're transitioning from a founder-led sales model to something scalable. But they don’t know how to make that leap. That’s where we come in.”
The Vendux Model: Sales Leadership Without the Overhead
Vendux isn’t a traditional recruiter. It’s not a consulting agency. It’s something different—and better.
Andrew explains, “We’re a hybrid between a recruiter, a consultancy, and an executive search firm—specialized 100% in sales leadership. And we move fast.”
Using Vendux’s proprietary algorithm, Andrew and his team identify top-tier sales executives who are available on a fractional basis. Translation: companies get high-caliber talent without paying a full-time salary.
“It’s a subscription model for sales leadership,” Andrew says. “One to three days a week. Month to month. Companies can swap out talent depending on the challenge.”
And yes—it works.
Why “Just Hiring A Salesperson” Is A Dangerous Move
Let’s get something straight.
That charming candidate you just interviewed who crushed the sales role Q&A? They might be your next expensive mistake.
“The salesperson usually does their best sales job during the interview,” Andrew warns. “Then performance drops off a cliff.”
Vendux filters out the fluff. It takes two hours just to get vetted onto their roster. And their system doesn't just match résumés—it matches real-world results to the specific sales challenge at hand.
And they don’t send ten candidates and hope for the best. “Nine times out of ten, we send one person. And that’s the right person,” Andrew says.
The Rise Of Fractional Sales Leaders
Why are elite executives—who could easily land full-time CRO roles—choosing fractional work?
Simple. They’re in control.
“These people have built careers. They have nothing to prove. They’re choosing when, where, and how they work. And they love coming in to fix broken sales machines.”
For founders, it’s a dream come true. You get proven leadership, customized for your current stage of growth, without making a long-term hire you might regret.
“You’re getting world-class talent you likely couldn’t afford full time—and you’re getting them immediately,” Andrew emphasizes.
From Crisis Mode To Market Domination
Vendux shines in high-stakes situations.
Scenario One: Your head of sales just quit. Revenue is stalling. You need someone tomorrow.
Scenario Two: You just raised your first big round. You need to scale from $1M to $3M ARR—and fast.
In both cases, Vendux deploys sales leaders like special forces.
“These aren’t consultants sitting on the sidelines,” Andrew says. “They have full access to CRM, email, internal systems. They’re on Zoom calls daily. They become part of the team.”
The result? Stability, traction, and momentum—without the chaos of traditional hiring.
What Founders Are Still Getting Wrong About Social Selling
In today’s digital world, founders assume social media = sales. Andrew says not so fast.
“Social selling is misunderstood,” he explains. “It’s not about likes. It’s about hyper-targeted, research-driven communication that makes your ideal customer stop and say: ‘Yes, I want to talk to this person.’”
He emphasizes relevance, credibility, and message clarity. “Generic outreach is dead. You need to be personal, concise, and show exactly how you solve their pain.”
Vendux trains its sales leaders to use platforms like LinkedIn with sniper-like precision. Not for attention—but for appointments that close.
AI Is Here—But It Won’t Replace Real Sales Leaders
Yes, Andrew uses AI. Yes, it’s powerful.
But no, it won’t replace the human factor—at least not at the leadership level.
“AI helps us personalize at scale,” Andrew says. “We can research a thousand CEOs, understand their pain, and craft messages that feel written one-to-one.”
But when it comes to closing high-value B2B deals?
“That’s still a human game,” he says. “AI gets you to the meeting. But leadership, nuance, and trust? That’s still on you.”
If You’re Not Growing, You’re Dying
Andrew’s message is clear: Sales leadership is not optional. It’s essential.
And the companies that win? They treat it like a core business function, not a last-minute scramble.
“If you don’t have the right sales leader, you’re going to lose deals. Period. And the cost of that adds up fast.”
Vendux was built for the exact moment most founders are in: high potential, limited time, and the need to grow now.
Final Thoughts From Andrew Miller
When asked what advice he’d give his younger self, Andrew reflects on his early experience starting a company in China:
“Keep an open mind. Be flexible. Roll with the punches. Life throws curveballs every day. If you’re too rigid, you’ll miss the best opportunities.”
The same goes for business. If you’re rigid in your approach to sales leadership, you’ll get left behind.
But if you’re willing to rethink your strategy—and bring in the right talent—you can stop losing deals and start winning bigger than ever.
Ready To Stop Losing Deals?
If this episode fired you up—and it should—then it’s time to act.
Listen to the full conversation with Andrew Miller and discover how Vendux can help you fix your sales leadership, drive growth, and dominate your market.
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