Bill Wilson

Founder & CEO

Bill Wilson is the Founder and CEO of Pace Pricing, a consulting and coaching firm specializing in B2B SaaS pricing. As a three-time founder, Bill has navigated the complexities of consulting, agency, and SaaS businesses, celebrating successful exits such as the acquisition of SalesRight by FastSpring. With over 20 years of experience, he has become a trusted advisor to hundreds of SaaS teams, collaborating with accelerators and private equity firms to design profitable monetization strategies. Bill’s approach emphasizes data-driven confidence in pricing, helping companies stop guessing, achieve better results, and build scalable models for sustained growth.