
Cecilia (CeCe) Leung, CPA, is the founder of Rich & Sassy, where she advises founder-led companies and senior executives navigating IPOs, exits, and major liquidity events. With more than 20 years of experience spanning Big Four audit, Wall Street, and multiple CFO roles, CeCe brings institutional rigor to high-stakes financial decisions. She specializes in aligning cash flow, EBITDA growth, and valuation strategy with long-term personal wealth, leadership clarity, and life beyond the deal.