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Gail Doby

Gail Doby Profile Photo

Chief Vision Officer and Co-Founder

Gail Doby is co-founder of Gail Doby Coaching & Consulting, a firm that has helped designers, architects, and other creatives
increase their profitability by up to 512 percent. As the firm’s Chief Vision Officer, Doby does more than help her clients wrangle
decimals on a budget sheet. After nearly 20 years of experience running her own Denver-based design firm (plus a BSBA in
Finance and Banking), she’s obsessed with sharing innovative ways to overcome the business roadblocks, challenges, and detours
creative entrepreneurs face when trying to do it on their own. (She also works as a strategist, brand builder, interviewer,
marketer, operations manager, human resource advisor, and sometimes therapist.) No matter which hat she is wearing, her goal
is simple—to empower design-industry clients to differentiate themselves, drive measurable results, achieve business
projections, and create personal satisfaction through game-changing strategies and business practices.
Her ultimate achievement? Helping hardworking designers work smart. “Running a business can feel lonely and full of
challenges,” explains Doby. “Many designers are great at design, but have little business training, and working for others can, in
some cases, be a lesson in what not to do.”
“Some designers we know fell into running a business by default,” she continues. “They became unexpected entrepreneurs as
they moved from working for others to working for themselves. Suddenly they were deep into the design work but completely
unprepared to run a company. Really talented designers falter—not for lack of design talent or intelligence—but because they
do not have the tools, guidance, or support to create a healthy business.”
With her unique background that combines design and business acumen, Doby is a frequent and in-demand speaker for design
industry events. Known for her warm, inclusive, and conversational style, her presentations include keynotes and panels at (but
not limited to) High Point Market, Chicago Merchandise Mart, Las Vegas Market, Dallas Market Center, Dwell on Design L.A., the Interior Design Society, and ASID events around the country. She and her company co-founder, Erin Weir, host the Creative
Genius podcast where they are in conversation with industry notables, rising stars, changemakers, and innovators bringing smart
and unexpected perspectives to entrepreneurs and seasoned business owners. Gail’s first book, Business Breakthrough: Your
Creative Value Blueprint to Get Paid What You’re Worth, was published March 2021 and became an certified Amazon bestseller
in less than six weeks.