George Rivera

George Rivera scaled a brand from zero to over $200M and helped generate hundreds of millions in online sales. On paper, he had won — but behind the scenes, he was exhausted and slowly disappearing from his family’s life. A wake-up call from his dying father forced him to confront a hard truth: success shouldn’t cost you your presence.

Instead of walking away, George redesigned his role, installed real operators, and built systems that removed founder dependency. Today, through his Buy Back Time Formula, he helps 7- and 8-figure founders escape “founder prison,” reclaim 10–20 hours a week, and scale without sacrificing family, health, or faith.