What if your most unexpected hobbies became the spark for your biggest venture?
Jack Espy was headed for real estate finance—until a global pandemic hit and his job fell through. Suddenly, he was home, mixing cocktails for friends, experimenting with flavors, and wondering why something better didn’t already exist. Out of that curiosity came Spirited Hive, a better-for-you canned cocktail brand that swaps synthetic sweeteners for organic wildflower honey, uses premium spirits, and aims for flavor and integrity.
Raised in Colorado, educated in California, and now splitting his time between Nashville and New York, Jack brings energy, intentionality, and community to everything he builds. Spirited Hive launched in 2022, and since then Jack has been working to prove that fast-growing beverage brands don't have to compromise on taste, quality, or purpose. His mission isn’t just to sell drinks—it’s to build a Hive: a community bonded around real ingredients, joyful experiences, and doing business with distinction.
This is a story of pivots, purpose, and building something people want—even when no one asked for it yet.