Jana Goodbaum

Mom, Joey & Harry, Co-Founder, Happy Wolf

Jana Goodbaum is the proud mom of two very hungry toddlers and the co-founder of Happy Wolf Snacks. Previously, she led Integrated Marketing Communications at Tim Hortons, Canada’s leading coffee brand and largest restaurant chain.

Jana has always been passionate about health and nutrition—and when she had kids, this passion only intensified. But as a busy working mom, Jana was seriously struggling with snacktime. Despite a wide grocery store selection, she found that all the school-safe kids’ snacks – even the “clean ones” – were ultra-processed, containing ingredients she would never use in her own kitchen.

So, Jana traded in coffee and donuts for kids’ snacks—and after hundreds of trial recipes and countless hours spent in her kitchen, she decided to officially leave her longtime role at Tim Hortons to create the brand she wished existed for her own kids. Alongside longtime friend and fellow health-conscious parent Derek Beigleman, Jana is now excited to be building Happy Wolf: a new brand of wildly simple snacks for kids.