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Jesse Hodge

Jesse Hodge Profile Photo

CEO, Co-founder

How does a former EMT with no formal business background end up revolutionizing the world of home fitness and redefining what’s possible for bootstrapped founders?

Meet Jesse Hodge — a builder in every sense of the word. From answering emergency calls in the field to crafting a multimillion-dollar DTC fitness company from scratch, Jesse’s journey is anything but conventional. He's the founder of Modtub, a premium cold plunge brand that skyrocketed through grit, clarity, and customer obsession — not venture capital. No billboards, no celebrity hype, no outside funding. Just relentless execution and a deep understanding of what people really want when it comes to performance, recovery, and wellness.

What makes Jesse’s story so compelling isn’t just the business success — it’s the personal transformation underneath it. Behind the steel and ice of Modtub is a founder who’s navigated burnout, doubt, fatherhood, and the pressure of building something meaningful in a noisy world. His decisions are rooted in principle, and his results speak volumes.

This is more than a story about cold plunges. It’s about vision, resilience, and the quiet discipline of someone who chose mastery over shortcuts.

If you're an entrepreneur, a builder, or someone chasing clarity in chaos — Jesse’s story will stop you in your tracks.

July 20, 2025

Post-Exit Entrepreneur Doris Valade Reveals Why Winning The Exit Isn't Enough (#457)

Send us a text Unlock Proven Strategies for a Lucrative Business Exit—Subscribe to The Deep Wealth Podcast Today Have Questions About Growing Profits And Maximizing Your Business Exit? Submit Them Here, and We'll Answer Them on the Podcast! “Never be afraid to ask.” - Doris Valade Exclusive Insight…