Jesse Hodge
CEO, Co-founder
How does a former EMT with no formal business background end up revolutionizing the world of home fitness and redefining what’s possible for bootstrapped founders?
Meet Jesse Hodge — a builder in every sense of the word. From answering emergency calls in the field to crafting a multimillion-dollar DTC fitness company from scratch, Jesse’s journey is anything but conventional. He's the founder of Modtub, a premium cold plunge brand that skyrocketed through grit, clarity, and customer obsession — not venture capital. No billboards, no celebrity hype, no outside funding. Just relentless execution and a deep understanding of what people really want when it comes to performance, recovery, and wellness.
What makes Jesse’s story so compelling isn’t just the business success — it’s the personal transformation underneath it. Behind the steel and ice of Modtub is a founder who’s navigated burnout, doubt, fatherhood, and the pressure of building something meaningful in a noisy world. His decisions are rooted in principle, and his results speak volumes.
This is more than a story about cold plunges. It’s about vision, resilience, and the quiet discipline of someone who chose mastery over shortcuts.
If you're an entrepreneur, a builder, or someone chasing clarity in chaos — Jesse’s story will stop you in your tracks.
