Joe Elphick
Retired CEO & Author | Guiding Positive Living for TRUE Fulfillment
Joe Elphick is a lifelong entrepreneur and retired CEO whose book, TRUE Fulfillment, offers a pragmatic formula for creating lasting happiness in a world obsessed with temporary pleasure. Drawing on four decades building and selling a successful manufacturing company, Joe brings real-world experience to concepts scientifically studied and proven. He provides a modern, accessible path by translating longstanding truths into actionable practices.
Joe’s journey began from an urge to unpack the 10 Commandments for a new generation, wanting his family and others to find true happiness. The turning point came when he realized the Commandments primarily focused on what not to do, inspiring him to create a positive, actionable framework for lasting fulfillment.
Through this journey, Joe developed a unique approach to help individuals seeking deeper joy through what he calls the 10 Commitments to TRUE Happiness, explored using his signature TRUE method (Test, Reframe, Understand, Embrace).