John Oberg
CEO
There are people who build businesses… and then there are people who quietly change the direction of entire industries.
John Oberg is one of those people.
He’s not a celebrity CEO. He’s not chasing headlines. But over the past decade, John has become one of the most influential voices in ethical consumerism and corporate accountability, reaching millions through powerful storytelling and unapologetic advocacy.
What makes his story so compelling isn’t just the scale of his impact, it’s the transformation behind it.
John didn’t set out to become a leading voice in sustainability and animal welfare. His journey began with discomfort. With questions most people avoid. With the unsettling realization that success without alignment is empty.
Since then, he’s advised major brands, challenged global corporations, built a platform with massive reach, and redefined what it means to lead with conviction in a world driven by convenience.
He represents a new kind of entrepreneur. One who understands that influence is capital. That ethics and profitability are not enemies. And that real leadership begins when you’re willing to lose approval in order to tell the truth.
If you’ve ever wrestled with the tension between growth and values, this conversation will stay with you.