Nikki Rausch
CEO
What if selling didn’t feel like selling at all?
Nikki Rausch, founder of Sales Maven, has spent over 25 years transforming the way entrepreneurs and business owners approach sales. Her journey began in the corporate world, where she shattered sales records with clients like NASA, Hewlett-Packard, and the Bill & Melinda Gates Foundation. But it was her deep dive into Neuro-Linguistic Programming (NLP) that revolutionized her understanding of communication and influence.
Today, Nikki is a sought-after sales coach, speaker, and author of three books, including The Selling Staircase: Mastering the Art of Relationship Selling. Her signature framework guides clients through a five-step process that emphasizes connection over coercion, making sales conversations feel natural and authentic.
Through her Sales Maven Society, Nikki empowers entrepreneurs to embrace their value and close deals with confidence. She believes that selling is not about pushing products but about building relationships and understanding client needs.
This is a conversation about redefining sales—not as a transaction, but as a meaningful exchange rooted in trust and authenticity.