Robert Poole
Co-Founder
Intro/Short Bio:
Robert Poole is the co-founder of Total Business Results. He helps entrepreneurs who are tied to their businesses make the transition from operator to owner in their business so they can finally achieve the freedom they got into entrepreneurship in the first place..
He is a graduate of West Point, previously an Army officer, and has over 25 years of experience in helping entrepreneurs grow their companies and turn them into saleable assets that don’t depend on them for the day to day operations.
Today he is going to share a little about how to get free from your business and get back the freedom and time that most of us got into this game for in the first place.
Story / Theme and why the audience should care:
I have been an entrepreneur and owned a B2B marketing company specializing in cold calling for 22+ years, and have extensive experience in cold calling, personally making over 100k cold calls. We scaled from zero and no funding to millions of dollars in revenue over this time.
In 2017, my business partner (the other co-founder of the company) passed away unexpectedly, and I found very quickly there was not enough time to do both his job and mine. I could no longer be away from the company for any period of time, and the value of the company dropped substantially.
It was a depressing wake up call that I was not an owner - I was just an operator.. Basically, I was an employee who owned 100% of the business. Because of this experience, I started focusing on how to change our company so I was no longer a critical cog in the wheel and wasn’t necessary for the business to function on a daily basis.
I’ve spent the last 6 years focusing on how to help other small business entrepreneurs make the same transition from operator to owner so they can enjoy the freedom and get the time back that they most likely got into business in the first place.
I work with entrepreneurs on 4 key areas of business that have to be set up in very specific ways to change a company from reliant on the entrepreneur to work in it, to functioning and growing by itself and becoming a sellable asset on its own.