Author
SRI KAZA is a seasoned business leader and small business advocate with a background in corporate strategy and entrepreneurship. After earning degrees from the University of Michigan and Northwestern, he began his career at PricewaterhouseCoopers and Blue Martini Software before advising Fortune 500 companies at McKinsey & Co.
He later transitioned to executive roles, including a leadership position at Viking Cruises, before shifting his focus to small business support. Sri founded Talytica, a data analytics startup that helped small businesses assess job applicants, and led the employment tax credit division at Tax Credit Co. (now part of Experian), supporting thousands of businesses in securing government incentives. Most recently, as CEO of ForwardLine Financial, he scaled the private equity-owned company and guided its sale to new investors.
His book, Unconvention, draws on this extensive experience, challenging conventional corporate thinking and empowering small businesses to succeed by staying true to their unique strengths.