Sunny Vanderbeck

Co-Founder of Satori Capital

Sunny Vanderbeck is an investor, entrepreneur, best-selling author, and former Army Ranger focused on accelerating the growth of mid-market companies and creating best-in-class, built-to-last businesses. As the co-founder and managing partner of Satori Capital, Sunny channels his extensive experience as a business founder and CEO to help mid-market companies pursue extraordinary outcomes for all stakeholder groups.

Sunny’s best-selling book, Selling Without Selling Out: How to Sell Your Business Without Selling Your Soul, serves as a roadmap for entrepreneurs navigating the delicate balance between financial success and preserving their values. In this compelling work, Sunny shares insights gleaned from his entrepreneurial journey, particularly his experience with founding and leading Data Return, a company that sustained 40% quarter-over-quarter growth for more than three years and reached a $3 billion market capitalization, making Sunny one of the youngest CEOs ever to lead a Nasdaq-listed company. Selling Without Selling Out distills lessons learned from selling and repurchasing his own company, offering practical advice for business leaders seeking the right buyer or capital partner while preserving what matters most.

Prior to founding Data Return, Sunny served as a Section Leader of the 2nd Battalion, 75th Ranger Regiment and led technical teams at Microsoft. Both roles helped him learn the value of principled leadership in extraordinarily challenging situations. Sunny continues to share his thoughts on leadership, strategy, business operations, and long-term value creation as a sought-after speaker and as an advisor and board member to several private companies.

Suggested show intro: Sunny Vanderbeck is the co-founder of Satori Capital, an investment firm founded on the principles of conscious capitalism. An investor, entrepreneur, and best-selling author, Sunny leverages his diverse background as a business founder, public company CEO, and former military leader to drive the growth of mid-market companies. Committed to creating enduring businesses that elevate humanity, he brings his insight and experience to help business leaders generate long-term value for all stakeholders, including during a sale process.