Vince Sanders
Founder, President
Vince Sanders didn’t set out to build one of the largest CBD companies in the world. He just wanted to save his uncle’s life.
In 2014, with no experience in the cannabis space, Vince began experimenting with cannabidiol as a last-ditch attempt to ease his uncle’s terminal cancer symptoms. What started as a personal mission quickly became a revolution. That moment sparked the creation of CBD American Shaman, now a global wellness brand with over 300 locations—and one of the most trusted names in the cannabinoid industry.
But this story isn’t just about business. It’s about resilience, belief, and doing what no one else had the courage to do. Vince went from running paint and remodeling companies to fighting federal scrutiny, building scientific credibility, and leading a movement that changed legislation and lives.
He’s an outspoken advocate for the healing power of hemp, a fierce protector of quality standards in a chaotic market, and a testament to what’s possible when business is rooted in compassion.
This conversation goes far beyond CBD. It’s about second chances, shaking off doubt, and choosing to bet on yourself when no one else will.