Health Round Table With Dr. Phil Ovadia and Post-Exit Entrepreneur Alan Wozniak On Why Your True Wealth Is Your Health (#240)

Jeffrey Feldberg: [00:00:00] Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth. 

I'm your host Jeffrey Feldberg. 

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience. 

When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life. 

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Conducting over 3000 heart surgeries top by Dr. Phillip Ovadia, that good health comes from lifestyle and nutrition, not from surgery. 

He is now on a mission to help people stay off his operating table by giving them the tools and mindset to never need a heart surgeon. 

Dr. Ovadia graduated from the accredited pre-med, med program at Pennsylvania State University and Jefferson Medical [00:02:00] College. He then went on to complete a residency in general surgery at the University of Medicine and Dentistry of New Jersey, the Robert Wood Johnson Medical School, and a fellowship in cardiothoracic surgery at Tufts New England Medical School. 

Dr. Ovadia has practiced cardiothoracic surgery in Beaver, Pennsylvania and Clearwater, Florida. In 2020 he established Ovadia Cardiothoracic Surgery, and now works as an independent cardiothoracic surgeon in various locations throughout the US. 

In an effort to overcome his lifelong struggle with obesity, Dr. Ovadia adopted a low carbohydrate focus wave eating in 2015. He has maintained a weight loss of nearly 100 pounds. And since March 2019 has maintained a mostly carnivorous way of eating. He has extensively researched the health benefits of low carb with a focus on heart health, through many hours of reading the medical literature, books and listening to podcasts as well as personal [00:03:00] discussions with many of the physician leaders and citizens scientists involved in the low carb movement. 

In his recent book, Stay Off My Operating Table, Dr. Ovadia discusses the principles of optimizing metabolic health to prevent heart disease and other chronic diseases. He also hosts the Stay Off My Operating Table Podcast, is a frequent guest on other podcasts, focused on metabolic and heart health and has delivered lectures at conferences focused on metabolic health. 

Dr. Ovadia has also established Ovadia Heart Health, a tele-health practice that focuses on the prevention and treatment of metabolic and heart disease, utilizing lifestyle and dietary modification. 

He incorporates his hands on clinical experience with heart disease and the personal insights he has gained in his own struggle with obesity and poor metabolic health. 

Dr. Ovadia is board certified in cardiothoracic surgery and general surgery. He is a fellow of the American College of Surgeons and is a founding member of the Society of [00:04:00] Metabolic Health Practitioners. 

Dr. Ovadia currently lives in florida with his wonderful wife and two amazing daughters. 

Alan Wozniak is the former President, CEO, and Founder of Pure Air Control Services, Inc. in Clearwater, Florida, which is an environmental and HVAC mechanical firm, which was established in 1984. Pure Air Control Services has divisions in building sciences, environmental diagnostics, laboratory and building remediation groups. In 2021, Alan successfully manage the sale of the firm to a Fortune 500 company RPM International. 

Pure Air Control Services is a provider of indoor environmental services in over 19,000 facilities covering 900 million square feet, both nationally and internationally, and is one of the largest full services, comprehensive, healthy building indoor [00:05:00] environmental firms in the nation with heavy experience in government, healthcare, higher education, lower education, commercial and entertainment markets. 

Some of Mr. Wozniak's many accomplishments include leading the firm to Inc 500 national list, four years in a row, a 370% growth in the past five years, the Tampa Bay Fast 50 Fastest Growing Private Firms, the Tampa Bay Business Journal MBE Top 25, the National Hispanic Business Top 500, Frost And Sullivan Product Differentiation Innovation Award for its solutions for improving indoor air quality, and providing the management and oversight of the M&A process to realize a seventeen and half EBITDA. 

Mr. Wozniak has authored numerous articles on indoor air quality and is a Newsweek Magazine expert author. In [00:06:00] addition, Mr. Wazniak has been a guest lecturer on many webinars, podcasts workshops and indoor air quality symposiums. 

Welcome to the Deep Wealth Podcast, and today I have two friends of the Deep Wealth community. You've heard each of them in solo episodes actually a few times. And now we're combining forces because we're gonna be talking about the relationship between a healthy business and healthy people and overall metabolic health.

And I'm gonna turn to a wise man, you know him, Benjamin Franklin, your first wealth is your health. It doesn't really get any better than that, but let me pause it right there. So, Dr. Ovadia, Alan, welcome back. Since you've both been on our community, we are so blessed we continue to grow. And for the benefit of our new listeners, I'd love for you to give a story behind the story for each of you, what got you to where you are today.

And then from there we'll have our health round table and see where that goes. So, I don't know who wants to go first, if you wanna flip that virtual coin or not, but what's the story behind the [00:07:00] story for each of you?.

Alan Wozniak: Doc, Go ahead.

Dr. Phil Ovadia: Thank you Alan. My background I've been a heart surgeon for over 20 years now, and for much of that time I was an unhealthy heart surgeon. And that was despite the fact that I was following the advice that I had been educated to give my patients, and I was disappointed with those results.

For me, I was disappointed with those results for my patients, and I started asking some different questions about why this was so, and really, came across some different information about health and nutrition. I changed my habits and was able to vastly improve my health. I lost over a hundred pounds.

I reversed my pre-diabetes, and I realized that our approach to heart disease and to chronic disease in general is really misguide. And so I've set down a new path over the past few years trying to educate [00:08:00] people how they can reverse and avoid chronic disease, how they can stay off my operating table. And relevant to this audience that has led me to launch a business. I've had a private telemedicine practice and a related coaching practice now for two years. And so I've been going through the entrepreneurship journey as well and that has increasingly helped me to focus on serving my fellow entrepreneurs because unfortunately we do a lot of unhealthy things in our pursuit of our business goals. And that's what I'm excited to discuss with Alan and with yourself today.

Jeffrey Feldberg: Terrific. And Dr. Ovadia, thank you so much. And for our listeners in the show notes, you can have a link. It's point and click Dr. Ovadia's book, Stay Off My Operating Table, a Heart Surgeon's Metabolic Health Guide to Lose weight, Prevent Disease, and Feel your best every day. And so we'll have a link, it'll be a point and click.

And so Alan. [00:09:00] Back over to you. What's the story behind the story with you?.

Alan Wozniak: Yes, that has discussed in past podcast. I've been an entrepreneur for over 35 years. The first probably I'd say 15 to 20 years were moderately successful. I would put us into the survival category as to businesses that succeeded or that didn't fail, and in the last year and a half, I sold a business to which was an environmental hvac business, and similar to Dr. Ovadia.

What we would do is treat unhealthy buildings Dr. Ovadia treats unhealthy people or helps people that to get healthy. We identified buildings that were failing or that weren't well. Buildings don't get sick. People do but the issue with buildings having problems it's almost catastrophic.

It's like Dr. Ovadia's the Metabolic health number that [00:10:00] he uses is 88% or something, like close to 90% of people are metabolically unhealthy. And I'd have to say that in that category of 80 to 90%, buildings are unhealthy to some degree. So after I sold the business, I started a coaching business about a year ago, less than a year ago.

And my same focus is to identify businesses and that are not doing well, that are unhealthy and not put a bandaid on a hemorrhaging condition as so often businesses do. And our focus is to dive in, find out what's wrong again, like Dr. Ovadia does with his patients he would not treat a patient unless he went through battery of questions, of battery of tests, MRIs, x-rays, et cetera, before he would recommend a specific operating procedure if one were needed.

And the same thing is true for businesses. We shouldn't start operating on a business until we find out what the problem is, there are problems there, but you have to be very non-invasive in terms of [00:11:00] how to identify them. And we've been able to figure that out. We have over, oh gosh, 25 different questionnaires from HR to sales and marketing to even Exit planning of businesses.

And in my short time of coaching businesses, I'm finding that there's a tremendous need out there significant need for businesses that are not necessarily failing, that are, but are not optimized and are not doing well. You know and that's the great correlation between Dr. Ovadia in people and in our business, Business Health Matters. How to identify a business that isn't healthy.

Jeffrey Feldberg: Sure. And you know what's interesting for our listeners with both Dr. Ovadia and with Alan, for each of them, firstly, the previous episodes that we've done on the Deep Wealth Podcast will have links in the show notes, so you can get yourself up to speed on those. With Dr. Ovadia being a business owner, like all of us.

So here you have a man of science and of health and [00:12:00] medicine who's a business owner who can relate. So important because you don't always get that. And then with Alan, you have someone who's gone through a very successful liquidity event. He's now in his post Exit life doing the coaching as well. And so you have a business coach, a medical health coach.

Does it get any better? You know, as both of you are talking, in my mind I'm thinking, and we'll dive into this now, as an example, Dr. Ovadia, I can be a client of yours and I can be doing everything right that you're telling me. That said, though, I'm still feeling terrible, and this would now go into Alan's side because maybe it's my home office or my office.

Maybe there's some things going on with the HVAC systems. It's just not a healthy environment. I don't even know it, but I'm doing everything right that I think I should be doing that. It doesn't pan out. And that's the interesting thing with health sometimes it's the factors we're not aware of that are giving us the challenges.

So let me put it to both of you. So from a Health Roundtable perspective, let's just look at where we are [00:13:00] today. What's gone on, has gone on before. We're through the pandemic, thankfully and good days ahead for us. For the listeners, what should they be thinking about when it comes to being metabolically healthy?

And both of you have separately mentioned that, I'm gonna round it up a little bit. Nine outta 10 Americans aren't healthy. They have either a metabolic disease right now or one is heading their way and they may not even know it. So how did we think about this? As business owners, we wanna move the dial.

Change the world for the better. Have a growth business, lots of profits, wonderful clients, really make a lifestyle for ourselves. What do we need to know big picture wise?

Dr. Phil Ovadia: Yeah, great question. So, when I talk about metabolic health the way that I usually explain it is that when you're metabolically healthy, your body is able to properly utilize the inputs that you're giving it. And the main input that I talk about is the food that we eat. But the reality is that, the air that we breathe, the [00:14:00] environment around us is another big input that people need to be paying attention to.

Ultimately, I think the first step in this, the most important part of this process is understanding why you want to be metabolically healthy? What's your motivation? And again, for most of us as entrepreneurs, we're looking to serve our audience. We're looking to serve our community. And if you're not at your optimal, if you are not metabolically healthy and your body isn't functioning as it should and your mind isn't functioning as it should you're not going to be able to best serve your audience.

So, metabolic health and your health in general is a very important part of that. And I think the first step in this process for business owners is really doing that assessment, doing that deep dive. You know, So many of us do that on the financial front, and we'll know all of the [00:15:00] KPIs about our business and we'll be working with our bookkeepers and our accountants and we'll have the spreadsheets.

And at a moment's notice, you can say what the financial health of your business is like. But how many of us can do that for our health personally? How many of us have KPIs that we're tracking for our health. And unfortunately the answer is not a whole lot of us and even your Advisor or what should be your Advisor in this process, your physician may not be thinking about it in that way.

When I'm talking to my entrepreneur community and I say things like, if you went to your accountant and you asked how am I doing from a financial stand point? And the only thing he looked at is your bank account balance and said well, there's money in the bank.

You're doing okay. None of us would accept that. And unfortunately that's what happens a lot of the time when we go to the doctor, they look at one or two simple metrics and they say, they [00:16:00] don't look so bad, so things must be okay. But you really gotta get under the hood, you gotta do the deep dive, you gotta have your KPIs around your health, and I think that setting that process in motion will lead you to the right results.

Jeffrey Feldberg: And Dr. Ovadia, just before we hand it over to Alan, that wonderfully said, and for our listeners who weren't fortunate enough to hear a couple of your episodes here on the Deep Wealth Podcast, where you talked about this in detail. From a very high level, when we're talking about metabolic diseases, let's bring that home for the listeners, because it's two words.

They may not know really what that means. What would be some of the more common metabolic diseases or symptoms leading to that unhealthy path?

Dr. Phil Ovadia: Yeah. Know, we start at the top, which is heart disease. The most common killer here in the United States and worldwide. And it is a metabolic disease. And as we go down the list, of the top 10 killers in the US every year we find that most of them are related to metabolic [00:17:00] health. So we have things like cancer.

Which many forms of cancer are related to metabolic health? We have diabetes, we have Alzheimer's disease. Obesity is a indicator of metabolic problems. And we can keep going down the list, but the bottom line is metabolic health is the root cause, it's the underpinning of most of the chronic disease that we face.

And if we pay attention to it, we can reverse and avoid these chronic diseases.

Jeffrey Feldberg: It's for listeners out there, that's just a partial list, Dr. Ovadia, that you're sharing, but that's the stay off list. None of us wants to get there. Or if we're on there, our heart goes out to you and we'll talk about in this episode, strategies, health strategies and other strategies, mental health strategies, physical strategies to get you into a better area. So Alan, the doctors in the house, he's shared some of his insights right now. Let's flip it now. You've heard what Dr. Ovadia had to say, and as you're working with business owners out there, [00:18:00] helping them in their business, really leveraging what you've done in the past, and as you look forward, what do you want our listeners to know as we think about our overall health, healthy buildings and metabolic health healthy people.

Alan Wozniak: Yes. Great question and great analogies in order to first find out if there is an issue. You have to look at the underlying root cause of the problem. Surficially things may be looking well but we look at, like Dr. Ovadia has five metabolic markers. We have probably close to 10 markers. The fact of the matter is we have 32 million businesses today.

In five years, 16 million will fail. That's a small business administration statistic. Versus a healthy business, your chances of success are 60% greater than that 50%, so a much better opportunity. [00:19:00] If you're running a healthy business of success, like a patient Dr. Ovadia's patients, there's no a hundred percent guarantee you're gonna live forever.

Obviously, nor will you survive a potential heart condition. But your chances of success if you maintain those five metabolic markers are significantly greater. And in business that is in the same thing. And typically our markers that we look at and Dr. Ovadia alluded to one of them is the financial numbers.

Someone who has a good financial hold and handle on their cash flow, their financial statements, debt to equity ratio. But also in looking at the operational factors, the sales. Sales and marketing. I know that in my business, my former business, until I got my sales and marketing to collaborate and work together in the last five years, that's when I noticed when we had our highest growth, 370% in the last five years.[00:20:00] Those two key markers were the key to the growth of business. Other markers, the finances, the operations, our team, our staff, our customer service, we were very customer centric. Our differentiator what made us different from others. Our resilience, lasting in business for 35 years.

We had to adapt. We had to make changes. The covid, perfect example. You're smack right in the middle of it. And everybody's business closed for a good month, two months, three months, some much longer, and you had to adapt or you die in essence, and in business.

And then the culture side, that's a huge one. Business have to be maintain a positive, supportive culture that there's a statistic out that If you have a business that's trustworthy, respected, and collaborative within the as team, you have a 15% higher productivity value. That's huge. In terms of numbers versus a toxic culture, or I call incivility within a business, and [00:21:00] that happens unfortunately a lot today.

Especially, our politics are so divided that happens to be a division within businesses to date as well. The unfortunate side of it, there's a 61% reduction in productivity based on some reports costing the US $360 billion annually. And then leadership and strategy.

So having these markers in place and each one being evaluated in a very specific way as critical to understanding how you're doing and then you may be doing well in 8 outta 10 things, but those two and one may be the culture and sales are going to be a sure way of failure down the road.

And it's better to fix it now it. Having a health checkup once a year on our bodies or, dental cleaning once, twice a year. Those are things that should be done annually or semi-annually.

Jeffrey Feldberg: And as you're both talking about this now and each of you being subject matter experts in your respective areas, [00:22:00] let's now begin to tie them together and whoever wants to throw their hat in the ring first, because here's the question for you. Oftentimes people have just been feeling so bad for such a long time, they forget of what it actually feels like to be healthy and vibrant and thriving and to be energetic. And so from each of your perspectives, from the health side, Dr. Ovadia and then Alan from the business side, I mean, what should they be feeling? So at least we can make them aware of, hey, if you're not somewhere in this area with this feeling, Then it's a warning sign that perhaps you've overlooked because it's not your fault.

You just, you don't know what you don't know, and it's been happening for so long. You think this is your normal, but it really isn't. Dr. Ovadia, do you wanna start off with things on the health side of, how and what we should be feeling?

Dr. Phil Ovadia: Yeah, certainly. And people often focus on the big warning signs when you ask a question like that. They'll focus on things like chest pains or shortness of breath, or [00:23:00] getting dizzy and passing out, things like that are become obvious that there's something amiss.

But I really want people to focus on the earlier warning signs, the more subtle warning signs. And these are things like not having the energy to make it through your day. If you have that afternoon crash and you find that you need to reach for the third or fourth cup of coffee to make it through the rest of your day that's a big warning sign that you're not, in optimal condition. The brain fog of not having that mental sharpness. If you find yourself kind of, again, dozing off during meetings or not able to focus that can be an indicator. Another indicator oftentimes comes, one of the things I find with business owners is they'll power through their day at work.

They'll put in the 10, 12 hours and then they just don't have any energy left when they get home for their family or their personal lives. And I find that those are a lot of the early warning signs. And then [00:24:00] there are the physical signs we can look at. If you have something like high blood pressure if you've noticed your waist circumference increasing you keep going up on the pants size, or the pants are getting tighter.

These are all indicators of underlying metabolic health problems. And ultimately there may not be the obvious signs, and this is where things like, working with a practitioner and getting blood work done getting those checkups done is important as well.

Because just like, again, in your business where you know, the outward signs of financial problems might not be there until you sit down with the accountant and the bookkeeper and you dig into the numbers. It's important to get a good assessment. Like Alan said, at least once a year. Honestly, with my clients, it's typically three or four times a year that we're checking the numbers and getting those metrics so we can really know that we're optimal or identify where the [00:25:00] areas to work on. 

Jeffrey Feldberg: Dr. Ovadia, before we hand it over to Alan, I suspect that with a lot of these, I love it, these health KPIs as you've called it, how appropriate that a lot of them, they're important, but they're not urgent. And I suppose that's where the danger is because by the time they become urgent and you're now noticing it, I would suspect, you can tell me if I'm on base or off base with this.

It's too late or likely too late at that point when they become urgent and their front and center thoughts about that?

Dr. Phil Ovadia: Yeah it's a missed opportunity. Many people their first warning sign is when they have the heart attack, when they end up on my operating table. And we know that, If looked for properly, the warning signs start decades before that. That's where working with a good practitioner who can check up on those metrics for you.

 And the other point I oftentimes make to people is the medical system is not very good at doing this. So people might be out there thinking, okay, I see my family doctor once a [00:26:00] year and he tells me everything's all right. And he or she may not be looking at the right things because quite frankly, we're not really trained to do that as doctors.

And as I said, I had to start asking different questions to really get at this information. And so you really want to find a practitioner who is forward thinking. Is preventative and is looking at those metrics you know that will help you identify problems early before they become major problems.

Jeffrey Feldberg: Well said. And so, Alan, over to you, and you have a very unique perspective. You built a thriving and profitable business. You had a terrific Exit and liquidity event. You're now added again. And so I'm gonna make some assumptions. You can kick me under the table or say, hey, Jeffrey, that wasn't the case. I don't think that is gonna happen though because, to get where you got to.

I mean, You were in flow, you were in the creative mode, you were in that business building mode, and that required your faculties, mental, physical, and otherwise. [00:27:00] So for our listeners out there as Dr. Avidia, so eloquently illustrated how we should be feeling, what's that like for you, Alan? When you look at where you are now, what you're doing, and when you're building your business from a business owner's perspective, from a health side of things, to have not only us healthy, but our business healthy, what should we be thinking about there?

Alan Wozniak: I equate it to science project. We all did when we were in elementary school, you had a, bucket of water. He put a frog in the bucket of water and he's happy and he's dancing all around swimming. And then you put that bucket of water on the range, and you turn the water on medium and all of a sudden the metabolism of the frog starts to slowly wither and then you turn it up higher and the water bubbles and the frog dies. And that's really what happens. We become acclimated to either in Dr. Ovadia's in the people's health, we become acclimated. Well, that's normal. Well, No, it's not normal. Number one, and that's the same thing with businesses. Business [00:28:00] think we've been doing that all along for the last 10, 15 years, so that's normal.

And they lose track of those KPIs, those indicators that are critical for the success, and especially if they have a long term Exit plan or Exit strategy that they want to sell their business in five, 10 years or whatever the case is. You have to have a plan. You have to have a goal and objective as to what you want to get done.

Like our bodies, you see the exercise equipment behind me. Thanks to Dr. Ovadia's recommendation. Now actually, I'm a patient of Dr. Ovadia's and I've had this machine's behind me for quite some time, but I use them.

They don't just sell on a wall or, you know, the treadmill collects clothes. I use the machines that have been given to me and it pays off.

I feel much, much better than I did years ago when I didn't take care of my health. And we all go through these ebbs and flows of our personal health. But in business, those ebbs and flows could be cash flow. It could be our finance and the management deficiencies.

Maybe [00:29:00] our accountant left our business and we didn't get one for six months later. And all of a sudden, six months later, I'm like how's our cashflow? We don't know, but we're not keeping track of you know, those KPIs that we used to and so forth. The cust, a big one is customer-centric.

Today, customer service sucks. It just plain out after post covid conditions. Customer service has gone down the tubes. It's terrible. And so businesses that can see that opportunity and really go the opposite way are going, just that alone is going to help them succeed in business. Being very customer centric, cuz people want that.

We want that personal touch, we want that feeling of we're important that you call a customer a prospective business. I'll call you for two weeks later. What kind of service is that? Or you call Walt Disney World and you're on the phone for two hours waiting, trying to get a reservation at a hotel.

I mean, that's just insane. It's ridiculous. Accessing the capital, sales and marketing strategies, the [00:30:00] collaboration of those, you know, we talked about before a strong sales and marketing team being under capitalized. All those things are, symptoms of a potential problem in a business that need to be addressed.

And don't just put blinders on, understand that there may not be good, and then come up with a plan on order to how to fix them. I grew my business from zero to 25 million over many years, and I started with $0. 

I started with zero investment. No one from an outside gave me money. I call it a BST loan, blood, sweat and tears loan, and it's the most valuable one that I could have ever taken out because it really made me as a person and a individual.

Jeffrey Feldberg: And so with all this terrific advice. And Alan, thank you for that. Some terrific insights there. And my goodness, there's so much there to unpack. But why don't we start doing this. So we've covered for our listeners from a very high level. Okay, what's going on here? What's at Stake? We've spoken both from the [00:31:00] medical side, we've spoken from the business side, and for our listeners, I hope you can now see why we say at the Deep Wealth Podcast is to help you extract both your business and personal Deep Wealth.

They're so interconnected, you really can't have one without the other. So if you're not healthy, your business isn't gonna be healthy because you're the rocket fuel for your business. You're just not gonna be where you should be. So Dr. Ovadia, why don't we go back to you for a moment. And so for our listeners who are saying, okay, I heard both of you.

I get it. You know what? I have some KPIs that are some red flags here. Dr. Avedia, from what you've said, where do I start? What do I do? And so Dr. Ovadia coming outta this episode, what could our listeners be doing starting today? To get them back on track. And let's just make an assumption that we have a business owner, they've been in business for a while, a successful business.

It's growing. They have a lot of runway in the business left for success and profits. And it's really gonna depend on that business owner to be at his or her best, showing up with energy, not having that [00:32:00] foggy brain and having clarity to say, okay, here's how we're gonna get over that inflection point, remove those skeletons, put a Rembrandt out there and create a market disruption.

What can they be doing from a health perspective for that?

Dr. Phil Ovadia: Yeah. So you know, like I said earlier, the first step is really setting up that, that's going to support your health. And this is a little bit different than just focusing on the goals, focusing on the short-term goals. You really wanna have a system in place that's going to support your health long-term.

And I think that system, ultimately needs to be built. The foundation is going to be the food that you're eating. And at a high level what I recommend to people is you have to eat real food. We have to eliminate the processed food that is absolutely destroying our health. And my simple rule that I give people is eat the things that grow in the ground and eat the things that eat, the things that [00:33:00] grow in the ground.

These are gonna be your animal products. These are gonna be your plant product. And that should be the vast majority of your diet those simple foods that your grandparents, your great-grandparents thrived on. That we unfortunately have gotten away from eating. You walk into a grocery store supermarket these days and 90% of it is not real food.

It's stuffing boxes, it's got chemicals, it's got vegetable and seed oils in it, and it is not supporting our health. The reason why there is so much of this processed food is because it's supporting the food industry. We'll all appreciate as entrepreneurs that the food manufacturers want to have a profitable business.

And processed food is very profitable. It's cheap to make. And it keeps you coming back for more because it's not providing your body with the nutrients that it needs. And so your body signals that it's hungry and you're literally [00:34:00] addicted to this food, and that is serving the food industry.

It is not serving your health. So those would be some simple steps that I would start with. And like I've been repeating, find that practitioner, find that physician that can guide you through this process.

Jeffrey Feldberg: And for our listeners, I really hope you heard that because what Dr. Ovadia is saying, you don't really hear out there. And I know some of you are hearing Dr. Ovadia saying an animal based diet. I'm not that I'm this, I'm that, I'm something else. And for our listeners, I would encourage you to do your research because so often, Dr. Ovadia, to your point, the food processors or manufacturers, they find these studies, they take one little snippet that's to their advantage from the study, and they conveniently ignore. All the other side effects and other things that can happen. And now study after study is starting to come out really supporting animal-based diets of really being where to be.

And so if you're [00:35:00] thinking Food is medicine, yes, food is medicine, and Dr. Ovadia really hit it out of the park with something that we can all do. Eat whole foods, animal-based kinds of products and without labels and packages to try and keep that simple. And, again, our listeners, Dr. Ovadia, you had a wonderful episode. We'll have that in the show notes where you talked about what does that look like for you? And how do you do an animal-based diet? What does that mean? What doesn't that mean? And that'd be a great place to start. So food is medicine. Food is our livelihood of what gets us there.

So Alan, Dr. Ovadia gave us a terrific strategy now for our listeners on the health side of how to get to optimal health by really watching what we're eating and eating the right things. So let's make an assumption now that we have our listeners, they're eating the right kinds of foods, they have the clarity, they have the energy, they're getting back on track health-wise.

What would be a strategy from a business side that's worked well for you? Time and time again, create that market disruption, grow that business, increase the profits, what would you say?

Alan Wozniak: [00:36:00] The first thing to do for a business if one's a business owner, is to have a business health assessment, find out where they're doing well, and find out where you're not doing so well. Again, to be the same as a assessment of a patient, Dr. Ovadia evaluates, and that's the cornerstone to find out where to go.

You need to know where you want to go, in order to make sure you get there. To do that. That's the first step. And we offer free of charge over 25 different types of business health assess.

To help the business understand their business better.

And these are self-assessments are non-invasive and very easy to do and understand. Doesn't take a whole lot of time. But after that, the key factors would be to develop a strong business plan or have a strong business plan, develop a strong sales team, sales and marketing team that collaborate with one another.

Do your research on your business and your industry. Be an industry [00:37:00] disruptor. Be a leader in terms of marketing. Write peer reviewed articles. Get on podcasts and interviews on TV and radio and really be the focal person. That is considered the expert in your particular industry.

If you don't have funding, you know, to get funding or, you know, get that BST and get off your backside and get it done. Cuz that's really what that's the bottom line. You're gonna have to do that. And the other is really build a strong team, getting the right people in the right seats.

So oftentimes I see that businesses have a lot of individuals, but they're in the seats. They might have the right people, but they're in the wrong seats. And getting people to be in the right positions is really critical. Don't just hire a person just to fill a seat. You want to fill that person and maximize that.

Stay up to date, understand your industry and where it's going and anticipate six months, a year, two years down the road. What's gonna happen with my industry? [00:38:00] There's a lot of turmoil going on right now, and you have to figure things out, but you really have to have a plan for where you wanna be in that next year, two years.

Similar to an airplane pilot wanting to go from Tampa to New York City. He's gonna go through his gauges and equipment in order to make sure his plane is running well and then go on that destination. But that destination, he may run into turbulence, that storm that hits the northeast, that he may have to go above, below or around the storm in order to minimize the plane's disruption then, and the passengers that he's taking, and then be prepared for challenges that are going to happen, not just industry wide, but you're company-wide. Your challenges, your people challenges, your operations challenges, sales and marketing. It's a never ending issue. And then be patient you know, I gotta get it done yesterday and be so razzled that you end up on Dr. Ovadia's operating table over a heart attack. And that's what a lot of businesses, [00:39:00] they fail in that area. It's a run to fail approach. And then when it fails, now what?

Jeffrey Feldberg: Oh, exactly. And for the listeners, did you notice what I noticed? So we have a doctor and we have a business fellow. And maybe different words, but they're all really saying the same thing in the strategies. They both said, Hey, you know what, let's take a look at, in Dr. Ovadia's case, let's take a look at you.

What are your health KPIs? Alan said the same thing. Hey, what's going on with your business? What are your business KPIs? And then each of them went into very specific things in their area of expertise. And for both of you, one thing that is coming out loud and clear, and for our listeners I hope you picked up on this as well.

You both said the same thing of, Hey, you're not alone. Don't do this alone. As we like to say, a Deep, Wealth, how can you master something you've never really done before? So if you haven't had a liquidity event, a successful liquidity event how can you master that you don't know what's involved? Alan has, he's done that.

He can tell you all about [00:40:00] that, of how to position your business for that liquidity event. And Alan will be right there with you with our nine step roadmap here at Deep Wealth, and you and I will have some fun and we'll create a win out there. With Dr. Ovadia, he can save you, my goodness, how many countless hours and dollars and frustration of going down the wrong path.

That in one assessment with you, he can tell you exactly what's going on, what that roadmap to health is gonna look like and get you there quickly. Because when it comes to both our health and our business health, time is not on our side. Speed always wins. We want to get there as quickly as we can.

And so, gentlemen, we can go down a whole number of rabbit holes. We've barely scratched the surface on all of this. But that said, we're starting to bump up again some time and towards the end of this interview, I'm gonna have each of you share with our listeners how they can get in touch with you.

We'll have that again in the show notes. And let's do this because it's a tradition and we love our traditions here at Deep Wealth, you've both answered this question before. Perhaps you'll give a different spin on it, maybe you won't. We'll see [00:41:00] where that goes. But as we begin to wrap things up here, and we go to our closing question, and it's this, I'll set this up for you both just as a reminder.

So when you think of the movie Back to the Future, you have that magical DeLorean car and it can take you to any point in time. So imagine now is tomorrow morning and you look outside your window. Not only is the DeLorean car there curbside, but the door is open waiting for you to hop on in. So you hop in and you're now gonna go to really any point in your life.

And I'm wondering, as you're doing that, what are you gonna tell? I'm gonna change it up here a little bit. What are you gonna tell either your younger self or your future self of life lessons or life wisdom or, Hey, don't do this, but do that. We'd love to hear your thoughts on that and whoever would like to put their hat in the ring first and go out there, please do.

Dr. Phil Ovadia: Yeah. So, I guess I will change it up because I think I went back to my younger self last time. So maybe we'll go to the future self this time. And really, what I would [00:42:00] tell my future self is that decision that you made to focus on your health is what allowed you to have the wonderful, long, healthy life. And to enjoy the fruits of starting businesses and exiting businesses and spending the time with your children, your grandchildren and your great-grandchildren. And so, I guess congratulate myself a little bit on doing that. And realize the importance of staying the path.

Cuz this isn't a quick fix. This isn't a one time thing that you do. You know, this truly is a change in life and a life, you know, a long pursuit to remain healthy and vibrant.

Jeffrey Feldberg: I love that. And Dr. Ovadia, as you're talking about that, what's going through my mind is as you're speaking to your future self, it's almost like present day compound interest. You made that investment [00:43:00] today and, compound interest, the eighth wonder of the world kicked in, but for your health side to take you all the way to wherever that future self is.

I mean, Scientists are now saying that the person who's gonna live to 150 years is already living, they've been born. So who knows? Maybe that's you, Dr. Ovadia. We'll see where that takes you. But I love that. And Alan, over to you. So what does that look like for your younger self or your future?

Alan Wozniak: I would use an analogy to be a candle. Candle loses nothing by lighting another candle. Zig Zigler probably put it best is in order to get 'em life what you want, you have to help others get 'em life, what they want. And I've been of that mindset for the past 30 years. My focus has been on helping others get what they want, whether it's a customer, whether it's a colleague.

I want them to succeed. And in order by doing that, by my focus on that concept I allowed me to gain the successes that I got later on.

[00:44:00] And so I would just again, be a candle, help others and light the candle. Be a lighting of other candles and continue to grow others. And by doing so, you're going to grow.

Jeffrey Feldberg: And you know, Alan, as you're sharing that, it's such a powerful metaphor of not only a candle, when it's lighting others, it doesn't harm it, it's helping, but also being that light in the dark, maybe someone's going through a dark period in their life and you can be that light that makes a difference.

So, two terrific life strategies and some insights there. And so let me ask you this, and for our listeners, please listen carefully. Again, it'll be in the show notes, and I would encourage you to reach out to both Dr. Ovadia and Alan, speak with them. Book a consult here. What's going on? We're talking about your health, both on the personal side and on the business side.

It really can't get more integrated than that. So Dr. Ovadia, someone's listening here, they want to reach out to you, book a consultation, learn more, ask some questions. Where's the best place online that they can do that?

Dr. Phil Ovadia: [00:45:00] Yeah so, ifixhearts.com is the best place to start. Has all the information about the various ways that I work with people. A link to my book, my podcast. My courses and coaching programs, and also information about joining my medical practice and then very active on social media.

You can find me at ifixheart over on Twitter. Feel free to DM me there. Let me know that, you heard me here. And that you're a member of Jeffrey's community and be happy to work with all of the wonderful entrepreneurs who are out there listening to this.

Jeffrey Feldberg: Terrific. And Dr. Ovadia, and you can, again, correct me if I'm on base or off base because I know you're based outta Florida, but also Chicago, but you also really work across the country. So if someone's in Los Angeles or New York, through the power of technology and all the amazing things that come with it, really you're across the country. Am I correct with that?

Dr. Phil Ovadia: Yeah, so I have a [00:46:00] telemedicine practice and I see patients throughout the US and our coaching programs are even available internationally. We work with people all over the world on improving their metabolic health.

Jeffrey Feldberg: Terrific. And Alan, how about yourself? If someone wants to reach out to you, get their business KPIs checked out, their business health, ask you some questions, become a client, have you as a coach, what's that looking like for you? Where can they find you online?

Alan Wozniak: Yeah, just for the record my wife and I are patients of Dr. Ovadia, and I can tell you firsthand that there is none better than Dr. Ovadia in being visiting with many doctors over the years and just, general practicing. He is the best. There's not many out there that I know of that are better than he is. 

In my practice to get ahold of me is, probably the best, would be our website and that's businesshealthmatters.org. And our assessments are on that page. You can go through the business health assessment section.[00:47:00] There's seven on there. we didn't put all 25 plus on there because it's too many, but those are the key ones that one can use existing business, new business, Exit planning, all that stuff. And feel free to fill those out free of charge. In addition to that, we also have a free half hour coaching session that will compliments the assessments that are provided.

Jeffrey Feldberg: Terrific. And for our listeners, it really doesn't get any better. We have two world class subject matter experts in the health and business areas, and they're making that available to you. And again, you can't master something that you haven't done before, but you can when you have the right people on your team.

And here's two of them. So I really encourage you to do that. Gentlemen, this is official. It is a wrap here on the Deep Wealth Podcast, A heartfelt thank you. And as we say at Deep Wealth, please continue to thrive and prosper while you're staying healthy and safe. Thank you so much. 

Sharon S.: The Deep Wealth Experience was definitely a game-changer for me. 

Lyn M.: This course is one of the best investments you [00:48:00] will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions. 

Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity 

Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix. 

Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately. 

Sharon S.: There was so much value in the [00:49:00] experience that the time I invested paid back so much for the energy that was expended. 

Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even. 

Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so different. I haven't had an experience that's anything [00:50:00] close to this in all the years that we've been at this.

It's five-star, A-plus.

Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever. 

Jeffrey Feldberg: Are you leaving millions on the table? 

Please visit www.deepwealth.com/success to learn more.

 If you're not on my email list, you'll want to be. Sign up at www.deepwealth.com/podcast. And if you enjoyed this episode, if it added value, if you walked away with some new insights and strategies, please leave a review on your favorite podcast channel. Reviews help us reach new listeners, grow the show. And continue to create content that you'll enjoy and as we [00:51:00] wrap up this episode as always please stay healthy and safe.