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Dec. 22, 2020

Holiday Podcast Special - Finding Your Acres Of Diamonds (#36)

Holiday Podcast Special - Finding Your Acres Of Diamonds (#36)

"Your acres of diamonds are right in front of you waiting to be discovered." - Jeffrey Feldberg and Steve Wells

Jeffrey Feldberg and Steve Wells are the founders of Deep Wealth. The M&A journey for Jeffrey and Steve began when they said "no" to a 7-figure unsolicited offer. Immediately, the two said "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey and Steve said "yes" to a 9-figure offer. On the process, Jeffrey and Steve increased their company value 10X.

How did Jeffrey and Steve increase their company value 10X and go to a 9-figure liquidity event?

Jeffrey and Steve created a proven 9-step solution on how to successfully prepare. 

The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days you have a launch plan and certainty that you capture the maximum value.


  • A special podcast for Christmas and the New Year
  • Why Jeffrey and Steve selected the story Acres Of Diamonds
  • How to find your acres of diamonds
  • Wishing you a Merry Christmas and Happy New Year

This podcast is brought to you by Deep Wealth. Are you thinking about a liquidity event? You have one chance to get it right and you better make it count. Enterprise value is created from preparation, and not the event itself. Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value 10X with a 9-figure exit. Click here to book your free exploratory call.

Enjoy the interview!


The Acres of Diamonds Story

Jeffrey Feldberg on LinkedIn

Steve Wells on LinkedIn

The Deep Wealth Experience

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This podcast is brought to you by Deep Wealth. 

Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. 

But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.

Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. 

Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. 

After all, how can you master something you've never done before? 

Are you leaving millions on the table? 

Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  

Click here to book your free exploratory strategy session.

Enjoy the interview!


Steve Wells: [00:00:00] I'm Steve Wells. 

Jeffrey Feldberg: [00:00:01] And I'm Jeffrey Feldberg. Welcome to the Sell My Business Podcast.

 Steve Wells: [00:00:06] This podcast is brought to you by the Deep Wealth Experience. When it comes to your liquidity event or exit, do you know how to maximize the value of your business? You have one chance to get it right, and you better make account.  Most business owners believe that business value is determined during the liquidity event.

Unfortunately, most business owners are wrong. Your enterprise value is a direct result of the depth and quality of your preparation. Who are we and, how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer based on 3-times, EBITDA. Two years later, we said "yes" to a 9-figure offer based on 13-times E ITDA. Despite having the same people, the same company, the same services, we increased our business value 10 times. 

How did we do this? We spent millions of dollars and years of time to uncover strategies that level the playing field. The end result is the 12-week Deep Wealth Experience.

We've created a proprietary solution that is relentless, resilient, and gets results. Learn how to master the art and science of a liquidity event. We've leveraged the same strategies that took us from 7-figures to 9-figures.

The Deep Wealth Experience levels of playing field so you can dominate and win. 

Book your free call today to find out if you have what it takes for the Deep Wealth Experience.

Visit to book your free call.


Jeffrey Feldberg: [00:01:39] Hey Steve. Happy holidays. How are you?

Steve Wells: [00:01:41] I'm good, Jeffrey. We are getting ready to jump into this rather hectic holiday season and just a few days, but looking forward to enjoying the family and having a week or so off to reflect and think and enjoy each other.

Jeffrey Feldberg: [00:01:56] Ah, that sounds fantastic. It's been one different year to put that mildly and you know, for our community, as we thought about how we would wrap up this year from Deep Wealth, we wanted to do something different. And we came up with the idea of telling and sharing with you one of our favorite stories that we hope will have as much meaning for you on the business side, as it does on the personal side.

And the story that we selected, it's called Acres of Diamonds. And it's a true story that's told by Dr. Russell Conwell in 1869. And what you may not know is that Dr. Conwell, he's the founder of Temple University. And he told the Acres of Diamonds story over 6,000 times as a way to raise money, to create the university.

And so Acres of Diamonds is one of our favorite stories. And this story has kept us moving forward in our own challenging times. And we hope it will be as inspiration for you as you go through your journey. So, with that said, Steve, why don't we take it away?

Steve Wells: [00:02:56] So here's how the story goes. 

There once lived not far from the river Indus, an ancient Persian by the name of Ali Hafez. Ali owned a very big farm with orchards, green fields, gardens and streams. He was a wealthy and happy man. He was content because he was wealthy and wealthy because he was content. The farmer Ali was visited one day by a Buddhist priest who told Ali tales of other farmers who had made millions by discovering diamonds.

Jeffrey Feldberg: [00:03:28] "With one diamond of the size of your thumb you could purchase the entire country. And with a few more, you could place your children upon thrones," said the priest greedy and excited. Ali asked, "how do I find these diamonds? I want to be immensely rich." 

And the priest responded, "go and find a river that runs through white sands between a high mountain in those white sands, you will always find diamonds."

"I don't believe there was such a river replied," Ali. 

" Oh yes. There are plenty of them. All you have to do is look," said the priest.

 Steve Wells: [00:04:05] That night, Alli did not sleep. Suddenly. He was unhappy and the wealth he had was no longer enough. So, he sold his farm, collected his money, left his family in the care of a neighbor and away he went in search of diamonds that were sure to make him happier than he was.

He went far and wide in the search, and found nothing. After years of search, he found himself penniless, exhausted, and ashamed of his failure. So, he threw himself in the ocean to die.

Jeffrey Feldberg: [00:04:35] Meanwhile, the man who purchased Ali's farm one day led his camel into his gardens to enjoy the beauty of his new land. The camel stopped to drink water in the property's river. When Ali's successor noticed a curious flash of light from the white sands of the stream. A big stone reflecting all the colors of the rainbow.

It was the biggest diamond ever found. And as he looked again, he saw that the river was filled with acres and acres of diamonds.

 So, Steve, now that we finished our story and that's an abbreviated version of the much longer story, but the message is the same, what's the meaning for you? Why is this story, acres of diamonds, meaningful for you over the years?

Steve Wells: [00:05:21] Well, in business, there's so many times where you've plowed through a difficult situation and you are just about ready to give up and then around the next corner or in this story underneath that next rock is the value that you were looking for, the diamond in the rough.

So, I think the message for me, particularly this year and of the probably almost hundreds of business people, we've interviewed through our podcast. We see some common traits, but one of them is this the perseverance to not give up, to be a leader, to keep going, to look for the acres of diamonds, pivot, change, somehow, keep moving forward, and find that opportunity that could be just around the corner.

So, Jeffrey, what do you think, how does that apply to what you've seen this last year?

Jeffrey Feldberg: [00:06:12] Well, not just this year, the acres of diamond story for me from the first time that I heard it, I just loved it because it sends a powerful message, both at the personal level and on the business level. It's become all too easy to chase after the next big thing and go after this and go after that and conquer and be on the move and do all of these things.

And the story for me is a very visceral reminder that oftentimes what we're really looking for, what we desire, what we want. It's right in front of us. We just don't see it. And like the farmer who went off to find his riches and lead that life that he wanted to live, even though he was already successful, his wealth, he walked on it every day.

He just never bothered to look. He never really prepared himself to see what that land was all about. Had he simply explored to see what was there. He would have found his acres of diamonds was right at his doorstep. And particularly this year, all of us, haven't been able to have that mobility and to move about like we usually would and travel.

It's a reminder of how the most precious and meaningful things in our lives are right in front of us. So for me, Steve, it's always been take a look around you that perhaps you're exactly where you should be, doing precisely. I see what you need to be doing, what you want to be doing because you are in your acres of diamonds.

If you simply take the time out to enjoy and take a look at what's around you and what you already have.

Steve Wells: [00:07:40] How true how true. So, such truth there. Thank you, Jeffrey.

 So, from the Deep Wealth family to your family, Emily, we wish you a Merry Christmas and a happy new year.

Jeffrey Feldberg: [00:07:50] And may the New Year, has you find your acres of diamonds in all areas of your life. May you stay healthy and safe. 

God Bless.