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Dec. 23, 2021

[HOLIDAY SPECIAL] Justin Breen On Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want!

[HOLIDAY SPECIAL] Justin Breen On Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want!

"Prioritize family time over work time." - Justin Breen

Welcome to this special Holiday Edition of The Sell My Business Podcast.

Since our start, we created a tradition at Deep Wealth. Each year we share meaningful insights to take you through the Ho...


"Prioritize family time over work time." - Justin Breen

Welcome to this special Holiday Edition of The Sell My Business Podcast.

Since our start, we created a tradition at Deep Wealth. Each year we share meaningful insights to take you through the Holiday Season and New Year.

This year is no exception as we welcome thought leader and best-selling author, Justin Breen.

Why Justin as our guest for The Sell My Business Podcast Holiday Special?

Justin's clients are the top 0.01% of successful entrepreneurs. Success leaves clues but only if you know where to look and what to ask. As a former reporter and with the ability to simplify, Justin was up to the task. 

The result is Justin's book: Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want!

The Holiday Season is our favorite time of year. Time slows down and we have an opportunity to think, reflect, and plan.

Here to you making the most of your time to prepare for success. 

May this Holiday Season and New Year be your best one ever. May you welcome blessings, health, and prosperity into your life.

Happy Holidays and New Year!

Let's learn more about Justin.

Justin Breen is the founder and CEO of BrEpic Communications LLC, a public relations company that works exclusively with visionaries and exceptional businesses around the world. Although BrEpic Communications is a public relations firm - Justin still considers himself a journalist- which is how he started out in his career.

Breen is hard-wired to seek out and create viral, thought-provoking stories that the media craves, and he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses.

In May 2020, Justin published his first book, Epic Business. The book details 30 lessons that he’s learned working with some of the top entrepreneurs in the world and outlines how he has applied their wisdom to his company.

Justin attended the University of Illinois, where he received his Bachelor of Science in News and Editorial Journalism. In 2020 his company was a winner of the Silver Trumpet award from the Publicity Club of Chicago.

Justin resides in the Greater Chicago area with his wife, Sarah, and two children, Jake and Chase.

Please enjoy!

SELECTED LINKS FOR THIS EPISODE

Justin Breen on Episode 77 of The Sell My Business Podcast

Justin Breen on LinkedIn

Justin's book Epic Business: 30 Secrets to Build Your Business 

Exponentially and Give You the Freedom to Live the Life You Want!

BrEpic Communications LLC website

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call

This podcast is brought to you by Deep Wealth. 

Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. 

But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.

Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. 

Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. 

After all, how can you master something you've never done before? 

Are you leaving millions on the table? 

Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  

Click here to book your free exploratory call.

Enjoy the interview!

Deep Wealth LINKS FOR THIS EPISODE

The Deep Wealth Experience

FREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)

Book Your FREE Deep Wealth Strategy Call

 

Did you enjoy this episode of The Sell My Business Podcast? 

Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.

Please click here to leave a review on The Sell My Business Podcast.

 

This podcast is brought to you by Deep Wealth. 

Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. 

But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.

Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. 

Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. 

After all, how can you master something you've never done before? 

Are you leaving millions on the table? 

Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  

Click here to book your free exploratory strategy session.

Enjoy the interview!

Transcript

[00:00:05] Jeffrey Feldberg: Welcome to the Sell My Business Podcast. I'm your host Jeffrey Feldberg.

[00:00:10] This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience.

[00:00:16] Your liquidity event is the largest and most important financial transaction of your life.

[00:00:22] But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave anywhere from 50% to over 100% of their deal value in the buyer's pocket and don't even know it.

[00:00:43] I should know. I said no to a seven-figure offer and yes, to mastering the art and science of a liquidity event. Two years later, I said yes to a different buyer with a nine-figure offer.

[00:00:56] Are you thinking about an exit or liquidity event?

[00:00:59] If you believe that you either don't have the time or you'll prepare closer to your liquidity event, think again.

[00:01:05] Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event.

[00:01:13] After all, how can you master something you've never done before?

[00:01:17] Let the 90-day Deep Wealth Experience and our nine-step roadmap of preparation help you capture the maximum value for your liquidity event.

[00:01:26] At the end of this episode, take a moment to hear from business owners, just like you, who went through the Deep Wealth Experience.

[00:01:33] Welcome to episode 87 of The Sell My Business Podcast.

[00:01:37] It's become our annual tradition here with the Deep Wealth Family, where we share a very special message with you for the holidays. And this year is no exception.

[00:01:46] Justin Breen is back to share his wisdom and his insights. And you'll recall that Justin was on episode 77 of The Sell My Business Podcast. An incredible individual who works with a top 0.01% of entrepreneurs.

[00:02:02] And Justin wrote a book, Epic Business: 30 Secrets To Build Your Business Exponentially and Give You The Freedom To Live The Life That You Want.

[00:02:11] What a title and what a way to position your life for success. So, as we thought about the upcoming New Year, and we thought about the Holiday Season when things typically slow down and you have time to think and to reflect and have what I like to call those Magic Moments. We thought why not combine the two?

[00:02:29] So, in this episode, Justin shares with us each one of the 30 secrets that he learned from the world's top 0.01% of entrepreneurs. And we'll do a deep dive on each one of them so, that you can reflect, internalize, and master that particular strategy. So, that you can make the New Year, the best one ever.

[00:02:51] So, with this in mind, you're in for a real treat, but before we get going, let me formally introduce Justin Breen.

[00:02:57] Justin Breen is the Founder and CEO of BrEpic Communications LLC. A public relations company that works exclusively with visionaries and exceptional businesses around the world. Although BrEpic Communications is a public relations firm, Justin still considers himself a journalist, which is how he started out in his career. Justin is hardwired to seek out and create viral thought-provoking stories that the media craves and he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses.

[00:03:34] In May 2020 Justin published his first book, Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want.

[00:03:44] The book details, 30 lessons, which he learned working with some of the top entrepreneurs in the world and outlines how he has applied their wisdom to his company.

[00:03:53] Justin attended the University of Illinois, where he received his Bachelors of Science in News and Editorial Journalism. In 2020, his company was a winner of the Silver Trumpet Award from the Publicity Club of Chicago.

[00:04:06] Justin resides in the Greater Chicago area with his wife, Sarah, and two children, Jake and Chase.

[00:04:13] Welcome to The Sell My Business Podcast. And this is a very special edition that we're doing today. We're going to do a deep dive on terrific wisdom that you're not going to hear in other places. And you're certainly not going to hear it all combined into one place like you are right here right now with this very special guest that we have who's back on The Sell My Business Podcast.

[00:04:33] Once again, Justin so, terrific to have you. Your first interview on The Sell my Business Podcast was a runaway success. And just the wisdom that was pouring out of that was unbelievable. And that was really the genesis for today of taking all the wisdom that you distilled in your book, Epic Business: 30 Secrets To Build Your Business Exponentially and Give You The Freedom To Live The Life You Want.

[00:04:55] Before we go into these 30 nuggets of wisdom, what was the story behind the story of this book? How did it come to be?

[00:05:03] Justin Breen: Yeah. I'm really excited to talk to you. You're a super high-level thinker and I've been an entrepreneur for four and a half years. So, most of my days talking to people like you and, oh, that's a good idea. I'll do that. That's a good idea. I'll do that. And I'm very low in ideation, meaning like I don't come up with a lot of good ideas, but if I hear a good one, then my top three strengths finders are Activate, Maximize, Achieve.

[00:05:26] So, it'll be a result at the highest level. The impetus for the book, there was no intention to ever write a book. So, the company's 30-month anniversary, I published a list of 30 things that I learned in the first 30 months. And I think at the time I had 35,000 followers in social media, you gotta write a book. It was pre-COVID.

[00:05:43] So, people are printing out the list and bringing it to meetings. I'm like, oh, okay. That's a good idea. So, I sign with the top micro-publisher in the United States. Chris Foster wrote, Never Split the Difference. You know, how business book in the last 20 years he did the foreword and international bestseller in six countries, number one for entrepreneurship in the US.

[00:06:00] And each one of those things is a chapter in the book. So, it's just result, result. No fluff. Here we go. Now I did it.

[00:06:06] Jeffrey Feldberg: And Justin for our listeners, just to remind them. And we talked about this in our first interview together, the insights in this book, just to put this in perspective you're not just working with anybody. You're working with 0.1% of the world's smartest, brightest, most successful entrepreneurs. Such a rich pool of wisdom that you're gleaning from. And that's really from what we were speaking about, where you were just looking at these best practices from these entrepreneurs, and now putting them out in your book

[00:06:37] Justin Breen: Yeah. Again, I had zero business background, zero, before I started my first company. I didn't know it. And I still don't know what an S-Corp is. I didn't know. You had to pay taxes four times a year. That's business owner stuff, I'm not a business owner, I'm an entrepreneur.

[00:06:50] And I'm really curious person. And so, I just liked to talk to really smart people. I was just listening today to a really interesting podcast about IQ and 140 and above is genius-level and about 1% of the population is 140 and above. So, I'm 139, I'm 139, and I'm actually glad I'm not 140 and above because when you get to 140 and above, it's hard to communicate with humans.

[00:07:17] They're so, smart and if you laugh, but so, it's MIT brain, and MIT brain is very hard to translate into the human brain. But because I think I'm a 139 IQ. I'm at like, literally my brain is a bridge between Harvard, MIT, super genius. And then my brain can translate that to human. And then immediately connects Harvard genius, MIT Genius and it's my brain that's how it works. Yeah. It's really fascinating because the rhythm really, I'm not talking like smart, I'm talking like high IQ people. There's a difference between smart and high IQ. The higher IQ people, they have a real hard time communicating. They're just floating around.

[00:07:53] Jeffrey Feldberg: Well, Justin, whether you're a 139 or genius or whatever you want to call it. We love you, just the way you are and we wouldn't change

[00:07:59] Justin Breen: Right. I wonder what yours is by the way. I bet yours is. I don't know if you've ever taken it, but I'd be surprised. I mean, you're probably in the 140, high 130 range.

[00:08:08] Jeffrey Feldberg: You're being very, very generous, generous. I've never taken and don't know.

[00:08:13] Justin Breen: Right.

[00:08:14] Jeffrey Feldberg: However, so, listen, why don't we jump in there? What are these 30 strategies?

[00:08:18] So, Justin strategy number one that you talk about in your book. And by the way, I love how you just get right to the point in your titles for each chapter.

[00:08:25] And you say for strategy number one, prioritize family time over work time. Sounds so, simple. Sounds so, basic. Prioritize family time over work time, but most people don't get it. And then they just miss the boat altogether on this. So, what's going on with this strategy?

[00:08:40] Justin Breen: This is fascinating because sometimes they answer the questions before they're asked, but I'll give you a perfect example. I know a lot of they're definitely over one forties and they either don't have families or they let entrepreneur life destroy their family life.

[00:08:54] And my youngest brother was a 140. I was just talking to my mom today. I go, what was my, you know, my youngest brother. So, he was 146. So, he was 29. He died of a drug overdose.

[00:09:04] Jeffrey Feldberg: I'm sorry to hear that.

[00:09:05] Justin Breen: yeah. Yeah, well, yeah. At the time I was a sports editor and producing a really great sports section.

[00:09:10] We had three teams in the boy’s basketball State finals, and so, we produced this amazing section and it was just great. And then my mom called me the next morning. She was like, hey, they found your brother in a hotel room. He's died of a drug overdose.

[00:09:22] My dad died when I was 13. And I can talk about that in more detail if you'd like but I'll just never let entrepreneurial life destroy my family life. I'm just not that person. Maybe if I was a 146 or higher IQ, I'm dead, I might be. But again, I'm just human in that iQ range. And I just won't let an entrepreneur life destroy my family life. I won't do it.

[00:09:41] Jeffrey Feldberg: You were smart before you even smarter now in saying that, and you know, I don't know one person that I have spoken to when they've perhaps been really ill. Didn't know if they're going to make it or not, and they've come back. They weren't thinking of that meeting that they had on this day.

[00:09:55] They couldn't remember it. It was all about the time missed with the family. But let me ask you this. I know some listeners in the community may be saying Justin and Jeffrey, yeah, sure. It's great that you're saying that. And I get that, but you know what, I'm still growing the business and we're in the early stages and I can't take that kind of time off and my business really needs me there.

[00:10:14] What would you say to that person, Justin, who's thinking that?

[00:10:17] Justin Breen: Yeah. Again, that's a business owner question, not an entrepreneur question. That's a fundamental difference. I'm not a business owner, I'm an entrepreneur. So, the first line of my book after the prologue, and this is paraphrasing, but if you're someone who doesn't put your family first, put the book down, I can't help you.

[00:10:31] So, I know that's the end of the discussion. And I'm a simplifier, so, I take all this complexity and how my brain works. I just take all this complexity and simplify it in a pattern. This is one of my top simplifications. If I talk to someone and because I talked to a lot of great people and I immediately will know because I've seen the patterns.

[00:10:48] If I talked to someone and I realized that they're going to take time away from me and my family, I will never talk to that person again, because they're just going to waste time. And I'm not going to waste time with someone who's going to take time away from my family. So, that's really my litmus test.

[00:11:02] I'll talk to people like you all day, because this is not wasting my time from my family. I gained a lot of value from having these conversations, a lot of connectivity, but if someone's not at that level or they're just going to waste my time, then I'm not wasting my time to talk to someone who's going to take time away from my family.

[00:11:16] It's as simple as that.

[00:11:18] Jeffrey Feldberg: Justin, what's interesting and for listeners, what's really implicit in what you're saying, it's unspoken, but it's spoken, you value your time with your family. You're only putting so, much time that you're going to make yourself available to do the work. And you're going to start this time and you have a hard stop.

[00:11:32] You're going to end this time. And really what you're saying is, hey, if someone's going to waste my most precious resource time, we can make lots of money, but we can't make more time. So, if someone's going to, waste my most precious resource time, I'm just going to cut them out altogether. And so, for our listeners, think about all those people in your life, whether it be on the business side, on the personal side, who are just wasting your time, not adding value, maybe putting you into a negative state of mind and just taking your eye off the ball. Justin, I don't think you can say it any more simple than what you did not to confuse simple with simplicity.

[00:12:05] You just cut those people out. You know, they don't add value to you. I'm not going to speak with them. I'm going to speak to people who I value, and that really gets back to one of the strategies that you're using to prioritize your family time over your work time, that's wonderful.

[00:12:16] Justin Breen: Well, thank you too. Again, I'm a simplifier into patterns. So, there's a couple of things with that. So, I've done my Clifton StrengthsFinder gal, G A L L U P StrengthFinders. So, on dead last in empathy, 34 out of 34, 33 out of 34 in Includer. So, it's easier for someone like me to do that. A lot of people who are high in empathy, they have problems cutting people out of their life.

[00:12:37] They have a lot of problems with that but the bottom line is you're here on this planet for a certain amount of time. And that longevity is it's getting longer and longer, but it's still a certain amount of time. And people who waste your time, hang out with other people that waste your time.

[00:12:51] People like us hang out with other people like us. So, when you hang out with people at a certain level, whatever level you want to be at, that's fine.

[00:12:58] I just only want to be with the 0.1% because I hang out with the 0.1%, the 0.1% hangs out with a 0.1%, and then they just keep introducing me to more 0.1%.

[00:13:07] So, it eliminates all this cost scarcity, transactional stuff that most people are dealing, but I just don't want to live in that world. I'll give you one more kind of anecdote. So, I was talking to not a direct family member, but a family member.

[00:13:19] He's in the CPA banking space. And I was talking to him because in that space it's folks that are the opposite of people like us. They created these structures to slow people like us down.

[00:13:29] And so, I texted him, I'm like, hey, it's incredible to me how many people like this take time away from visionaries who are actually trying to do something big. And then he wrote back that is how the real world works. I go, not my world. That's not my world. So, my point is, if you're annoyed with how parts of the world work, just create your own world, create your own economy.

[00:13:46] And then that's literally what I've done, with first company, and then the second one just created my own economy. Because I was annoyed with how the other economy was working.

[00:13:53] Jeffrey Feldberg: I love that. And as we say in business all the time, if you can't be number one in a particular category, create a new category that you can be number one. You know, there’s a saying that birds of a feather flock together, and really Justin that's what you're saying.

[00:14:05] If you want to be around people who are limited in their vision, limited in their thinking, you hang around them enough, you're going to have that pass onto you. That maybe you're going to become limited in your thinking, limited in your vision.

[00:14:15] Justin Breen: Limiters, they create limits and limitations. And again, this is why I like talking to you. So, I named my years, I named my year's one of my friend’s partner's clients, Joe Martin, he names his years. So, I'm like, oh, that's a good idea, I'll do that. So, 2020 was Global Growth. This year, 2021 is No Limit.

[00:14:30] By the way, 2022 is Epic Life, which will probably be the title of my second book, which I'm starting to write as my new company takes off. So, now this year is No Limit. So, when you say no limit, it eliminates people with limits and limitations.

[00:14:42] That's like talking to myself here. It's funny.

[00:14:44] Jeffrey Feldberg: It's terrific. And when you talk about no limits, that really ties nicely into your second strategy and again, all of this sounds so, simple on paper. It's not easy to execute, but it's so, spot on it. And you say for strategy, number two, do what you love to do and what you do best.

[00:15:01] And I have so, many thoughts rushing through my mind as I think about that, but give us the genesis, Justin of what's behind that and where that came from for you?

[00:15:10] Justin Breen: Yeah, so, we're the 0.1%. So, out of a thousand people, maybe there's one person like us. So, because of that, we're surrounded by scarcity. We're surrounded by people with limits. So, usually, people like us are aliens within our own family, community, and vertical. Nobody understands us except people like us.

[00:15:26] So, when you're surrounded by people who aren't like us and most of the society is like that, you feel like an alien. So, in terms of that, I've never fit into whatever normal society is. So, I always felt very different. And a couple of years ago, I joined Strategic Coach, which I'm very confident, top entrepreneurial group in the world.

[00:15:44] Very confident saying the co-founder Dan Sullivan, the top entrepreneurial coach, I'm very confident saying that. And the premise of that program is the unique ability or one of that, that unique ability. And that's, basically what you're, really good at and what you really like to do and just focusing your whole life on that and oh, that's a good idea.

[00:16:00] I'll do that. I just spend my entire day either with my family or friends or in my zone of genius, unique ability. There's no deviation from that. And my unique abilities on geniuses, the purpose of my life is to be a connecting superhero for every visionary, abundance investment mindset, entrepreneur 0.1% and share their stories with the world. So, that's it.

[00:16:20] Jeffrey Feldberg: You're so, spot on with that Justin. Look, my personal thesis is every single person born has a superpower, but we don't know what it is. And it's really up to us, number one, find out what that superpower is. And then once we know what that is, we can then take that gift and share it with the world.

[00:16:36] And so, you're doing that as this world-class connector and doing all these amazing things. And so, for our listeners out there, here's really what Justin is saying and it's, as usual, spot on. Conventional wisdom is conventionally wrong because conventional wisdom says, hey, you know Jeffrey, you did this okay. But you didn't do this so, good. Why don't you focus on what you didn't do so, well, and maybe make that better and just focus on your weakness instead of your strength?

[00:17:00] And, you feel lousy doing that and it's really not where you should be, but that's what you're being told to do. And that's just how the socialized system works.

[00:17:08] Justin, you're saying, hey, throw that out the window. Do what makes you feel great. Do what you're strong in. And when you do that, when you do what you love to do, when you do what you do best, that's where the magic happens. And again, it sounds so, simple, but easier said than done.

[00:17:22] Justin Breen: Well, you know, again, it's simple, but it's simple. But it's hard because most people aren't the 0.1%. You're either born someone like us or not. I'm very convinced of that. Because most people would choose this life if they could spend as much time with their family, friends you know, make as much money as you want to only be in your unique ability, most people would choose that.

[00:17:43] But I think we talked about this last time. I haven't met one entrepreneur at the highest level like the very 0.1% that hasn't overcome, at least one of the following four. Things most are two or three. And the all four ones are really successful. So, this is entrepreneur life. This is what actually what entrepreneur life is.

[00:17:58] So, the four things, one is bankruptcy or potential bankruptcy. Two is depression. Three is the highest level of anxiety you can imagine and four, likely and or possible traumatic experience as a child during adult. So, almost every time I do this, the person I'm talking to is check, check, check.

[00:18:14] Sometimes it's all four checks but I don't think you can understand being up here unless you're down here first. I haven't seen the exception to that. I haven't seen it, but most people use those four things as excuses. They're all like entrepreneurs at the highest level, the 0.1%, figure it out. No excuses, just execute, get it done.

[00:18:30] So, these things are simple. It's just really hard because of those four things, people use those as excuses instead of using them as fuel.

[00:18:37] Jeffrey Feldberg: You're absolutely right. And Justin, I want to go back to really one of the first things that we spoke about, strategy number one, and that is focusing on who is in your life, because another saying that's out there, take a look at the five people that you spend the most time with.

[00:18:52] You are the average of those five people. Who you're including in your life, what your philosophy is going to be, what you're doing more importantly, what you're not doing, all that ties together and it's actually a really good segue for your third strategy. And your third strategy is to work with people who view partnerships as investments, not costs.

[00:19:11] And I love that. So, what's behind that? Why don't you give us a little bit of the behind-the-scenes with that?

[00:19:16] Justin Breen: Yeah, it's a good one. It's interesting because people who have read the book almost without exception for me, the number one thing from writing the book was to do what I like to do and what I'm good at. The number one takeaway from almost anyone who's read the book is that what you just said. Only they're like, oh, wow, that's a really good point. Only work with people who look at things as investments, not costs. So, again, I'm dead last in Empathy, second to last in Includer. So, if someone asks, what do you cost I will never talk to that person again because they're living in a transactional scarcity world.

[00:19:45] They're just living in cost world and cost world people hanging out with cost world. People like us, we hang out with investments, live in an abundance world. And so, it's really interesting because again, right about the time I joined Strategic Coach. So, two years into my company, first two years, there were a lot of what do you cost or charge people.

[00:20:01] But at the two-year mark, I started hearing more, what is an investment with look like, oh, I'm happy to make this investment. I'm like, oh, that's interesting, that's a good idea, investment. And it's just one-word investment versus cost, but really, it's everything.

[00:20:13] Because someone who looks at things as an investment, they look at growth like you invest in the stock market or invest in employees, it's an investment, it's not a cost. People that look at things as cost, it's something that you can replace or get rid of. And so, I just don't partner with people that would want to replace what my firm does or get rid of it.

[00:20:32] I only partner with people that look at things as this is a good investment in my company and my branding and my connectivity. So, it just eliminates again, the overwhelming majority of the population, but that's okay because the people I hang out with they're the ones that actually create the ideas and companies and technologies that employ everyone else.

[00:20:48] They actually change the world. So, investment versus cost was number one in terms of what people have said about the book.

[00:20:53] Jeffrey Feldberg: And you're right to say, the one-word cost versus investment, it's a world of difference. And again, it all goes back to the people, the people that you spend the most time with, how they think, what they do, the words that they choose, how they live their life that all goes back to, what's going to be rubbing off on you. What you're going to become, what you're not going to become. And it just says one big interplay. And that even goes into the fourth strategy. And I love how you say this, when you say for the fourth strategy, your clients become your friends and your friends become your clients. Wow, how poetic in the title, but how true it is because Justin who wants to do a business with a stranger compared to doing business with a friend?

[00:21:35] So, walk us through the fourth strategy and your experience with that and your overall thoughts of why you put that into the book.

[00:21:42] Justin Breen: One, because that's just what's happened. And two, all of my best friends, my good friends with the exception of my wife, who's not an entrepreneur, she's a stabilizer, thank God. But all of them are entrepreneurs at a very high to the highest level that would never let entrepreneur life destroy the family life.

[00:21:58] And so, when you have those commonalities the natural by-product of that is a business partnership. When you have the same mindset and values about family and the way they live life through business and connectivity and global growth and investments, and oh, why wouldn't you partner with somebody like that?

[00:22:17] It's just, but people just leave with what, Again, the people that live with, what do you cost or charge? They're not living in that world. They're just not. And I've just found, all of my friends now, it's really interesting because I've been an entrepreneur for four and a half years, and I've lost friends when I started the first company, but I've gained newer ones and almost all of them are through Strategic Coach, again, top entrepreneurial Group in the world, and then Abundance 360 that's another group I'm in, really high-level geniuses, innovators. And it's, just really, because we have the commonalities and that leads to friendship and many times that leads to a business partnership, but that's the by-product of the first thing it's a byproduct.

[00:22:55] Jeffrey Feldberg: It's just amazing, you're building your strengths off of people who are smart. They think like you, maybe your strengths are different than their strengths

[00:23:03] Justin Breen: they're collaborative strengths. That's exactly what it is. I don't want to over FactFind this, but we're both pretty high FactFinders and Kolbe, and we're both very low implementers, like building with our hands or whatever. And my brain is very collaborative.

[00:23:17] You're an eight QuickStart. I'm a seven, but my brain is very collaborative with eight, nine, and ten Quick Starts where they're idea, idea, idea, idea, idea, and then they have low follow-through. So, they have to hire a million people. Otherwise, nothing will get done. My brain strikes very collaborative with all these ideator futurists can immediately simplify immediately because my brain turns everything to patterns simplify their messaging, and then it's just connect, connect, and they're so, thankful for me. And I'm so, thankful for them because they're the ones that are living off an idea of future land and they'll actually do something about it. They'll actually make the investment. So, without those people, the world doesn't change. And my brain simplifies their complexity and then immediately activate the right connection. It just works.

[00:23:56] Jeffrey Feldberg: You're absolutely right. And one of the things I find why that works is trust. Business is all about trust. So, when you're friends with your clients and your clients become your friends and your friends become your clients there's an unspoken level of trust. You know what? I'm going to call Justin, he's going to be able to get this done for me.

[00:24:13] I have this problem. He can help me out with it. Or maybe he knows someone who can help out. And this inner circle has been called different things over different periods of time. And an outdated politically incorrect term used to be the old boys’ network, maybe now is the inner circle or whatever you want to call it, the principle really is the same.

[00:24:30] It's friends that are working with friends to get things done, make the world a better place, grow the business, make things happen. And that's just where it becomes so, special. So, for our listeners, the strategies are building one off of the other, but really surround yourself with quality people.

[00:24:46] And some of those people are going to be from your clients and those clients are going to become friends and some of your friends are going to become clients, but you're thinking alike and have just a positive synergy with each other that you're getting things done.

[00:24:57] Justin Breen: Thinking alike and growing together, that's the positive synergy. The positive synergy leads to growth together. Abundant growth for both of you.

[00:25:04] Jeffrey Feldberg: That's the key. you know, Justin, we spoke about this in the last interview and I think it's worth mentioning in this one. It's abundance. It's not scarcity, so, it doesn't have to be zero-sum. You win, I lose, I win, you lose. We can both win and there's still way more abundance for everyone else as well.

[00:25:21] So, it really can be a win-win.

[00:25:23] Justin Breen: At this level, everybody wins. My StrengthFinders, Activate, Maximize, Achieve, four is Competition, five is Responsibility. So, result, result, result, and six, the self-assurance, by the way, that's very rare in the entrepreneur world. But four is competition, there is no competition at this level.

[00:25:39] There's none. I'm not competing with anyone, it's all collaboration. And I'm a very competitive person, but there's no competition anymore. It's only collaborating with people that get it at the very highest level and there's zero-sum it's all everybody wins at this level. And the result of that is that society wins. That is how society wins.

[00:25:57] Jeffrey Feldberg: And it really goes back to what being an entrepreneur is all about. And this goes back to finding things that you're passionate about. You find a really painful problem that you are so, passionate to solve. You know, You're world-class in it. You're tapping into your superpowers.

[00:26:09] You're taking that to the world. You're connecting with clients who become friends who become clients, and we just get it done. As entrepreneurs, as business owners, we make the world go round. We get things done, we solve problems and we really make the world a better place.

[00:26:22] Justin Breen: I'm just so, grateful for people like you because you're like me evolved. You've been doing this longer and then I just listen to people like you filled with endless wisdom. I'm like, oh, that makes sense. Okay, I'll do that. And then I hear not necessarily people like you, but people who have been frustrated with certain things as part of entrepreneur life or business owner, and they're complaining about them like, oh, I'm not going to do that.

[00:26:44] Okay. They're complaining about that. I'm not going to do that complaining about that. So, I just listen to people with really good ideas and then, oh, I'll do that. And then, or people complaining about things that actually don't matter. I'm like, I'm not going to be like that. I'm just learning from people like you.

[00:26:56] Jeffrey Feldberg: And you're paying it forward. You are having access to such an elite group of thinkers and successful people and business owners that got it. And now you can take that in and pay it forward is huge. And it's just a tremendous way of giving back. Some of the listeners, you may be thinking this is all good, but you know what?

[00:27:15] Maybe these strategies are pie in the sky. It's all dreamy. It's not realistic. Justin, you bring us back down to earth because for your next strategy, number five. And this is where your feet are clearly on the ground. You say, when you start a business, it takes two full years to really figure things out, as opposed to what we hear oh, just start a business today and you'll sell it tomorrow for a gazillion dollars and life is great. So, what's going on? Because I know you've gone through this as a business owner, you've spoken to the business owners who went through those four challenges.

[00:27:46] So, two full years to figure things out. us about that.

[00:27:50] Justin Breen: Yeah. So, I talked to lot of people like you and they're like, wow, it only took you two years. It actually took me five or ten. So, again, most people can't overcome those four things. So, they use those excuses and then they fizzle out. That's why most people can't do it, but because I'm high quick starting high follow through, and very low in ideation.

[00:28:05] If I see something good, I'll activate, maximize, achieve. So, two years might even be faster but the point of that is again, I had zero business background when I started my first company, zero less than zero, really negative entrepreneur of understanding. And again, I simplify into patterns. So, when you start a company, you get to get, so, when I started my first company, I reached out to 5,000 people to get five clients, one out of a thousand said, yes so, 0.1%.

[00:28:30] A different 0.1% than the 0.1% I partnered with now, but still 0.1% said "yes." So, that's a start, you get to get. Then you start to give to get, so, you're giving a little bit, but you're mostly getting, so, then you get to give, then you get to give, so, you're giving a lot more to get a little bit.

[00:28:47] Then you get to the point where I'm at, where you give to give, but only to the people who get it. So, I give endlessly, but only for the people who actually understand what I'm talking about because otherwise, it's a waste of time. They're never going to do anything with that information or knowledge or connections.

[00:29:01] And so, my point is it took me two years to figure out. I give to the give to the people who've got it, took me two years. And maybe that's fast for most people, but most people like you were saying, they're like, oh, I'll just going to start a company and success and knock-on-wood, my first business has always been profitable, but really it's a two-year market.

[00:29:17] Everything started to flow together. I started to meet the right types of people, the process really flowed. But it took two full years, not six months, not a year, not three, certainly not three months. It just takes time.

[00:29:30] Jeffrey Feldberg: And Justin what's really interesting about that, and for our listeners, we talked about this in our first podcast interview, Justin, which by the way, I'll put it in the show notes. So, people can link out to that and hear that. But for our listeners, I don't know if you picked up on this, Justin called 5,000 people.

[00:29:47] So, for every 1,000 people that he called, he got one.

[00:29:50] Justin Breen: Yeah, this is a funny story. I might actually include this in the next book but so, in both of my sons play travel soccer, they're seven and nine. So, I was talking to one of my seven-year-olds teammates and he was being lazy on the soccer field.

[00:30:02] I go, there's no excuse for that. There's no excuse for that because you make excuses a seven-year-old, you're going to make excuses your whole life. So, I was telling him like, oh, guess how people I reached out to, to find my company's first five clients. And he goes 20. I started laughing, I got 5,000 and his jaw dropped like almost cartoonish because most people they just can't even fathom. The worst day of my professional life, which results in the best day is when my job salary got cut in half, I couldn't find a job.

[00:30:30] So, that's why I incorporated my first company. That's not even in the top 50 worst days of being an entrepreneur. So, most people they can't deal with those four things. So, that's just the entrepreneur life. So, you get to the point I'm at, everything's great now, you're going to go through those four things as an entrepreneur, for sure.

[00:30:44] Jeffrey Feldberg: So, you're calling for every one client. You had to call a thousand people, but strategy, number two, you're doing what you love to do and what you're good at. And had you not had that passion to do that, if you weren't good at it. There wouldn't have been a company, you would not have gotten through those tough times.

[00:30:59] And so, the strategies that we're going through, you know, they're all iterative, one builds off the other. But it really is true that if you don't love doing what you're doing, it's really over before it's begun.

[00:31:10] Justin Breen: And to dovetail that when my first company, when it first started, I was doing many more things than what my first company does now because I didn't know. So, I was willing to reach out to 5,000 people, for five clients. I was doing all these other things because I needed to learn what I wasn't good at. And didn't like to do before. And so, that's my whole unique ability now. And then to create a second company, that's just technology for that. You just double down, doubled up, but I didn't know what to even double down on. When I first started, I was getting to get just like that pattern.

[00:31:41] Jeffrey Feldberg: And what's interesting and this ties into strategy number six is you're going through that process. You began to accumulate success even before the end of the two years, you didn't know it yet. What most people don't realize in strategy six really protects you against this within success are the seeds of your failure.

[00:31:58] And it sounds so, crazy, but we'll say, Jeffrey, what are you talking about? How come my success leads to failure? Because you're not doing strategy number six. Strategy number six, never stop learning. And for how many people we become successful. Okay. Life is good. I don't have to try anymore.

[00:32:13] I don't have to experiment anymore. I'm just going to keep on doing what I'm doing. Nothing's going to change and everything changes. So, never stop learning, Justin talked to us about that.

[00:32:21] Justin Breen: Yeah. Most in my days talking to people like you and, oh, that's a good idea. I'll do that. So, that's endless learning. I just finished Man's Search for Meaning, Viktor Frankl who survived the Holocaust. And then he wrote about that and then that's what I learned. I don't really care about business stuff.

[00:32:36] I just like to learn about that stuff, Man's Search for Meaning I'll simplify it. It's like the prisoner who had lost faith in his future was dead. So, whether you're in a concentration camp, he was saying, you know, the prisoners that lost faith in the future, they would die the next day.

[00:32:50] And I found that entrepreneurs without looking at a bigger and better future or trying to learn something new, even if they have money, they just fizzle away. Like retirement to me is death. I will never retire because retirement is retirement from learning. I'll never be like that.

[00:33:05] I'll never be that person. And again, like you said, this is a building block and building, but when you just surround yourself with people that don't think like that, where they want to keep building and growing. Retirement is even talking about it. It doesn't even exist. You just want to learn, keep learning and collaborate with cooler and cooler people.

[00:33:21] Jeffrey Feldberg: Absolutely. And particularly in business, and if we're really honest about it from the vantage point of our clients, you know, we've may have saved the day in the past and perhaps we've done some terrific things, but we're only as good as what we've done today. Yesterday's done is finished with, and tomorrow isn't here yet.

[00:33:40] And so, as business owners, if we're not adapting if we're not changing, if we're not learning new things of how we're going to create more value and pass that forward and give that away, how in the world are we going to grow the business? And so, never stop learning is powerful.

[00:33:54] And if people, Justin if they were questioning who they should be associating with, I think strategy number seven really says it all because your network equals your net worth.

[00:34:05] Wow. So, think about that, the five people that you spend the most time with are those five people that you spend the most time with, who are they and how are they contributing to your net worth? Justin, what's going on here with number seven, your network equals your net worth.

[00:34:18] Justin Breen: Again, there was no intent to write this book at all. I published that list on October 16th, 2019, the book came out in May of 2020 and the newest company I just launched this year is called BrEpic Network. I wrote this and wrote that list before I even came up with this idea to create a new company, which BrEpic Network is just technology for my brain.

[00:34:38] It's just a high price point invite-only connectivity platform. That's what it is. Sometimes it's weird listening to that because I wrote that, two years ago, and now here I am having a company that's based on that exact principle and the new company will just be a hundred a thousand next of what, my PR firm already does just technology platform for that.

[00:34:58] So, that's everything. The new company it's LinkedIn without the BS. And I like LinkedIn, I have 27,000 followers on LinkedIn, so, there are about 700 million users on LinkedIn. And I partnered with the 0.1%.

[00:35:09] So, most people think that's a small number, but no. 0.1% of 700 million is 700,000 and the 700, 000 of us. is, you know, they're the ones that created LinkedIn. So, it's going to be exciting to have a 0.1% of 700 million in a network like that.

[00:35:27] I'm like endlessly excited about that because that will just create more and more incredible collaborations and partnerships and all that other stuff. It's just doubling down of my unique abilities, zone genius in a platform technology. That's literally all it is. It's amazing.

[00:35:42] Jeffrey Feldberg: And what's interesting, Justin is you really eating what you're baking.

[00:35:47] You've never stopped learning and you're applying it along the way.

[00:35:50] Justin Breen: So, it's simple and most people won't do it. I will just do it. Oh, good idea. I'll do that. So, I'm going to say the same thing over and over. I just apply it to myself. I'm just doing what I'm saying. And again, these ideas didn't come from me for the most part.

[00:36:06] Some of them did, but for the most part, It came from somebody else And then I just did it and then I just keep doing it and keep doubling down. That's where the people lose it is they can't be consistent with it. And I just can. I just do it.

[00:36:18] Jeffrey Feldberg: And you're consistent all the way through, and you're particularly consistent with strategy number eight. And before I share with the audience, what strategy number eight is it really gets to the heart of success. And that is how you view yourself and what you think about yourself. And so, for strategy number eight, Justin, I love how you say it.

[00:36:36] If you think of yourself as nickel and dime, you will always be nickel and dime instead, choose to value yourself. What tremendous advice, why don't you give us the behind the story of that one?

[00:36:48] Justin Breen: You know, I knew this was going to be a good interview that are even better than I thought it would be. It's like crazy because we're talking in the past, but in the future, in the present, because I'll be curious to listen to this in three or four years as the new company and what that leads to. I just did my 10-year vision.

[00:37:02] They have basically mostly free days where I'm just learning and then create a foundation to help younger entrepreneurs and then be a coach within Strategic Coach. So, I would be a coach within the program that I love so, much. So, all this new company does is allow that. And I think a lot of that boils down because I value myself and then value the right people that I hang out with.

[00:37:22] And again, my strength finders, I'm sixth in self-assurance. A lot of entrepreneurs are very low in self-assurance, so, they have imposter syndrome. I don't, I'm very confident And I know who I am. I know who I'm not. And because I value myself and continue to raise exponentially, it just eliminates cost transactional scarcity people.

[00:37:39] It just eliminates them. Then it attracts upon its visionary investment people and abundance, visionary investment people, they're attracted to people that are abundant, visionary investment and value themselves. People that value themselves are attracted to people that value themselves and people that don't value themselves to try and nickel, and dime their way through life.

[00:37:56] They resent people like us. They resent it because they're envious. They're envious of that and they're not going to do what it takes to not be something like that. Again, it all comes together. It just eliminates the people that live in a transactional cost world.

[00:38:09] Jeffrey Feldberg: What's so, amazing and it's also going to tie into strategy nine, but before we get there, when you value yourself, look at how this builds off of the previous seven strategies. You limit your time in the business so, you can prioritize your time with the family, but that means you better make it count in the business.

[00:38:24] You better value yourself correctly. So, you're able to do that. And then you're doing what you love to do. So, your work is play. Your play is work. You're working with people who really look as partnerships as investments and not cost. Again, that all goes back to value and the birds of a feather flock together your clients become your friends become your clients and they value, value, you value, value.

[00:38:44] So, you're really talking the same language now.

[00:38:47] Justin Breen: Well, let me tell you something because this is unbelievable because again, always learn, right? So, inside baseball here, the only chapter that like this list, wasn't like, oh, this must come first. This must come second. The only one that I knew had to come first was the family thing, because without family, none of that stuff matters.

[00:39:05] It just doesn't. But you literally, this is what I mean about learning. You've created the later foundation for the chapters. That actually makes sense to me. There was no sequential reasoning behind the orders of the chapter except family first, but you've actually simplified it in this interview.

[00:39:19] Jeffrey Feldberg: Well, Justin, I think it was that genius part of you that was just communicating with the rest of your brain that had you subconsciously lay it out like this. That's the only explanation here because you've just nailed it in terms of foundational strategies, one on top of the other.

[00:39:32] Justin Breen: Wow. Thank you. But you're doing for me, what I usually do for others. That's pretty amazing to me.

[00:39:38] Jeffrey Feldberg: Oh, thank you. Let's keep on rolling because this is, we're warming up here. It's a lot of fun and in you know, strategy nine to me, this really brings it together. And it goes also back to eliminating that imposter syndrome, because part of that imposter syndrome for most entrepreneurs, I can't charge enough.

[00:39:53] No one's going to buy it. I don't think I'm good enough to get that, but you blow the doors open. In strategy number nine, you're saying raising your rates earns you respect from the people and clients that matter the most. Wow. Such few words that really say it all.

[00:40:07] Justin Breen: Yeah. Again, eliminate nonsense to try greatness, you eliminate nonsense and you create the greatest collaborative network of visionaries and it ties into the investment cost. When I kept raising my rates, again, the same person who texted me, that's how most of the world works.

[00:40:21] And I texted back, not my world. When I started raising my rates exponentially in two years into it, he actually laughed at me. I'm like laughing because he doesn't understand. I'm like, I'm not talking to people like you.

[00:40:32] And I raised my rates again this year and I'm raising them again in 2022. Why? Because all that does is when you raise your rates exponentially, it just checks higher level and higher level visionaries and visionaries will make the investment, not a cost. They'll make the investment to get connected and be in the right media that they will make the investment to do that.

[00:40:53] And it was really interesting too because as the rates kept increasing at first it was less clients overall, but they were investing more so, far more profit, which again, most people care about that. So, it was more profit with less work. And then those people would introduce you to people that will invest more.

[00:41:11] So, then it creates far more profits that's why I raised my rates again. So, less clients at first, but far more profit. And then those people would introduce you to more people like that. So, it's the same cycle, less clients, more profit than that leads to more profit more clients raise rates, again, less clients, more profit.

[00:41:27] So, that's the system. That's the problem. I'll just keep raising my rates. Let's keep raising investment rates because it's just the same formula. I see the pattern.

[00:41:34] Jeffrey Feldberg: And you could do that because you believed in yourself. You know the value that you're offering.

[00:41:39] Justin Breen: Hundred percent. Yeah. Again, there's no imposter syndrome here. I know the value that's why I keep raising my rates because I know the value far exceeds what the investment is. An investment, it's not cheap by any means, but it's far greater value for this type of connectivity.

[00:41:52] Jeffrey Feldberg: And for all those business owners that are listening out there, if you keep on winning the business, again and again, all the time, you know what, maybe it's time to take a step back and just ask yourself, am I charging too little?

[00:42:03] Justin Breen: You're a genius. So, the first question is, am I spending enough time with my family? If the answer is no, then you raise your rates exponentially because that'll be overall clients far more profit, and you spend more time with your family.

[00:42:14] Jeffrey Feldberg: You took the words right out of my mouth. Absolutely because you raise your rates, you have fewer clients you're now more focused. You're going to be producing a higher quality of work, and you're going to have more time to spend with your family. So, one really reinforces the other and they just play off each other so, beautifully.

[00:42:29] And really that ties nicely into strategy number 10. And the strategy number 10, you take a concept and you sew it together in such a beautiful way. You say visionary entrepreneurs are often the best, kindest, most giving folks out there.

[00:42:43] Justin Breen: They're just like you man. They're all like you, man. You're like the nicest person. I mean, Dude, they're all like you. You're just a great guy. You're constantly introing me to great people. You're very well connected. You reached out to me to do this awesome lengthy interview to do another one. They're all like you because people like you, they've already changed their world. Their world stuff's done, you've done that. Now, you're changing the world and you're just collaborating and you're giving to give to the people who got it. Here's the thing is most people don't understand this because they're making excuses instead of investment and then they're envious of people that will do what it takes to get to this level.

[00:43:17] And so, instead of doing what it takes to get to this level, they're taking it out on people that will do what it takes, but that's what I mean, the people they get to your level, they're just the nicest, kindest people. They create foundations, scholarships to help people. That's what I'm doing within 10 years, create a big foundation to help younger entrepreneurs.

[00:43:33] That's what my new company is. It's just a vehicle to do that. That's what I mean. Like most people, they think entrepreneurs and these greedy. It's the opposite of what most people think entrepreneurs are. That's what entrepreneurs like you actually are. They're just kind, generous souls that want to change the world. Not there. The fundamental difference.

[00:43:51] Jeffrey Feldberg: Well Justin, you've been there. I've been there when you get dragged through the trenches and it's your passion that gets you through it. It makes you really take a look at things a little bit differently and look at the world differently, how you can help people and what you can really do to make a difference.

[00:44:06] And really, for our listeners, every one of you, you have greatness inside of you, but it's locked away. And so, it goes back to some of the earlier strategies that we talked about. Who are you going to be spending the most time with? Are you spending time with entrepreneurs who are visionary and they have value, they value you?

[00:44:22] They value themselves. They value their family time when you're in that kind of environment. It's the perfect storm to bring the best out of you. And Justin, I know you've seen that firsthand with what you've been doing and the kinds of clients and entrepreneurs and really game-changers of people working with.

[00:44:38] Justin Breen: When you start a company with zero business background, you reached out to 5,000 people to find first clients, so, your first five clients you were rejected 4,995 times. So, you better have pretty high self-confidence, self-assurance to get through that. That was just to get the company started.

[00:44:52] Again, the worst day of my professional career, not even top 50 worst entrepreneur day but if you can get through that, then you get to this place. And then because you've gotten through that You want to help other people get through that. That's literally, that's what my book is to help people get through that and to understand what they're going to be without exception.

[00:45:09] I haven't met the exception to it, and I've talked to thousands of "you's" over the last four-plus years. And then as a journalist 20 plus years of doing two to three stories on deadline every day. So, that's a lot of people, I haven't met the exception of those four things that doesn't overcome at least one.

[00:45:22] So, this is what you're going to go through. So, you either can do it or you'll make an excuse. So, I'm only talking to the people that will do whatever it takes.

[00:45:30] Jeffrey Feldberg: And speaking of doing whatever it takes, it's really a nice segue into strategy number 11. And Justin, I have to share with you when I read strategy 11, it just really, it spoke to me because you're being vulnerable. You talk about how you're actually writing the chapter in the Miami airport and it's December 2019.

[00:45:48] And I don't want to give the whole story away. I'll tell the audience what the strategy is. And then we'd love to hear a little bit behind that, but you're really talking about something that gets to mental health. You're talking about something that can make the difference of just getting through the challenging times or not.

[00:46:04] And for strategy number 11, if you're having a bad day, week or month, tell someone. And again, it's as simple as it sounds. How many of us just don't ask for help? We're quick to give help, but we find it hard to ask for help. And here you are, you're telling the world, hey, tell somebody you're having a bad day, week, or month. Ask for help. Tell someone.

[00:46:24] So, what was going on with that and where that was coming from.

[00:46:27] Justin Breen: Yeah, end of 2018, all these amazing things, my wife and I had just been on the Today Show, that was interesting. So, company's profits from that year. I don’t know. I think it quadrupled any amount of money I'd ever made as a journalist.

[00:46:38] Family was great. And so, all these amazing things were happening. I'd never been more miserable in my life. Never. Some oh, that doesn't make sense. All this money, that doesn't one plus one doesn't equal two. So, I'm like, oh, okay. I better talk to someone about that. Talk to my wife heavily.

[00:46:53] Who's like literally the nicest, kindest person, she'd be one on empathy and probably two includer. So, the opposite of me, and then started seeing a therapist once a week to talk about those four things, depression, anxiety. I never had to worry about bankruptcy or potential bankruptcy.

[00:47:09] Thank goodness, but then likely and or possible traumatic experiences as a child or young adult death of father death of youngest brother, those would qualify as those. Reached out to a mentor and he, you know, again, I will do something if somebody says something. So, he's oh, every entrepreneur I've ever met has gone through what you're going through, but it's how you learn from this and realize it's going to happen again.

[00:47:30] But then, oh, okay. Entrepreneur life it'll be all right. I will go through something like that again, but it's just learning. Oh, that's just entrepreneur life. It'll be fine. I just hadn't experienced what entrepreneur life had been through two full years yet.

[00:47:41] And so, I had to learn how that felt then talk to people about it and then realize it's okay. That's just entrepreneurial life. And then, okay. It'll be okay. So, I've learned from that.

[00:47:50] Jeffrey Feldberg: For our listeners, I don't care what anybody says. There are no self-made people. I know the media portrays that and you see that in books and the movies and all those other areas, but no one is an island unto him or herself, it takes people helping people to get you there, to try and do it on your own.

[00:48:08] Justin Breen: You know, my first company I have some freelancers and website person, financial person. But like newest company. There's no way, so, I have a business partner we're a whole collaborative team. Can't do that on my own. It's impossible. And I wouldn't want to even try and do something like that on my own, but that's how you evolve. You can't get to levels you've gotten. You can't do that on your own.

[00:48:27] There's no way. And for most people, they try to do everything by themselves, then. I'm not that person.

[00:48:33] No. You have to collaborate with the people that got it. And then you just grow and then it will create more collaboration.

[00:48:38] Jeffrey Feldberg: And it's putting yourself out there, treating people with respect, asking for help, valuing feedback. And it's actually a nice tie into strategy number 12, because in strategy number 12, again, it sounds so, simple, but it really isn't and most people don't do this. And strategy number 12, you say you never know where your next clients will come from.

[00:48:59] Treat every meeting, phone call, and opportunity as important, and how true that is. We've all heard. This really advice done in different ways of you just can't judge people of where they are right now, or what they're wearing, what they look like or what they're doing.

[00:49:16] Justin, I'd love to hear of your thoughts behind strategy number 12.

[00:49:19] Justin Breen: Yes. I wear the same shirt and shorts every day. So, nobody's hiring it's funny because it's starting to get colder in Chicago. So, I wear shorts, 20 degrees. And I'm like, why are you wearing shorts? Don't want to think about what I have to wear. So, the people that dress up and stuff, you know, glitz over whatever, you know, of actual results.

[00:49:38] But the point is, and this actually applies way differently to starting a company in the first two years, and then what it is now, because first two years, you're just throwing bleep at the wall and seeing what sticks. And so, you talked to a million people and then, oh, maybe one will be the one out of a thousand that says, yes, you just don't know.

[00:49:56] So, there's that, you just talk to as many people as you can, and then just see what happens. I don't recommend doing that strategy after a while. The 0.1% of people saying, yes, it's probably not the most effective number to shoot for, but then now there's no agenda talking to anyone now because it's people who give to get, they give to the people who get it.

[00:50:13] So, there's no agenda now, but what happens is now you'll really start to see a mindset match with the right people, like people like you and there's incredible mindset match. And so, then all these great opportunities come from it. So, I didn't know when we first talked that this would lead to multiple podcasts interviews and you introduced me to some great folks who became partners. And then I've introduced you to great folks who will be on your show or have been on your show. And that will just keep going and go. I didn't know that but I had a feeling because we're getting connected by the right people that could lead to something great.

[00:50:45] But the point is, when something great does occur or could occur from it, then you, oh, let's do that. So, that's the whole point is you have the great first conversation and then it leads to other great conversations. And because my follow-through is much higher than most entrepreneurs I'll actually follow through.

[00:51:01] And okay. Let's activate that. Let's do that. Great. That's the point.

[00:51:05] Jeffrey Feldberg: And speaking of helping this really is all about strategy number 13. And strategy number 13, let me preface it by saying this. When I read strategy number 13 for the listeners, it's going to seem counter-intuitive because the very first strategy that we spoke about was prioritizing family time over work time.

[00:51:23] So, we have a limited amount of time to make ourselves available in the business. But in strategy, number 13, you say, if someone asks for help, always help them even say sometimes help them or see what you can do to help them always help them. So, Justin what's behind that always help them. What's the thinking there?

[00:51:41] Justin Breen: Someone's genuinely asking for help and it's not taking advantage of you. You know what I mean by that? Then you help them. You find out a way or connect them to someone who can help them. When you start a company, basically all you're doing is asking for help. You're getting to get, and then if you don't send the ladder back down to people who are genuinely asking for help, and they're the people that who will get it, and you're not continuing the entrepreneur world circle.

[00:52:06] You're just not doing that. Now, there is a difference. There's a difference between that. And then people trying to take advantage of your time, take advantage of your expertise, trying to get some for free. There's a very big difference there. But if someone's genuinely asking for help, they have the right intention then you help them without exception.

[00:52:24] Jeffrey Feldberg: And you make an important distinction. So, obviously, you're saying, okay, look, if someone's coming in, they're trying to take advantage of you and you can often see that a mile away. That's not what you're talking about, but you're talking about someone who's legitimately asking for help. And Justin, I like what you said when you start a business, particularly in the first two years, you're asking everybody for help and what a nice way to pay it forward, but it's more than just paying it forward because you're helping somebody but in a roundabout way, you're helping yourself as well. And perhaps you can share a little bit of your thinking with that with our listeners of what you meant by that when you mentioned that in the chapter.

[00:53:01] Justin Breen: Well, it feels good to genuinely help someone and I'm dead last in empathy, 34 out of 34. But I'm endlessly empathetic for people that will do whatever it takes to get to this level because I know without exception, what it takes to get to this level, without exception, I still have not met one person at this level that hasn't overcome at least one of those four things.

[00:53:20] So, if you do know someone, I would like to meet that person genuinely and it feels really good to help those people. It just feels really good. It's as simple as that. And I feel very grateful to have this life because my dad died when I was 13.

[00:53:36] My youngest brother died when he was 29. His IQ was 146. You know, that’s less than a half percent of the population has that. And so, I know with a brain like that, what can go wrong. And, so, I'm very grateful to be around people like you that I can genuinely help. And I know, you'll help me as well.

[00:53:55] And then again, that is how I help society because I help people like you and people like you create everything else. And then everyone benefits from that in some capacity, everyone benefits.

[00:54:06] Jeffrey Feldberg: And, you know, when you think about it, you help someone. And there's the saying, that goes something like this, I'm not going to get it exactly right. But I'll get it close enough. The teacher often learns more than the student. And so, in that process of helping somebody, you're learning some things from them maybe you're revisiting some concepts you forgot about.

[00:54:24] Right. Then now it's. Oh yeah. Okay. I remember that. Let me build that back into my ritual or into my routine. I had gone away from that, but you're also paying it forward and there's no surprise for me on this, because when you're always helping people that really goes back to the previous strategy, strategy number 12, Justin, you never know where your next client will come from.

[00:54:44] So, the person that you're helping today, maybe they'll become your client, or maybe they know who your next client is. And because you've been so, generous with them with your time and with your help, they're now paying it forward. And you give to give, and it all comes around. And helping the sake of helping is it's not easy to do, but as you say in the chapter, it's the right thing to do.

[00:55:04] Justin Breen: The right thing and to me, it's the only thing. If I really deconstruct it and like the number one reason in a practical way, why my first company has been successful and then literally created the second one based on this. But it's because I'm constantly introducing people at the highest level to other people, you know, other people like that.

[00:55:23] And then I haven't done outbound sales or gimmicks or any of that nonsense in years. I'm just constantly getting intros. I used to quantify it. I don't really quantify it anymore, about a year ago I quantified it. I'd probably do 10 life-changing intros every day. I probably get one or two, maybe three every day.

[00:55:39] Some of them want to hire my firm, but there's no funnels or email mark, and that stuff's fine for people in need. I'm just not a big fan of that stuff. I'm just creating value for the highest-performing people. And then they create value for me. I'm just helping people and then they're helping me.

[00:55:52] And again, new companies, literally just technology for that. It's just a shortcut for people, I guess they just want the connection. They don't want to waste 30 years building relationships. They just want the connection as they will be the result, they need with the right type of mindset person.

[00:56:08] That's literally all the new company is.

[00:56:09] Jeffrey Feldberg: And, it's amazing with your new company and with the existing company and all strategies that they all weave together, they support each other and it's foundational. It's really a seamless strategy. Absolutely.

[00:56:20] Justin Breen: It's a unique ability, spawning up spider webbing and all these different chapters, whatever book type, whatever you know, or segments, but it's the same unique ability. It's the same do what you like to do and what you're good at while putting family first.

[00:56:35] Jeffrey Feldberg: Absolutely. And there's this saying that success leaves clues, but you have to know where to look and what to ask. And what you've done with these 30 strategies in broad daylight. You've put it all out there for us to follow. And I'm going to ask Justin a rhetorical question for our listeners because you share this one fact.

[00:56:53] And for our listeners, here's the question. Successful business owners, 92% of them said that doing this one thing had a direct impact on both the growth and survival of the business. So, the rhetorical question is, would you want to do that one thing? And of course, the answer is yes. If 92% of people are saying, hey, this not only kept me in business, but it helped me grow.

[00:57:14] So, what's that one thing. And that one thing is, and this is strategy number 14, and I quote, find at least two to three good mentors and listen to them.

[00:57:25] Justin Breen: Of course. Thank you. Thank you. Again, you're like literally plotting out my book better than I did, it's incredible to me, like that actually blew my mind when I saw that step. because I'm like how can you start a company without having a mentor? Or a coach, if you're a basketball player, you always have a coach.

[00:57:42] Like anything you'd have a coach. And so, most business owners, they don't have mentors when they start and it was like, that doesn't make any sense to me because again, I get annoyed by things or what people complain about, oh, I'm not going to do that. But then the people that are successful and they have done that have mentors, oh, I'll do that.

[00:58:01] So, I've always had mentors right from the beginning of my company, the mentor who said, hey, learn from how horrible you feel right now. And then make sure when you feel this horrible again, it's just part of entrepreneurial life. That was a mentor that I've had since the beginning. He's still a very good friend. And one of my other mentors, he's a coach in Strategic Coach. He's also in Abundance 360 with me. He's like, no, you need to join Strategic Coach. Okay. I'll do that. Hey, you need to join a bunch of 360. Okay. I'll do that

[00:58:25] So, how can you not have a mentor being an entrepreneur? Because again, it goes back to what we were talking about before trying to do this yourself that's a terrible idea. It's the wrong formula there. So, definitely have people, I had zero business background, zero. So, I need to find people that actually know what they're talking about and then listen to them. And, actually do something about it.

[00:58:44] Jeffrey Feldberg: And, you know, what's interesting about that is, and we like to say this in the Deep Wealth Experience and the Nine Step Roadmap as business owners, we do have the answers, but we don't have the questions. And so, you don't have the questions, you can't extract the answers, but your mentors, they don't need to know your business inside out.

[00:59:01] Listen, you're the world's expert on your business. No, one's going to know the business better than you, but when you're asked the right question, you can then find the answer for that. And I believe it was Tony Robbins that said, if you want to change your life, change the questions that you're asking. And a mentor will come in and ask the right question, change your perspective and allow you to go out and just do some terrific things and really make a difference out there.

[00:59:23] So, brilliant, brilliant strategy, Justin, in suggesting finding at least two to three good mentors.

[00:59:29] Justin Breen: Here's the other interesting thing Is that, okay I'm 44. So, I would say my number one mentor is Dan Sullivan. He's the top entrepreneurial coach that has ever lived. So, that's a pretty good mentor. He's 77. I'll mention his name, Evan Ryan. So, Evan's in AI he's in Abundance 360, or he was, and then he's also in Strategic Coach.

[00:59:48] So, Evan's 27 and I'm 44, but I consider Evan a mentor. He's been an entrepreneur world much longer than I have. And age is meaningless, even though I mentioned it. It's about what you can learn from them and then what you can provide as well. It goes both ways it's good to provide information as well, but having mentors of all ages is crucial. Life experiences, people with families, people without families, that's important.

[01:00:13] Jeffrey Feldberg: And you know, I'm sure people are saying, okay, Justin, you've sold me on the value of mentors, but where do I find mentors? How do we get access to these people? And in strategy 16, you both have us ask the question and then you answer it because in strategy 16, you say, join great networking groups with high-level people, and Strategic Coach, and Provisors are my two favorites.

[01:00:34] And so, here you are saying, okay, find your mentors. And you can find your mentors in networking groups and whatever those may be in strategic coach, as an example, or whatever, floats your boat, so, to speak. But I just love how you put that out there. And you answer that. You've mentioned Strategic Coach, a number of times.

[01:00:51] Why don't you give the audience just like a flavor of what that's been like for you and just how that's really changed your world.

[01:00:59] Justin Breen: Yeah, 99% of the way I live my life is what I've learned in Strategic coach members over the last two-plus years. Again, Dan Sullivan, I'm very confident saying he's the top entrepreneurial coach who has ever lived. He's been an entrepreneurial coach for almost 50 years.

[01:01:11] And he's planned to live to 156. So, he's about to hit the halfway point of his life. Okay. So, that's a pretty good mentor to have. So, just to land the plane at the level I'm at is 25K a year US dollars to be in that. I easily invest 50K a year easily. Why? Because I'm usually the dumbest person in the room.

[01:01:27] And if I'm not the dumbest person in the room, I'm in the wrong room. And without exception, everyone in that room has been an entrepreneur for much longer than I have. They've seen the ups and downs. They're all vision at the level I'm at. They're all visionaries. They're all living in abundance. They're all looking at things as investments, not cost.

[01:01:42] So, I need to be in a room like that, or otherwise I get bored. And again, that's how I found my business partner virtually he's in Strategic Coach 10X with me, he's in for San Francisco. The only time I've met him in person was at the giant launch party we threw for the new company.

[01:01:55] Other than that we met virtually in a Zoom room. Since we had our weekly meetings on zoom or on the home. When you're in a room with people like that, you become someone like that. So, if you're hanging out with people like that, you become someone like that, period. And then you rise together.

[01:02:08] You don't compete against each other. You rise together and collaborate with each other.

[01:02:11] Jeffrey Feldberg: Again, it all goes back to what we spoke about, of who you're hanging out with, who are you spending time with, and when you elevate the quality, you're elevating yourself as well. And so, strategy number 16, takes on a little bit of a different flow here, but it really, when it comes to the cycle of life, the cycle of business, it's so, spot on. And strategy number 16, you're saying be patient, things take time. The business cycle can be slow, especially with larger companies.

[01:02:37] Justin Breen: It's the hardest. I work on my patience It's the hardest thing. Again, my top three Strength Finders are Activate, Maximize, Achieve. So, activators in Gallup Clifton’s StrengthsFinders is when can we get started? When can we get started? When can we get started?

[01:02:49] Waiting for me is again, as a journalist deadline, deadline, deadline, deadline, deadline, and that was my entire life before starting first company. And for the most part, entrepreneurial world doesn't work like that especially with larger companies that take forever to slog through, you know, 15 people need to look at this contract before they sign it.

[01:03:08] That's why I don't partner with a lot of major companies anymore because it just takes too long. But if you cannot be patient in this world, it will destroy you because it is a long game. It's a long game. Now the interesting thing about that is, again, takes two full years to figure things out.

[01:03:23] I'm almost at the five-year mark now. And I'm very excited about that because at the five-year mark, a lot of these bigger companies, they're waiting around to see who makes it to the five-year mark. And then they pull the trigger and they wait five years to even pull the trigger. And then there's some that wait 10 years to pull the trigger.

[01:03:41] And even with new company just starting that it's been almost a full year since I first hatched this idea. And now, we have an LLC, the platform's almost done. We have people ready to sign up. We threw a launch party, but it didn't happen in two weeks. It's taken almost a full year really to get it going. And then once it gets going, it'll just take care of itself. But being patient and playing the long game it's essential. It's not important. It's essential in this world.

[01:04:08] Jeffrey Feldberg: And what's nice about that, Justin, how really everything ties together and gels so, nicely play the long game, but you're loving what you're doing. You're passionate about that. And so, that passion is going to get you through the times where you need your grit just to work through some of those challenging issues.

[01:04:24] As I like to say, our success is around the corner and it's waiting for us, but we're not ready for it. And it's that journey that puts us through those challenging times. That's what really puts us into a position where we can welcome the success. So, when you're patient, as you're saying, knowing that things take time, it's not going to be as quick as you want, enjoy the journey because it's happening as it should happen when it's going to happen and how it's going to happen.

[01:04:49] That's already in place for you and just enjoy the journey, become the better person, become the better business, and welcome that future success down the road that's waiting for you.

[01:04:57] Justin Breen: And again, for me, this is the number one hardest thing by far. There's not even a close second. This is the hardest thing for me to do. There's a test called the print test P R I N T so, your unconscious motivators. So, I'm an A3 at the top level of Strategic Coach which is called free zone, that one is $50K a year.

[01:05:14] I was talking to one of the folks in Coach and she's yeah, most of the folks in free zone are A3's like me or three eights. So, eight is just to be strong and self-reliant, three is to succeed and achieve. So, there's no overthinking, there's no feeling anything there's the result.

[01:05:27] There's go for it, go for it. So, anyway, some of the shadow behaviors, the self-destruction behaviors for eight threes, I'll just read some of these because this is what I work on every day. I'm always trying to learn impatient, poor timing, aggressive, bossy, outspoken let's see if there are other ones that have to do with timing insensitive, too tough.

[01:05:45] So, all of these have to do with not being patient. Now, a lot of great things about being eight threes. Like you can create two global companies with zero business background. You can partner with people like you. Try and slow down as much as possible to be as patient as possible, because this is a long game. It is. It's just is.

[01:06:02] Jeffrey Feldberg: It's a long game and as the saying goes, what's right not what's easy. And Justin, you made it clear patience is not easy for you, but it's the right thing. So, you have the discipline to do that.

[01:06:12] Justin Breen: Here's what I mean. So, you could have sold your company for much less but you waited, you played the long game and then nine figures paid off, but you've played the long game and you were patient. And I'm sure by the way, you can tell me, but I'm sure it was tough not to accept the first offer.

[01:06:26] Maybe it wasn't for you, but I'm sure there was some thought like, oh man, but you waited it out. And now you're teaching people how to wait it out, which is and you're using what you learned to help other people.

[01:06:36] Jeffrey Feldberg: Yeah. No, for sure. Listen, everyone's human and you have that temptation for the instant gratification it's here it's right now, tomorrow is a risk. But again, Justin, what we've been speaking about when you're passionate about what you're doing. So, your work is play, your play is work.

[01:06:50] You value yourself, you've raised your rates because you're worth it. You know, there are better things ahead for you. And it's just having that patience and building up to the point where you can really extract that value. And what's interesting is speaking of extracting the value in strategy number 17 it's really for me at the heart of being an entrepreneur, because most people say the heart of being an entrepreneur is being successful and helping people.

[01:07:13] Yes, but the other part of it is giving back. And strategy number 17, you say, give back, start a scholarship fund, help the community and do something to pay it forward. And so, many people talk about it, but nothing happens.

[01:07:27] Justin Breen: Yeah. Talk is meaningless without execution.

[01:07:29] Jeffrey Feldberg: And even before we got to the strategy, you were sharing a little bit earlier, you were doing your tenure vision, and you're talking about all of these scholarships that you're going to be setting up.

[01:07:36] Justin Breen: That wasn't done when I was writing the book. I have scholarship funds for current company, but there wasn't a foundation to help. There wasn't that, but now there will be because I'll do it. I say it do it with my Kolbe.

[01:07:47] I have high, quick start high follow-through. So, I just say it, do it, say it to it, say it, do it. So, whether it takes 10 years to do it because I'm playing the long game, but it'll get done. It'll get done. And that's the best part about being an entrepreneur is that I get to teach my children that this world even exists and then they can do what they want with it.

[01:08:04] They can learn from that, become masters of it if they want, and to do whatever they want with that. because most people don't even know this world exists and then I can just, pay it forward.

[01:08:12] I've already changed my world, their world that their world is all right now I'm just trying to change the world.

[01:08:17] That's it? There world is done doing the world now. That's how I changed the world.

[01:08:21] Jeffrey Feldberg: And paying it forward, it really comes full circle. You don't know who you're helping, but the people that you help and you're not doing it for these reasons you're helping just for the sake of helping, but they're going to be changing lives and they're going to be making a difference.

[01:08:32] They're going to be changing as I like to say, the social fabric of society. And so, it just all comes around. Everyone has to start somewhere. And speaking of starting somewhere, in strategy, number 18, it's a little bit out there that you say it's okay to do crazy things like jumping out of an airplane.

[01:08:47] And Justin, you're brave. I don't know if I would have done this, because you said at the two-year anniversary of BrEpic. You want to see what it'd be like to jump out of an airplane not knowing if the parachute was going to open to see if it felt like building a business. So, how was that for you, and what was running through your mind when you jumped out of that plane and you're in that free fall for that short little bit?

[01:09:07] Justin Breen: Yeah. Again, I don't believe in randomness, so, I just got a message from someone you just reached out to me. I have no idea who this person is, but I do know he's a very high-level entrepreneur and he just messaged me, hey, love the skydiving pick. That would have been fun.

[01:09:20] Jeffrey Feldberg: Oh, my goodness. Wow, talk about synchronicity.

[01:09:23] Justin Breen: I'm sure that happens to you all the time. That happened to me three or four times a day. So, I don't believe in randomness. So, you know, when I started the company, I can't tell you how many people said that entrepreneur life is like jumping out of an airplane and you don't know if the parachutes is going to open.

[01:09:37] Oh, okay, entrepreneur life. I know the parachutes been open. I'll jump out of an actual plane and see if the parachutes been open. Now as you said, it's out there. And at the time my kids were really young. And if the photo that this person was just mentioning, I was actually not wearing a helmet.

[01:09:51] For some reason, the instructor had a helmet on, they didn't put a helmet on me. I don't know why they didn't do that, which is funny, but let me tell you the feeling of jumping out of an airplane and I hate heights.

[01:10:00] It's a very similar feeling like you'd open that door and you look down and it's 15,000 feet. And then I just looked up and then the instructor jumped and went out and it was really amazing free-falling and hey the parachute opened and then hit the ground and okay. It feels great. And that's the photo has been on my social media platforms for two years now.

[01:10:21] And, oh, just got a message. Love the skydiving picks and oh, by the way, I'll take that forward. My five-year vision board, the next five years is to swim with great white sharks in a cage by the way, and sharks terrify me, but I'm just going to do it in a cage. yeah so, that's the five-year.

[01:10:36] Jeffrey Feldberg: You're one brave soul, Justin. Former reporter now entrepreneur, but brave soul all the way through hats off to you on that. Now, but speaking of living that kind of life, in strategy number 19, and this really goes back to it's a nice tie in to the first strategy, prioritize family time over work time.

[01:10:52] In strategy number 19, you were saying, it'd be a great example for your children. Show them the amazing life that they can have by being an entrepreneur and what hard work can lead to. Wow, that says so, much in so, little.

[01:11:03] Justin Breen: Yeah, so, my sons again, that's part of being an entrepreneur. My sons, they're nine and seven, currently. They get to see this. We talk about simplifier versus multiplier. And we talk about raising rates exponentially. We talk about how great this new company is going to be. That's what we talk about. They all started companies already little ones, obviously, but a little garage sale type things and selling things to the neighbors, but whatever they do with that, it's fine.

[01:11:29] But at least they know this world exists 99.9% of the world doesn't even know this world exists. Business owners can teach their children about owning a business, but entrepreneurs like this, very rare.

[01:11:40] We had David Sinclair, he's, a top Harvard geneticist. He's on the cover of Time Magazine. So, he's creating a technology to allow people to live 200, 300, maybe forever 300 years old. And so, my sons were just sitting in my lap, watching that as he was talking, very Abundance 360 were like, is that really happening?

[01:11:57] Oh yeah. That's, what's coming down the pipeline. So, I mean, that's the best part of being an entrepreneur, that's the greatest thing ever. That's the greatest gift as a dad that I can provide.

[01:12:05] Jeffrey Feldberg: So, powerful. And there's the saying that when you're raising your children, you're also raising your grandchildren in terms of you know, the rituals that you create and the skill sets that you're providing to them and just putting them on the right path and making sure that they're getting the right time and love that they need.

[01:12:21] Justin Breen: Yeah. That's a good point and here's what it makes me because my dad was 61 when I was born. So, he'd be 105 if he was alive now. I should be like late seventies that's why I like Dan Sullivan so, much. He reminds me of my dad is just this wisdom.

[01:12:34] Just endless wisdom. No one ever says a bad word about him. No one ever said a bad word about my dad. And I kind of skipped a generation in some capacity. So, I have this old man wisdom and 44-year-old body with the childish mindset of like a five-year-old I'm like a child. I have no maturity at all.

[01:12:49] I almost think like a grandfatherly wisdom person with my children and then I act like a child with them. And then I guess I'm like a dad like, go to school, that kind of stuff. I just play with my kids. Like a grandfather would play with his kids and like my dad was like, he was like a kid playing with us. it was, it's an interesting thing you said there.

[01:13:07] Jeffrey Feldberg: You know, it’s interesting that you've mentioned your dad and I know you referenced him earlier, and is actually waiting right at this point. So, it's perfect timing, Justin, to have you talk about your dad because in strategy 20, it's really from the heart and you say it so, boldly and really how life should be.

[01:13:23] I think we have it backward. And so, for the audience, let me share what strategy 20 is. It’s thinking about the people who have impacted you and thank them before it's too late. And Justin, before you talk about your dad and what that meant for you, how many times, and we've all been there. We're unfortunately we're at a funeral and you're hearing these beautiful eulogies that the person who passed away probably never heard those beautiful, wonderful words.

[01:13:46] And it's too late because they're not going to hear it now. And why can't we say it beforehand when they're healthy and when things are terrific. And so, this is a wonderful strategy, both for business, but also for life. And so, talk to us a little bit about that, because I know your dad both when he was living and, in his passing, just plays such an instrumental and huge role in your life

[01:14:05] Justin Breen: Yeah. One of the chapters of my next book will be the cream rises to the top. I was five than when he died when I was 13. So, eight years, pretty much every day he would send the cream rises to the top. The cream rises to the top of the ones that'll do whatever it takes to rise to the top. Okay. So, that just makes sense. And that's why I'm so, close to my children. Because I know what it's like not to have a dad. I just know what that's like for oh one day, my dad drove me to school in the morning, eighth grade, and then, you get the call that he had a heart attack. It was in the morning so, it's in the first class or two. And then you go to the hospital and you see him barely alive in the hospital. He stayed alive just to say goodbye to us, basically, because he's a survivor and then you don't see him ever again.

[01:14:43] And so, I know that's what I'm in. I'll never let entrepreneur life destroy my family. I know what it's like to not have that around and to have a father like that who came from nothing. I don't know if I told you about this in our last interview, but he came from nothing shot down eight times in combat World War II hero became an attorney in the Nuremberg Trials.

[01:14:59] In his diary, did I tell you about his diary? I talked to you about that.

[01:15:03] Jeffrey Feldberg: You did, but it's so, powerful. Share it again, please.

[01:15:05] Justin Breen: Yeah. So, the diaries, my most cherished possession, he wrote it during the Battle of the Hurtgen Forest and very deadly battle. My book is like his diary. His diary is better and yeah, I found that diary after he died and I like looking at it. I like looking at it because It's just this incredible connection and all the success. I'm very thankful for it. I'm very thankful for it and just started this entrepreneur journey.

[01:15:29] I'm very thankful for it, but I will never stop ever because I'm not going to mess it up for my dad. He went through too much of his life and my mom too.

[01:15:37] Yeah. So, she was 27 when I was born. I've never met anyone in my life was more hustle than my mom ever.

[01:15:43] I mean, never. So, that combination of my dad and my mom. And you know, I'm just not going to mess it up. I'll never stop. I'll never stop. And, I'll never stop trying to be a good dad for my children no matter how old they are.

[01:15:55] Jeffrey Feldberg: It is a beautiful tribute to your father who really helped set you up both while he's living and, in his passing, and through his diary with his bravery being a war hero, and his actions which spoke louder than words that really puts you in the right direction to get you to where you are today.

[01:16:10] And with that in mind where you're saying, let's not forget about the people who have helped us and we should thank them before it's too late, but then you come up with another zinger. Strategy 21 and this applies to every business owner.

[01:16:23] And I put myself in this camp as well. And you say, celebrate successes and appreciate what you've built because most of us, I know the top of one mountain is the base of the next one. And we just keep on going and we don't celebrate.

[01:16:35] Justin Breen: This is what I mean. So, I hear people, you complain about it. Oh, I'm not going to be like that. People, things that annoy them, I'm not going to be like that. I'm constantly celebrating stuff.

[01:16:44] So, I hear people complaining about this. And so, what do I do? I do the opposite of that because I'm an outlier of outliers. And so, pre-COVID, I throw parties all the time for clients to have all these cool things. And then I had a giant launch party for new company, and had the top cover band in the Midwest.

[01:16:59] It was at Chicago yacht club, because why wouldn't you do that? It's a good investment and it's fun. So, that's the business celebrations every Wednesday, every single Wednesday I have lunch with my wife. So, that's a good celebration.

[01:17:11] Every sixth weekend and this one's coming up, my wife and I go somewhere by ourselves without the kids and go somewhere fun. Why wouldn't you do that? I don't understand not celebrating. And again, I'm an activator, so, I just get stuff done, why wouldn't you celebrate all these cool things and do fun stuff? You have the capital to do it. Why not spend it?

[01:17:30] Jeffrey Feldberg: Justin, you're so, right with that. And, you know, for our listeners, I hope you picked up on this because I know you're saying, okay. Yeah, that sounds good. But I'm not going to find the time or how to remember, or what do I do, but Justin, I love what you've done because you're doing two things.

[01:17:42] You're celebrating your successes, but you made a ritual.

[01:17:46] Justin Breen: I love how you say ritual by the way. because I'm patterns and habits, your rituals, but we're just the same. We're the same. We just, okay. It's done. So, every Sunday night, my wife and I talk about what we're doing we’re planning our week, every Sunday. Every morning, I do a grateful journal to my wife.

[01:18:01] So, the first thing I do every day, what I'm grateful for her the previous day, every morning, six to eight days a week, I run outside. No matter the weather conditions. Every Monday through Saturday, I don't do it on Sundays just to take a break. And then I do a grateful journal on LinkedIn every Monday through Friday because you just do it, you just create the ritual.

[01:18:18] And then you just follow through and do it. And that's the same thing with celebrations. They're just, oh, okay. Have a celebration with my family or do a great party. Oh, I'll give you another one. The next time I'm going to see my business partner. When we get to a certain membership level, number of people with a new company, my wife and I are flying out to San Francisco because that's where Mark is. And we're going to French Laundry with Mark and his wife and French laundry. One of the top restaurants in the world. We'll just do it.

[01:18:41] Jeffrey Feldberg: What a celebration.

[01:18:42] Justin Breen: That's a good one.

[01:18:43] Jeffrey Feldberg: it is not a good one, it's a great one. And when you put that as a ritual, you don't have to remember. You just know, so, every Wednesday or every six weeks when you're traveling or when the business hits a milestone, you're going to be able to find, I call the magic moments and you're going to be able to find those magic moments because you're taking time out, time slows down.

[01:19:02] And what's also really nice is that the ritual that you've created with your wife is you're including her, not just in your personal life, but in your business life. And that really goes back to the first strategy, prioritize family time over work time.

[01:19:14] Justin Breen: Yeah. This is hilarious. So, here's my acknowledgment. If you've seen the acknowledges in my book. So, most people have these like 50 paragraph acknowledgments. Here's my entire acknowledgment, to my wife who has given me a wonderful life in every way imaginable.

[01:19:26] That's it. Without her, I'm in a ditch?

[01:19:28] Jeffrey Feldberg: I have a friend Justin who says the challenge for most entrepreneurs, whether you're female or male, you're going out and you're slaying those dragons, but you're not letting your significant other know what you're doing, why you're doing it, but you are. And when you include your significant other, in this case, it's your wife, it just brings a whole other level to you, to your personal relationship, to the business relationship, and takes it to the next level. And it's a wonderful ritual. As I like to say that you've built into your life and I can use a business term on a personal ritual. The ROI that you're getting from that is just over the top.

[01:20:01] Justin Breen: Yeah. Everything else follows that. And again, if you don't have a good family life and all this other stuff is meaningless, I just finished I think it's called the Five Love Languages. Yeah, so, my wife languages, I don't remember the exact term, but like she likes to hear nice things.

[01:20:14] So, I know that now, and I like, I'm a high fact finder. So, once I know the answer, I'll just do it. So, now I'm constantly like the grateful journal to hers one example of that. And then I sent it to her every now and then, so, she can read it, but now I'm constantly saying thank you. Thank you. Thank you.

[01:20:28] Love you love like constantly messaging because for her that's the number one important language.

[01:20:33] Jeffrey Feldberg: You're filling up her love tank, as they say. And you know what? Whoever said, business isn't personal, never been in business and business is personal, but the personal starts at the family. And when you got the family right, then everything else falls into place because you're feeling terrific on the inside.

[01:20:47] And you're just able to go out there and do those amazing things. And that's going to help for strategy number 22, because when you're feeling great on the inside you're saying, learn from tough times, bad clients, or deals that have gone under the last minute.

[01:21:00] It's just part of business and how true that is, but how frustrating and painful that can be. And so, Justin you put that in there and I think it's appropriate that you put it where you put it as strategy number 22 because you've built a foundation to have us be able to deal with that. But what were some of the thoughts running through your mind at that time when you put this together?

[01:21:18] Justin Breen: Well, one certainly in terms of more money, doesn't equal more happiness but actually most money, like the most unhappiness, which was interesting, but time vampires’ people that talk and never do anything about it okay. I'm not dealing with that anymore. The power of saying no, I say no to people all the time when it's the wrong fit and they're not genuinely asking for help when they're not one of those people. Oh no, I'm not wasting my time with that. And again, when you learn something, then you need to do something about what you've learned.

[01:21:47] You don't just make the same mistake twice. You just, oh, okay. I'm not doing that again. And whether that's your own mental health or saying no to the wrong people or eliminating people that just don't match your mindset then you've just learned from that. And then you to activate that learning.

[01:22:03] Jeffrey Feldberg: And it goes back to always be learning, always be curious, not standing still, so, we're not going to let our success become the seeds of our future failure. And so, the tough times will lead to better times. And I just love how you put that in there and you're just always looking back so, you can look forward.

[01:22:19] Speaking of looking forward in strategy number 23, you say building relationships is a lot like farming because it's about planting seeds and waiting for things to grow, which I know for you, Justin, on the patience side it must be a little bit of a challenge, but again, it's the right thing to do.

[01:22:38] So, what should our listeners know about strategy 23, in terms of building relationships?

[01:22:42] Justin Breen: So, it's fascinating to me what has happened. So, again, most of the conversations I have now are with people like you, and it's fascinating because you just plant the seed, plant the seed, plant the seed, and then, oh, four months down the line, oh, hey, I have this great intro for you.

[01:22:57] These people need your help or hey, these people need this type of connection or, hey, I was just thinking about you. We'd love to touch base and have you chime in and just see what I'm up to. And so, I'm just constantly planting seeds and what's happened is since again, full circle, put everything together.

[01:23:12] Since the rate has raised joining higher-level groups, the seeds that have been planted. I think a year ago I posted oh, I've been planting all these seeds with these amazing people. Can't wait to see what it leads to. And one of the things that led to his new company also the second book also record profits this year.

[01:23:28] All these amazing things. So, when you just keep planting seeds it's just endless fruit. So, what's the result of that record profits total, haven't done outbound sales in years, no marketing gimmicks, spend as much time with my family as I want to, creating second company.

[01:23:43] This magazine recently interviewed me about the new company. And so, this magazine has 2000 subscribers. Of those 2,000 subscribers, most of them are $50 million and I don't care about this at all, but most people do, there are $50 million revenue or more.

[01:23:56] But that would have never happened. This never would've happened if I hadn't planted seeds a year ago or two years ago or four years ago. And I'll give you another really interesting pattern that I've seen. So, going back to this network, the first group I joined was maybe $200 and there was a $500 one, and there was a $2,000 one, and there was a $5,000 one.

[01:24:13] Then when there was a $10,000, then there was this $25,000. Now there's another $25,000. So, the two I'm in now, Strategic Coach and Abundance 360 they're about $25,000 each. I would easily invest $50K both each of those. Okay. It started with the planting the seed and the $200, and then one out of a thousand of those would introduce me to a 500, then the 500, it should be 2000 and 2,000 introduce me to a 5,000, but all of these, whether there was $200 or whether it was $25,000 and I'm sure I'll join a $50K or maybe a $100K eventually, maybe a $1 million K, whatever it is, a $1 million K, that would be interesting, but it's all an investment in finding the right people.

[01:24:47] And I have found to simplify my simplification of patterns is that bigger investments are in a smaller room with more impact, so, bigger investments, smaller room, bigger impact. And that allows me to make the biggest investment in the smallest room, my family, where I make the most impact. So, bigger investments, bigger impacts.

[01:25:03] Make the biggest investment in the smallest room, my family, where I can make the most impact.

[01:25:07] Jeffrey Feldberg: And if you think about it Justin, that's amazing because number one, you're in investing in yourself. Which translates to your business, which lets you spend more time with your family.

[01:25:14] Justin Breen: Dude, you are the greatest simplifier fire ever. You're a simplifier, a simplification, which by the way, that's how I am too. The really good entrepreneurs most of them, not all of them, but most of them are simplifiers like us because they take all this complexity and they simplify it. I always talk to simplifiers like you because you simplify my simplification and now, I'm going to try and simplify your simplification. make it simpler and simpler

[01:25:37] Jeffrey Feldberg: I love it. We're going to have a riff of simplification and it goes back to hanging out with the right people who play off of your strengths.

[01:25:43] Justin Breen: I know, it's fascinating. And I know this is the case that you'd never get tired of trying to simplify things only because you can just see the patterns. And so, really, I never expected this, but again, learning from one of my mentors, he's like your unique ability isn't necessarily PR which at the time like, oh, I'm just, really good at PR, which I am but he's no, you're going to find that it's actually different than that.

[01:26:04] And really what might like what I'm really best at. And I think you are too, by the way, is you can take all these complex things and immediately simplify it and then activate it. And that's really what just simplifying complex issues and activating. That's really my unique ability.

[01:26:18] Jeffrey Feldberg: That is your superpower in addition to being a connector. Absolutely. And you know, speaking of that and how we enable that, strategy 24 it's so, simple, but it's so, not obvious. And for most business owners and I see this all the time, Justin, in the Deep Wealth Experience, it's one of my favorite questions to ask, but before I get there, let me share what strategy 24 is.

[01:26:37] Don't try to do everything yourself is a recipe for failure, right? And how many business owners, the business revolves around them. They are the sun, the moon, the stars, and the business doesn't run without them. And you share a wonderful story of how you went about to find an assistant, a virtual assistant for you.

[01:26:54] So, you can begin to stop working on the detailed nitty-gritty things that you shouldn't have been doing. So, you can work on the businesses instead of in the business, but walk us through that of not doing everything yourself.

[01:27:05] Justin Breen: Well, There's only so, much time. And if you're doing everything yourself, you're going to run out of time, from growing something much bigger. And in the first two years of the company, I never would've had the time to even think about starting a second company. That's would have been impossible, but now, because I have all this time and I've eliminated all the nonsense and attract the greatness, I have all this time to have a new company with a business partner that I'd never met in person until our launch party.

[01:27:28] And part of that is having an assistant part of that is certainly what's happened with Zoom, Calendly. As simple as that is, I don't know why everyone isn't using Calendly. That's the greatest, it's the greatest thing ever. And I just, save so, much time.

[01:27:39] All I'm always trying to do again. We just talked about that is to simplify everything. So, I'm doing basically nothing that I'm not good at or I don't like to do so, pretty much a hundred percent of my days doing what I like to do on a bit at there's really no waste of time in anything that I don't like to do. I'm not exceptionally good at.

[01:27:55] Jeffrey Feldberg: And Justin, I know you said you didn't plan it this way with the strategies or the chapters in the book that it just landed the way they are because when you do what you suggest in strategy 24, you recognize, hey, I can't do everything myself. Let me get some help with it.

[01:28:08] That is such a tie into number 25 so, strategy, 25, some of the best ideas come during early morning workouts or runs what you probably wouldn't have had the time to do. If you tried to do everything yourself. So, one really plays off the other.

[01:28:22] And we've all been there where you're thinking about something completely different, nothing business-related. And then you get this one idea that it's a game-changer. It's a market disruptor.

[01:28:33] It'll take your business to the next level.

[01:28:35] Justin Breen: Fascinating conversation. So, as StrengthFinders, I'm 32 out of 34, in ideation. So, almost dead last, but if I have a good idea, a really good one, or someone tells me then it gets done. So, the actual ideas that I've had, the good ones without exception come during my early morning runs because it's the one time where I'm not focused on talking to someone or with my family. And that's, by the way, I love talking to people and I love being with my family, but it's the one time where I'm really by myself, and I get into a flow and a good rhythm of breathing. And then I'm listening to great podcasts like these.

[01:29:08] And whether it's been writing the book or I'm like, oh, I'm going to write a book first book or the second book, or starting a new company or raising rates exponentially. Every one of those ideas has come during the run. And if the ideas that come during the run, they've been cemented during the run, because I'm not near my computer.

[01:29:25] I'm not near my house. There's no meeting happening then it's just my free time. And then when you really get your heart rate going and your lungs breathing, and you're looking around, I run outside. You're aware of your surroundings. that's when ideas pop into my head, the limited ones that do but they're good ones.

[01:29:40] Jeffrey Feldberg: It just takes one idea, Justin, to really change the world as you know and now you've had two. What's interesting is when you're doing your run or you're just having some of that alone time and you're thinking for strategy number 26, which is the next one, it's the feeling of hearing one Yes far outweighs the feeling of hearing 20 Nos. In your case, Justin, we can say that the feeling of hearing one, yes far, outweighs a feeling of hearing a thousand Nos. Talk to us about that because this is now a mental game that you're talking about here, and it's such an important one that we tend to overlook.

[01:30:10] Justin Breen: Well, here's an interesting thing too is that I'm very grateful, the company is very successful. There are still more no’s than, yes’s. They're just are because it's not the right time or whatever. But from going to a thousand Nos for one Yes, to maybe five Nos to one Yes.

[01:30:23] This feeling of a yes is still unbelievable because for two reasons, one yes is allowing me to spend more time with my family because people who make the investment allow me to spend more time with my family. But two I'm so, grateful because the people that say, yes, they're just allowing me to be in the purpose of my life.

[01:30:40] They're just allowing me to do what I'm supposed to be doing. And like you're investing in what my brain does and what my companies do to what I'm supposed to be doing. So, I'm very grateful for that. Very grateful for that. And that's a great feeling. It's oh, wait a minute. You're allowing me to do what I'm supposed to be doing.

[01:30:56] And I'm not going to do what I'm supposed to be doing for everyone because they're not going to make the investment. But if you make the investment and you allow me to do what I'm supposed to be doing, I'm very grateful for that. And, oh, wow. Now you're just allowing me to do cooler and cooler things with first company, with next company to spend more time with my family.

[01:31:13] So, that's a good feeling. That's a really good feeling. And then yes, people introduced me to more, yes. and then, oh grow.

[01:31:20] Jeffrey Feldberg: And going back to what we said earlier with the, yes, you can create a ritual perhaps that you can celebrate and the list just goes on and on of just appreciating what you're doing, exactly.

[01:31:30] From celebration and just that terrific feeling of a yes, it ties nicely into number 27. So, strategy 27 says that confidence is a great thing and an awesome attractor to other confident people.

[01:31:43] And hearing a yes, that you got some more business that builds up your confidence and you're right, your inner world really creates your outer world. And what you're thinking, feeling what you're projecting out to the world, you're going to attract those types of people thinking and feeling the same thoughts as you.

[01:31:56] So, what's been your experience, Justin you're dealing with the 0.1% of successful business entrepreneurs, business owners out there.

[01:32:04] Talk to us about confidence. What should we be doing on the confidence front to make ourselves better people, better business owners, better family people?

[01:32:12] Justin Breen: Yeah. So, cost versus investment is as important as confidence versus arrogance. So, arrogant people think I'm arrogant, confident people know I'm confident. Arrogant people think that they're great at everything. I'm basically useless to society besides being a great dad, husband, and, then, you know what my unique abilities, but at those things, incredibly confident and confidence attracts confident people and it repels arrogant people and repels it, which is great because I did not like arrogant people. And arrogant people don't like me. One of the chapters in my next book will be high performers don't like average people and average lazy people don't like high performers. And so, Nick Saban, who's the head coach at Alabama's football team said that during a news conference oh, that's a good idea for a chapter in the book.

[01:32:52] So, I'm going to write about that, but confidence just attracts confidence, all it does. And talented people know when someone confident knows what they're doing and will get them results. And so, it does attract confidence and just creates value for people who want value created.

[01:33:07] Jeffrey Feldberg: And, you know, what's amazing with confidence because confidence is a segue actually to strategy 28, because with confidence comes internal happiness, but strategy 28 says making more money, doesn't equate to more happiness. And Justin, you are beyond right on that. Listen, money makes life easier, but it cannot ever buy happiness.

[01:33:27] Justin Breen: Correct so, for me it can't buy happiness. It allows me to do cool things in my family which that does make me happy. But I can't tell you, certainly when I first started, I would talk to a lot of wealthy people and then I'd always ask them because I like to learn. So, how's your family and many times, not all the time, but many times they would say, oh, I'd never had a family.

[01:33:46] Or I never saw my family because of my company. And I'll tell you the look on their face in a real room, or it was on Zoom. You could just hear the pain, because without family all of this, it's meaningless. So, I see that I'm like, okay, I'm not going to be like that.

[01:33:59] And then again, the end of 2018 made more money than I'd ever thought possible in my life. I'd never been more miserable in my life, okay. Make more money. Couldn't have been more on it. It was the most miserable I've ever been. So, one plus one doesn't equal two. So, I'm like, okay learn from that. So, in again now, come we've had massive record profits way more than I'd made in 2018, which I'm very grateful for but it doesn't make me any happier. It just allows me to have more freedom to build a second company and spend more time with my family, which that does make me happier.

[01:34:28] That's what it does. Again, it's learning from what happened and doing something about it. Same formula.

[01:34:34] Jeffrey Feldberg: Couldn't agree more and my personal thesis and it actually goes way back to the beginning when we're talking about some of the earlier strategies of just being passionate and enjoying what you're doing.

[01:34:44] And so, my personal thesis is when you chase your passion and you don't chase the money, the money will follow. Chase, your passion, the money follows, chase the money and success usually doesn't follow. It just doesn't work that way.

[01:34:55] Justin Breen: Yeah. Chasing money might get you more money, but it's not going to create more passion. It's just not.

[01:35:01] Jeffrey Feldberg: And the passion leads to happiness and fulfillment. That's a whole other podcast and you know, perhaps what we'll do that at one point. But speaking of this podcast, as we go to strategy 29, we're in the home stretch here on the second to last one. And I love it because you took a very common concept, but you put a little twist. And so, strategy 29 being lucky is part of success, but you have to put yourself in the position to be lucky.

[01:35:23] Love it. You tell a story of how you'd like to get to a meeting at least 15 minutes early, that if you're on time, you're at least 15 minutes late. And how you've changed your life in a way that you position yourself to be lucky. So, what's that all about for our listeners are saying, hey, Justin, how do you position yourself to be lucky? What are you doing?

[01:35:40] Justin Breen: You're in this like planting seeds. So, Allstate it was my company's first big, client. I was like four months into having a company with zero business background and Allstate signs with my firm.

[01:35:49] How did that happen? Okay. So, that didn't just magically happen. So, Allstate wanted me to be a judge because at the time I had a giant social, I still do, but at the time I had a big social media following and I guess was considered an influencer and had written a lot of positive, inspirational stories on cool people doing cool things, by the way, my firm still does that, but they didn't even know I had a PR firm.

[01:36:09] They wanted me to be a judge because I had a high level of social media followers And, thought I could promote it. So, I'm like I can't be a judge because I'm busy at this day. However, happy to meet with you just to tell you what I'm up to. Okay. And they're like, wait, you're doing this?

[01:36:24] Yeah okay. So, a couple of months later they side with my firm but the point is that I put myself in the position to get that, where at the time that was by far the biggest client. And with, by creating a social media following over the previous 20 years as a journalist writing positive, inspirational stories, not being available for the judging, but being available to make myself available for a meeting.

[01:36:45] And then, oh, here we are. So, certainly, that's lucky, but that luck is only part of it. I was putting myself in a position to be lucky.

[01:36:53] Jeffrey Feldberg: When you talk about luck, you may have some people say luck randomness, but earlier you said, hey, there is no randomness.

[01:36:59] And I agree with you that it's actually a nice way to wrap this up because strategy number 30, you say, if you have a clear vision for a bigger and brighter future it'll happen.

[01:37:08] And you're thinking of the big picture, you're feeling it you're internalizing it.

[01:37:13] You're actually projecting that out there and quantum physics and the field, the universe, whatever you want to call it, that's your luck. But because you've already planned it, you've thought of it. You've imagined it, you've dreamed it. So, talk to us as we wrap up these 30 and powerful strategies for both business and in life, when you're thinking about a vision for a bigger and brighter future, what are the kinds of thoughts that go through your mind, Justin, in terms of planning that out.

[01:37:37] Justin Breen: I'll tell you, I need to talk to the author of this book. Sometimes I'm like, did I really write that? But I guess I did, but what I'm so, grateful because of your brain and your brain. You're some type of visionary that's a compliment at the highest level, but you know when I wrote that I think I finished it like in January of 2020, right after the new year. And having the bigger, better future is even more applicable now because my future is so, much bigger and so, much better than what it was when I wrote that.

[01:38:04] And that's really interesting to look back to know where I came from to know where I am now, but then to know where I'm going, where I'm going now is so, much bigger than I ever could have even possibly dreamed two years ago when I wrote it. But now it just makes perfect sense because I wrote it then and now the future now is way bigger than it was then. And what I'm living now is way bigger than it was then. And then it'll be even bigger a year from now too. It'll just keep getting bigger and bigger because again, raising rates exponentially, spending more time with family, creating technology for my brain, hanging out with cooler and cooler people, joining better and better groups.

[01:38:35] Of course the byproduct of all of those things are going to get better and better. That's just the by-product of all these 30 steps that we're applicable then, they're applicable now. They'll be applicable in two years, five years, all these steps will be applicable forever. I mean, really it comes down to it, they will be.

[01:38:51] Jeffrey Feldberg: And what's amazing, Justin is when you go back to the beginning strategy number one, prioritize family time over work time, and you fast forward to strategy number 30, where if you have a clear vision for a bigger and brighter future, they all feed into each other. And they actually created a very positive feedback loop.

[01:39:07] So, when you're doing the 29 strategies. Strategy number 30, it's just a natural outcome of what's going to happen. You're constantly upgrading your life and your future and your outlook on things that it wraps it up and it ties everything so, nicely together. It's just powerful. And again, from your own personal experiences, from the 0.1% of successful entrepreneurs, it doesn't get any better. You have distilled it down to all you need to know in as few words as possible in your epic writing style.

[01:39:37] Justin Breen: So, right. I'm an activator. I just messaged you. So, since the book came out, I've worked on the second list and I just released the second list, which will be the chapters in my next book. I'll pare it down.

[01:39:47] And for the people that came up with the ideas, they actually cited who they are. There. I just activated the future. There you go.

[01:39:52] Jeffrey Feldberg: I love it real-time. Wow. I never imagined going into it, but here it happened just because we're just talking, we're riffing off each other. We're simplifying, we're expanding, it's terrific. And so, for our listeners, this is Justin's book, Epic Business: 30 Secrets To Build Your Business Exponentially and Give You The Freedom To Live The Life That You Want.

[01:40:10] Justin, I will put everything in the show notes. I'll have a link to your book and a link to our previous episode. And I know I'll put a link in there if people want to reach out to you of how they can get there, really you took a large part of your day and you spent time with us here on The Sell My Business Podcast.

[01:40:26] Thank you, Justin. You are a world-class guy and really appreciate your time, your insights, paying it forward and you're sharing.

[01:40:33] Justin Breen: I can't tell you how grateful I am. This is only the start of this relationship and we'll keep getting better, better man. It's just going to keep getting. And it will be fascinating to see how you evolve even in the next year. It will be really interesting to me.

[01:40:43] Jeffrey Feldberg: Thank you and I will be checking that out and I'm sure I'll be ear to ear smiles.

[01:40:47] Justin Breen: I think it's better than the first one. I really think, I'm serious. I think it's better. You'll see and it's longer too.

[01:40:53] Jeffrey Feldberg: Love it. So, for our listeners, thank you for your time today in The Sell My Business Podcast so, much here for you just to listen and prosper and apply and just pay forward. And as always, everyone, please stay healthy and safe. And Justin, once again, thank you so, much for coming on to the Sell My Business Podcast.

[01:41:09] Sharon S.: The Deep Wealth Experience was definitely a game-changer for me.

[01:41:12] Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions.

[01:41:22] Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity

[01:41:27] Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

[01:41:33] Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so, many things that I thought we were on top of that we need to fix.

[01:41:49] Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So, it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately.

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[01:42:21] Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

[01:42:35] Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even.

[01:42:53] Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so, different. I haven't had an experience that's anything close to this in all the years that we've been at this.

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[01:43:24] Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever.

[01:43:38] Jeffrey Feldberg: Are you leaving millions on the table?

[01:43:40] Please visit www.deepwealth.com/success to learn more.

[01:43:47] If you're not on my email list, you'll want to be. Sign up at www.deepwealth.com/podcast. And if you enjoyed this episode of the Sell My Business podcast, please leave a review on Apple Podcasts. Reviews help me reach new listeners, grow the show and continue to create content that you'll enjoy.

[01:44:10] As we close out this episode, a heartfelt thank you for your time. And as always, please stay healthy and safe.