Sales Rockstar Simon Chan Reveals Why Consistency Is The Key To Success (#229)

[00:00:00] Jeffrey Feldberg: Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth. 

I'm your host Jeffrey Feldberg. 

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience. 

When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life. 

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Simon Chan is a consistency coach and founder of MLM Nation, a business training company. After starting his entrepreneurial career in 2003, he built a million dollar business with over 300,000 distributors. Now an international speaker and trainer, Simon helps business owners stay consistent, [00:02:00] defeat overwhelm and build a successful business online. He is the host of the MLM Nation podcast the number one direct selling podcast.

Welcome to the Deep Wealth Podcast and hang on to your hats. Do I have a guest for you today? Thought leader, author, all round terrific guy who's going to give you the secret sauce to success. Not just success in business, but success in life. And if you wanna optimize your life for happiness. Stay tuned.

Don't leave. You're gonna walk out a whole lot happier with some terrific strategies, So, I'm gonna stop it right there. Simon, welcome to the Deep Wealth Podcast. An absolute pleasure to have you with us. Simon, there is always a story behind the story. What's your story, Simon? What got you to where you are today?

[00:02:45] Simon Chan: Hey, thank you Jeff for having me here. I never would've guessed I would be a business owner or in business. I'm a shy, quiet, Asian kid. I was born and raised in Brooklyn, New York. I speak fast. I've actually slowed down. I'll do my best to slow down. But English was my third [00:03:00] language and my dad was basically rags to riches.

Grew up really poor in Hong Kong studied hard, worked hard, and then became a doctor. And I was always the richest kid in a public school. My dad had three Mercedes growing up, but money that wasn't, didn't mean that much to me. It was all more playing sports, playing sports.

I always wanted to play baseball. Was always into basketball, wanted to, and my dad was always busy and he was busy at his practice doing things and the book that changed my life was Rich Dad, Poor Dad, and the poor dad is the one who just goes to school, right.

The old paradigm. that's basically my dad. That was the key to my dad's success. So, I was always pushed to study hard, very stereotypical Asian, be a doctor or lawyer or engineer. And I was gonna take over my dad's practice and then I realized I was very bad even though I was Asian, I was very bad in science and math and it didn't work out. So, anyway, I just got a job. I ended up working in sports. Now I just visioned myself. I'm gonna work hard and climb the corporate ladder. And [00:04:00] then when I read Rich Dad, Poor Dad, that totally changed my mind. I never knew what businesses were and in fact, I think my dad, his dad was they had a, I don't know what he saw it.

 His dad had a little hardware store in Hong Kong and maybe he saw some unethical things, but he only thought business people were bad, right? To be a the doctor that's like a reputable profession, so, I was always, I'm gonna get a job, I end up working sports and worked there. And then when I read Rich Dad, Poor Dad, that I was like, wow, I've been living my life the wrong way.

You're telling me like instead of working for 30, 40 years, have a good retirement, I can retire in a couple years and actually work because I want to work, not because I have to work and make an impact on other people, and the more I learn about it, you wanna be successful in business is not being unethical.

You gotta be helping people. Right? That's how you get the long-term income. So, that was a huge paradigm shift and I didn't know what, I didn't know business kills and I did a lot of soul searching. I did a lot of prayer. God, Jesus Christ. As a big part of my life. I did a lot of prayer, and then at that same time, this was back in 2003 [00:05:00] I read Purpose-Driven Life by Rick Warren.

It's a spiritual Christian book, and I felt like God's purpose for me was to have a positive impact, as many lies as possible. And at before then I thought about opening a franchise, doing franchising because no business experience is a good way to get your feet wet. And I know sales and market experience, I didn't know anything about investing, nothing.

Business education zero. And then I discovered direct selling. And the reality is I didn't have the money to have my own franchise. Put this down payment start off so I looked at what's direct selling. People don't like the term that we're marking pyramid schemes and I haven't even heard of what direct selling was, but I got curious.

I researched the industry for quite some time for a couple months and decided, hey, you know, I'm gonna give a shot. For someone with no business skills, there don't no other sell. I'm gonna go and do this. It was like basically $1,200. I got started, put on a credit card and I got started in 2003.

Another perspective was I read another book about Kiosaki. Robert Kiosaki was like never market doesn't matter what you wanna do [00:06:00] long-term. It's a great way to learn how to sell. And it doesn't matter what type of business you need to do, you need to develop certain habbits. And how to sell and market yourself.

So, that's how I got started in 2003. I failed for months no success. Cause basically I didn't know how to be a self-starter. I was always, was a good student, good employee. If you told me what to do, I'll do it, but I have no initiative to do things on myself and definitely no initiative to step out a comfort zone to do something you don't like to do, speak on the phone, do a sales call, cold calling or posting stuff on social media.

So, I struggled. And then finally someone, I had a mentor that pushed me and he basically adopted me and taught me what it took to be successful.

Taught me the mindset thinking. We all your listeners out here have heard of the book, Thinking Grew Rich. When I first heard, I was like, that was the dumbest title. Give me the skills and be rich. Now what we think has to do with rich and now, like 20 years later, has everything to do.

Cause I was thinking the wrong way. Yeah. And once I changed my mindset and stopped becoming [00:07:00] consistent, I started getting results. It was just part-time income, become a hundred bucks a month. And then eventually led to full-time income. And then I expanded out to Malaysia. I did a lot of travel there.

Built a huge team in the Philippines and basically built a huge sales organization of over 300,000 people. 

 And then from there, the intent, about 10 years ago, I had a different purpose. I realized my gift that God's given me was really training and speaking so I started a second business, which is a training business for people in direct selling and which is MLM Nation so that's what I do now. I'm a full-time coach in the direct selling profession.

[00:07:34] Jeffrey Feldberg: What a journey. And for our listeners, we're gonna have this in the show notes because everything we're talking about today, Simon was gracious enough to put this in a book. And again, it'll be in the show notes, so, it'll be point and click. The book is The Consistency Pill: The 7 Step System to Increase Sales and Transform Your Business I mean, who wouldn't wanna do that? And Simon, two quick things before we jump in. Before I even got to page one of the book, you had me and you had me because I [00:08:00] was reading all of these reviews, which were really testimonials for you, and I was like, wow. Never seen so, many for a book like this before. And if all these people are saying these wonderful things about Simon, there's gotta be something there.

I wanna learn more. And it didn't disappoint so,, congratulations with that. And just off to the side, you know, I also come from immigrant parents and that immigrant mentality, Jeffrey, you've gotta be a professional, you've gotta do this, you gotta do that. And like yourself went in a different direction.

What gave you the courage back in the to say, Hey, you know what, mom, dad, not gonna do that. I'm gonna go in a different direction completely against perhaps what you had wanted, but I'm doing that anyways. And I'm just asking for listeners, are young listeners up and coming, entrepreneurs, business owners who perhaps have some of those pressures, you've been down this path, Simon, what would you share with them?

[00:08:44] Simon Chan: I think I learned early on at my first job. If you do what everyone else there. I will give you a shout out on the show Tomcho Wall when I was really young, 21, 22. And he said basically if you do what everyone else does, you are going get what everyone else does. If you [00:09:00] look at most people, do they have the lifestyle you want?

And I was like, now really? And this was actually one more micro in the inside a company. The group kind of like the people with our employees that came in, right A year before me, they got promoted. And look at them. Do you think they're happy? Do you want to end up where they are? And they are at, we're like, no, I wanted to go in this department, not in that department.

Good, then you gotta do something different. So, I learned early on if you want what other, I teach my boys this. Do things that other people won't do so that you can have what others won't have.

So, if you look at what everyone else is doing, and a simple rule, I forgot who taught me this, but maybe it was Seth Godin in his book, The Purple Cow, which I read in 2004, one of the life-changing books, so you gotta be different if you do what everyone, if you want a key to success, just look what everyone else is doing and just do the opposite.

Because everyone else is doing, I'm talking about 95% of the population is not, they're financially broke or they're stressed with this and that they're outta shape and not, if you do what they're doing, you're gonna end up like that. Just do the opposite. If you do the exact opposite, if they're negative and you did the exact [00:10:00] opposite, you'd be positive.

so,. I think that guided me early on, don't fit in. I mean, I think if you listened to, you are an entrepreneur already, don't fit it. And even a marketing like I needed a recent reminder about this. If you look what everyone else is doing, and you go in there and do that because it's hot. It's not gonna be hot anytime longer.

That's marketing strategy is not gonna work. You gotta be always one step ahead of the curve or do the opposite. But I think, that's one thing that helped when my coaching launch was in our niche, the direct selling. No one was doing interviews, no one was doing podcasting.

Now there were podcasts in business, in other genres, other industries, but not in our industry. And I'll let you, the first one who did one-on-one interviews, so that immediately got a huge boost. Now, if you were in direct selling now and start doing interviews, there's so many people doing it right, so it's always finding out what are people not doing, and do the opposite.

Do you the opposite or do something new.

[00:10:50] Jeffrey Feldberg: So some terrific advice when you're thinking just going out on your own or what to do really follow your passion. Do something different. Don't do what everyone else is doing and [00:11:00] speaking about not doing what everyone else is doing. Let's jump into the book. There's so, many strategies.

We're not gonna be able to cover them all in our time together. And again, for our listeners, pick up the book, go through it, it's all in there. But Simon, what I loved right off the bat, it's somewhat controversial with what you started with and I absolutely loved it what you're talking about here, chapter number one, you say your why is not enough. It's great that you have it. But it's not enough. And then you launch right into your three Cs and so for the benefit of our listeners, what's going on with that? What should our listeners know? Why is it not enough to have the why and how do the three Cs come in and what are they?

[00:11:35] Simon Chan: Well, The why is, everyone has a why, right? Obviously the why is not enough cause otherwise everyone will achieve the goals, everyone, but we are human beings and we're fickle. We're emotional. We get distracted. We are in the distraction economy, every time there's a notification on the phone, we get that little dopamine hit.

We want that physiologically. We, our minds want that dopamine hit. We get distracted. So you are gonna be distracted from your why all the time. But the people who hit their goals, [00:12:00] they realize they need to stay consistent. They have certain things like little hacks that they do to help them stay on track, to get their goal, to achieve their why.

So, when you talk about the three Cs, and this applies to anything, when you are in a business, you wanna sell or you want to lead your team to a new direction, or your sales team to go hit a new market. People buy the three Cs. Number one to see is your change. How have you changed? Whatever you're selling, whatever you're promoting, how has that impacted you?

How have you impacted? And change could be, obviously if you're using a product now, you know you're promoting a weight loss product, you lost all weight. Okay? Right. But change would also be your change in habits. You're changing attitude. And every leader, you wanna create a following. That's what people buy into.

If you are not changing, people are not following you. I used to, for example, be very negative, cynical. That's the way my late grandparents. I loved them. I spent a lot of time with them and I missed them. But she, my grandmother was like that. So, I obviously were a product of our environment.

I was more like that. But when I first started its like[00:13:00] my mentor told me, you can't be like that. Like for example, when I make a sales call presentation, I'm order that imagine consuming negative, people are not gonna buy. People won't think I talk fast, people are not gonna, my mentor says, you lost already.

No, that changed so, the thinking so I went from negative to positive. This was back in to 2004, 18 years ago. I did an easy newsletter and I used to always share positivity. So, my friends were like, what the heck? How did you learn all this stuff. So, then they start following. They start becoming curious of what I do, right?

So seizure change in habits. Instead of watching tv, I am listening to motivational audios, right? Instead of listening to music in the car, I always had to listen to Jim Rohn or some type of sales tape in there to pop me up and be like, wow. And some friends may not get you, but the people are successful they start following People are more successful, they become impressed with people like that, right? Because again, you don't wanna do what 95% of the people do, but if 5% were successful, they follow you. I still remember I met this guy in 2004. Curtis, a very, very successful, he was worth [00:14:00] like over, he built over like almost a nine figure business in the media, in this early eighties. I was telling him about my business and he didn't support, he didn't become a customer or anything, but he gave me great advice. He was like, whatever you do, be different. Be different and provide value. And he asked me what I listened to. I was telling him I listened to sales tapes.

That's incredible. That's awesome. And he said to me, one thing said, Hey, I'm not gonna buy, I'm gonna do these products, but you know what? I support you. Don't ever sell out on your dream and don't ever just go back to a job. And for me, at that time, I was earning maybe 100, $200 a month. I had doubts about like where I should do this and I was in direct selling.

Some people have a bad connotation to direct selling, bad perception of it, but here's a guy who's worth building nine figure business. Simon, don't quit. That is awesome. You're doing it. That gave me, and I start changing. So, if you change, you attract better and better people. And I firmly believe if I wasn't like that, I would not attract this guy, Curtis, in my life.

The second C is your commitment. How committed are you? Whatever project task you're doing, if you are not committed,[00:15:00] people are not gonna follow you. They're not gonna buy in. There are people don't listen to what you say. They listen to what they see you. You said, I'm gonna be in shape. I'm gonna get in shape.

Just talk talk. Or you're not in the gym. Doesn't matter. You're committed. You're even at a late night. You're working out in a treadmill. They buy you. They believe you. You wanna get people to follow you, be committed. The last thing is consistency. If you're not showing up in whatever you're doing every single day, you're never gonna be successful.

And no one's ever gonna follow you. It's like, you know, the restaurant that's open a couple days a week in random hours. People start worrying about whether that restaurant is even safe to eat. It's so, go outta business where the food is fresh, you gotta be open every single day. You gotta be consistent and when the more consistent you are, people start following. So when I first started, I didn't know following, I just started over easy. I send it to my email list and this is way before we had these CRMs and stuff I used to copy on my emails and put them in the bcc section. Remember back in the day, I'll set it out and some of the friends are like, oh, you are weird.

Why are you doing this? But I always seemed [00:16:00] that easy. It was consistent where it was a little diary of what's going on? I was single at that time, which goes, I had a girlfriend. I'd give em an update some personal stuff and then articulate a bit for like 10, 15% of it's something I've learn.

And then I'll say something cool about my business. I end it like that. And over time some people fell off, but then some people start sharing that. And so, that's what if you want, every entrepreneur starts off with nothing. If you're waiting for results until you can start selling yourself, it's too late.

But every entrepreneur starts with zero. But instead you sell your vision, you sell your change, your commitment, and your consistency.

[00:16:34] Jeffrey Feldberg: And Simon with consistency, and I'm jumping to chapter five. You say something interesting, chapter title, Consistency Beats Intensity so for our listeners, what's going on that you can share with them of why consistency beats intensity, and why that's important?

[00:16:49] Simon Chan: So, consistency is very good marketing. It gets people excited. I'm gonna do this by certain amount of time, right? I'm gonna do this. The other thing, you know, I wrote about in book my brother did this P90X couple years ago was really popular, [00:17:00] 90-days extreme workout.

 See these intensity. A good example is intensity is subtle one, and a lot of times when people do these things. They really need to make a massive change. So, they say, all right, I'm gonna go in like the beginning of the new year, right? We're recording this in February.

A lot of people giving up on the New Year's goals already. And you see this in gym memberships where the huge surge in gym memberships in January. By February, these people stopped going. People get too intense. It's like you never worked out before. Oh, I'm gonna get a trainer. I'm gonna go to gym for, I'm gonna work for an hour and a half.

You do that and then you can barely move your arms for two weeks. Instead, go a little bit at that and start a small, and I wrote about this in a book for someone who wants to get in shape

And they drive 20 minutes to the gym and just workouts for five minutes. It is like the whim peers workout five minute workout and they drives back over 20 minutes.

But he does that every day. Is that helpful? Someone who's never exercised before wants to change his life. And some people say they're a five minute workout. You're not gonna get any benefit of that. But the reality is, it totally changes. It's a life changing, because when you start going to the gym, [00:18:00] even for five minutes a day, that person starts seeing themselves differently.

The confidence, maybe the first time stepping in gyms like, oh, I'm gonna look stupid. I can't do anything. But now he shows up every day. You know what he's gonna tell his friends? I spent 40 minutes commuting to work to go to the gym.

The fact he show for five minutes, he gets more comfortable. The self-concept, the way he sees himself changes.

And then the five minutes becomes six minutes, seven minutes, eight minutes. And next thing you know, he's gonna the gym for an hour. He'll be the most fit person in the room.

[00:18:26] Jeffrey Feldberg: And Simon, I suppose that would tie into one of the principles in chapter five. I really like it at Deep Wealth, we say it a little bit different. We say, done is better than perfect. But you say, don't let the details stop you and so with consistency and not letting the details stop you. What's going on with that?

What can you share for our listeners?

[00:18:42] Simon Chan: Again, listeners, you are a go-getter. You're the top 1% and being a go-getter, top 1% means we're perfectionist, but perfectionists prevent you from being consistent. You know, they don't study. And I put this in the book and put in the book, it was a University of Florida professor.

There are two groups of photography students, he was teaching a photography [00:19:00] class he split into, and one group, he says, go and study, study. They take pictures and submit your best photo and that will be your grade.

And the other one group was like, hey, go submit as many photos as possible if you submit over 90 that's an A. If you submit over hundreds and A plus, if you submit over 80 is a B, 70 is a C under 70, you failed a class. The group that did better at the end of the semester, the ones are studying to be the best or the ones who are actually taking the pictures. The ones who took the most pictures became way better photographers.

You're not letting details, cuz what happens is a lot of times, you don't know the details until you start doing it.

 If I have you for dinner, Jeff and I don't cook, I cannot. I can barely cook. What would be better for me to study? Study and watch YouTube videos. Get a cookbook recipe with study, study, study.

And then make one dinner for you when you come. Or for me, just so we're having dinner two weeks from now or for me starting tonight. Just get in the kitchen, start cooking random stuff. And when you come over in two weeks, what will be a better dinner.

Obviously me cooking every day, right? Because I [00:20:00] learned a little bit.

Now, I'm gonna take a little step further, is what would be better if I start cooking all Monday? You know, I'm gonna cook every day to get ready for Jeff to come over. I'm gonna do Chinese tonight before broccoli. Tomorrow I'm gonna experiment with pizza. Wednesday I'm gonna do some I'm in LA so,, Mexican food.

And then Thursday I'll try some Sushi, Friday, I'll try some Italian. Saturday I do some French. Or, I just cooked beef for broccoli for 14 straight days, but in two weeks, which one will be the better meal?

Obviously do the same thing. I'll know all the details. You learn the details when you actually do it right, and I should give you real life example.

I do live video. I go to my consistency, pep talk every day at 8:25 AM Eastern. It's on live, on my Facebook, live on Instagram, 

[00:20:42] Jeffrey Feldberg: Simon. Hold on just a second here 8:25 Eastern. That's 5:25 West Coast your time. So, you're up early. Talk about being consistent. You're putting yourself out there. What's going on with that? That's a huge commitment for you. You're up early, you're in front of people.

You're streaming live so before you go into that, what's going on with [00:21:00] that? That's tremendous.

[00:21:00] Simon Chan: Well, a lot of times people ask what's the best time to post on social media? And you read that people say, oh, the mornings at 8:00 AM is good cuz people are breakfast and scrolling. The reality is the best time is the time. You can go consistently.

The consistency on posting on social media is more important than the perfect time.

If you say about eight AM's, the perfect time, you may not make it anyway. If you can't make it, like 8:00 AM is a great time, but it's terrible for me because I have to take the kids to school. Also, there's a thing guy by Robert Pay, he did this study of rich people. He just, he said, poor people think local, middle class, think national successful people think global.

So, 8:00 AM may be good for you, but it's terrible for the person, like for me, right? But it's great for the person in Australia. So, anyway, I chose that time. The reality is the best one that can, I can go consistently. Cause consistently doing the live video is very important for my business. It's the only time in the day where I can go consistently live without any interruptions and I'm still good energy. 

I go to bed early, I get up early. That's why I choose the [00:22:00] 8:25 AM Eastern. It also works out decently. It's not a perfect but decently well for the time zones. California time zone is terrible, but it's great for Central, too late for Eastern, but great for Australia, good for my followings into Asia so that's why I chose it. But to do that again, one of the keys to consistency is creating a routine. You gotta create and schedule the time, If I say one day I'm doing five, I'll do, when I wake up, you know what's going, I'm human. People say I'm the most consistent person, but I'll, I'm human.

You know what's gonna happen? I'll say, I'll sleep in a little bit. I'll do five minutes later and I'll do five, and next thing you know the thing that's not gonna happen. So create and schedule the time. 

No one knows the details. You learn it by the doing. You learn by doing. 

[00:22:40] Jeffrey Feldberg: That makes a lot of sense. Now, Simon, let me ask you this because I wanna jump ahead into the book really to the crux of the book, what you're calling the Seven Components of the Consistency System. And Simon, truth be told, each one of the seven areas that could be an episode on its own so clearly, with the time we have, we can't cover them [00:23:00] all. But I'm wondering, on the podcast for every episode, we like the listeners to have one actionable takeaway. So, speaking about consistent, our consistency is at the end of each episode, our listeners pick one thing before they get to that Zoom call, that email, that phone call, that meeting they do that.

One thing, so I'm gonna put you on the spot here is a little bit tough. It's like asking which one is your favorite child. If you have a number of children, but of the seven parts of the consistency system, you can pick any one of them to share with our listeners. What are you picking, why, and what's it about?

[00:23:31] Simon Chan: But the seven components, we have the checklist, which are number one. Number two is create and schedule at a time. Number three is determine the strategy. Number four, choose your environment. Number five is track your progress. Number six is your toolbox, and number seven is accountability and easy. The most important one of all, those seven is the last one accountability. Because we're all human, we don't have accountability, we are gonna fall off. That's why I have accountability partners. I actually have to call my accountability partner tomorrow.[00:24:00] And he pushes me to make sure I do what I say I'm gonna do. That's the same reason why Olympic athletes have trainers that push them, that hold them accountable.

They're a nutritionist that holds them accountable because without accountability, we are gonna cheat and lie to ourselves who come up, all type of excuses that make us fall off track.

[00:24:16] Jeffrey Feldberg: Wow. There's a lot there to unpack, but let me ask you this. While we're talking about accountability, and you're talking about accountability for ourselves, and I know you covered this in the book. For the benefit of our listeners. It's not just ourselves. We're business owners.

We're growing the business like yourself. My goodness, you have 300,000 people in your particular system that we're representing you. How do we take the accountability that we're doing in ourselves? You're saying this is one of the most important things with the consistency factor. How do we take that?

How do we get the people around us, our team, our direct reports, to also have that accountability? Anything that you can share with us.

[00:24:50] Simon Chan: If you want someone to be your accountability partner, it's not easy cause everyone is busy. You gotta be I always share this simple framework. The first thing is be a person of value, [00:25:00] so if I wanted Jeff you to be my accountability partner, I'm thinking what type of value? Now, if Jeff is gonna hold me accountable, he's gonna be doing the work, I'm gonna suck up his time. What type of value can I give him? so, the frequency how often we talk. Or it could be, oh, it could be just like a text message every day. What did you do? Tell me what did you, what were your what were your your KPIs yesterday? What were your metrics yesterday? Simple message, but it takes time.

So give value. Take something you learned and share it with that other person. People always attracted to people of value. So, maybe it's a book you read or maybe something you learn on this podcast you wanna share right away. Hey, this is what we should be doing. Share something of value. Number two is talk about what you have done cuz what you share, what you have done, that'll often inspires what other people to do that inspires them to achieve greater heights.

Or it makes them realize, oh, I gotta do more. And the third thing is if you need help or if you're stuck, you ask for help. So, those three parts, but number one is be a person of value. So, on the call with my accountability partner tomorrow, I've got a couple things that I [00:26:00] learned that this last two, three days, were gonna help him build his brand a lot better in terms of creating fans of his following.

That's what I plan to share and that's what I lead with providing value.

[00:26:11] Jeffrey Feldberg: Makes a lot of sense. And let me ask you, so with the accountability you're providing value, both for yourself, also people around you, and one of the things that you mentioned, the book, chapter 16 actually, which ties into consistency, which ties into the accountability. You're saying get 1% better each day with this tip.

And for our listeners, Simon, before you jump in there, 1% a day. For our listeners, it may not seem like a whole lot, compound interest. The eighth wonder of the world, 1% a day, day over day over day. I mean, That's huge. By the time you get to a week, a month, a quarter, a year, a decade. It's tremendous so that 1% a day.

When we're tying into consistency to accountability, what's this one thing that we can do for the 1% better every day?

[00:26:57] Simon Chan: So, yeah, the 1% is if I live in LA [00:27:00] and I'm flying to New York where my parents live, if I was one degree off, I'll end up in Toronto instead of New York. A couple hundred miles away. Think about what you need to go back to the checklist, my question is, what are your goals?

What do you want to achieve? And go do that. And at the end of the day, you ask yourself, what are some of the wins I had. What are wins? You always leave with wins. Don't we tend to beat ourselves down, But give yourself some love and grace. What are some wins I've had three wins and this is a routine I do every night.

What are three wins and also what are three things I could have done better? And then you start writing down and then that increases, gives you awareness. And awareness is the first step towards improvement and success. So, it could be, oh, I did my presentation a little bit too long, or I said that I went to elaborate in the detail and my team lost focus.

It didn't, wasn't interesting hearing that you write you keep like a journal about it and then say the next time you do it you don't do it anymore, and now you got 1% better. And over the time of a six months, [00:28:00] you could be a thousand times better.

[00:28:01] Jeffrey Feldberg: Interesting. I love that. And so, it's really, you're reflecting, you're not beating yourself up, Hey, this happened. I can do it better. Not gonna bring myself down for doing that. It's just the acknowledgement of, okay, where are the areas I can take it to the next level where I can go. And let me ask you this, and we're gonna start wrapping things up here, Simon, but in chapter 19 I was chuckling.

I mean, right outta the gates, you say, Hey, I'm tone deaf. But despite that, I sing Happy Birthday not only every day, but sometimes 10 to 15 times a day. And so for the benefit of listeners, what's going on with that? Share with them the power of singing Happy birthday each and every day. What's the thinking with us?

[00:28:36] Simon Chan: It goes back to what we started a show like if you wanna stand out, if you do what everyone else does, you can end up like them. So, you gotta be different. But how do you stand out? And there's the thing my mentor told me. If people say great things about you. That's awesome.

People say bad things about you. That's awesome. The worst is when no one says anything about you, so then you're irrelevant and you're nobody. And no one's saying anything bad about the person who's like a bum, right? They're always, and the more successful you are, you get more critics.

 I'm always looking just how to [00:29:00] stand out better, right? Cause you're selling yourself, you're selling your vision so instead of wishing happy birthday. And then Facebook came out, people just, happy birthday on your wall. First of all if you have a lot of friends, it's actually more inconvenient.

Like I've seen all these messages on that. I've gotta go through so how do I stand out from the crowd? Because when you, everyone's wishing a happy birthday, it's almost like it doesn't mean anything anymore. It's almost if you don't wish me a happy birthday, then shame on you. So how do I stand out?

 You know what? Instead of just piping in it, I'm gonna sing to them. Cause no one is singing to people on happy Birthday. I started to do that and I cannot sing, but you know it's more about the gesture. And the first year I did that, and I do that every day. When I walk my dog, I start, I was walk my dog and sing Happy birthday.

My neighbors thinks I'm crazy, if you're buying their opinions, you're buying their lifestyle, right? You gotta focus on your what you want to do. The first year and a so people thought I was crazy. After three, four years, it's done amazing. You're like, that's a tip. Talking about action tip.

If you just sing a 22nd happy Birthday song to every one of your friends every day. Your network, your life would change in three years. I [00:30:00] just got promoted someone, so, this leader just promoted my book to huge audience, to hundreds of people in Europe, because I've been, even though she didn't message me back necessarily on Facebook, I've been seeing a happy birthday to her for like seven, eight years.

And so our Facebook messenger, she scrolls back. She sees all these birthday messages, right? It's those two things. Number one, shows that you care, and number two shows that you're consistent. And If people ever want to and then Charlie Munger said this from his book that he wrote Seeking Wisdom.

I think it was, that's the name of his book, his kind of biography where he talks about like he gave a commencement speech to Harvard and it was a really cool speech cuz most people tell you what to do, right? You should do this. And they say well, I'm gonna give you a speech on what not to do.

Like the number one rule. If you wanna live a miserable life where you hate yourself and no one's gonna like you live a miserable life or unhappiness is to be unreliable.

If you're unreliable, you're going have no friends, no job, no business, nothing. You'd be the most miserable person in the world. Wishing to have your consistency is the opposite reliable. Even when people don't message you, but they know on [00:31:00] their birthday, Simon Chan won't get a message, you're gonna sing Happy Birthday to them. And that has led to so, many opportunities. And even if it, when it doesn't, it just, when people are happy, that's like the ultimate thing.

You make people happy. I feel happy. It's like when you give a gift to someone, you see 'em a smile, you get happier action than they do. Right. And that's my gift. Every day I sing Happy Birthday to every one of my friends.

[00:31:20] Jeffrey Feldberg: So, nice. Keeps it real for you. Reminds them of you know who you are, why you're different, why they're friends with you. Absolutely love that. And Simon, as we begin to wrap up, what I, really appreciated, and towards the end of the book, you come out there and you say, you know what? Here are some ways that you're probably not gonna be consistent.

Here are five traps that are gonna hold you back, but that's okay. When you fall, when you fumble, when you're not consistent every day, that's okay. And then you give eight different strategies of what you can start doing right now today to get back into consistency, to get back on track. Anything that you'd like to share from those eight strategies of something that we can think about?

[00:31:58] Simon Chan: Yeah, I think number one [00:32:00] is do something every day, just so you want to talk about exercise. You wanna exercise for an hour, and that day things are crazy. You just can't go to the gym. Go take a five minute walk around the block because that would make you feel better about yourself or just do 10 jumping jacks.

Cause at least you did something. Cause when you don't do something, you feel bad. Or maybe you had a sales quota and you had to make 20 calls a day and you couldn't make the 20 calls cause you're busy. Just make one extra call. One extra call and or, and it's the self-talk, right? We all our biggest critic, when we don't do what we're supposed to do, we was like, oh, you can't, come on, you're no good.

Whatever your self-esteem, everything goes down. But when you do one more just stay consistent. Just do one that day. You feel a lot better about yourself and that self-esteem will carry on to the next day, and you start the next day a lot better.

[00:32:48] Jeffrey Feldberg: Terrific advice and Simon, speaking of consistency, as we begin to wrap up this episode, we're consistent here at Deep Wealth. We have the privilege and the honor of asking every guest the same question. So, here's the [00:33:00] question I'm gonna ask you. I'd like you to think about the movie Back to the Future.

And in the movie, you have that magical DeLorean car that will take you back to any point in time. So, Simon. Here's the fun part, is tomorrow morning you wake up, you look outside. Not only is that DeLorean car there, but the door is open and is waiting for you to hop on in so you can go back to any point in your life.

Maybe it's Simon as a young child, a teenager, whatever point in time it would be. Simon, what are you telling your younger self or hey, here's some life wisdom or some life lessons, or, Simon, do this but don't do that. What would that sound like?

[00:33:36] Simon Chan: I'll go back to when I was in elementary school and tell myself don't worry about what others say about you. This is an advice I got. It's like when you're 20, you're worried about what other people think. When you're 40, you don't care what other people think. And then when you're 80, you finally realized that no one was ever thinking about you.

[00:33:56] Jeffrey Feldberg: Some great advice, some terrific wisdom out there. [00:34:00] And Simon, we're gonna have this in the show notes for our listeners. It'll be a point and click if our listeners would like to ask a question, learn more about you. Where is the best place online that they can find you?

[00:34:08] Simon Chan: They can find me on Facebook. It's Simon W. Chan or Instagram, simonwchan. I actually go through every one of my messages. So, if you reach out to me, it may take a while, but I will reply back to you and I look forward to connecting to your.

[00:34:21] Jeffrey Feldberg: Wonderful. And for listeners, again, all in the show notes, it'll be point and click. Doesn't get any easier. In the show notes also will be a link to Simon's book, The Consistency Pill: The Seven Step System to Increase Sales And transform Your Business. And hey, you're getting this straight from the successful individual himself, over 300,000 people when he was out there and learning the system, putting it out in place.

I don't think he gets any better than that. Simon, it's an official wrap, a heartfelt thank you for taking part of your day spending it with us here on the Deep Wealth Podcast. And as we always like to say, please continue to stay healthy and safe.

[00:34:53] Simon Chan: Hey, thank you for having me here, Jeff, is an honor and everyone go out there and have a positive impact on someone's life today. [00:35:00] God bless you all. 

[00:35:00] Sharon S.: The Deep Wealth Experience was definitely a game-changer for me. 

[00:35:03] Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions. 

[00:35:13] Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity 

[00:35:18] Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

[00:35:25] Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix. 

[00:35:40] Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into [00:36:00] the program, my mind changed immediately. 

[00:36:02] Sharon S.: There was so much value in the experience that the time I invested paid back so much for the energy that was expended. 

[00:36:13] Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

[00:36:26] Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even. 

[00:36:44] Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read [00:37:00] books. This was so different. I haven't had an experience that's anything close to this in all the years that we've been at this.

It's five-star, A-plus.

[00:37:11] Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever. 

[00:37:30] Jeffrey Feldberg: Are you leaving millions on the table? 

Please visit www.deepwealth.com/success to learn more.

 If you're not on my email list, you'll want to be. Sign up at www.deepwealth.com/podcast. And if you enjoyed this episode, if it added value, if you walked away with some new insights and strategies, please leave a review on your favorite podcast channel. Reviews help us reach new listeners, [00:38:00] grow the show. And continue to create content that you'll enjoy and as we wrap up this episode as always please stay healthy and safe.