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March 8, 2023

Simon Severino On How To Unlock Massive Success Through Strategy Sprints (#211)

Simon Severino On How To Unlock Massive Success Through Strategy Sprints (#211)

“For all Sprinters, the people who build something bigger than themselves, who shift from star to Galaxy keep rolling.” - Simon Severino

Simon Severino helps business owners in SaaS and Services run their company more effectively which results in sales that soar. Trusted by Google, Roche, Consilience Ventures, Amgen, AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, member of the SVBS Silicon Valley Blockchain Society.

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Enjoy the interview!


[00:00:00] Jeffrey Feldberg: Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth.

I'm your host Jeffrey Feldberg.

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience.

When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life.

But unfortunately, up to 90% of liquidity events fail. Think about all that time and your hard earned money wasted.

Of the quote unquote "successful" liquidity events, most business owners leave 50% to over 100% of the deal value in the buyer's pocket and don't even know it.

I should know. I said "no" to a seven-figure offer. And "yes" to mastering the art and the science of a liquidity event. Two years later, I said "yes" to a different buyer with a nine figure deal.

Are you thinking about an exit or liquidity event?

Don't become a statistic and make the fatal mistake of believing the skills that built your business are the same ones to sell it.

After all, how can you master something you've never done before?

Let the 90-day Deep Wealth Experience and the 9-step roadmap of preparation help you capture the best deal instead of any deal.

At the end of this episode, take a moment and hear from business owners like you, who went through the Deep Wealth Experience.

Simon Severino helps business owners in SaaS and Services run their company more effectively, which results in sales that soar. Trusted by Google, Roche, Consilience Ventures, Amgen, AbbVie he created the strategy sprints method that doubles revenue in 90 days by getting owners out of the weeds. Simon is a TEDx speaker, contributor to Forbes and Entrepreneur magazine. And a member of the SVBS Silicon Valley Blockchain Society.

Welcome to the Deep Wealth Podcast, I have a rhetorical question, but I'm gonna ask it anyways. For all you business owners, founders, entrepreneurs, would you like to improve your revenues, grow your company, increase your profits? Would you like to have a coach of coaches, someone that is trusted?

Stop your search. Look no further. You heard it in the introduction. That's what our guest is all about today, but gonna stop you right there. We have a lot to talk about. Simon, Welcome to the Deep Wealth Podcast. An absolute pleasure to have you with us. And Simon, I'm curious, there's always a story behind the story.

So, what's your story? Simon, what got you to where you are today?

[00:02:47] Simon Severino: Hey, Jeffrey. Hey everybody. I was utterly unemployable.

[00:02:53] Jeffrey Feldberg: Wow.

[00:02:54] Simon Severino: Like most entrepreneurs, couldn't follow any lead. So, as soon as I learned the craft, I had to do my own thing, and later I realized, oh, there is something in me that wants to be built that wants to get out.

And now, in hindsight, I know well. This is how entrepreneurs feel.

There is something inside of yourself as a song that wants to be sung and that was my start, utterly unemployable guy.

[00:03:25] Jeffrey Feldberg: You know, It would be interesting if we took a poll for most entrepreneurs. I suspect we're, most of us, and not all of us, Simon, are in that camp of just not being employable. But you found your own superpower and through your coaching, through your community, through your book Strategy Sprints, which we're gonna be talking a lot about today.

You're really paying it forward and making a difference. I'm curious before we go into the details when you're coaching one of your clients, a business owner, founder, entrepreneur, and you look across your clients. Are you seeing some common themes that are holding us back that perhaps we don't even know about as type A personalities, the change-makers, the movers, the shakers, what's going on that we don't see that you're seeing all the time?

[00:04:08] Simon Severino: It is the order of things. They do things that are relevant, but they do them too early. They don't respect the order of things. After 1,600 businesses that we scaled, I have a feeling for the order of the activities and we can go through that order. There is a reason why if you go to yoga class, there is a specific order of the asanas and if you change them it might not work the same way because there is a reason why you start in that order.

And so we can go through things that people do that are completely right at the specific level of your business, but they are wrong if you do them too early. And we can go through them, for example, marketing ads, spending in marketing in general, but especially for advertisement before you have built a conversion machine.

This is one example of things that are done in the wrong order.

[00:05:11] Jeffrey Feldberg: As a good friend of mine always reminds me, he says, Jeffrey, timeliness is next to godliness. And with what you're doing when you're working with businesses, you're helping them on the marketing side, which really for most entrepreneurs, that's really our Achilles heel. We're strong in a lot of areas, but on the marketing and sales side, it really has some challenges and that's where you're coming in through your strategy sprints, through your agency, through what you're doing to make a difference there.

 Simon, let me ask you this. There's so many different ways that we can take our conversation today. You're doing so much. I love what you did with your book and we'll certainly talk about that. Did you wanna start though, on the marketing side, on the agency side, on the book side? What do you think our listeners should know?

Top of mind, top of list for you?

[00:05:57] Simon Severino: Right now I would start with thinking about costs, actually. Cause many listeners might be in a slow growing economy or even a negatively growing economies, stagflation, recession, so first thing that I would do is think about your biggest cost positions and turn them into variable costs.

Such a low-hanging fruit and make such a difference.

If you have vendors, agencies that work for you, let's say they do PR or ads or whatever they're doing, and you have fixed costs, you might want to negotiate them around results, not around time,

[00:06:37] Jeffrey Feldberg: I like that. Uhhuh.

[00:06:38] Simon Severino: Because in some months you will have less results. You will pay less. In some months, you will have more results.

You will pay more. You need in such changing environment. You want costs going up when you have more work, and that's fine. You pay them from the profits. And then when you have zero work in a month, then you want to have zero costs.

[00:06:57] Jeffrey Feldberg: Makes a lot of sense and it really spreading out some of the risk. So, let's talk about that and really from a bigger picture, because Simon when I was researching for our interview going through what some of your customers have to say, there is a common theme. That I heard time and time again and I would love for you to illuminate this for our audience and the common theme was for your clients. They're saying, Hey, through Simon, through the Strategy Sprints, what I'm able to do is I can earn money while I'm sleeping. I can grow my companies quicker than ever before. So, what did you do that took those companies, Simon, from, I'll call it from Zero to Hero, with your system? I mean, They're always heroes, but they didn't know how to unlock that. So, big picture-wise. What would be some of the things that you're doing?

[00:07:43] Simon Severino: We think of three levels to unlock. We all start in turtle mode. We are underwater. Oh no, I don't have time. No, please not another client. Sometimes you help people improve sales. Then they have a huge deal, and they go, no, I don't want this deal. It's too much. Then I have to work the whole weekend.

So, that's turtle mode. Then you are underwater, if you cannot take on more clients. If you cannot take on your dream clients, if you 10 x and you not even deliver your in turtle mode, this is where many of us know exactly how it feels, you have either too many clients or not enough clients, and usually you still have tied your delivery to yourself, so, there is still a connection time for money, and as long as it's time for money, you will be the bottleneck. Your team will be the bottleneck. Nobody will be happy. so we want to move from turtle stage to cheetah stage. Cheetah stage, you are super intense. You're moving forward. Massive progress, but over the long run it's very intense.

And so, you don't wanna be around intense people all the time. Who do you like to hang out with? It's relaxed people. So, from cheetah stage, we want also then to shift gears to happy like a dog. We want to be fast like a cheetah, but also happy like a dog.

[00:09:05] Jeffrey Feldberg: Right.

[00:09:06] Simon Severino: And in order to get there, we have to separate time from income. Which is easy to do with positioning and with packaging. And there are six baby steps that we have to go through. Baby step one, we are in turtle mode. It feels confused. I'm underwater. The first four things that we do, and these things can be done in days, so the strategy spread is 90 days, and we can do all six steps in those 90 days.

Baby, step one. Clarify the personal vision and the team vision it. We have very specific processes for that. The personal vision is an audio file that you will listen to, so you will speak it onto your phone and every morning in your me time before the day really starts, you will listen to it. So, you will embody your own vision and remind yourself and program yourself.

And every cell of your body will be programmed for your success as you envision it.

[00:10:03] Jeffrey Feldberg: Okay.

[00:10:04] Simon Severino: And that's important for your mindset, your energy, your frequency. And then we go through tangible offers and a passionate buyer. Sometimes there is confusion. Who is your buyer and are they really passionate about buying it?

 Again, in a recession taxation, people will only listen about two things. Can you help me save money? Can you help me save time? Can you help me increase money? These are the three things they think about.

[00:10:31] Jeffrey Feldberg: Okay.

[00:10:32] Simon Severino: They will not be interested in talking anything else when it's tough, and it's always a good idea to have a tangible offer and a passionate buyer.

Many service businesses don't have a tangible offer. A tangible offer is, for example, in 75 days, I can increase your mental toughness In 21 days, you can lose five kilograms In 90 days, you can double your revenue.

You see how easy it is to remember it, to get it.

[00:11:00] Jeffrey Feldberg: Absolutely. And it sounds like if I could just interject your so you're really with these six steps that you're walking us through, I'm taking back to your book and some of these steps in chapter one, eliminate the competition, and you're talking about how you're gonna separate yourself from the others, defining your business, talking about your vision.

So, it's really what you've done. It's a tight-knit system, one to the others, which is terrific to hear, but please continue. So you've given what sounds like the first two steps. What's beyond that? What's step number three? After the tangible offer and the passionate buyer?

[00:11:30] Simon Severino: Now we move to baby step two. We want Google reviews, and the magical number is 100. One hundred Google reviews is a good start and maybe it's even enough for most people it's enough unless the people you're compared with your competitors, if they have more, you wanna keep up with them cause you are compared if you want it or not.

So it's an easy thing. It's a matter of days until you can increase that. And sales this is really important, is all about risk. You are creating risk for them. So, in every single moment think, how can I de-risk this?

And Google reviews is a simple way.

[00:12:11] Jeffrey Feldberg: The social proof, Simon, that you're talking about here, where people see reviews. Okay? A lot of people like this particular company, they have good things to say about the service. It's giving reassurance, it's removing the risk. Is that what you're getting at with the Google reviews?

[00:12:24] Simon Severino: Yes, Google reviews and testimonials. Testimonials in a very specific way. You can go to You see how we do testimonials. That's very trustable because you see the face of the person, their words, first name, surname, their role, their company. And you can go to LinkedIn and ask them, Hey, Chanel is it legit?

Did you really sprint? Does it really work? Or are you just a friend of Simon? Like you can actually ask right, and you can do that. And that creates trust. Most of the time you don't even wanna check because you just trust it. But if one piece is missing, like the name and I see all these things missing like the face is missing, the surname is missing, the role is missing, then I just don't trust it.

And if I don't trust now, we will never get to baby step three. And you waste time if you run ads now.

Time waste and money waste.

[00:13:20] Jeffrey Feldberg: Okay, so, from the social proof, from the testimonials, from the reviews that we're displaying online in the Sprint methodology and the sprint method. What's number three for us?

[00:13:31] Simon Severino: The three habits, 95% is not in your control. So, what are the 5% that are in your control? Your daily habit. Weekly habit. Monthly habit. Daily habit. How did I allocate my time today? What will I delegate tomorrow to either a software or a person?

[00:13:47] Jeffrey Feldberg: Okay.

[00:13:47] Simon Severino: If I would leave more freely and more intentionally, what will I do tomorrow? That's a daily habit. You can always control how you allocate time.

Weekly habit. Having a real-time dashboard with three numbers, your marketing number of that week, sales number of that week, operations, number of that week.

[00:14:06] Jeffrey Feldberg: Got it.

[00:14:06] Simon Severino: These three numbers tell you if you're moving in the right direction at the right pace, pac that's velocity. It's speed, including direction.

If you don't have this, you might be moving fast, but in the wrong direction. You might be moving in the right direction, but you're doing the wrong activities.

[00:14:22] Jeffrey Feldberg: And then on the monthly side, what are we looking at?

[00:14:24] Simon Severino: Once a month, let's do a quick strategic check. What are our competitors doing? Do we need to change anything? And what are the two features that we are winning? We will reinvest a little bit more time and money in it. What are the two features where we are losing against our competitors? We will disinvest from there.

We will cut our costs on that side because if we improve it, we're mediocre.

It's not our strategy to become mediocre so we will reinvest that into the two features where we are currently winning, and then we'll be crushing it.

[00:14:58] Jeffrey Feldberg: And for our listeners, I hope you picked up on that because Simon, what you're sharing is subtle, but I found it to be a game changer on the business side. All too often, really, we are programmed from a social programming side of things. Take your weakness, focus on it, spend time in it, try to improve it, but I agree with you.

Drop your weaknesses. Focus on your strengths, make it better. Focus on where you're winning. Make it even bigger, and you'll get to your goal faster. So for our listeners, incredible. All this is incredible from a takeaway side of things that one in particular really resonates and Simon, as we start to round out these six strategies, so we're going from the three habits that we can easily master.

What's number four in your six steps to be doing?

[00:15:39] Simon Severino: Yeah. Next baby step is having one content piece that converts really well every week. Think of it as a lead magnet. This is what really brings people into your world, and it also qualifies the wrong people out, and it qualifies the right people in.

[00:15:54] Jeffrey Feldberg: Okay.

[00:15:55] Simon Severino: Now we can move to baby step four, where you have content that's nurturing.

For example, an email series content that when people come in, now they have one experience after the other in the first 10 days. Value, trust, expertise. Wow. Can I click more?

Now we are at baby step four, and here you start from your daily flow where you know now what you wanna delegate next.

You start writing it down, handing it over, writing it down, handing it over, writing it down. Now you have a manual, a process manual. This moves you from cheetah level to dog level because as soon as you start writing down your processes, something magical would happen. You get your time back because now you can delegate, you can hand over things.

You will immediately win 10 hour, 14 hours per week as soon as you start delegating some of the things that are not in your zone of genius, and you can move to higher-leverage tasks. Now we are in dog mode, happy like a dog because you are doing only what you wanna do.

[00:17:01] Jeffrey Feldberg: Sure.

[00:17:02] Simon Severino: One of our clients, Anthony, his business was totally dependent on him and he said, Simon, my favorite thing is to write books and to talk on stages.

Can we systemize in a way that people can take over marketing, take over sales, take over everything else that I don't wanna do?

And so in baby step five. He did that. He systemized, he wrote it down initially was like, oh, how do I have to do it?

And said, yeah, if you wanna hand it over, you have to write it down. And then he did it and then said, Simon, it changed my life. I am now ready for my first COO, so somebody who actually runs most of the business.

[00:17:39] Jeffrey Feldberg: Got it. Okay. And so the documentation, Simon, is that step five or that's part of baby Step four, the documentation.

[00:17:47] Simon Severino: Yeah and It's the end of baby step four, and it's the beginning of baby step five because now with this documentation, we start handing over, and with the job scorecard we have a template that has them report on progress of the numbers, but also progress of the processes. They are now also responsible for improving the processes.

Not just for doing great work, but also documenting how the work is done. And now you are out of the weeds. Now you're in baby. Step five, you are out of the weeds like I am now. Two levels above fulfillment.

I have 40 hours per week at my disposal.

And I can use them for higher-leverage tasks. This is when I started writing the book because I have time now for these things being on podcasts now I have time for these things.

Doing bigger joint ventures, thinking about licensing the IP, and then I found a way, and I've created a certification program. You said at the beginning the coach of the coaches I certify strategist Sprints coaches, because I've made it possible for my IP to work for me. Now, I can onboard franchisees who do this in other time zones.

But you don't have the time before baby. Step five to write down your stuff, to trademark your IP. Cause you're always in the business. So, in baby. Step five. You have now time for these things.

[00:19:10] Jeffrey Feldberg: It just sounds so, alluring, Simon. It's almost like, why don't we just stop here, but it sounds like it just gets better every step of the way, so to round things out with baby step six. What's that all about?

[00:19:19] Simon Severino: Yeah, now we go specifically into the sales processes and have two formats that are really important. The pipeline meeting and the deal review meeting. The pipeline meeting is five questions, and it starts with, which opportunities did you create this week? What's the volume, what's the probability?

What's your committed next step with the other person? And everybody shares that, not just the sales team. I have sometimes have designers or people you know in the lab sharing that because they also create opportunities. Don't underestimate that. And if you see that the discussion starts going all over the places, which usually happens.

And then you talk single deals. This is where we split and say, no, that's the deal review is where we coach each other, the role plays, and help you close deals. And now we have systemized also the sales. Cause there is a sales script, there is a sales pipeline meeting and there is a way to coach each other on closing deals.

Now we move to baby step six, we can automate 85% of the B2B sales now.

[00:20:22] Jeffrey Feldberg: Got it. And on the automation side, Simon, you know, without getting bogged down in the technology, because technology changes what we talk about today, 90 days from now, a year from now may not even exist. Big picture-wise, what can you share with us on the automation side that our listeners should be doing, they should be thinking about if they're not already?

[00:20:42] Simon Severino: As you say, those things change all the time, but what's helpful is CRM where everything comes together. Like these are the people who went on our website, they're really interested, somebody talked to them. That's the next step. Now, this should happen. So one place where this information can be tagged.

And there are so many wonderful software, really just with five pieces of software. And it's not even expensive. You can automate all of that and then there is software like Make IO or Zapier or Ifttt, which tells other software what to do so they orchestrate all other software for you. The big step is just baby step for starting writing it down.

When you get into that mode, a quick Google search and you find the latest current software, even if you hear this in 10 years. You just, oh, maybe you don't Google. Maybe you ask chat gpt, but a quick search online and you'll find the latest software of your choice. But we have, with five pieces of software, we have everything talking to each other and we just do the 15%.

It's fun, the human part, like closing deals, talking to two people that we want to talk to that are 80%, 85% ready to buy so that's actually the fun part.

[00:22:06] Jeffrey Feldberg: Yeah, I like where you're going with that and so, for our listeners, as Simon has been going through this, perhaps you've been taking notes, perhaps you're keeping track of it mentally. I encourage you, come to our show notes. Click on the link. You combine Simon's book Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business because everything Simon is talking about, it's sprinkled throughout the book and you have it in writing.

You have it right from Simon himself, straight from the horse's mouth. As the saying goes, it doesn't get any better than that. And so Simon, we can pick up on a few themes that you've been sharing with us today. I mean documentation and we talk all about that in our 90-day Deep Wealth, Experience. We consider that an X-Factor, a Rembrandt.

It increases the value of your business. We can talk about the automation, we can talk about the value, but let me ask you this. We started the conversation and Simon, you astutely pointed out a few low-hanging fruits. And you know, those we can put our attention to right away and start seeing results quickly with not a lot of effort.

What else would you add to that so for our listeners saying, wow, we got these six steps, or baby steps, maybe they're large steps for me, not baby steps, whatever they may be? From the turtle to the cheetah, to the happy, like a dog. And I love your metaphors that you're using there. But if there's a few things that some listeners, some tangible things that they could take away from what we're speaking about today, some low hanging fruit where you find that, you know what, if you do these two or three things, 80% of your results are gonna be coming from there.

What would that be for you?

[00:23:37] Simon Severino: If I had to pick just one that I will use tomorrow, I would use the daily flow, which is this daily habit, right? And people can download the daily flow on and then they start writing down, okay, this is how I plan the day for tomorrow. And they just use it as their agenda for tomorrow, basically like a calendar.

And then in the evening, this thing, we'll ask them two things. One is, what gave you energy? What took energy from you? What will you delegate next?

And you always find something. Believe me, it's 21 years that I'm doing this, and last week I found something to delegate. Imagine after 21 years of delegating, I still find things that I can delegate. It's powerful, it's so simple, but it's powerful. And then it asks you if you would leave more intentionally and more freely, what will you do tomorrow?

And that reminds me, Simon, think bigger. Come on. Don't just optimize stuff. Don't just check. Check boxes. Think bigger. Are you thinking big?

Usually not. And so, it reminds me, oh yeah, okay. What if I was thinking bigger? What if I was truly a hundred percent free? What would I do?

And then sometimes you have nice ideas and you remember, oh, I always wanted to do this. Why not starting the project?

[00:24:55] Jeffrey Feldberg: And Simon, let me ask you this, and I may be reading between the lines here. This is more on the art side of business. Earlier in our conversation, you said something interesting. I don't hear a lot of this out there, and I suspect you're going really under the covers here in great detail with your system and what you're doing.

You said to record yourself on your phone or your favorite device, and in the mornings, you'll be listening to yourself, and as you talk through that, it just takes me back to whether it be nlp, neurolinguistic programming, or the field, the quantum field, all kinds of different areas. Am I reading into that or is there something to that?

What can you share with us once we go under the covers of what you are proposing?

[00:25:36] Simon Severino: Look, entrepreneurs take 12 to 30 decisions a day. Relevant decisions like this software or that software, hiring that person, firing that persons. These are relevant decisions. Now, what do you need in order to take good decisions?

And I would say you need a great mental state in terms of your energy in the moment, your frequency in the moment.

How much complexity, how much stress, how much ambivalence, ambiguity can you hold right now in your body?

So, if you are low energy or not clear if you don't have a clear intention and a high energy, high frequency of your body. You cannot stand the heat of the day. You will collapse and take bad decisions, quick decisions, just because you cannot hold it, you cannot hold the frequency of it.

 It's just physics, and so your body can be high-frequency or low frequency.

As a leader as an entrepreneur, it's your job to take care of your energy first. First thing in the morning, you are responsible for your mindset, your body, and how you show up in which frequency, so the most easy way to get totally ready for the day.

First two hours before your kids wake up. That's me time. If you don't have kids first two hours before any meeting that's your me time.

And so prepare yourself something that is good for you. For most people, it's exercising nature. Something that's good for you. I do running in yoga, and while I run, I listen to my, it's called vision activation, so whatever success is for me, three years later, I have written it down on one page.

I've spoken it onto my phone, literally, and I listen to it in six loops. I listen six times, so, while I run. It gets imprinted into my body. I am ready for that frequency. And let me give you an example client of ours that has a net worth of $1 million. And in his vision activation, he wrote, down I meet every challenge with courage.

My net worth of 3 million grows steadily every month. Now, whenever he says that, inside, he trembles shivers. He goes, Simon, I don't believe it.

I say, all right, what's your number? What's your number in three years? And then he goes, well, that is the number. Okay, then, this is your true number.

Then continue running with that number and tell me in three days how it feels. Because you know, either you lower the number, and you believe it immediately, or if it's your true number, but you don't feel it, then it means that your body is not ready for it. So he goes, three more days. And I said, how does it feel it now? Does it feel true to you? Because that's the only important question. Is it your true number?

It's just not there yet. Cause it's three years later, obviously. But does it feel true now? And he goes, now it feels 90% true. And so you can imagine one week later, if you call that guy and you put him under pressure and say, give me your services cheaper. And he has done that. It's business. You know, it happens. Negotiations, deals, mergers, stuff happens. People will pressure you. But if he just did his exercise, his body is programmed for 3 million net worth. He will not give in a negotiation.

[00:29:18] Jeffrey Feldberg: Sure. A little bit of imposter syndrome. We all go through that, whether it's 3 million or 300 million or 3 billion. That's there really for all of us, part of the human condition. But Simon, let's go back to something that you said I'm curious, and I'm really with you the first two hours of the day, whatever time you wake up, whatever that may be, that you take that for yourself.

I do that myself, and I've had tremendous benefit for the benefit of our listeners, Simon, could you walk us through so, as an example, yesterday or today? What are those two hours looking like for you? And please don't feel limited, be as detailed as possible for the benefit of our listeners.

[00:29:53] Simon Severino: Yeah, what's best for me, and that's different for everybody, depends on how old you are and the number of kids, et cetera. I'm 42, I have three kids under seven so before they wake up, that's my chance. And those two hours are sacred, and I really enjoy them. And my routine is pretty simple.

First thing, I go out, and I run for an hour. while running. I listen to my Simon's vision activation, and I enjoy running. I usually get, in some ideas, in the second half of the run, and then I want to get back and actually do it, build it, or write it. And so I come back inspired. I noted down I don't interrupt the flow.

I just noted to do it later because now I do my 21 minutes yoga. It's shambhavi mahamudra kriya, a set of 21 minutes Asanas in a specific order. Also, a proven process working since thousands of years for so many people.

And I learned this from Sad Guru, who's my yoga teacher. And then I make breakfast for my kids because now they wake up and so it's breakfast time and then playing, singing.

And doing, how do you call it? My boys want to like wrestle, and then again, eating, singing, having fun, preparing them for school.

[00:31:12] Jeffrey Feldberg: And for our listeners, you're hearing this, you're not seeing Simon. I have the privilege of seeing Simon, and I've gotta tell you, as he's describing this, he is just lit up. He is smiling, and I can see the pure joy that's coming from that. And for our listeners, here's a question from Simon on your behalf and from me to the listeners.

What are you doing first thing in the morning? Are you waking up? Are you looking at your phone right away of all the emails and the social media, or are you doing what Simon suggests of taking some time for yourself? And Simon, with your suggestion, which I absolutely love and it's something that's near and dear to me.

My morning ritual is sacred to me, and I really get so, much from that so, for our listeners. The question for you is, why not try it? And if you're saying I don't have two hours, perhaps you can wake up a little bit earlier. And if you're still saying, I don't have two hours, can you do 60 minutes? If you can't do 60 minutes, can you do 30 minutes?

If you can't do 30 minutes, can you do 15 minutes? Where there's a will, there's a way.

And so for all our listeners out there, if we're not taking care of ourselves first, as Simon is advocating for and suggesting, you know, really, who else is gonna do that for us? And the short answer is nobody. But when we take care of ourselves, we can then show up as the best person and take care of everyone else around us.

So, Simon. Very powerful strategies. Lemme circle back to the book and we're gonna have to unfortunately start wrapping some things up, but I'm gonna put you on the spot with the book because quite openly every chapter is in its own right. Absolutely incredible. We could dedicate an episode for each one of the chapters that you have in the book, and perhaps what I'm asking you is like asking you to pick who's your favorite child, but I'll ask it anyways from your book.

If you had to pick one chapter. And give the really the underpinnings of that chapter to the readers, you know, which of the 13 chapters would you be picking from the book that you would wanna share with our readers? If they, again, had to do one thing, one chapter, or one strategy from that chapter?

[00:33:06] Simon Severino: That is probably the sales chapter because most people need the basic flow of a sales conversation. There is a flow in the sales conversation. And we see so, many recordings of sales calls that are, they start wrong, they're wrong in the middle, and they end badly. They don't end with the closed deal.

There is just a sales chapter in itself can probably improve how you start your sales conversation, how you lead it, and how you end the sales conversation. And it's a very practical checklist. Can be easily implemented.

[00:33:42] Jeffrey Feldberg: Some terrific advice. And you know what, if we can't get the sales down, there's no business if we're open about it. It is just really a matter of time, and so for listeners out there, we've really been all over the map here. And again, we'll put this in the show notes. I encourage you to go there. You can find Simon's website on the website.

There's wonderful tools that you can download. Simon, you alluded to a few of them earlier in our conversation. You can check out the link for the book. But Simon, as we begin to wrap up, I am absolutely privileged to ask you this question that I ask every guest on the deep wealth podcast. And here's the question for you.

We'll have a little bit of fun with this. I'd like you to think about the movie Back to the Future, where you have that magical DeLorean car that will take you to any point in time. so, Simon, here's the fun part. You wake up tomorrow morning. This is in your two hours of power that you're focusing on for yourself.

And when you look out the window, not only is the DeLorean car there, but the door is open, and it's waiting for you to hop on in so you hop into the DeLorean car, and you can now go back in time to any point in your life. Simon as a young child a teenager, whatever point in time it would be. Simon, what are you telling your younger self in terms of life wisdom or life lessons or, Hey Simon, do this, but don't do that.

What would that sound like?

[00:34:58] Simon Severino: Buy Bitcoin earlier.

[00:35:03] Jeffrey Feldberg: But then we wouldn't be speaking. You'd be off on some island having a pina colada and all this wonderful knowledge and wisdom. But I hear you, Simon, buy Bitcoin early. And in addition to that, but what else would you be telling yourself?

[00:35:14] Simon Severino: I would probably try to hang out with Meister Eckhart, the German mystic, who is such a badass, such a cool guy, incredible, very underrated, and must be a wild person. I guess we would walk, and he would just talk for an hour and I would just listen and take notes, and I would love that.

[00:35:38] Jeffrey Feldberg: What would I be out of line if I said one of my takeaways from what I'm hearing you say is find the smartest, wisest person, spend some time with them, listen more, talk less, and hear what they have to say.

[00:35:49] Simon Severino: Yes, totally.

[00:35:50] Jeffrey Feldberg: I absolutely love that. And Simon, before we wrap this up, if someone wants to reach you online, become a client, learn more. We have obviously your website that's in the show notes. Is that the best place, or is there somewhere else that someone should be going online to strike up a conversation with you?

[00:36:07] Simon Severino: Yeah, is where they can find the tools. They can find us. They can hop on a call with us. Best place

[00:36:18] Jeffrey Feldberg: Terrific. And Simon, I am going to, for our listeners, Quote, and it's a quote from your book from you as we wrap this up, because I, when I read it, I just stopped what I was doing, reread it a few times, and it really embodies what we spoke about today. And for our listeners, please listen up. And this is from Simon.

It's in the book, and it's for all sprinters. The people who build something bigger than themselves, who shift from star to Galaxy, keep rolling. And Simon, as we wrap up this episode, those words are so apropos, really the essence of what you're doing, what we're doing here at Deep Wealth. And for our listeners, from Simon, from myself, really heartfelt thank you for spending part of your day with us.

And Simon, to you, a heartfelt thank you for taking your day sharing your wisdom, your insights. And as we like to say at Deep Wealth, please continue to say healthy and safe. Thank you so much.

[00:37:06] Simon Severino: Thank you, Jeffrey, for showing up for your community with this consistency and holding the space.

[00:37:12] Sharon S.: The Deep Wealth Experience was definitely a game-changer for me.

[00:37:15] Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions.

[00:37:25] Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity

[00:37:30] Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

[00:37:36] Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix.

[00:37:52] Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately.

[00:38:14] Sharon S.: There was so much value in the experience that the time I invested paid back so much for the energy that was expended.

[00:38:24] Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

[00:38:38] Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even.

[00:38:56] Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so different. I haven't had an experience that's anything close to this in all the years that we've been at this.

It's five-star, A-plus.

[00:39:23] Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever.

[00:39:41] Jeffrey Feldberg: Are you leaving millions on the table?

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