Strategist Dr. Karwanna Irving Reveals How To Unlock the Power of Government Contracts For Massive Business Success (#420)

420 Karwanna Irving
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Jeffrey Feldberg: [00:00:00] Dr. Karwana Irving is a distinguished government contract strategist and the CEO of She's Got Goals, LLC, based in San Francisco, California. With over a decade of experience in business development, she has empowered more than 4, 800 small business owners to become pre qualified for government contracts, collectively adding over 20 million to their revenues in the past year alone.

As an author, business expert, and motivational speaker, Dr. Irving is dedicated to helping women and minority entrepreneurs achieve financial freedom through government contracting. Her expertise has been featured on major platforms such as CBS, NBC, Fox, and The List TV show, and she shared stages with influential leaders including Les Brown and Dr. George Frazier. Through She's Got Goals LLC, Dr. Irving offers comprehensive training and resources designed to simplify the complexities of government contracting, enabling small business owners to secure lucrative opportunities and scale their enterprises effectively.

And before we hop into the podcast, a quick word from our [00:01:00] sponsor, Deep Wealth and the Deep Wealth Mastery Program. We have William, a graduate of Deep Both Mastery, and he says, I didn't have the time for Deep Both Mastery, but I made the time and I'm glad I did.

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The idea shared forever changed the trajectory of the business and best of all, the experience was fun. And we'll round things out with Stacey. 

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Deep Wealth Nation, welcome to another episode of the Deep Wealth Podcast. You know me, I love my rhetorical questions. Are you looking to grow your business? Are you [00:03:00] looking to significantly enhance your profits, change lives and make a difference? And of course, you said yes, otherwise you wouldn't be here.

Well, what if you could do that? What if you could fund Find a way that will be effortless and with ease. That's exactly what we're going to be talking about today, but I'm going to put a plug in it, Dr. Karwana, welcome to the Deep Wealth Podcast. It's an absolute pleasure to have you with us and Deep Wealth Nation.

We have a fellow entrepreneur in the house. We have a fellow podcast or thought leader in the house of Deep Wealth. We have a lot of exciting things to talk about today, but let me ask you this, Dr. Karwana, there's always a story behind the story. So what's your story? What got you from where you were to where you are today?

Dr. Karwanna Irving: So when I first started my business I was actually 27 years old. That was like over 20, 20 years ago. But I really initially started my business because I wanted time freedom to be able to raise my then very beginning young family. But also I wanted to be able to use my experience and the skills that I had.

Cause coming out of college, I wasn't able to get a job in my industry, which was mass [00:04:00] communications, like that's media and, broadcast without the experience. I didn't have experience coming out of college. And so I ended up working a job in a communications firm doing customer service, which I was one of the top paid people in the customer service field.

I guess, I don't know if it was SPC, Pacific Bell, they've changed and evolved over the years, but anyways. So. So, nine years into the company, I realized that I felt like a robot. I got up every day to go to work, barely had time to come home and cook, go to sleep, up, repeat the same thing. And I'm like, this can't be what the American dream promised a college, graduate.

looked around at all the success stories, that were out there in the marketplace and I realized that they were all entrepreneurs. They were not workers. And so, knowing absolutely nothing about business. you know, I took the big leap of faith and started my business.

And of course, for the first five years, I was broke. And so, but that's how I initially started my business. But I also bought into the myth that it's going to take five years to really grow a business [00:05:00] profitably and to basically. Go in thinking to bootstrap your way to the top. But it wasn't until, five to seven years into the business, I realized that all of those things that I was taught was wrong.

But that's how I started. Fast forward, of course I've know now know how to take a business from zero to millions in a year or less. So, and we'll fill in those gaps, of course during our conversation here today.

Jeffrey Feldberg: Absolutely. So much to unpack there. Love your story. And like so many entrepreneurs, I completely relate to, yeah, the first early years, they were tough. We were, forget being positive, it was negative, all those other kinds of things. So you went through that struggle. But being where you are today, I mean, it's interesting because you're hobnobbing with some amazing leaders out there, some entrepreneurs out there.

From a big picture, one of my favorite questions to ask in this kind of situation, it's what some people call Pareto's Law or the 80 20 principle, because I know when I speak to most entrepreneurs, when it comes to government contracts, I typically hear, Jeffrey, it's way [00:06:00] too complicated or it's too slow or we're not really set up for that.

And they talk themselves out of it before they even begin. So, what would be some of the biggest myths that you're hearing, the 20 percent of the myths are not true that are causing 80 percent of the people to say, you know what, not for me, I'm just going to find business elsewhere. What's going on there?

Dr. Karwanna Irving: I believe that but first, I want to say this before I get into that doing government contract or discovering the world of government contract completely not only changed my lives, but it changed the lives of several entrepreneurs that I've coached over the years. I was barely making 30, 000 a year as a new business and even five to seven years into the business, I was still stuck there, but I was working about 50 to 60 hours a week, And so, during that period, I was, in the process of getting a divorce.

I had all these other things going on in my life. My cars were repossessed and I couldn't pay the bills and the collectors were after me. And I was trying to figure out what do I need to do to prevent myself from having to go back to [00:07:00] work and stay stuck again, and get on while I'm getting unstuck, in my business as an entrepreneur.

And that's when I met a very phenomenal woman. Young man who was a multi billionaire, first one that I've ever met in my life. And I said simply, you know, I've been struggling in business. I'm chasing customers, I'm overworked, I'm underpaid, and I don't feel like this business is really working for me.

And he said, well, that's because you're not doing government contracting. And I said it was a phenomenon to me because most people don't even know. That government contracting is a thing. I did not know that it was a thing until someone exposed me to it. Now once I learned how to do government contract, I was able to basically take my 30, 000 a year business into 300, 000 months into multiple millions and so on and so forth.

Now, I said all that to say that the biggest myths. That keeps most small businesses stuck right now is they don't believe that the government will buy from them. I was selling photography services and [00:08:00] video production and websites and graphic design. And those are like, just not big services, but they pay big bucks for even the simplest things.

And so I would say most people talk themselves out of contracting because they think it's complex and it can be complex, but when you have a clear blueprint, It can transform your life. You will never have to worry about where your next paycheck is going to come from, how you're going to pay your bills, how you're going to create wealth, because the government has all the money.

They print it, right? And so, not believing that they will buy your stuff is one of the biggest misconceptions, but also in addition to it, thinking that is it's more complicated than it really is. So, really, it's just about having an understanding and knowing where to find. The fine blueprint of getting started and navigating through that seemingly complex world.

Outside of that, it's just most people think that you have to be into war weapons or something like that in order to sell to the government, or you [00:09:00] have to already be a multi seven, eight figure, nine figure company to do business with a large entity like the government, but you don't. You could be a home based business.

You could be a solopreneur. You could be a mom and pop shop. You could be a single broken person and still do business with the government because it's not about you. It's about the solutions that you bring. And once you understand how to bring a solution to a big problem, they will pay you handsomely.

Jeffrey Feldberg: So, let's talk about that. So, being in the world of entrepreneurs and business owners, particularly when it comes to government contracts, I hear things, and again, most of these are myths, you'll help us dispel them, Jeffrey, it's fixed. The same companies, they've been doing the same jobs year after year, everyone knows everyone, I'm the new person and there's no way they're going to give that to me, I don't have that track record, or maybe I'm even new in business, why would they want to go with me?

So let's take a step back for a moment, let's go behind the curtain. So, Dr. Karwana, what is X Factors? Specifically, would the government be looking for that me as a newcomer to a specific area, I'm now going to be [00:10:00] doing a bid that would have me win a contract and perhaps even winning over someone who's been doing this year after year.

What are some of the winning attributes that I need to prepare for when I'm doing a bid?

Dr. Karwanna Irving: I would say competitive pricing knowing how, having either past performance yourself or knowing how to build a team that has collective past performance is definitely going to be key and then understanding how to navigate Even winning because there are specific pools of opportunities that are out there.

There are multiple seven figure, multiple eight figure contracts, and even a small business owner can get it when you know how to properly package yourself. However, some of these large opportunities could be set aside for women in business. So if you have that certification as a certified woman business owner, you can participate in that.

Cool. That's less competitive, right? As well as minorities and as well as veterans and LGBT. So they have all of these micro pools [00:11:00] of socially economic disadvantage businesses that makes the competition less competitive, right? So it's just easier to navigate in those particular spaces while you build your capacity, your performance, and then you can compete on a scale from there.

So it's just really about. Positioning and understanding how to best present the solution to the problems. Because I look at these contracting opportunities as, opportunities to solve a great problem that the government has already earmarked funds to pay for the solution.

Jeffrey Feldberg: And as we record this podcast, times are definitely changing. We're just coming out of the election. By the time this podcast airs, the new administration will now be in the seat. I've been hearing all kinds of things out there in terms of, we're going to be cutting back, we're going to be really trimming down things. So fact or fiction, where do you see this going? And I know it's a tough question. I'm putting you on the spot. Best guess though, what are you hearing from your contacts of new administration, a new way of doing things? We're looking to cut down the debt. We're [00:12:00] looking to not have people so reliant on the government.

Do you see that affecting us? Where does this go?

Dr. Karwanna Irving: that's a really great question. A lot of times people make these huge assumptions about things that are happening because of the economy. They're just assumptions, of supposedly there were all these huge cutbacks and shutdowns during COVID, but during COVID, the pandemic, People who were doing government contracting were the ones who were able to 10x, 20x, and beyond their business revenue simply because they had a government contract.

While others who were not doing business with the government, they had to shut down their doors, they were losing clients. They, their business suffered traumatic, traumatically, right? So, And with this new administration, just as the same as any new administration that goes into, goes into office, they come with things and issues that they want to solve.

When they want to solve those issues, guess what they're going to be doing? They're going to set aside new bills and new budgets to solve that, which is going to be more money being printed to solve those problems. And all of that is going to go fall under the Small [00:13:00] Business Act of America, which says that a percentage, which 26 percent of The government multi trillion dollar spend must be spent with a small business.

And so that right there is huge areas of opportunities. So whenever there's a change, there's also going to be money that follows that change. So you just have to get in where you fit in. And according to the Small Business Act of America, the SBA, a small business is clearly defined by any company that has less than 500 employees and generally makes less than 20 million a year for five years straight.

So there's a lot of sweet, spots for businesses that are, typically you know, between zero revenues to like 20 million like, you know. you are a small business and there are opportunities that are coming down the pipeline, so if you can just shut out the noise and just follow the blueprint, you can actually make more money during you know, these times of change than anyone.

Jeffrey Feldberg: Love that story. And so much opportunity potential there. And as the saying goes, we don't know what we don't know. So let's not just assume ourselves out of [00:14:00] it. And we're going to go behind your secret sauce in just a moment of what you're doing and how you're doing that. Generally speaking though, as I'm listening to this and I'm saying, yeah, Dr.

Kwan, I really like what I'm hearing that I could 5X, 10X, 20X, potentially my revenues, my profits. Where do I even look to find these government contracts that I can bid on?

Dr. Karwanna Irving: Sure. there generally are three levels to government. There's local, there's state, and there's federal. For opportunities on the federal level, you will go to sam. gov. If you go to that website and look and search for opportunities with exact match. There are over 200, 000 opportunities listed every day.

And every moment that site has been updated with opportunities on the state level. Of course, every state has its own portal for bids or procurement. So you will have to go to your state as well as the city and county, every city and county has their own bidding website as well, but there are so many opportunities that are hitting the marketplace and many of those opportunities.

Because think a lot [00:15:00] of these companies uh, believe it or not are being underserved, but or just not responded to because of all of the myths and misconceptions that small businesses have about doing business with the government. They don't think they're qualified. They don't think they can they think they have to make so much money in order to do business with a big player.

And so they leave themselves out. They automatically disqualify themselves, but so I have this bootcamp where I walk people through how to get pre qualified and understanding the value that they bring and how to maximize on that value so that they can have at least a million dollar blueprint for doing business with the government.

And it's just so amazing that, believe there are so many people who don't really understand what they have, but they know they have a business. You have more than a business. You have an empire when you're doing business with the right, entity that can help you not only redistribute wealth from the government to your family and create generational wealth, but just imagine what that does for your [00:16:00] community.

Surroundings, and the people that you do business with, now we're stimulating the economy, but you have to put yourself in a position where you're able to redistribute that wealth to the matters where know, that's important for you.

Jeffrey Feldberg: Okay, got that. Okay, so big picture wise, it sounds like there's a lot of moving parts. I know you've gone into this, you've simplified it, not to confuse simple with simplicity, you've put some structure to it. So what does it look like when I'm coming to you and saying, okay, love what you're doing, walk me through your system, I want to become a client, I want to really learn how I can master this, roughly speaking.

How long does it take? What am I doing? What can I expect?

Dr. Karwanna Irving: So, I generally have a, like a 90 day accelerator, where we walk people through the entire process over a 90 day period. Now, if you're a high income person, Executor, right? If you're a high level entrepreneur who executes, you can get it done faster than 90 days, but generally getting started, I say, give yourself 90 days to really understand and master a system, and there are four steps, [00:17:00] typically, that I walk people through.

I call it the four step BCMP. So, B stands for Business Foundation. You must have a solid foundation in order to be able to show that you have the capacity to prove that you're credible and that you are ready to do business with the government because you actually open yourself up for a windfall of cash flow.

So you have to have the right foundation to be able to sustain that and to show that you're ready, to take your business to that next level. So business foundation is key. So what goes into the business foundation are proper documentation, having your LLC. So, you know, you have to have a copy of your operating agreement, making sure that you're filing your if not, that you have a date on calendar to actually get those taxes done.

So it's all legal documentation. So when it comes to that, and then C stands for certifications. If you have any socially, economically disadvantaged all, whether you're a small business that is not making 20 million a [00:18:00] year for five years straight, or you're a minority, or you're a woman, or you're a veteran, or maybe even an LGBT, right?

Any of those, that certification, I call it your golden ticket. It allows you to skip the line and participate in pools of money that the government has already earmarked for your type of business. It's less competitive and they must spend the money. They're obligated. Speaking of that, before I get into the M, I remember about a year ago, one of my colleagues had called me and said they had a friend who had just got it started.

She was a woman in the government contracting space doing federal contracting as a janitorial business. So she did that although she didn't do any of the work, she got paid to hire janitorial companies. across the nation. And because she was certified that women's own small business, the federal government, the Department of Defense reached out to her because they were obligated to spend hundreds of millions of dollars with small businesses that were women owned, but they were under spending in that area and they were not [00:19:00] meeting their goal.

So they actually awarded her a 3, 000 grant. Three hundred million dollar contract to sell war weapons to the government. And now mind you, she didn't any know anything about weapons, didn't own a weapon, didn't know what to do with those weapons. However, because she was a woman, they said, well, since we have to spend this money and if you're, if you accept this contract, we'll walk you through what to do and how to do it.

Are you okay with that? Of course. Yes. So that is the significance of having those certifications. There are opportunities that are out there that you can actually claim and and it'll help you grow your business. So, so the next step is marketing, right? Doing business with the government, they, you don't have to have a marketing budget.

You don't have to spend money on ads. You don't have to do any of those traditional things to get a traditional client. With the government, they just want to know what are your skill sets? What problems are you solving? What do you offer? And I show you exactly, especially in a bootcamp, exactly how to extract those things that you offer so you can [00:20:00] multiply your invoices and multiply your wealth.

As a return. And so marketing, they must know that you exist. They must know what your offerings are. They must know if you specialize in anything in particular, or also what is your past performance? Who have you done this for before? When you communicate effectively to these agencies, generally what normally happens is you create this ecosystem where they, now they know who you are.

And when they have these obligations set, by the end of the fiscal year, when they're like, we're still a hundred billion dollars, under spending, who do we give this money to? They can up the phone and just call you simply because you've, kept in touch. So marketing is definitely a Key.

And finally, proposals. Submitting proposals and responding to these proposal opportunities is definitely key to securing those lucrative government contracts because it demonstrates that you understand the assignment and that and that you understand how to put a team together [00:21:00] to solve the problem that they're actually looking for.

So BCMP, that is the fourth stage or the four pillars to successfully navigating the government contracting space.

Jeffrey Feldberg: So interesting in terms of what's there. It's a whole different world and Deep Wealth Nation, as you listen to this, let me ask you a question. The first time you went to do anything, whether it was playing your favorite sport, or trying something new, or perhaps you're doing a new workout routine, did you do it on your own and you're fumbling along, or did you go, you got a coach, you went to an expert, and it really helped to streamline things through.

That's exactly what we're talking about here, because what I'm hearing, the stakes are high. Now, not everyone's going to get a 300 million contract from the government to go do something, But the opportunity is there and why not me? Why not have it be me that does get that 300 million contract or some other very lucrative contract that's going on with that.

But it sounds like one, I've got to be prepared. I have to show up. I have to have all the boxes checked for the government or the agency to be able to work with me. But then I can do what I do best. Now in terms of services, one of the [00:22:00] other myths that we hear, well, I'm not in weapons or I don't do defense.

Probably can't do anything. Let's dispel that myth right now. So what's really going on with the kinds of services outside of the military?

Dr. Karwanna Irving: Yeah, you will be surprised. So, I got, actually, the first contract that I received was a 70, 000 contract for photography services. And it was for 28 days of work. Which were so powerful, right? So that's like taking what I was making in a year working 70 hours a week and making that in a single month, 28 days for just two hours a day over a 28 period.

So that's 56 hours for 70, 000. Blew my mind. But they are also buying in addition to like media services, communications, marketing for I said photography, but Cooking, like catering services. You can bake cakes. You can sell paper clips. You can sell bags of chips. You can sell bacon, sausage, like everything that we consume from toilet paper to hand sanitizers, [00:23:00] to cleaning products, to lighting even to podcast services.

What we're talking about here, the government actually produced podcasts and they hire the Small business owners to hook up their audio and to hook up the microphones and to turn on the cameras and to shoot those podcasts for them. So everything that we consume and utilize as human beings, the government also consumes and utilizes.

I have clients that are selling prosthetic wigs to the government. I have clients that are selling how to use PowerPoint trainings, CPR training. So. Everything. In fact, last week I bidded on a contracting opportunity for a Minister of Music Service, musician, for a five year contract, that bid was like over a million dollars for a five year period, so that's a quarter of a million dollars a year.

Do I play keyboards? Do I sing? the church choir, absolutely not. But if you know how to solve the problem and find someone to place there, then you can submit a bid. So you can sell cup and a paper clip [00:24:00] to the government. Yeah, they buy it all, literally.

Jeffrey Feldberg: So much out there. And as you're going through this, and you can tell me, Geoffrey, on base or off base, if I'm just getting into business. What better way than to establish my credibility than having a government contract, or maybe I'm already established in business. I'm looking at a new service or a new product.

I'm looking into getting into a new area. Wow, what a terrific way of really going out there, testing that out, taking that experience, having the government logo on the website, taking it out there. So where I'm going with this, it sounds as though whether it's a startup, whether it's a business that's been in business for decades, it doesn't necessarily matter.

If I have the right service, the right product, I have the right way of going about this in terms of the application and the bidding, I have an opportunity.

Dr. Karwanna Irving: There's definitely opportunity for everyone. So that's why I always say never disqualify yourself, even if you just started 90 days ago in business, you can actually get a government contract. It's just about understanding the process, knowing [00:25:00] how to extract the value and present yourself to the government and anybody can do this.

So, generally there are or four levels to business. Primarily most entrepreneurs are at the B2C level, which is business to consumer. They sell to people and those are the businesses that are affected the most during economic crisis during pandemics and things of that nature because people stop spending when they hear things are happening, right?

So those are the businesses that are highly The next level is B2B, business to business. a little bit more one to many, but you're not selling your time for dollars, now you're selling your value your skill set. And then from there the second highest level Business, basically, is business to corporate. So corporations, similar to the government, they have an obligation to spend with small businesses and diverse business owners, right? And so those are contracts. Contracts changes your life because these are typically when you're getting into two to five year life.

of servitude, of solving a problem [00:26:00] over a period of time, which gives you sustainability. And the number one biggest purchaser of business products and services in the world is the government, which is the highest level of business that you can do. And that is B2G. No one talks about B2G. Business to government is the best way to rapidly grow and scale a small business because one contract could be worth 2.

5 million dollars. In fact, the average contract awarded to a single business that is a small business is over 2. 7 million dollars a year. So, Overnight, if you're a six figure earner, your business could simply become, not overnight, but you know, 12 months could be a long overnight, but it seems like it can happen really fast for you but if you're already a six figure earner, seriously, within six to 12 months, you can become a multi seven, multi eight figure earner just being, in the government contracting space, because one good government contract could be worth 10 years worth of revenue for yourself.

Thank you very

Jeffrey Feldberg: Dr. Kwana, you just said something that is so obvious, but [00:27:00] because it's so obvious, it's, at least to me, it's invisible. Maybe others are going to be saying, Jeffrey, yeah, I saw that the whole time. So we've heard of B2C, we've heard of B2B, I really haven't heard much about B2G, business to government, and that's exactly what we're talking about here, and you're right, it is such an underserved, overlooked area brimming with opportunities, and it sounds like it is just about in every area that we can think of, and again, what we don't know, we don't know, so let's not assume.

And so let me ask you this, when I go through your program, a little bit of your secret sauce, when all is said and done, I've gone through the coaching, I've gone through the program, I've done brilliantly in it. What can I expect coming out of it? What will I be able to do? How will that go for me? And I know you can say, Jeffrey, wow, what a general question.

It depends on the business, depends on the industry. Come on, help me out here a little bit. But that said, generally speaking, back of the envelope, once I've completed your training, your programs, what should I be expecting? What should I be looking for?

Dr. Karwanna Irving: You can expect to know [00:28:00] how to find the best match opportunities that are out there for you. You can expect to know how to respond to those opportunities with your proposals and how to basically streamline the proposal writing process, understand how to properly price, profit, and submit proposals.

So price, profit, and submit proposals, because when you do that you can have a predictable. Income, revenues based off the percentage of wins. And so we show you how to baseline win 10 percent when you're getting started of the, all the opportunities that you put out into the marketplace and then grow from there because through the iterations, you'll get better at solving the problem.

And so it'll go from 10%, maybe 20, you know, to 30 percent win. So if your goal is to win 10 contracts, we'll show you how to do that. Over that 12 month period to basically put in a hundred contracts over that 12 month period and show you how to do that in an effective streamlined process where you're confident.

So you can walk [00:29:00] away understanding how to bid. When you know how to bid, you know how to make money. When you know how to make money with the government, you will never have to worry about finances again, but also the new problem will be what do I do with all this new wealth that I've created?

And so at that point, then you'll have another problem that you'll need to solve internally.

Jeffrey Feldberg: So we've spoken a lot about myths, how as entrepreneurs, we're taking ourselves out of the game before we've even entered the game. But that said, as you look back on your journey. With the clients that you've helped, the entrepreneurs that you've met, the success stories that you've heard, but possibly even the ones that we haven't heard, is there one big or two big mistakes or misconceptions that as entrepreneurs really need to change our mindset or stop thinking about?

Are there the same mistakes that you're seeing again and again, that are really holding us back instead of putting us forward? 

Dr. Karwanna Irving: Absolutely. I think one of the biggest mistakes that I see entrepreneurs make is failure to invest in themselves simply because they [00:30:00] believe that money is the, I don't know, the gold at the end of the rainbow or whatever, but it's not, it's a tool. And so when you look at money as a tool to learn how to make more money, It changes the game of the landscape and I see so many people say like, you know, there, bunch of different, classes and educational programs out there, but of course, none of these things are free because you're learning how to make hundreds of thousands and millions of dollars, even on a annual or even on a monthly basis, depending on your business and the scope of services that you're looking to offer.

So there's going to be a little bit of an investment up front. so much. Most people make the biggest mistake of not believing in themselves enough to make the investment into something that's going to change the landscape of their family's legacy financially in the government contracting space. That's the number one biggest hurdle that I see most people struggle with.

But also outside of that, it's just Most people go into business thinking about how they are going to do [00:31:00] this rather than who do they need to connect with. Teamwork makes the dream work. And I know that sounds cliche, but it's so, so true that you could be making money with a government without even lifting a single, Finger doing the work.

When you build your team, because I can be here. I'm in California. I can be here in California and have a government contract over in Texas where I'm not even in Texas and doing something like janitorial. I don't do janitorial, but I know how to find a janitorial company in Texas. When you get out of your own head and thinking about just yourself and think about sharing the wealth, you can make money all over the United States simultaneously.

when you think about teamwork. So, there's one book that I read that kind of helped me understand how teamwork is so key is Who Not How. I think it was by Dan Subley. I can't remember exactly who wrote that book, but he talks about who not how, not how am I going to do this, but who do I need to partner with, connect with, learn [00:32:00] from in order for me to do this successfully.

So, Definitely that's one of the biggest hurdles is just people just thinking small instead of thinking big.

Jeffrey Feldberg: Absolutely love that. And Deep Wealth Nation, I really hope you're paying attention to that. And Dr. Kawan, I got to share with you that quote. When the team works, the dream works, that's one of my favorite quotes. I wish I invented that. I didn't. If I'm not mistaken, I think it was Maxwell that had done that, but you know, as you're talking about that, I'm actually thinking about step six in the Deep Wealth nine step roadmap and step six, it's the advisory team.

Now Deep Wealth in our 90 day mastery program, when a business owner is looking to grow profits today and prepare for hopefully a a lucrative exit down the road, they'll prepare that advisory team to help them in the exit process. But to your point, before we get there, we need to surround ourselves with the right team.

And that takes me to step two, X Factors, and that's our culture and our leadership. So in this case, Dr. Kwan, what I'm hearing is, as a business owner, I can really master [00:33:00] the area of government contracts. I'm now enriching my culture. I'm surrounding myself with experts like yourself, for myself, for the team.

You're going to help us, really coach us, train us, how to do this successfully so we can rinse and repeat month after month, year after year, and really add to the revenues and the profits. So Deep Wealth Nation, this is a whole new area. If you haven't considered B2G, Why haven't you done it? Why haven't you explored this to see where it goes?

Nothing ventured, nothing gained, as the saying goes. And so, that said, Dr. Kwan, my goodness, we're starting to bump up again some time. I know there's questions that I didn't ask, but let me ask you this. Is there one particular question you didn't ask that you'd like to put out there, or a message to the Deep Wealth community, or a specific topic that we haven't yet spoken about?

Dr. Karwanna Irving: I think a lot of times people ask when's the best time to get started in the government contracting space. And I say today is the best time, right? Because they're spending 365 days of the year and why wait, And I love that you talk about having an exit [00:34:00] plan. Even if you're just starting a business, I highly recommend that you start your business with an exit plan.

You gotta know how you're going to get out of it. And growing your business and scaling your business to, hundreds of thousands and even millions of dollars with government contracts should be a part of your exit plan. Because who's going to fund your retirement? Who's going to fund that legacy?

Who's going to fund your generational wealth? Hot, that you're going to pass down for generations to come. Well, who better than a player like the government? And so the government contracting opportunity is there to help you properly, basically prepare for the future so that, you maintain control of how you want to live for the rest of your life and then what's going to happen beyond that.

And so, that's basically it for me. I think that a lot of times people they want to know when, how soon should they get started, could they get started, or should they start today if they don't have all their documents? I say, just start where you are and start today.

Just make the decision to do so, because that is going to be the decision. When you look back a year from now, [00:35:00] you're going to know that was the moment that everything changed for you.

Jeffrey Feldberg: It's so interesting. Two things actually come to mind as you're sharing that. And so the first thing, if I could, if I can enhance what you're saying, the best time is to start today. I agree. All we have is today. If we're honest about it though, the best time to start was it yesterday, or the day before that, or last week, or last month, we can't do that.

So, the next best time is today, we should be jumping on that. But what I'm hearing, and it's been a constant theme that you shared with us, it's all about mindset. Mindset is so important. In fact, A shameless plug to the Deep Wealth Mastery Program. Step five, winning mindset. We talk all about that, but I'm hearing you say this really through and through.

Hey, you've got to have the right mindset. Maybe you don't know how to do it, but I'll help you figure out how to do that. Maybe you're not doing government contracts right now, but I will help you get there. We'll figure this out. But if you don't have the right mindset, well, it's over before it's begun.

And as entrepreneurs, mindset is everything. One of my favorite books, Napoleon Hill, Think and Grow Rich, and I'm [00:36:00] paraphrasing a little bit, our inner thoughts, what we're thinking on the inside, the story we're telling ourself, Over time, eventually, that's what we manifest in our outer world. So if it's, hey, I can do it, yeah, we're gonna do it.

Or if it's, not for me, too complicated, not sure where to begin, guess what? Not gonna happen. So I love how you're really infusing and instilling that mindset, but not just any mindset, a winning mindset. In all that you're doing, and before we go into wrap up mode, is there a favorite success story that you can share with us from one of your clients who maybe started over here with very little and boom, had a terrific success story, a government contract and all the good things that go along with that?

Dr. Karwanna Irving: absolutely. So, about a year ago, I was working with a client who just happened to be a traveling nurse, her goal was to leave her job. So she was traveling nurse. She wanted to leave her job. She saw an ad about, getting pre qualified for government contracts. She went through it.

The five day bootcamp and then she [00:37:00] accelerated into having me coach her over the 90 days. Her name was Kim so she was a very high executor. So the very first contract that she was awarded was within six weeks program. Like I said, if you're a high executor, this could happen much faster for you.

Right? Six weeks into learning how to do this, she landed her first contract and it was for 23, 000 for a one hour training workshop. So for one hour of just standing and talking in front of government agents, she was paid 23, 000. Then she went on To actually land a contract that was 175, 000, like about three months later.

And then a year from then, doing the exact same thing. The contract was over 2. 7 million. She walked away from her job. And now she's doing this full time. And it was with the Department of Defense.

Wow.

Agencies That you wouldn't even think will buy your stuff, not even, they wouldn't even come to mind to do [00:38:00] something like that with the Department of Defense, but they are already waiting for your expertise to solve the problems that they already have.

And so that's one of my favorite success stories because it shows the evolution of no matter where you are in your business or what your goals are, you can actually leverage government contracts to make all of your dreams come true.

Jeffrey Feldberg: So amazing. And as you're sharing Kim's success story, believe it or not, you're taking me back to my grandmother. When I was little, she always would say, Jeffrey. If you don't ask, you'll never know, so always ask. And Kim's story, wow, what a terrific story, traveling nerves, said, hey, one day I want to have my own financial freedom, my own independence, I want to set my own schedule, and didn't happen overnight, but lo and behold, 2.

7 million contract, a little while later. Dreams do come true, and that's what's so amazing about being in America, having capitalism really working, and we're changing lives, we're making it for the better, so what a terrific success story. And that said, it's an incredible segue as we go into wrap up mode, [00:39:00] and Dr.

Kwan, I have the privilege here to ask every single guest. The same question. It's our tradition here in the Deep Wealth Podcast. It's a really fun question. I'm gonna set this one up for you. So imagine now, it's tomorrow morning, and you're looking outside your window, and you have that fabulous DeLorean car from the movie Back to the Future that can take you to any point in time.

So you go outside, you hop into the DeLorean car, and you're now gonna go to any point in time. Dr. Quantum, perhaps it's when you're a young child, a teenager, whatever point in time it would be, What would you tell your younger self in terms of life lessons or life wisdom? Or, hey, Dr. Kwan, do this, but don't do that.

What would that sound like?

Dr. Karwanna Irving: I think for me every experience that I've had made me who I am today and it prepared me for the person that I am today. So, I don't think I would change a single thing, but I would want to know about, the world of government contracting, creating wealth, Differently earlier.

I wouldn't want to know about these things. I wish I would've known about these things in my early twenties when [00:40:00] I was trying to find a job rather than trying to start a business, but absolutely even, the good, bad, the ugly, it all made me prepared for the wealth that I'm able to experience today.

I don't think I would appreciate it as much had I not gone through, the hardships that I've gone through. So I wouldn't, that definitely would not change a thing.

Jeffrey Feldberg: It's so interesting because as you share this, first, I love how you're saying, hey, be more curious, explore, see what's going on there, but at the same time, I also hear you say, I wouldn't be where I am today If not for, yes, the successes, but also the so called setbacks at the time, which really set ups for the success I have today, and that is the most popular theme with the guests.

Geoffrey, I don't think I would change a thing. I love my life. I love where I am. I leave it exactly as it is, and really, it's a wonderful reminder that we should enjoy the journey, make the most of it, be in the present moment. That's all that we have. And before we officially wrap up, if a listener, they have a question, They want to reach out to you.

They want to perhaps go through one of your training programs or have [00:41:00] you coach them. Where's the best place online that they can find you?

Dr. Karwanna Irving: Yes. Definitely. I would highly recommend that you join me in the five day bootcamp at govconchallenge. com. That's G O V C O N challenge. com. Because that's where you're going to truly understand how much value that that your business have, but also how, what your earning potential is. is, right?

In a very short period of time, how that can change your life. So, GovConChallenge. com. I'm also on YouTube under KarwannaD, so you can Google me on YouTube, as well as on Instagram on under KarwannaD Speaks. So, you can follow me on Instagram, watch some of my free content on YouTube, and join me in the boot camp.

Where we're actually changing lives. And our goal, my mission you know, the upcoming year is definitely to help 1, 000 entrepreneurs, small business entrepreneurs, secure 1 million in government contracts. That is 1 billion in economic impact across the nation. And so if you would like to join us on that mission and be a part of one [00:42:00] of the recipients who we're going to teach.

In a 90 day program, how to actually pitch and win government contracts. Start at govconchallenge. com because that is the segue into our 90 day program.

Jeffrey Feldberg: Absolutely love that. And Deep Wealth Nation, it doesn't get any easier. Go to the show notes. It's a point and click. It's all there for you. Well, Dr. Karwana, it's official. This is a wrap. Congratulations. And as we love to stay here at Deep Wealth, may you continue to thrive and prosper while you remain healthy and safe.

Thank you so much.

Dr. Karwanna Irving: Thank you so much. 

Jeffrey Feldberg: So there you have it, Deep Wealth Nation. What did you think? 

So with all that said and as we wrap it up, I have another question for you.

Actually, it's more of a personal favor. 

Did you find this episode helpful? 

Have you found other episodes of the Deep Wealth Podcast empowering and a game changer for your journey? 

And if you said yes, and I really hope you did, I have a small but really meaningful way that you can actually help us out and keep these episodes coming to you.

Are you ready for it? 

The dramatic pause. I'll just wait a moment. Drumroll, please. Subscribe. Please [00:43:00] subscribe to the Deep Wealth podcast on your favorite podcast channel. When you subscribe to the Deep Wealth Podcast, you're saving yourself time. Every episode automatically comes to you, and I want you to know that we meticulously craft Every one of our episodes to have impactful strategies, stories, expert insights that are designed to help you grow your profits, increase the value of your business, and yes, even optimize your post exit life and your life right now, whatever you want that to look like.

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So all that said. Thank you so much for listening. And remember your wealth isn't just about the money in the bank. It's about the depth of your journey and the impact that you're creating. So let's continue this journey together. And from the bottom of my heart, thank you so much for listening to this episode.

And as we love to say here at Deep Wealth, may you continue to thrive and prosper while you remain healthy and safe. 

Thank you so much. 

God bless.