Author And Coach Of Coaches Ann Carden Reveals Growth And Succes Strategies (#257)

Jeffrey Feldberg: [00:00:00] Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth. 

I'm your host Jeffrey Feldberg. 

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience. 

When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life. 

But unfortunately, up to 90% of liquidity events fail. Think about all that time and your hard earned money wasted. 

Of the quote unquote "successful" liquidity events, most business owners leave 50% to over 100% of the deal value in the buyer's pocket and don't even know it. 

I should know. I said "no" to a seven-figure offer. And "yes" to mastering the art and the science of a liquidity event. [00:01:00] Two years later, I said "yes" to a different buyer with a nine figure deal. 

Are you thinking about an exit or liquidity event? 

Don't become a statistic and make the fatal mistake of believing the skills that built your business are the same ones to sell it. 

After all, how can you master something you've never done before? 

Let the 90-day Deep Wealth Experience and the 9-step roadmap of preparation help you capture the best deal instead of any deal. 

At the end of this episode, take a moment and hear from business owners like you, who went through the Deep Wealth Experience. 

Welcome to the Deep Wealth Podcast. And while Do we have an episode lined up for you, we have a fellow entrepreneur, business owner, has sold multiple businesses and is now a coach of coaches. You don't find that every day, but I'm gonna stop it there. I'm not gonna take the wind out of our guest sales. So, Anne, welcome to the Depo podcast.

An absolute pleasure to have you with us. And Anne, I am curious because there's always a story behind the. [00:02:00] What's your story, Ann? What brought you to where you are today?

Ann Carden: First of all, Jeffrey, thank you so much for having me. It is my pleasure and honor to be here and what brought me to where I am today. As you said, I have built and sold multiple businesses and I made the decision to become a business coach almost. 13 years ago helping people. And I originally started working with small business owners, but I was part of a coaching organization for business coaches and I found a lot of them struggling.

And as I was having success and cracked the code they were somewhat promoting me within their organization and I had a lot of coaches coming to me to help them and. I saw this as really, okay, there's a need here, so I am going to start coaching coaches and consultants and they need help too.

That's why I'm doing what I'm doing.

Jeffrey Feldberg: What's amazing, and you're quite modest, you've been really in more than 40 different industries. You've sold and built [00:03:00] five successful businesses. So let me ask you this because I would be remiss after all, this is a Deep Wealth Podcast, growing a business. Selling a business that is our wheelhouse.

So with five liquidity events behind. Looking back, what would you share with our listeners of either strategies that really worked well for you or lessons learned that, hey, if I did this again, here's what I wouldn't do and I would do this instead.

Ann Carden: Great question. One strategy that has worked well for me for 32 years, and it's one of the main strategies that I even teach today. And I have done this in every kind of business, from plumbing companies to roofing companies, and that is to market and sell.

First. So many people do not go down that road.

They're out there trying to sell something that is lower value, lower ticket, and they end up fighting with the bottom of the market. And so I help people move into the top of their market and the [00:04:00] top of their industry. It's a very top down approach, but by doing that, they are able to grow their business so much faster, have more profit, have more cash flow.

And so I have used that all through all of my businesses and I continue to use that model in my business today.

Jeffrey Feldberg: A, and I shouldn't be surprised. That is a play right out of our playbook. We're all about, Hey, go for the top, be the premium. Create your own blue ocean where you don't have competition.

Having said that though, and I know we have listeners that are saying, oh geez, I don't know if I can pull that off and I don't know if we're good enough.

And they have that imposter syndrome. So as the coach of coaches, as an entrepreneur, as a business owner of five successful businesses, mindset wise, what would you tell those listeners who are just, I don't know, doubting themselves? I don't know if I can do it or if we should do it. What would you say?

Ann Carden: First of all, Jeffrey, one of the things that people do is they make the mistake of thinking it's all about them. And it's not when you're moving into a [00:05:00] premium model in your business, it is really about the value you provide to the market. And one of the things that I do is help people build their business around the things that they're already excellent at doing.

The things that they can almost do with their eyes closed, so to speak. And when they do that, they already have the confidence and they already know they can deliver because it's probably something they've done in a past career, a past business, and they just know what they know.

So to me, that's the best path to be able to do this. And a lot of people they fall into what I like to call the low ticket trap when they decide to get into the coaching or consulting.

And they offer things that are very low and they're told you need to start and you need to coach people and you need to start out low and build the credibility.

But I believe when you already come with career collateral and expertise and knowledge and skills, you've got the credibility. So you just need to learn how to package market and sell that and build a business around that. So, a different [00:06:00] philosophy from what a lot of people are out there.

Jeffrey Feldberg: And for our listeners, by the way, we're gonna have all of this in the show notes. It'll be a point and click and is the author of a number of books, one of the more recent ones, The Expert in You. And what I loved in the book are the strategies. Now I know the strategies are geared towards coaches, but you're the coach of coaches.

And as we're talking offline, what was intriguing to me is really meeting the mastermind behind the strategies and the tactics that perhaps some of our listeners will be working with coaches that you're giving this sage advice to and these strategies. So for our listeners, these are strategies that come from the trenches with what Anne is sharing.

And although she may be focusing on coaches, hey, maybe you wanna become a coach. And Anna, I gotta share with you, going through the book, reading your strategies, even not being a. Taking those strategies and deploying them for our employees, for our clients, for our stakeholders, makes the difference.

Because [00:07:00] really, for myself and professional salespeople, as an example, the really good ones, they've never sold a day in their life. You're coaching, you're educating, you're helping people. Would I be on base with that? What are your.

Ann Carden: Oh, 100%. I mean, business is, Business is business, right? You have to have something great to sell. You have to market that. You have to be able to close sales, and then how do you grow that? And that's really what the entire book is around and what my entire process is around. It's all of the same things that it takes to grow any kind of a business.

And even though every business may be a little bit different, you still have to be profitable. You. At clients, right? Or customers either way. And you still have to be able to be sustainable and be around for a long time. And so, yes, the strategies that are in the book, even though they're for coaches and consultants they really will work in any business.

Jeffrey Feldberg: Absolutely. And jumping all over the map here, but there is a method to the madness. And let me ask you this, because branding, marketing, that whole area for most [00:08:00] business owners is always an Achilles heel. And whether you're a coach, whether you're a business owner, , the challenges are really gonna be one and the same.

So where as business owners are we not getting it right from what you're seeing and in terms of how we're marketing ourselves, how we're getting that word out, or branding our services in our business.

Ann Carden: That's such a great question. For a lot of years, Jeffrey I burned up a lot of money in marketing. I mean, many, many years trying to grow my businesses because I didn't understand the basics and the fundamentals of marketing. And I think there are three common mistakes. That I see over and over again.

The first one is people don't understand the basics and the fundamentals that make marketing effective. So that's the first thing. How are you positioned in the market? Who is it you're trying to target? What is the message and everything that you're trying to do? And then what is the strategy that you have behind that to go and look completely?

From all of your competitors to really make them irrelevant. Put yourself in a category of one. So those are [00:09:00] the fundamentals of the marketing. But then how do you get visible and how do you pull those people and attract those people to you? So, Those are really important pieces that for many years I didn't understand.

I can remember I would try to, we were a high-end. I had a health club and, or I had several, but one of the health clubs that I had was very high-end. And so we were trying to market these very high-end services, more expensive than any other club around. And I was trying to market them in sort of a coupon magazine. This is going way back when we did print and all of that. But that was my lack of understanding. So it didn't work well, and that's the problem I see with a lot of people is they don't have the style in, so it's ineffective. The second problem I see is that they often turn this over to marketers because they're not good at it.

They don't understand, or they just don't like it, and so they turn it over to marketing companies and marketers who don't know their business as well as they do . I invested in [00:10:00] a lot of agencies and a lot of even when I came into the coaching and consulting space, a lot of marketers that I thought could bring in clients and generate leads and what I found is I had to learn how to do that on my own first before I could outsource that to someone else.

So those are two common mistakes. And then the third mistake that I. Is people not putting money or time or effort behind marketing. So this could be inconsistency with their marketing. They don't have a real system that is rinse and repeat, predictable and consistent. So that keeps people sort of on that up and down revenue rollercoaster.

But the other thing that I see is a lot of times when things get tough or we're in a tough economy, , a lot of people pull back their marketing and it's absolutely the wrong approach. That's the time to lean in and go all in and go bigger, because a lot of times your competition will pull back and this is your chance to really shine and stand out and get even [00:11:00] more of the market.

So those are the three things that I see happen the most in marketing.

Jeffrey Feldberg: And you said something very interesting and for listeners, did you pick up on it because it was very easy to miss, but it's incredibly powerful. And you said, you know what? If you don't understand something before you hand it over to the experts, And I'm gonna add my own words here a little bit, even though it might be painful and hard for you to get your grasp around things, do it anyway.

So at least you have some kind of basic understanding. And then go to the experts. So, and based on being in the trenches, having done this, having not done this, Why should a listener saying, yeah, come on, Anne. Really I, I don't understand it. You might as well be speaking a foreign language to me doesn't make any sense.

Why would I put myself through that pain, that effort, and all that time of frustration doing something that someone else is gonna end up doing anyways. What would you say to that listener?

Ann Carden: First of all, you do not even know how to hire who to hire. You wouldn't even know if they would do a good job because you don't [00:12:00] have the fundamentals in place because you don't know enough. And so for that reason, you have. Have to be educated, at least on the basics. And in my opinion too, Jeffrey, if you don't know how to bring in a client on your. I think that's a problem. That means you're always putting your business in the hands of someone else and you don't know how to really control your own business. And I like to have control over my business as much as I possibly can. And so when you don't have those skills, it's a skillset that anyone can learn.

And when you don't have that knowledge and those skills, number one, you will waste more money. You will often find out that you, not have success with what, not going to serve your business. So your business is basic fundamentals that you have to learn and so that, that is the main reason. But for most people, they just waste money when they don't do.

Jeffrey Feldberg: Couldn't agree with you more and to share a quick story. I'm always looking at success because success leaves clues. Most people have heard of Airbnb. What a lot of people don't realize is [00:13:00] when the founders started, when they just got going, we're talking very early days. When a homeowner booked through the site, they want to put their home onto the Airbnb website.

It was the founders who took the pictures. It was the founders who interviewed all the homeowners. It was the founders who really did everything. And from the outside looking in, you could say well, hey, that's really not scalable. And you'd be right in saying that. , but there's always a time and a place and to your point, getting to know all the nooks and crannies, getting to know your business, getting to know the experience of what does it take, what do I need to know?

What didn't I know? What are the pain points along the way? Ultimately helps you scale faster, get out there better, and to your point, and when you're hiring someone to go on and do it, you know what to look for. You know, The questions to ask. So for all of our listeners out there, great advice from Anne.

Follow what she's. . And then I wanna jump to another point in, the book, you're talking about acceleration and growth, and you're having a chapter on scale like a boss. So what's that all about? Where are we [00:14:00] missing the boat when it comes to scale and growth and all those wonderful things?

Ann Carden: Yes. So the scale like a boss chapter, is all about really taking yourself out of the day-to-day task and start treating your business, especially as a startup or as a solopreneur. Start treating your business like a company that you become the c e o. Now, Jeffrey, most solopreneurs, they are ceo.

They're the chief everything officer, right? . That doesn't work very well and so it really is about moving yourself into sort of that boss role and realizing that you are building a company, that you're building a business and you can only get so far. Being on your own. That's just a fact. it's not humanly possible to do much beyond a certain point if it's just you.

And so the whole scale, like a boss is to really step into that higher level role Now. As I work with coaches and consultants, they still love doing their thing. Most of the time, especially [00:15:00] coaches, they're passionate about helping their clients. But the thing is you can outsource and you can leverage your time and do the things that you love.

If you still want to do that, but you can get rid of all. All of the other things and still be the c e o of your company. And actually that's the business model that I have. I still love working with my clients. I know what it is like to step completely out of doing the thing because I did it in all of my other businesses, but with this particular business, this is more passion for me.

And so I really love it and I've made that decision, but that. Said, I still have a team behind me that does a lot of the other stuff because I don't want to spend my time doing that. I wanna spend my time doing the things that I love the most in my business. And if I don't think bigger, if I don't think beyond just myself, then my business can only go so far.

And honestly, you can only make so much money that way, and you can only make so much impact that.

Jeffrey Feldberg: Great advice. And what I'm wondering with that, [00:16:00] where would be some of the low hanging fruits in terms of. Activities or things that we're doing that are just gobbling up our time, things that we are doing that we shouldn't be doing, someone can do it better, save us time, and have us do more productive, more growth oriented kinds of things.

Ann Carden: Yes, so I always say you should be doing the things that are generating revenue. If you wanna work with clients in the case of a coach or a consultant but you wanna really outsource everything else. So when you learn how to bring in clients, now you can bring in a small marketing team, maybe you can bring in VAs.

It really depends on the type of business you have. For small businesses, that might mean, getting that whole digital footprint in place. You don't have to build your own website, you don't have to do a lot of those. Types of things yourself. Some of those things can be left to the expert, but you should still, again, ha know the fundamentals, but let go of everything that a $10 or a $15 employee could do.

And [00:17:00] just keeping that in mind will help you realize where you should be spending your time. And one other thing, as a coach and a consultant, a lot of people. Source their sales. And I think this is fine if you're using a volume method in your business, you're trying to sell $97 courses or $47 things, outsourcing sales, or even just a few thousand dollars things.

that can work really well. Where people make the mistake. I, because I help people work in the top end of the market and get those $50,000, a hundred thousand dollars, whatever clients, you can't outsource that. You have to have conversations with your prospects, and that's how you'll land those clients.

So also having an understanding about those things as well.

Jeffrey Feldberg: Terrific. So for the higher end kinds of services or offerings, hey either build your own in-house team if it's not gonna just be you and you're gonna be scaling and going out there for things that perhaps aren't as high end, you can look to outside sources. . And that always brings up the question because I've gotta [00:18:00] tell you, having hired salespeople, building sales teams, what I found for myself, and maybe it is just, a data point of one, just Jeffrey here, I find oftentimes the best sales job the person does is in the interview itself.

And then afterwards it's all downhill. So when looking for salespeople, what should we be looking for in terms of, hey, this one is a keeper, and oh my goodness, look at some red flags.

Ann Carden: Definitely I think when you're looking for sales, you wanna look for somebody that's really going to fit, your culture, and also your value systems. To me that's important that they're teachable. A lot of times people look for people that are already experienced in sales and I look for people that are a go-getter, they're motivated, they're hungry for it, and they're, kind of a sponge like they wanna learn.

So if you find people like that, you will have, in my opinion, you will have a much better person because you can then train them and teach them the way you want things done in your business. So if [00:19:00] you're going to go that route and so it is a very different philosophy, but I'm just a believer when I build my team and I've.

All through the years in all my businesses, I wanted to build my team of people. I loved working with people that I felt really connected to and they were in it to win it with me. So it wasn't me being the boss, and just being the boss at them. But we were.

We built a team. And so those are the things that I look for when I bring in anyone in my business. Not just sales, but anyone, any kind of an employee, any kind of a team person. those are the things that are important to me because if you get people on board with you, there's no stopping you to what you can accomplish.

Jeffrey Feldberg: So it's the good old hire for personality train for.

Ann Carden: Yes, that is a great way to.

Jeffrey Feldberg: And I'm wondering, because you are the coach of coaches, so when the coaches that you're coaching, you're mentoring, that you're [00:20:00] helping, what are some of the typical, I'm gonna say 80 20 rule Pareto's law that, hey, you know what and these areas here for my clients, for the business owners are giving them some problems.

Are you seeing some trends or patterns that keep on happening again and again that you can share with?

Ann Carden: Yes. So a lot of times when my clients come to me, this is if they're already in their coaching or consulting business, they have gone down multiple paths just like I did, which is why I wrote my book, I wrote my book out of frustration with the industry and the things I was being taught. And I have the same thing with people that come to me.

They fall into what I like to call the low ticket trap, the volume method. They fall into those types of strategies when they come into this industry because they're everywhere. Everywhere you look, people are trying to teach you how to do a course and they're showing you they're trying to convince people that is the path to take, but what I have found is it's [00:21:00] not the fastest path, as I talked about earlier. It's about, take your expertise, take the things that you're already good at. Start high, sell that, and then all those other things become scale strategies when you're making money, when you can hire a team. And so that's one of the biggest mistakes or one of the biggest things I see when people come to me is they've already gone that whole route.

And so then we really have to almost reverse everything and, okay, let's figure out who your premium buyers are. Let's package. Premium services and let's go that way. And that's such a different model for them, but it leverages their expertise and they get paid what they deserve to get paid.

Jeffrey Feldberg: Makes a lot of sense. And as you're looking to the business landscape, lots of changes going on post pandemic. It's forever changed both society and business. And now we're starting to enter so early days, but into the golden era of artificial intelligence, ai. Have you begun to [00:22:00] see any AI influences better or worse on the business?

L.

Ann Carden: I use ai. Actually I love to use AI when it comes to things like helping my clients with their book titles or. Or creating seminar titles. I use it for content. So I think there's a lot of great ways that you can use it. Do I think it's going to change things as far as, let's just say, would I still wanna work with a mentor if I can just put all my questions in chat?

G p d there's nothing like someone being in the weeds with you. There's nothing like someone guiding you. You just can't get that from, in my opinion, from ai. I think AI right now is so great in so many ways. Now, will that change? I think as it continues to get better, I think there definitely will be disruptions in the market and we'll have to see what that entails.

But I'm just a believer, Jeffrey. Really peop people that are very strong in [00:23:00] business and have a good sense about business, they will be able to shift with whatever comes their way and they'll be able to evolve versus, oh my gosh, this is gonna kill us. Let's pull back, let's change. I see a lot of people that do a lot of things out of fear, and to me, that isn't the way to go in entrepreneurship.

You always wanna lean.

You wanna find a new path or blaze a new trail. And again, I've done that for many years in my business. Scary a lot of times. Yes, very scary. But if you build that I call it the fear muscle , the overcoming fear muscle, I should say. If you build that up, then those things they won't stop you in your tracks.

And I think a lot of people, Tend to let things like that stop them, and I don't, I'm just like, okay what do I need to do? What shifts do I need to make here?

Jeffrey Feldberg: Sure. So what it sounds like is, hey, don't panic. Take it a day at a time. And as things come out, like AI is coming out and it's starting to get into [00:24:00] our daily lives onto the business scene, perhaps more and more each day that goes forward. . Be curious. Experiment with it. See where it can bring you. Would I be on base with that?

Ann Carden: Yes, absolutely. I absolutely, I I think there's good in everything. It's the people that can find those nuggets and can run with that, that continue to be successful.

Jeffrey Feldberg: in Speaking of successful, one of the things that we do with every podcast episode is we want the listener to walk away with one actionable item. So, and this is a tough question to ask because it's like asking, Hey, who's your favorite child? Or, you know, tell me your, favorite family member, but from all the strategies, from all the tactics that you've done.

If a listener were to do one thing, so they finish this episode, they're gonna go do one thing before they go onto their emails or their calls or their meetings, whatever it may be, what do you think that would be in terms of one action that could really move the dial on the business.

Ann Carden: This is actually an easy one for me because I [00:25:00] do it all the time, and I would say, where can you add something more premium? that your buyers will want or need. And if you just look for example, entrepreneurs, a lot of times they create, right? They maybe create a lot of different things.

A marketing company, for example, they might be selling logos, they might be selling websites. How can you pull things together and create something really premium? and start marketing and selling that, just that one thing. Let's say your highest thing is $10,000 and then you put together a $50,000 package or offer or program or whatever that is in your business, and you start pushing that and marketing that.

Think about it. If you sell one. That's five less clients, or four less clients I should say, that you're working with for more money. So to me that is one of the biggest needle movers in any business. And, I mentioned that I did this with plumbing [00:26:00] companies, for example. We would take the things that were the highest revenue generating activities for them that might be trench digging, that might be hot water heaters for them. The things that could bring them in thousands and thousands of dollars, not the $150 toilet, fix the toilet. And so when you start thinking this way, it will shift your business.

and a lot of people, again, don't think like this. They're marketing the small stuff and nothing wrong with that. Keep doing that. But what can you add that's a lot more premium? That would be the strategy I would say everyone could take away and start looking at.

Jeffrey Feldberg: And a lot there to unpack just the whole premium side. But let me ask you this. So for listeners who are saying, okay, yes I get it. And by the way, and my personal philosophy, I never wanted to be the biggest business. I just wanna be the most profitable business in my space. And I agree with you.

If you can sell something, That takes the place of five customers or 50 customers for one client, why the heck not? [00:27:00] But where should our listeners be looking? Because I can imagine they're saying, okay I hear you, but I don't know where to look or what to do, or how do I really extract those premium kinds of offerings or services that my clientele would absolutely pay me a premium for?

Where should they.

Ann Carden: The first thing is to really understand who those premium buyers are going to be in your market. Working with coaches and consultants, that's easy. I, a lot of times move them into either working with affluent, working with businesses, working with corporations. High level professionals. So you always wanna look at what is and what's the top of the market and what are their needs, what are the things that resonate with them.

So when you determine who they are, Then you can determine where they are and find out what they want and what are the things that are the most important to them. So for example in a small business, what is going to be the most important thing for your clients? Is [00:28:00] it going to be speed?

Is it going to be That you're completely different and what you have is something that they can't get anywhere else. what is going to be that thing that's so different, that's important to them. And the one thing I will say with high-end buyers or premium buyers, Is, it's almost, there's almost always an element of speed to it.

They wanna collapse time, they value their time more than money. And that can be across really industries. It doesn't matter what industry you're in. High end buyers value their time more than they value money. because they have money, they don't have time. So in most cases, people can start looking at that as sort of a framework or an idea of what, how they can build their services.

But you also have to know where they are and where can you find them. So those are the basics or the fundamentals. Does that answer the question?

Jeffrey Feldberg: It does, and what I like about that, Anne, really in a polite way, what I'm hearing is, hey, get out of your own way. Let [00:29:00] the marketplace let them decide if it's too little or too much or not enough, and they'll give you the feedback. The marketplace is always right. We may be as smart as we think we are, but the marketplace is smarter, and so why not put those offerings together?

Take it to market, see what's there. And you know, it's interesting, I was speaking with a business owner and we had a good chuckle and she was saying, Jeffrey, we kept on winning business year after year. And I was just curious, you know, what was it that we were that terrific and that much better than the competition?

And we did a quick market survey just internally. And we found out, because we hadn't raised prices since five years, eight years, we were the lowest. And that's why we kept on winning. So despite themselves, they were losing margin, losing profits. The competitors perhaps were getting less business, but it was more profitable business.

So, to your point, it's always good to look within and then look externally and, hey, how can I put myself in a blue ocean? I'm the only one. I'm gonna create that category, charge that premium. Help people solve a [00:30:00] painful problem, and while I'm helping them, I'm also helping myself.

Ann Carden: Exactly. And you, said it so well, while ago you said people are afraid to get out of their own way and people, I, for whatever reason, business owners, I've worked with hundreds and hundreds of them, and they're always afraid to do this. They're always afraid to raise their prices. They're always afraid to try to go after high end buyers.

because they're afraid of losing business with low end buyers and over again, I've done the math and I've shown them, look how many people you would have to lose to make up for getting one of these clients for changing your pricing. Look how many people you would have to lose to even get back to that same place, if that makes sense financially.

And it's kind of mind blowing when we do the numbers for.

Jeffrey Feldberg: Oh, absolutely. And I would put out there and for the clients that would potentially walk away do we really even want them as clients as well? Because I don't know where this myth comes from. As [00:31:00] business owners, we somehow buy into the myth. While we've gotta be everything to everybody and everyone's gotta be happy, but there comes a time in a place where you want to, and you probably should fire some clients.

Maybe they're asking something of you that puts you in your company way out there in terms of time and effort for a low return, or they'll switch because someone. 50 cents less, or a dollar or less, whatever the case may be. Do you really wanna be working with those people? It's not the ideal situation.

Ann Carden: Yes. And actually when, if somebody is really price shopping, so here's a big red flag to me. When someone reaches out to me and they say, how much are your services? That is a big red flag to me, that they're only caring about price. And if they're only caring about price. , they're not going to be the best clients in most cases because they are going to put that pressure on you A lot of times I'm not saying don't care about price, but I mean, so often, I would say a big percentage of the time, people that are so price conscious are [00:32:00] also the same people that are the most difficult to work with and they expect the.

Whereas people that they're used to spending money, they're used to investing, they just have more realistic expectations of what that money is going to buy and what they're going to get for that.

 Some clients, yes you don't even wanna bring them on. And then some you need to let go. Because here's the thing, if you're working with a client that's difficult, they're taking up so much of your time, so much of your energy, so much of your bandwidth, those are great clients that you're missing out on great clients that you could be bringing in for a lot more money that you love working with.

You only have so much energy, right? 

Jeffrey Feldberg: Exactly. Imagine that we are working less and earning more. Go figure that in

Ann Carden: right. the dream business. That's right.

Jeffrey Feldberg: but, and you're giving us the strategies and the tactics of where we should be looking, how we should be doing this, what we should be looking for. And so for our listeners, again, it'll be in the show notes, a link to the [00:33:00] book, and to reach out to Anne as well. But Anne, let me ask you this because we're at the point where we need to begin wrapping up this episode, and it's really a privilege for me.

It's a privilege and an honor where I get to ask the same question to all of our. So let me set the question up. It's a fun one, and here we go. So think of the movie Back to the Future, and in the movie you have that magical DeLorean car that can take you to any point in time. So here's the fun part.

It's tomorrow morning and you look outside your window. Not only is the DeLorean car there, but the door is open and it's waiting for you to hop on in. So Anne, you hop in and you're now gonna go to an earlier point in your life where maybe it's Anne as a young child, a teenager, whatever point in time it would be.

What would you tell your younger self in terms of life wisdom or lessons learned or, and do this, don't do that. What would it.

Ann Carden: I would say it would be, probably right out of high school, for a lot of years I [00:34:00] was an entrepreneur and I didn't even really realize it. I didn't even know that's what I was doing, . I was making my own money. I was finding ways to make money as a kid and, and I did that I think since I was young. I would say start earlier with entrepreneurship than I did. I did the corporate route for 13 years and I actually started my, what I call my real first business. I started that out of financial hardship and I really wish I would've thought differently about business before then and maybe even studied business and I didn't do that.

So if I had to go back, I think I would go more that route and maybe even in college and go more the business marketing sales kind of route. Yeah, so I, I think to me, those are such beneficial skills that will set you up for the rest of your life.

Jeffrey Feldberg: Awesome. Terrific advice. And you're preaching to the choir here. I'm with you all the way on that. And for our listeners who wanna learn more or speak to you or have some questions, where's the best place online [00:35:00] that they can find you?

Ann Carden: Yes, you can go to my website@nlcardin.com. L is the middle initial. But I'm also on YouTube. I'm on LinkedIn. I put a lot of content out there. You can just Google me and find out a lot about me as well. So, and if you wanna book a call because you want some help with your business, you can go to a carden.com or again, go to my website and book.

Jeffrey Feldberg: Terrific. And it's official. This is a wrap. I wanna thank you so much for taking your time and your insights and your wisdom and sharing it with us today. And as we'd like to say at Deep Wealth, please continue to thrive and prosper and stay healthy and safe. Thank you so much.

Ann Carden: Thank you so much. 

Sharon S.: The Deep Wealth Experience was definitely a game-changer for me. 

Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions. 

Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity 

Sharon S.: It was the best value of any business [00:36:00] course I've ever taken. The money was very well spent.

Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix. 

Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately. 

Sharon S.: There was so much value in the experience that the time I invested paid back so much for the energy that was expended. 

Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never [00:37:00] use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even. 

Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so different. I haven't had an experience that's anything close to this in all the years that we've been at this.

It's five-star, A-plus.

Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier [00:38:00] wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever. 

Jeffrey Feldberg: Are you leaving millions on the table? 

Please visit www.deepwealth.com/success to learn more.

 If you're not on my email list, you'll want to be. Sign up at www.deepwealth.com/podcast. And if you enjoyed this episode, if it added value, if you walked away with some new insights and strategies, please leave a review on your favorite podcast channel. Reviews help us reach new listeners, grow the show. And continue to create content that you'll enjoy and as we wrap up this episode as always please stay healthy and safe.