Cece Leung
Co-Founder
Most founders think the hardest part of success is getting there. Cece Leung has seen what happens after they arrive.
Born in Hong Kong, shaped across Canada, Wall Street, global finance, Big Four accounting, investment banking, CFO seats, IPOs, capital raises, exits, and founder transitions, Cece has spent more than 20 years inside the rooms where high-stakes decisions are made. She has advised companies through growth, funding, M&A, and liquidity events, but what makes her work different is that she does not stop at the spreadsheet. She looks at the human being behind the numbers.
As the founder of Rich & Sassy Wealth Strategies, Cece helps founders, executives, and owners navigate the moments where wealth, tax, structure, identity, family, and long-term freedom all collide. Her work asks a question many high achievers avoid: what is the point of winning financially if the cost is your health, relationships, clarity, or self-respect?
Cece is also a best-selling author, keynote speaker, podcast host, and two-time Top 50 Women in Accounting award winner. But beneath the credentials is a more personal story: immigrant daughter, corporate perfectionist, founder, burnout survivor, and advisor to people who want to build wealth without losing themselves in the process.
This is a conversation about money, identity, pressure, and the decisions that quietly shape the rest of a founder’s life.
