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Greg Brogger

Greg Brogger Profile Photo

CEO

What happens when the wealth you worked years to create is real on paper, but trapped where you cannot fully use it?

Greg Brogger has spent his career answering that question before most people even understood the problem existed. As CEO and Co-Founder of Collective Liquidity, Greg helps founders, executives, early employees, and unicorn shareholders unlock liquidity, diversify concentrated private company equity, and think more strategically about wealth before the traditional exit window arrives.

And Greg has not just participated in the evolution of the private markets. He has helped build the infrastructure behind them.

Before Collective Liquidity, Greg founded SharesPost, one of the earliest and most influential marketplaces for private company shares. SharesPost helped open access to unicorn equity before companies like this were regularly talked about outside closed investor circles. The company later merged with Forge, further shaping the private market liquidity landscape. Greg also launched and led Nasdaq Private Market and the SharesPost100 Fund, giving him a rare vantage point into how private wealth is created, concentrated, protected, and eventually unlocked.

For founders and high achievers, this is not just a conversation about liquidity. It is about timing, control, regret, risk, and the quiet pressure of having life-changing wealth that still feels just out of reach.

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July 28, 2026

Private Markets Pioneer Greg Brogger Exposes The Pre-IPO Wealth Trap Making You Rich & Cash Poor (#563)

Send us Fan Mail “There’s more to life than business and wealth creation.”-Greg Brogger Exclusive Insights from This Week's Episodes Pre-IPO shares can create life-changing wealth that founders and employees cannot use. Greg Brogger exposes how trapped equity hurts retention, creates risk, and weakens growth, then reveals a smarter path to liquidity. Episode Highlights [00:07:00] Why companies staying private longer created a massive liquidity problem [00:16:00] How millions of employees beca...
Guest: Greg Brogger
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