Matt Putra
Chief Financial Officer
Most founders think their numbers tell them how their business is doing. Matt Putra believes the more interesting question is whether those numbers are telling you the truth soon enough to do something about it.
Matt is the founder and Managing Partner of Eightx, where he helps growing eCommerce, CPG, and SaaS companies turn financial data into better decisions, stronger cash flow, and businesses built to scale. Before Eightx, Matt was Group CFO at a private equity organization where he was part of roughly $500 million in investment activity. Today, Eightx works across more than 35 brands representing over $650 million in managed revenue.
But what makes Matt's story fascinating isn't simply the money he's managed. It's the pattern he's seen behind it.
Growth can hide problems. Revenue can hide weak economics. Profit can hide a cash crisis. And sophisticated dashboards can create the illusion of control while teams quietly make decisions from completely different versions of reality.
Matt's work challenges founders to stop treating finance as historical reporting and start using it as a leadership system.
Because sometimes the biggest financial problem inside a company isn't the numbers.
It's what the founder hasn't yet seen.
