Nuttha Goutier
Founder and CEO
Some founders build companies from a spreadsheet. Nuttha Goutier built hers from something much harder to scale: care.
Born and raised in Chiang Rai, Thailand, Nuttha grew up in a culture where wellness was not a luxury or a weekend reward. It was woven into daily life through massage, herbal remedies, rituals of rest, and a deep respect for restoring balance. When she moved to Canada, she saw something different. Wellness had become something many people treated as indulgent, optional, or out of reach. That contrast became the seed for Sabai Thai Spa.
Nearly twenty years later, what began as one spa has grown into a respected Canadian wellness brand with seven corporate locations in Greater Vancouver, franchise expansion underway, and a larger vision to make Thai wellness more accessible across Canada, the United States, and beyond.
But Nuttha’s story is not just about building locations. It is about the quiet discipline of building trust, culture, consistency, and a business where profit follows purpose. She has led with empathy in an industry that often sells relaxation but forgets restoration.
Her journey asks a powerful question every founder should sit with: what happens when you build a company not only to grow, but to help people feel genuinely cared for?
