Shamir Duversau
CEO
Most companies don’t have a traffic problem.
They have a trust problem after the click.
Shamir Duverseau has spent more than 25 years inside the machine of digital marketing, working with some of the most iconic brands in the world, including Southwest Airlines, The Walt Disney Company, NBCUniversal, and Marriott International. But what makes his perspective rare is not just who he’s worked with. It’s what he’s seen break.
As Co-Founder and Managing Director of Smart Panda Labs, Shamir focuses on what happens after the ad, after the email, after the click. The messy middle where most revenue quietly leaks. Where marketing, technology, and human behavior collide. And where enterprise teams often struggle to align.
Before founding Smart Panda Labs, he led digital strategy, UX, experimentation, and analytics at scale for Marriott Vacation Club. Today, he helps enterprise marketing leaders turn chaotic post-click experiences into measurable growth in conversion, retention, and lifetime value.
His work goes beyond surface-level CRO tactics. It’s about building experiences that support complex buying decisions and helping leaders bring clarity to chaos without burning out in the process.
Shamir doesn’t just optimize funnels. He redesigns how companies think about the customer journey.
