Rajiv Lamba

What if the biggest competitive advantage in business isn’t having more data, but finally knowing how to listen to what your customers are really saying, especially when they never say it directly?

Rajiv Lamba has spent years living inside that question. As the founder and CEO of SurveySensum, and also founder of NeuroSensum, he has built his career at the intersection of customer behavior, AI, market research, and the uncomfortable gap between what companies think customers feel and what customers actually experience. He founded SurveySensum in 2019 to make real-time customer feedback faster, more accessible, and more actionable for businesses that could not afford the slow, expensive consulting model of traditional research. Today, the platform serves companies across dozens of countries, helping them measure and act on customer experience with far more speed and precision.

What makes Rajiv interesting is not just the business he built, but the pattern behind it. He noticed that in many markets, customers do not always tell brands the truth directly. That insight led him deeper into neuroscience, AI, and the hidden psychology of decision-making. Named among the “Top 30 Entrepreneurs of 2019,” Rajiv brings the rare perspective of someone who is not just building software, but rethinking how companies earn loyalty, reduce churn, and make better decisions in a world drowning in noisy feedback.