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Feb. 20, 2023

How Entrepreneur Charles Mayfield Is Creating A Market Disruption One Handshake At A Time With Farrow Skincare (#205)

How Entrepreneur Charles Mayfield Is Creating A Market Disruption One Handshake At A Time With Farrow Skincare (#205)

"This company is going to grow one handshake at a time." - Charles Mayfield

Farrow founder Charles Mayfield’s interest in clean food began when, as a personal trainer, he began researching nutrition to help his clients reach their fitness goals—and eventually co-authored three paleo cookbooks.

The more Charles learned, the more he realized it’s not just the kinds of food we eat that impacts our health, but also the way that food is grown. He spent years researching farming techniques that are better for the environment and for the welfare of the animals. And when he learned about regenerative farming, he was hooked.

Charles' vision for Farrow Skincare is to operate at a scale that’s more human than machine and create jobs that support the community. Charles plans to leverage the success of both businesses to build awareness and support for regenerative farming and create opportunities for other regenerative farmers to bring their sustainably grown products to market. 

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​​[00:00:00] Jeffrey Feldberg: Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth.

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Farrow Skincare founder Charles Mayfield's interest in clean food began when, as a personal trainer, he began researching nutrition to help his clients reach their fitness goals and eventually coauthored Three Paleo Cookbooks. The more Charles learned, the more he realizes, not just the kinds of food we eat that impact our health but also the way that food is grown. He spent years researching farming techniques that are better for the environment and for the welfare of the animals.

 And when Charles learned about regenerative farming, he was hooked. Charles' vision for Farrow Skincare is to operate at a scale that's more human than machine and create jobs that support the community. Charles plans to leverage the success of both businesses to build awareness and support for regenerative farming and to create opportunities for other regenerative farmers to bring their sustainably grown products to market.

 Through Farrow Skincare, Charles has seen thousands of customers dramatically improve their health by removing toxins and preservatives from their diets. Farrow Skincare is the next phase and highlights the benefits of regenerative farming for both people and the planet. One small shift to clean and healthy skin care products is another step forward in removing toxins from our lives and healing our communities and our environment.

Welcome to the Deep Wealth podcast, and as you heard from the introduction, we have a terrific guest who really straddles both the business side and the health side. So, business owners, you know, you're looking to expand, start a new division, create a market disruption.

Let's hear what Charles has to say. He'll talk to us about crossing that first year of business and the amazing things that he's done, but also on the health side for all you out there who maybe you wanna look good, but the products that you're using just don't do that for you, actually have you in pain or create discomfort.

We'll talk all about that as well. But Charles, I gotta stop myself there. I can just keep going and going and singing your praise. Welcome to the Deep Wealth Podcast. An absolute pleasure to have you with us. And Charles, there's always a story behind this story. What's your story, Charles? What got you to where you are today?

[00:03:47] Charles Mayfield: Jeffrey, I appreciate the time. It's a real honor to be here. I grew up in my mother's kitchen and my dad's workshop, that's preparing food and woodworking, metalworking, things of that nature. I got into health and fitness post-high school. I was college or high school, athlete.

Always been athletically inclined, but many, many years post-college. I happened upon the CrossFit community. For your listeners that aren't aware, sort of a group fitness craze that really cranked up in late 2000. And that community introduced me to the Paleo movement.

For your listeners that aren't familiar as sort of ancestral way of eating. Eat like our, you know, quotes Paleolithic ancestors and Farrow, our company, the company I launched in January of last year, is really an amalgamation of all of those things coming together.

And so, we're a preservative-free, chemical-free, animal-fat-based skincare company. And it's really an amalgamation of my joy for healthy living, nutrition, and honoring regenerative farming. I got into regenerative farming back in 2016. That's got a lot of different definitions, but this is raising animals for meat and quickly fell in love with the pig.

It's my favorite farm animal, and yeah fast forward a couple years later, we've launched. For your listeners that don't know, we're the first lard-based skincare company all of your skincare products, for the most part, any cream is an emulsification of water and fat.

And on the fat spectrum, you've got a lot of options. You've got plant-based oils and seed-based oils. You have animal fat, and then there's an emulsifier in between. And through some trial and error and a number of different things. I ultimately cast this healthy living nutrition lifestyle type lens over on skincare and found it to be quite concerning the number of chemicals and preservatives that were in the products on the shelf through my own system of trial and error. I can get into the super origin story of Farrow a minute, but through my own sort of course of trial and error, I really decided that we needed to get the water out of skincare, and so, yeah, we have a full-fat preservative chemical free skincare line.

Very small SKUs. Only a handful of SKUs for our little company. However, it's been a lot of fun. It's been an amazing first-year journey so far. And that's a quick explanation of the origin.

[00:06:21] Jeffrey Feldberg: No, Charles, I absolutely love that. And we'll straddle both the business side and the health side and combine them. But let me ask you this. You know, from an outsider looking in, And everyone who's listening in the Deep Wealth community, listen, we are the founders, the entrepreneurs, the business owners.

We see a problem, a painful problem that we've become passionate to solve, and we jump in two feet, and we look to make the world a better place by solving that problem. But I gotta ask you, Charles. So, listen I'm not by any means an expert in the skincare or the cosmetics industry in general, but I would imagine it's a multi-billion dollar industry controlled by huge companies, multi conglomerates that are out there, what had you decide to throw your hat in the ring and say, you know what? I'm gonna put my own shingle out there, and yeah, sure, I'm gonna be up against these multi-billion dollar corporations, but I'm gonna do it anyways. What's the story behind the story on that one?

[00:07:13] Charles Mayfield: Jeffrey, I'm a glutton for punishment. You said something that really rings true for me. You said, you know, I'm not really as familiar with the skincare companies, skincare industry, skincare market, and candidly, I will tell you, neither am I. I'm getting there.

However, I do have about 10 to 15 years experience in the food industry. So, as a health coach and my ex-wife and I co-authored a number of cookbooks in the paleo and healthy living space. And what I can tell you definitively is that the food world in our country and the skincare world look a lot alike.

And the skincare market is dominated by a very few number of players. The same as big food, big Ag, and it's just chock full of preservatives chemicals. The easiest thing I tell people, and you know, this is they say, if you can't pronounce it, don't eat it.

[00:08:06] Jeffrey Feldberg: Right.

[00:08:07] Charles Mayfield: There's not a lot of difference between the reading the back of a cereal box and reading the label on your store brand moisturizer that you pull off the shelf. It's a lot of unpronounceable ingredients. The thing that really tips the scales for me. A couple things, one is I've got young kids my son is 10, my daughter's 8. Now, this is a couple years back when we really started looking into this, but when I cast my if you can't pronounce it, don't eat it lens Skincare, it was really concerning to me.

And again, here I've got these young kids, and when you dig into endocrine-disrupting compounds. For your listeners that don't understand the endocrine system, this is a hormone system. Our body has that estrogen, testosterone, ghrelin. There's a gazillion different hormones in a cascade constantly being regulated in our bodies. And I thought we should probably. I'd like to create a product that removes those things from their environment, from their skin. This is the funniest side. Our skin's called our second stomach. It's actually our largest organ, and I guess to circle back around to your original question, our product is unbelievable.

It works incredibly at give me a list of skin conditions, whether they're acute or chronic. And so, why am I doing this? First and foremost, I wanted to give my kids and my friends and those that know me on auction now that I've peered behind the curtain of big skincare and realize how much they're poisoning us.

I'm here to create an option. It was the same motivation in writing those cookbooks. Here's a way to eat that's sustaining and fulfilling. And yeah. I'm a glutton for punishment, and our product is amazing and hyper-niche. We're the only one in town using pig fat.

For your listeners that don't know what lard is we're using rendered pig fat, and it's incredible.

[00:09:57] Jeffrey Feldberg: And for our listeners out there who probably many of them don't give a second thought to what they're putting on their skin. And Charles, you alluded to it earlier that our skin is really one of the largest organs in the body. And I like how you said it's a second stomach in essence. Whatever we put onto it, it's absorbing.

Big picture wise, and I know we can go down to a whole rabbit hole, but from a top-level, when we're putting on not your products, but the traditional products, we go into our favorite pharmacy or a cosmetic store, we get some skincare, and it looks beautiful. The packaging's immaculate, the jars that they're in look terrific.

Every looks so wholesome, but to your point, there's all these chemicals that we can't pronounce, so, what's going on? When we put these chemicals onto our skin, onto our face, onto other parts of our body, what's happening to us? What are we inadvertently doing to ourselves?

[00:10:48] Charles Mayfield: Great question, Jeffrey so fortunately, when you launch in a very saturated, crowded market and your hyper niche, you get to have lots of uncomfortable conversations. For your listener, there's two answers there. One is every single one of us is walking around with anywhere from five to seven pounds.

That's pounds of microorganisms living in and on our skin. The human microbiome, if you want a clickable sort of search term there, but we know less. It's sort of the new frontier. We know less about the microbiome on humans and certainly on the earth than we know about outer space.

And we know quite a bit about outer space, but we're still exploring. There's actually a huge global microbiome project going on now. I think it's about its fifth year, which is very encouraging. But for your listener, you can't see it, but on top of your skin and in the hair follicles and in the gastrointestinal tract all over and inside our bodies are these bugs.

And I'll tell you a quick funny story. When I first happened upon discovering what we call the healing power of the lard, I did what any aspiring entrepreneur or tinkerer in the kitchen does. You go to the internet, and you search in DIY skin creams.

And I mentioned earlier in the conversation these skin creams have water and fat and in the middle is an emulsifier and so the early tests.

 Jeffrey, what I did was I got a really awful sunburn back in 2019, and in a moment of desperation, I decided to slather the lard that was in my refrigerator that I had rendered to cook with. I slathered it all over my skin, and lo and behold, the sunburn was gone in a matter of days, and then I never peeled. You've ever had a really bad sunburn, there's one thing you can inevitably count on, and that's that you will peel. So that was the light bulb moment. Fast forward to DIY skin creams, and it's water emulsify with fat.

The first two months of testing this stuff, I could never keep a batch of cream from going rancid, and within a matter of a week or two weeks, I'd put 'em in their fridge. I'd do all sorts of things. They would always get moldy, and bacteria would start to grow. This is an explanatory story to tell your listeners and you that if you're taking a store-bought cream, I guarantee you the first ingredient is water.

They're starting to just put agua instead of water, cuz that sounds nicer, but if you're buying a shelf-stable cream in the supermarket or the drug store, the first ingredient is water. If the first ingredient is water, then there are chemicals and compounds in that cream that kill bacteria, and thankfully they are because otherwise you'd open up your jar of stuff and it would be full of mold and bacteria.

[00:13:39] Jeffrey Feldberg: And Charles, just to be clear for the listeners, whether it be something that's a few dollars to tens of dollars to hundreds of dollars, it's all the same. Am I correct in saying that?

[00:13:49] Charles Mayfield: It is all the same. Barring a handful of, maybe one company's using a different emulsifier, or maybe they're, using a different fat source. But at the end of the day, it's Jeffrey, it's a lot like the water market. You can go into a convenience store tomorrow, and there's 15 different brands of water, and one costs a dollar a bottle, and one costs $4 a bottle.

And it's marketing, and it's a lot of things. It's not consumer-driven stuff. It's all marketing and pomp and circumstance. The point is we've got these bugs living on and in our skin, and we don't really know what they're doing.

We're trying to learn that, but they're not there haphazardously. These are microorganisms that we have co-evolved and coexisted with for a long time and to take a store-bought water-based cream and rub it on your skin is effectively napalming, There's compounds in that cream that kill bacteria.

And the other thing I would tell you too, again, having, sitting where I am now, everyone takes a cream, and they rub it on their arm, and it's wet. And then the next thing you know, it's dry, and everyone's thinking, oh, it's soaked in.

That's not true. What happened is all the water in that moisturizer in that cream has just evaporated.

And so you're left with the active ingredients sitting up on the skin. They will get eaten. Your skin will consume these things. So, we're napalming the jungle to speak with our pre-existent microbiotic environment. And then the second thing is a lot of these different compounds. I'll just pick on one, but parabens is a very common ingredient, and preservative in skincare, and parabens have been shown to disrupt our endocrine system.

They're what's called an estrogen signaling compound, and all of us have estrogen and testosterone. Man, woman, everybody's got those two hormones, and they have a balance that they need to maintain. And I'm standing here saying we don't want to mess with our endocrine system with these compounds that we're putting on our skin. Those are the two big things, killing the microbiome and disrupting our hormones. I would add a third, which is they don't work very well. They dry your skin out. The skincare business looks a whole lot like the diet business.

It's sort of built on failure. We'll give you this temporary relief and then next thing you know, your skin's dry again, and you need more of our product.

[00:16:11] Jeffrey Feldberg: And for our listeners out there with what Charles is saying, the science behind this everyday new studies are coming out and with the microbiome, what we now know, Charles, and if I'm off base, please correct me. 99% of disease starts in the stomach.

And if we're messing up the microbiome to your analogy or to your story, I'll give an analogy. It's like I want to talk on my cell phone, and that's a whole other topic of discussion from a health perspective. But if I wanna talk on my cell phone and I go into a concrete bunker, I'm gonna have some issues talking on the cell phone.

I'm not gonna get the signal out. I can't communicate. And Charles, what I'm hearing you say is the chemicals. Not in your product, but in the more traditional kinds of skincare products begin to interfere with our microbiome, with our cells being able to communicate, which can cause problems for us.

[00:16:58] Charles Mayfield: Most of the hormones in our bodies, the secretion or release of those hormones, are in direct coordination with our microbiome. You are spot on. A lot of this is derived from the stomach. We have a whole host of bugs living in our gastrointestinal tract and thank goodness.

They're down there doing, who knows what they're doing. A lot of things helping in our digestion and the metabolization of food, and people don't understand this just because it goes in our mouth. This is back to sort of the nutrition side of the house for food.

Just because it goes in our mouth does not need meaning that it gets in our bodies. And in many respects, part of the problem with skincare is there's way more regulation for consumer protection in food because we know that we're materially consuming this product, even though it doesn't necessarily get in our bodies. With skincare, there's a little miss there.

A lack of understanding that when something gets on our skin, we are consuming that. And the advantage to our gastrointestinal tract is a number of things. One, it's got a plethora of microorganisms. It's also a very highly acidic environment. And again, these challenging things to say everyone is familiar with the concept of what I would call an emergency Exit strategy when we eat something that doesn't agree with us.

[00:18:16] Jeffrey Feldberg: Sure.

[00:18:17] Charles Mayfield: It's an emergency Exit either out the North Tunnel or the South tunnel.

[00:18:21] Jeffrey Feldberg: Okay.

[00:18:21] Charles Mayfield: Our skin does not have that type of protection. And why would it? Because in the evolution of man, think about all the noxious chemicals, 200 years ago, a thousand years ago, all the noxious chemicals that our skin would have come into contact with, most of those have been naturally derived. One example poison ivy.

 That's a noxious oil that our skin would come in contact with, and we'd pay the price a little bit and then move on.

Today with the technology and our ability to derive all sorts of compounds out of petroleum and various other things, we have a much broader chemical interaction environment with our skin, and there are fewer protective mechanisms. Your skin can't just forgive the word. It can't just vomit something off of it.

[00:19:12] Jeffrey Feldberg: Oh, I hear you loud and clear and Charles, before we go more into the benefits of the product, and we'll talk about the Lard Basin and what's going on with that. Let's go back to the business side for just a moment, because I know there's our listeners in the community who are hearing, okay.

Wow, Charles. You went up against multi-billion dollar entities. You didn't necessarily know the ins and outs of all of what they're doing, but here you are a year later, and you survived. And by the looks of the testimonials that I saw on your website, Charles, you're not just surviving; you're thriving.

Sure you can always grow and that's coming. But what business can't grow? You're doing some amazing things, and you're getting some results. For our listeners out there who wanna create a market disruption, perhaps go into a new market. Take on big corporate, whatever the case may be. What have you learned in the past 12 months of going up against these huge corporations in a well-established marketplace of how you're here, still living another day and thriving?

[00:20:07] Charles Mayfield: Jeffrey, I would say the one thing, you always have a marketing problem, and this is my first run through the real soup-to-nuts entrepreneurial adventures. I've had some various exploits in the past, but this is we're completely vertical and I recall early on we handcrafted all of our creams, and I recall just sleepless nights getting up, worrying about what happens if I get a hundred orders tomorrow. Or whatever the case may be. Looking back now, I think that was wasted energy. You always have a marketing problem. Having said that being patient has been, I think, I'm trying to be patient.

I continue to be patient. I was just in Texas a couple weeks ago, and we have a phenomenal product and for anybody that's, wanting to challenge the big juggernauts and bring something unique and hyper niche, first and foremost, believe in your product. And secondly, have a real mirror moment and make sure this is, our product is better and here's why.

 You can really be patient. The comment was made in Texas was, man, this company's gonna grow one handshake at a time. And I'm immeasurably grateful to be on your podcast today. I actually really enjoy your podcast guest, especially as a young startup thinking down the road to sort of a Deep Wealth moment.

It's been really earth-shattering for me. But yeah for anybody wanting to jump in, I would say hammer your product down. It's a marketing problem, but be patient.

[00:21:34] Jeffrey Feldberg: I love that. Be patient. One handshake at a time, and really you're going back to basics of where hopefully others will follow, because it's really a bespoke product handcrafted, made in America. It's just pure every which way you look at it. And speaking of pure, for some listeners out there who caught you at the beginning saying, okay, Charles, I love your origin story of how this came to be.

You had a massive burn. You're trying to figure something out for yourself. You're in a lot of pain. It worked. You then went on to perfect that you can have the product last, and you figured out all these different ways of taking the absolute best and bringing it to market but lard, what? What's with lard?

Firstly, I haven't heard that term in ages. They may be thinking, and isn't it oily? And it comes from an animal. Maybe that's not good. Are we treating the animals? Perhaps not great because I can go out and get plant-based kinds of skincare. No animals are being tested or harmed. For those listeners that are on that particular bandwagon and no judgment, what would you say them?

[00:22:33] Charles Mayfield: That is a fantastic question, Jeffrey. You don't get Farrow without raising a healthy, happy animal. We are foundationally built on regenerative agriculture. I alluded to it a little bit, but yeah, I've got about six years hands-on experience raising, pasture-based animals. There are a lot of people, it's niche, but growing community of what I would call regenerative farmers and I like the intuitive answers. We are not a plant.

Despite all the hype, this is not me bemoaning coconut oil or shea butter or any of these plant-based oils, but that's just not perfectly aligned with our biology.

[00:23:14] Jeffrey Feldberg: Okay.

[00:23:15] Charles Mayfield: And pigs actually are. We have a mutual friend. I just listened to his second or third interview with you, Dr. Phil Ovadia, and I've known Phil for a number of years. Phil's a heart surgeon, and I can guarantee you if you called Phil right now and asked him, he trained, his surgical training was on pigs, and I'll bet if you pinched him a little further, he would tell you that he's using the valves of pig hearts to repair the valves in human hearts. The biology, which is really what skincare boils down to. Skincare, is about a biological match with human biology, human anatomy, and this we're talking about pH, we're talking about the natural balance of lipids in a fat. This is the ratios of saturated polyunsaturated, monounsaturated.

And then, thirdly, we're also talking about the trifecta of skincare from a vitamin standpoint, which is vitamins A, E, and D. Pigs are similar to humans. That A we train our surgeons on them and use their organs inside human bodies, but more importantly, pigs metabolize all these vitamins.

The same mechanistic way that humans do if you raise a healthy, happy pig on pasture. I tell people, our pigs have one bad day. And if you do that, then they metabolize all of these vitamins and minerals that our skin craves. The pH is a spot-on match with our biology. All of these various things. Now to address the no animal was harmed in the making of this cream.

First and foremost, I can't say that. What I can say is that every animal that was used to not only feed people feed my community but also manufacture and make these creams lived its absolute best life, was given a very honorable and sacred death.

And again, these are the hard conversations that I'm always happy to have. There is no agriculture on this planet that is without death. you know, Life is precious because we hadn't figured out how to get past death yet. And there's a video on our website of me talking about how much I love pigs. And I say in that video when I die, I want to be reincarnated as one of my pigs and have one bad day.

And I think we should all be lucky. But we are utilizing all of the animal, this is a nose to tail that lard, the back fat of a pig is for all intents and purposes, is a waste product in many situations. Not everybody has an outlet.

We're developing a soap product now. We're gonna come out with more products. I long for the day, Jeffrey. I long for the day when it is hard for me to acquire quality, raw ingredients for my products because that will mean that we have had a return to the turn of the century. Lard and Tallow were the preeminent fats for everything you can possibly imagine at the turn of the century.

This is candles, soap, creams, salves, beauty products, you name it, anything that fat was made from. And frankly, the stuff that we have substituted in their place now is former industrial lubricants, grape seed oil, and cotton seed oil, and some of these industrial seed oils, they're toxic. And I hope that answers your question.

[00:26:27] Jeffrey Feldberg: It's a terrific insight, and for our listeners and Charles, to your point, there are some hard conversations to have, but for our listeners who are waving the flag in some other camps, what Charles is talking about, I mean, you heard him say regenerative farming, and they're pasture-raised, and we can gloss over that, but it's worth circling back to.

Because Charles, from what you're sharing, this is very different than these industrial feed lots. These literally these slaughterhouses where the animals aren't treated well, they're crammed in there together. It's all about making a quick buck, and the worst the conditions, the better the profits, and it's just unhealthy every which way you look at it.

This would be the complete opposite with what you're sharing. Would I be correct with that for starters?

[00:27:08] Charles Mayfield: Jeffrey, the first episode of yours I listened to was I don't remember his name, but I'll never forget the conversation. It was an intellectual property conversation around just developing IP and trademarks and patents, and we own a trademark on our products for Smart Lard.

I've also had some other issues with some of our other trademarks, and that's why I will never forget that podcast.

I actually go back and reference it from time to time. Here's the point, you should not buy a large-based product from an industrial pig, and you're right 95%, probably more of the pork raised in this country, grows up in a house and never sees the sun. And back to healthy, happy pigs.

How do pigs metabolize vitamin D? Same way humans do through sun exposure. I have trademarked smart lard. It's on our products because I'm the first, we say at Farrow, the lard works in mysterious ways, and our product is unique, but it's highly effective.

And I'm thinking down the road. I don't want some industrial pig farmer coming in and trying to piggyback on how popular I make lard for people because not all lard are created equal. And we owe these animals a great deal of our respect. They deserve a good life. And it's also part of a cog in the wheel of regenerative is tackling another real global problem we have with soil erosion and the topsoil. I mean, this is another glowing problem glaring at us in the face that we've really got to address is building topsoil. And one of the ways that is best at doing that is raising these animals in a way that works with nature, not against it. And allows them to express the pigness of the pig or the calmness of the cow. All of these, and chickens and all of that. They have a natural God-given ethos to live by and for pigs. It's getting in the sun every now and then and rooting around and just being a pig.

[00:29:08] Jeffrey Feldberg: Absolutely. And for our listeners that perhaps are waving the flag of a plant-based kind of skin moisturizer, what you may not realize if you're in that camp, and again, there's absolutely no judgment here. When the plants are being harvested, there are countless killings of frogs, snakes, mice.

Yeah. And you may be saying don't really like those anyways. But nonetheless, no matter how you cut it, there's some kind of death of an animal or insect or rodent or whatever's taking place that's going on so, it's not without. Charles, what I'm hearing you say is the way that the pigs are raised, it's done in a humane way.

It's terrific for the environment. And I'm gonna read you one of the testimonials is right up on your website and this particular customer's talking about face food, which is one of your products, and she really says it all. I never imagined I'd smear lard on my face. But face food is absolutely the best moisturizer I've ever tried.

And for our listeners out there. You don't know unless you try. So, Charles, let's now combine the business side with the health side because you definitely found a calling for yourself with your passion for what you're doing. You found a business problem of, Hey, you know, our skin is one of the largest organs in the body, if not the largest organ.

It's like a second stomach. And we're feeding it toxins and chemicals that aren't healthy. I'm gonna figure out that problem. What kind of success stories have you begun to hear from your clients who are calling, writing, and emailing in and saying, hey, I had this and now it's gone? It was healed.

[00:30:37] Charles Mayfield: It's amazing. It's amazing what I hear on an almost daily, but certainly weekly basis. I'm gonna try not to get in a lot of trouble here because when you start making claims that's when the federales can call you. But I will tell you, for your listeners, you basically have two types of skin conditions.

What's called an acute condition or a chronic, okay? We can start there at that sort of delineation point. Acute skin conditions might be something like a sunburn, infrequent happen in here and it's gone. I will tell you that for almost any acute skin condition, whether it's just dry, cracked, rash, sunburn our product is absolutely diaper rash. Here's a good one. I haven't had razor burn in two years.

[00:31:17] Jeffrey Feldberg: Wow.

[00:31:17] Charles Mayfield: It's unbelievable. And those are all sort of acute popups. For your listener, I would say on the chronic side we can just start naming them off eczema, psoriasis, cholitis, rosacea, a lot of these various skin conditions that pop up.

Again, for your listener, you're really talking about two sides of a coin there, and one of them being, there's usually an underlying nutrition situation that they really should consider addressing. It's usually on the autoimmune spectrum. That's from the inside out, but this whatever's manifesting on the skin is the symptomatic expression of that autoimmune condition. And I will tell you, whether it's eczema, psoriasis, colitis, you name it we probably get an email or a text or a call every week from somebody that just said, Thank you. I've never had a product that people say it all the time that feeds my skin the same way. And Jeffrey, to be fair, I would tell all your listeners 50% of why our products are so amazing is because what's not in them. To be fair, but again, the lard works in mysterious ways. The biological mimicry between healthy, happy, properly raised pigs and humans is hard to ignore, and yeah, regardless of the condition, I would say it's worth a shot with Farrow.

[00:32:31] Jeffrey Feldberg: So, really the takeaway, what I'm hearing here from you, Charles, You've come up with really your blood, sweat, and tears, your passion, you've come up with a product, it's healthy, it's natural, and we're not claiming that anything is cured or that we're taking, and there's certainly no medical advice coming out from this.

We're just talking about experiences and what you're hearing from clients. But what you're hearing is that certain conditions or irritations that they may have had are being addressed, and they're feeling a whole lot better as a result of it. Because really you've gone back to nature, and you found a way to bring it to everyone in a way that's sustainable, in a way that's healthy, and in a way that keeps the product the way that it should be.

[00:33:09] Charles Mayfield: That's it, Jeffrey. That's it. For any of your listeners that are curious, I have a discount code that they can at least save a little on their initial purchase if they're interested. And do you want me to tell the code?

[00:33:21] Jeffrey Feldberg: I mean, we're gonna put this in the show notes, for everything. For our listeners, you'll go to the show notes, the discount code, which we're gonna hear in just a moment, will be in there. We'll have a link to the website and to Charles. Yeah, absolutely. Charles, what's that discount code?

[00:33:32] Charles Mayfield: deepwealth.

[00:33:33] Jeffrey Feldberg: Hey, wow, doesn't get any easier.

[00:33:36] Charles Mayfield: I don't want 'em to have to remember too many things.

[00:33:41] Jeffrey Feldberg: So, we'll have a discount code in there. And Charles, now again, going back to the business side and to the health side as you look back at your journey and you're still early days for you, you're learning a lot, but you're also doing a lot. For our business owners out there that are saying, okay, Charles.

Some lessons from the trenches. You talked about having patience and you talked about having the energy focused on really what matters and not, don't worry on what could happen or may happen, but focus on today and to keep that going. What other strategies could you share from what you've experienced on your own journey that's made a world of difference for you?

[00:34:14] Charles Mayfield: I'm not a technology person. And I've got Brooks here with us. Introduced you to her earlier, I think I heard her snicker a little bit. There are so, many tools at our disposal now and again, I'm not a technology guy. But there's some very simple technologies. I have a coo, a chief operating officer that's virtual.

And everything happens here in East Tennessee, so to be able to find talent that is not necessarily in your backyard. I would say is one thing that I've learned in the last year is just being able to reach out and ask for help. Leveraging technology from a managerial and disciplinary standpoint, Jeffrey, I'm sort of the guy. I'm making the creams and going to Texas and sitting in front of the booth. We're about to hopefully take the next step up in sort of the evolution and growth of our business, but it's been nice and comforting to offload some of the thinking responsibility around the business to allow me to do a little bit more of the doing, you know, what do they say working in the business versus on it, and that's been a real challenge that I'm continuing to address, but we've really made tremendous strides in the last six months.

[00:35:30] Jeffrey Feldberg: And really what I'm hearing in Charles, everyone who's listening, and myself in particular, I mean, look, we're all type A personalities. We want to take everything on and sometimes asking for help, can feel daunting, and even the sense of geez, I really should know how everything works. I really should understand it, and I'll compare it for myself.

As an example, I hop into my car. Turn it on. I don't know how the engine works. I just know that it drives, and that's really all that I need to know. If I have a problem, I'll take it to a mechanic. On the technology side, you don't have to understand the technology. You'll find someone who does so you can focus on the bigger picture things that really move the dial for the business. What a terrific strategy on the business side to share. And you're in there in the trenches day in, day out. And again, I love what you said earlier, a handshake at a time. You know, Charles, the truth is we could go down this rabbit hole of health and on the business side and strategies.

 That said, though, we're bumping up to some time. So, I'm gonna ask you my favorite question at this point in every episode. It's an honor and a privilege that I have to ask every guest on the Deep Wealth Podcast. And here's the question for you. If you think about the movie Back to the Future, You have that magical DeLorean car that will take you to any point in time.

Here's the fun part, Charles. It's tomorrow morning, and you look out your window. And there it is. Not only is the DeLorean car there, but the door is open and is waiting for you to hop on in. So, you hop into the DeLorean car, and you're now gonna go to any point in your life, Charles, as a young child, a teenager, whatever point in time that would be, what are you telling yourself in terms of life wisdom or life lessons, or, Hey Charles, do this, but don't do that.

What would that sound like?

[00:37:09] Charles Mayfield: First of all, I knew the question was coming.

[00:37:12] Jeffrey Feldberg: Yeah, someone's done their homework.

[00:37:14] Charles Mayfield: That's right. And I love the question. Jeffrey, I have mold over this. I'm gonna have to go with probably the summer after high school graduation. I would go back then, it's a difficult question to ask because I'm so blessed to be sitting here today.

With all, everything that the way it's happened, I wouldn't change a thing and I would want to maybe twist a knob or turn a few things a little differently starting after high school when it comes to, where my attention was focused and various things.

But I don't have too many regrets. I'm certainly excited to be here today.

[00:37:46] Jeffrey Feldberg: You know what, Charles, you are an absolutely terrific company. If there's one theme that comes up from that question, it's what you said of, hey, Jeffrey, if I changed anything, I wouldn't be where I am today. And yeah, I had some bumps along the way, but I love my life the way it is, and I wouldn't change that for anything and it's something that great minds think alike, and you're right up there with them. Charles and for our listeners, Charles, who wanna find you online, we'll put the website out there,, and it'll be in the show notes. F A R R O W dot L I F E. What a terrific domain name by the way.

Congratulations with that. But if our listeners wanna reach you, they have a question, where is the best place online that they can find you?

[00:38:28] Charles Mayfield: Twitter's not a bad spot. Twitter and Instagram are probably my, our two most active. I have a LinkedIn keeping back to technology, keeping up all with all this stuff. But we have a LinkedIn page. Twitter DME on Twitter, that's @farrowlife on Twitter, @farrowskin is Instagram, but I would say Twitter and LinkedIn direct message is probably the best way to get me or go to the website. We have a contact form, and you're talking to the guy that answers all the contact submissions at this point, there you go.

[00:38:57] Jeffrey Feldberg: Terrific. And again, for all of our listeners, we will make this easy as 1, 2, 3. You'll go to the show notes, all the links will be there, you'll point and click, and is done. Charles, speaking of done, we are officially wrapped up with this episode. Truly a heartfelt thank you for sharing your business insights, your life history, your wisdom with the say we're the better for it. And now having the opportunity of knowing about your products and now that we can use 'em, we'll be the healthier for it. So, thank you so much for doing what you're doing. And as we like to say here at Deep Wealth, please continue to say healthy and safe.

[00:39:31] Charles Mayfield: I will do that, Jeffrey. Thank you.

[00:39:33] Sharon S.: The Deep Wealth Experience was definitely a game-changer for me.

[00:39:36] Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions.

[00:39:46] Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity

[00:39:51] Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

[00:39:57] Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix.

[00:40:13] Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately.

[00:40:35] Sharon S.: There was so much value in the experience that the time I invested paid back so much for the energy that was expended.

[00:40:46] Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

[00:40:59] Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even.

[00:41:17] Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so different. I haven't had an experience that's anything close to this in all the years that we've been at this.

It's five-star, A-plus.

[00:41:44] Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever.

[00:42:03] Jeffrey Feldberg: Are you leaving millions on the table?

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