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Dec. 26, 2022

Jerry Cahn On How The Age Brilliantly System Has You Live A More Fulfilled Life (#189)

Jerry Cahn On How The Age Brilliantly System Has You Live A More Fulfilled Life (#189)
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"I love watching change." - Jerry Cahn

Jerry Cahn's unique skill-set as a psychologist, attorney, entrepreneur and professor, enables him to take both the person and the system into account.Jerry works with individuals and companies to challenge growth-limiting ideas to develop and implement innovative solutions.

As Chairman of CEO Advisory Boards at Vistage, Jerry combines his first-hand experience of “doing” which is founding, building and improving organizations, with his expertise in coaching, strategic consulting and teaching. Jerry feels privileged to work with smart CEOs and business developers who want more success, want to grow and minimize wasted time by capitalizing on opportunities and avoiding costly mistakes.

Through executive coaching, Jerry focuses on how to become a more effective leader. At Vistage meetings, Jerry challenge the members to share, collaborate and generate new ideas. The “magic” of peer advisory takes place when members hear new and different perspectives that lead to a much better solution than the member was originally considering.

As a personality and social psychologist and policy-focused attorney, Jerry has had the opportunity to engage in many areas including: the first national evaluation of handicapped children’s needs for Head Start services; teen support groups; health care issues on Capitol Hill and all sectors of the economy; presentation-focused technology and consulting companies; and IR/PR firms. Jerry teaches in universities and has sponsored mentoring internships to over  600 global students. Today Jerry devotes his energy to helping mature adults unleash their potential with “Age Brilliantly”, a community platform for people who want to lead fulfilling lives to 100+.

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Jerry Cahn, Ph.D., J.D. - Official Member - Forbes Business Council | LinkedIn

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Enjoy the interview!


[00:00:00] Jeffrey Feldberg: Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth.

[00:00:11] Jeffrey Feldberg: I'm your host Jeffrey Feldberg.

[00:00:14] Jeffrey Feldberg: This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience.

[00:00:20] Jeffrey Feldberg: When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life.

[00:00:28] Jeffrey Feldberg: But unfortunately, up to 90% of liquidity events fail. Think about all that time and your hard earned money wasted.

[00:00:37] Jeffrey Feldberg: Of the quote unquote "successful" liquidity events, most business owners leave 50% to over 100% of the deal value in the buyer's pocket and don't even know it.

[00:00:51] Jeffrey Feldberg: I should know. I said "no" to a seven-figure offer. And "yes" to mastering the art and the science of a liquidity event. Two years later, I said "yes" to a different buyer with a nine figure deal.

[00:01:05] Jeffrey Feldberg: Are you thinking about an exit or liquidity event?

[00:01:08] Jeffrey Feldberg: Don't become a statistic and make the fatal mistake of believing the skills that built your business are the same ones to sell it.

[00:01:15] Jeffrey Feldberg: After all, how can you master something you've never done before?

[00:01:19] Jeffrey Feldberg: Let the 90-day Deep Wealth Experience and the 9-step roadmap of preparation help you capture the best deal instead of any deal.

[00:01:28] Jeffrey Feldberg: At the end of this episode, take a moment and hear from business owners like you, who went through the Deep Wealth Experience.

[00:01:35] Jeffrey Feldberg: Jerry Cahn's unique skill set as a psychologist, attorney, entrepreneur, and professor enables him to take both the person and the system into account. Jerry works with individuals and companies to challenge growth- limiting ideas to develop and implement innovative solutions.

[00:01:54] Jeffrey Feldberg: As Chairman of CEO Advisory Boards at Vistige, Jerry combines his firsthand experience of doing which is founding, building, and improving organizations with his expertise in coaching, strategic consulting, and teaching.

[00:02:10] Jeffrey Feldberg: Jerry feels privileged to work with smart CEOs and business developers who want more success, want to grow, and minimize waste of time by capitalizing on opportunities and avoiding costly mistakes.

[00:02:23] Jeffrey Feldberg: Through executive coaching, Jerry focuses on how to become a more effective leader. At Vistage meetings, Jerry challenges the members to share, collaborate, and generate new ideas. The magic appears advisory takes place when members hear new and different perspectives that lead to a much better solution than the member was originally considering.

[00:02:46] Jeffrey Feldberg: As a personality and social psychologist and policy focus attorney, Jerry has had the opportunity to engage in many areas, including the first National evaluation of handicapped children's needs for headstart services, teen support groups.

[00:03:01] Jeffrey Feldberg: Healthcare issues on Capitol Hill and all sectors of the economy, presentation-focused technology and consulting companies and PR firms. Jerry teaches in universities and has sponsored mentoring internships to over 600 global students.

[00:03:18] Jeffrey Feldberg: Today, Jerry devotes his energy to helping mature adults unleash their potential with Age Brilliantly at a community platform, for people who want to live fulfilling lives to 100 or more years.

[00:03:31] Jeffrey Feldberg: Welcome to the Deep Wealth Podcast, and for all your business owners out there, whether you're thinking of a liquidity event or not, I gotta tell you, coming outta this episode, you will never look at your either post Exit life or retirement the same way again, We have with us a thought leader, entrepreneur, track record of success. You can check all the boxes, but what we're gonna be talking about, you're not gonna be hearing anywhere else. Very excited to have Jerry with us. Jerry, welcome to the Deep Wealth Podcast. And you know there's always a story behind the story, Jerry, what's your story?

[00:04:03] Jeffrey Feldberg: What got you to where you are today?

[00:04:05] Jerry Cahn: Well, Thank you. Hard work, I think that's the simplest answer. A lot of hard work.

[00:04:10] Jeffrey Feldberg: Good answer.

[00:04:11] Jerry Cahn: When I was a kid my name is Cahn, and I'm thinking that should be an acronym to something. And I came up with challenging assumptions here and now cuz that's, I think what we need to do in our society is we need to challenge assumptions.

[00:04:22] Jerry Cahn: As you and I know from our other conversations among all the many things I do, I work with Vistage and I work with CEOs who have high integrity, they're all successful. The ones I choose for my groups, they're all successful, but they want more success, and success is defined from both a business and a personal point of view from their employees, from their families and community, et cetera.

[00:04:46] Jerry Cahn: And I enjoy helping them grow. Some of my people have gone five, 10 times a couple of years that I worked with them, but I also teach, I love teaching and I teach here in America, but I also teach in China. So, I'm in Shanghai when you're teaching and it's summer and I'm taking this long war and suddenly my voice is just challenging assumptions.

[00:05:07] Jerry Cahn: But why are you here? And the reason is I wanted to learn about the Chinese culture. I wanted to see a different world. I wanted to figure it out. Now I'm saying, Okay, you're a teacher and you're a Vistage member, the chairman, but what do you really wanna do with your life? And I said You know what?

[00:05:21] Jerry Cahn: I'm just running company. Remember I told you I ran for image? We had 15 years, 5,000 clients, the most demanding investment bankers that you could ask for every major bank, every major Fortune 500 who needed slide presentation, and as fast as four hours 24/ 7, we did it. And I love the thrill of creating heroes out of my clients and so I spent a lot of my time doing so,. I said, you know, I miss not having my hands in the pie. I can write a recipe book, but it's not the same thing as actually building something. And I said You know something? I have in the easily the ability to create one more company, but I want this one to be the legacy company.

[00:06:03] Jerry Cahn: I wanted to be the most one influential company that's gonna change lives, that's gonna give people the tools to make their lives better. Great. Had no idea. I keep walking and I keep reading and I'm reading the newspapers, which are basically Chinese and English. And I read and I watch Japanese TV because it's the only one that has an English show on it.

[00:06:24] Jerry Cahn: And I'm learning a lot about longevity and something I'd never even thought about and I go you wanted something big. Everybody is gonna grow old. So, I've got a world right now of 8 billion people and it's gonna get bigger. Wow, that's a pretty good market to work with. What could I do with it?

[00:06:39] Jerry Cahn: And I started doing some research, et cetera. And make a long story short, I realized that the gift of longevity means we're all gonna live longer. The key is it gonna be a good one. Is it a fulfilling life? However we define fulfilling, And if it isn't, put a waste, it was a campaign many years ago, your mind is a terrible thing to waste.

[00:07:01] Jerry Cahn: I think a light is a terrible. And that became it. And so, we did some research on the major institutions and organizations in the United States that were serving them and realizing what they're all about. They're basically focused on celebrities and providing some information. They're really vehicles for advertising.

[00:07:18] Jerry Cahn: They're not necessarily really doing something substantial. And I said what are the people's needs? And That brings me to the secondary thing. My parents are older and what I'm doing is I'm watching them and they're doing like every kid, parents, and grandparent have done, they start getting older, they deteriorate.

[00:07:34] Jerry Cahn: They're not paying as much attention to what stuff, Thank God. Neither really had dementia for that. But the point is you could see the deterioration, a big D, that it helps them that gets them. And I said to myself, I wonder if there's something we could do to avoid that.

[00:07:48] Jerry Cahn: And with that, and then my father first died.

[00:07:51] Jerry Cahn: And watch my mother then really deteriorate cuz for the first time in 86 years she was alone. She'd gone from being in her family to getting married to having kids, to having a husband. And now he's gone. And basically, I'm her caretaker. But the answer is, she's alone in many ways for the first time in her entire life and there's a quote.

[00:08:11] Jerry Cahn: Life without hope draws nectar in a sieve. Hope without an object cannot live. So we need hope to keep us going. And was a threat of hope for, she got a great life. Okay. At that point, I started putting together a community, getting the literature, putting it all together and realized what's the single biggest way I can help people.

[00:08:30] Jerry Cahn: And I realized it can build a platform. A platform where I can invite all the other people who provide valuable services, estate planners, financial advisors, home care companies, people who get help, and people get second, third, fourth careers providing additional education. I can give them a place to all be there and help a person become a holistic of integrated human being that's gonna be better and better.

[00:08:56] Jerry Cahn: And I said that's something we can achieve by providing information, inspiration of the role models who are trailblazing already. Providing support, where you talk to other people, where you focus in on getting tools and then the resources to make it happen. And this could eventually become public company because the answer is, as Peter Lynch said, you wanna invest in things you know, we all know ourselves.

[00:09:18] Jerry Cahn: We all know how we could do better. So, why not think of that as the long thing as a global company that could do it. Let's start small though in New York, it's a small little community. Some of us have heard and so, that's where start from and as its platform. And it's been a great journey.

[00:09:35] Jerry Cahn: And the great news about it is, is my kids have told me, I told them that today we now know we can live to a hundred plus.

[00:09:43] Jerry Cahn: Some UCLA researchers who've recently said publicly you can find the titles in Google that today's kids are gonna live to hundred, 304 so, you've really got this chance for people, but are we maximizing that entire?

[00:09:57] Jerry Cahn: We're not. And the hardest part is getting people to understand that the goal in life is not to go through school for 20 years, then have a career and build it and a family. And then you retire at 65 for a few golden years. That just keeps getting longer and longer and longer, and we don't wanna run outta our money and we have no plans for what we're doing.

[00:10:16] Jerry Cahn: As I spoke to some people in Europe today about this, I said, you realize we spend more time planning some kids' ready then we do the 10,000 days, 20 to 35 years after 60, 65 when some people are already retired and some people think that's good, it's not. How do we change it? Our framework's very simple and it's what we want people to do is somewhere in, in the hundred-year life, you'll have about 80 years of being an adult, and you can do anything you want in any order. So, what you could decide to do is instead of working for 35 years and then retiring and not knowing what you're gonna do, you could do like Stagowitz does. What he's done is he's forget outta system where he works every six, seven years and then he takes it a year off, kind of like a week and you have a weekend sabbatical.

[00:11:01] Jerry Cahn: Okay? Same idea. And that's how he does. Then he takes one year off. Now, can you imagine working 5, 6, 7 years and knowing you have your number, I'm gonna go there and I'm gonna structure that with my kids and my family and everything, and then travel the world? And you've done that 10 times, 15 times in your life, but for you, you stop.

[00:11:20] Jerry Cahn: It's a wonderful opportunity. We could live so, much of a more fulfilling life if we go through the principles and if you go to Age Brilliantly, the seven principles, what it takes to really do it and understand. you have the.

[00:11:31] Jeffrey Feldberg: And so, Jerry. Wow. I mean, Firstly, congratulations. There's a lot to unpack there. You started Age Brilliantly at, and what I like about what you've done is. You've taken something. When we think about our lives, for many of us, it just seems complex. Where do I start? What do I do? And not to confuse simple with simplicity, as I like to say.

[00:11:52] Jeffrey Feldberg: You've really put it out there, you're focusing on health and then finances and relationships, and then behind that, the purpose, the passion, and the time. And you said something really interesting in that I would love to expand. We have been maybe use the word brainwashed or social programming, exactly what you said.

[00:12:10] Jeffrey Feldberg: Hey, you know what? I'll have some kind of a career. If I don't own my company, then I'll retire at one point. Or if I own my company, I at one point will sell it. And that's where the story ends. But we don't really put a lot of planning and preparation into that then what? And then to your other point, it's really the perfect storm.

[00:12:28] Jeffrey Feldberg: We are living longer and you're throwing out numbers of 102, 103. I'm hearing those numbers and even beyond that in terms of where we're going. Jerry, for the busy entrepreneur or founder, executive, you know who's out there, who's listening to this. They come to you today and say, Okay, listen. I have a long runway ahead.

[00:12:48] Jeffrey Feldberg: No plans to sell the company. In fact, maybe I can't even see life without the company. I don't know what that looks like or what that means. That's scary to me. But I wanna do some planning I could do with my business. I wanna do this for my life, the most important thing in the world to me. Where would you start with them?

[00:13:02] Jeffrey Feldberg: What does that look like?

[00:13:03] Jerry Cahn: It's a great question actually. We just introduced a new project and workshop and coaching related to it, and we call it launch your Future Self. And the recognition is what you've done for us. Let's assume you're 50, you've run your company for 20, 30 years, you're very successful, you cash out. What are you gonna do next?

[00:13:21] Jerry Cahn: If you don't know. Inertia says you stay where you are, which is why somebody gave me a number recently 7 million people are still in their businesses, even though they wanna get out, but they don't know how to get out cause they don't have an attraction. What else could I do? so, we look at that.

[00:13:35] Jerry Cahn: Remember, life is a terrible thing to waste that these are opportunities lost. If they stay in their company beyond when they should be there, I can go do other things. It's wonderful. When I sold my company I had a partner and we had a lot of people and it was clear they didn't need me and my partner and I told my partner very first day, you'll go with the company cuz you love this and you're younger and you wanna do this.

[00:13:58] Jerry Cahn: I wanna go do something different. I wanna help people build businesses. I pulled New York City's first incubator and so, it was a way of saying, this is what I wanted. The key is to have something in your future to hope for you wanna do what we do is we have a whole series of programs, tools that people can use to be able to start visualizing where they might wanna go based on their values and goals and an understanding of where they've been.

[00:14:22] Jerry Cahn: And recognize their future self is who we're building this for. Not them, but their future self who may be the same, may be very different. And that person is gonna actually be many neck cells. So for example, I might be a doctor. I've got a medical practice. I've decided I don't really wanna see patients every day, but I've been offered a chance to run a clinic system or concierge medical or a hospital.

[00:14:45] Jerry Cahn: So, that might be the next seven, eight years of my life. I'm in a new role. I'm learning, I'm growing. Okay. There's no deterioration anymore. I'm constantly doing new things and I've done that well. And then what happens is the government looks at me and says, You're great. We need another doctor at Mayo Clinic.

[00:15:00] Jerry Cahn: Or we need someone in Department of Health and Services to make sure that in the future if we have a pandemic, we know what to do. Would you be willing to work on a task force maybe you end up as a Secretary of Health and Human Services? All for being there and you're now 92. I told you just briefly when we were talking, most fascinating thing last week is that there's a Dr. Howard Tucker out of Cleveland, who's a hundred years old. He's a practicing doctor, neurologist. He's got a wife who's 89, that's psychiatrist. He's got a family. He's got all of the, and you listed them the essentials of wife. Okay. He keeps himself healthy. He's done enough financial. He's had these secure this freedom of movement.

[00:15:42] Jerry Cahn: Harvard longitudinal studies said that if you wanna live long and be happy, the number one thing you need is a supportive relationship. He's got that wife, the kids, the grandchildren. He's got his own sense of passion. He's also a lawyer. He decided I wanna learn that along the way he's got purpose cuz he's doing all the social stuff and now he's letting people know, hey you could do this too.

[00:16:04] Jerry Cahn: And that's his focus. Like it, his mind And time mastery is really the hidden ingredient in all of this cuz we need to plan our darling better. We don't manage time, you manage assets. But time is something that we have to use and we have to master how we do it. And that's what Time Mastery is about.

[00:16:19] Jerry Cahn: That's why I did it. So, helping you figure out what you wanna do with multiple selves. And here's the key John Maxwell is a tremendous inspiration for a lot of people, and they've heard of him, talks about intentional living. That's really the difference. What happens is as children, we have no idea, and the only role models that paved the way for us are our parents and our grandparents, and our great-granddaughters.

[00:16:40] Jerry Cahn: We have to remember in 1900, you only lived to 45 when social security was pronounced in 1934, what happened is we had then a lifespan of 60. So, the result is when we're looking at all these people who've given us these role models, they lived in a different world. We live not only in our world, but as I tell my children all the time, as I think of what I'm gonna do, I'm looking, I'm living in their world.

[00:17:05] Jerry Cahn: For example, I don't know about you, but I know when I was 16, 17, we all wanted a license. so, we could go out and date and do whatever we wanted to do with the car. Okay? My kids have three kids, none of them have a license, none of them. And I said there and once, how come you guys have an interest? And I live in Manhattan everything is easy to get to that. You know something. Not only that, but you're right. You're not even gonna need to drive for, because five years from now we're talking you autonomous vehicles. Part of your future self is to see what you might wanna do in a world you might have to create.

[00:17:35] Jerry Cahn: Or is being created as we go. You know the old saying about you building the bridge and you're going along the bridge as you're going. It's exactly what we're gonna be doing. And the key here is that if you're a business owner and you're 20, one of my sons is 23, just raised several million dollars to be able to fix.

[00:17:51] Jerry Cahn: To build a new machine learning company. I don't know. He might be a fire candidate when he gets finished, which is financial independence. Retire early. I've met people like that at 30. That cash out for lots of money. 6, 7, 8 figures. And then I take, You know what? I'm gonna out good, enjoy life and I'm gonna figure out where I wanna go next to my life.

[00:18:10] Jerry Cahn: But they don't think of it as retirement. We have to reject the word retirement or we have to retire the word retirement. You retire when you stop wanting to work. And the only time you wanna do that is when you don't see another opportunity. Cause work isn't just for income. Again, our grandparents, they had to work for income.

[00:18:27] Jerry Cahn: This generation, our generation or young knowledge workers and wisdom workers and knowledge and wisdom workers aren't being paid because they can move boxes. No. You've got a machine that does that and you learn how to do that. What we're able to do is things that they could never do before, and we have to work into that one.

[00:18:43] Jeffrey Feldberg: Jerry, you are really on the forefront. You're creating a whole new movement, and I like what you just said. Let's retire the concept of retirement. And you really brushed upon that of people retire. And we're talking a little bit about this offline. I mean, there's not a happy ending here for retirement in the conventional way.

[00:19:02] Jeffrey Feldberg: Why don't we talk a little bit about that and then I'd like to flip it of how once we understand this and we look to Age Brilliantly as a resource for us really as a coach. And you know, Jerry, as you're talking, I'm thinking it's probably a sad thing, but I'll throw it out there. You know, people may have a fitness trainer, you know, for one time a week but that's about it. Here we're talking about the entire life and the different areas that you're covering of how it can impact them, again, from their mental mindset to their physical health, to everything else in between. And as we know here on the Deep Wealth Podcast, we pun intended, help you extract your personal and business.

[00:19:42] Jeffrey Feldberg: Deep Wealth. Your health is your Wealth. You can have the best liquidity event in the world, and you can have a 12-figure liquidity event. But if you don't have your health. What's the point? It's all for, not why don't you walk us down the conventional way, which really isn't the right way, you know, retirement, What happens?

[00:19:57] Jeffrey Feldberg: And then someone who's smart enough, a business owner who's smart enough, who reaches out and says, Okay, you know what? This future self, this program that you have, you know, hook me up here. Let me speak to a coach who's gonna help me. You know, maybe a board of directors of one who's really gonna make a difference in my life.

[00:20:13] Jeffrey Feldberg: Why don't we contrast and compare the traditional retirement versus what it's gonna be like with the future self? What does that look like?

[00:20:20] Jerry Cahn: Okay, we will do that, and then remind me at the end, I'll also leak it, how companies have to change as a result. There's a book that's called Extra Time and it symbolizes exactly what the old world is all about. If you have many financial advisors, 30, 40, 50 years ago, their whole goal was to say, listen, retirement, social security, you can't retire in social security enough.

[00:20:40] Jerry Cahn: You need some other stuff. But over the next 10, 15 years, they began to realize people were living longer. The result is really how do you maintain a nest egg large enough through investments, through compounding that's gonna be able to afford it, especially in a world where we don't know when anything's gonna cost.

[00:20:55] Jerry Cahn: Imagine spending $234,000, which is one projection just by healthcare. Okay. I mean It is just an incredible thing to do. Our whole point was the few golden years became many, and then what happens is people who follow that find out in the past couple of years, in most cases, they get bored. They just don't wanna keep going to the same thing, doing the same thing over again.

[00:21:15] Jerry Cahn: And what they do is they'll do a lot of volunteer stuff, but now they've become a librarian assistant, helping people find books. I was a CEO of a company, now I do. That says not valuable. The point is, could we not have used this person better? And that's what the person says, and that's why they're not that. So, we don't look at the extra time being added to period called retirement but get the word retirement. Retirement happens at any age you want it to happen, but it's when you say, I will no longer work just for money. When I do something of its passion or purpose, I'm doing it for that reason, and that's okay.

[00:21:51] Jerry Cahn: But that's not the work as we defined it for retirement. It's just, I'm gonna keep working all my life cuz I love being an artist and I love helping people and I wanna advise people on whatever the case may be. Take great people like great alio. Who is making a decision to leave his hedge fund and he's turning it over and he builds the principles and he's doing it now.

[00:22:12] Jerry Cahn: He's a, what we call a share excerpt. He is sharing his experience and expertise with other people and that is ultimately for any of us, have gone through some experience running a business and you're a share extra, Jeffrey, cuz you've exited your company and now you're trying to show people what they can do to think it out better and not make some mistakes that other people would make.

[00:22:33] Jerry Cahn: And that's what's great about it. So, rather than put all of that extra time, which could be, as I said 25 to 40 years, it could be 10,000 days into that, I don't know what I'm gonna do. Empty pocket. What we're saying is start earlier with intentional living. Lay out a structure of all the different things you wanna do, and then what you can do is, and this is now, I'll share this with you.

[00:22:55] Jerry Cahn: We're gonna build an app

[00:22:57] Jeffrey Feldberg: Mm-hmm.

[00:22:57] Jerry Cahn: this way you could track what you do. In that way, you can watch yourself changing and you can share it with your family and you can keep updating it cuz there's gonna be accountability to yourself and the pods that you might build to be able to do it. What you're doing you can watch what the next, from let's say 40 to a hundred might look like as you started at 40, and see what that's like and meet a digital record for yourself and as I say, for your kids or whatever the case.

[00:23:22] Jerry Cahn: You're gonna figure out what are all the next selves I wanna do? And I gave you one example of a doc who could end up as the Head Secretary of Health and Human Services and then eventually work on different boards and use of advice, et cetera. Cause what they have the expertise is how do you get people to get holistic care?

[00:23:40] Jerry Cahn: How do we integrate it? Which we have not done until now. And what's different now is we're sitting down with people in live workshop. We're gonna be sitting down with people on a coaching basis, and then that material goes again into their ACT system. If they want it that they can track what they're doing and what they see.

[00:23:59] Jerry Cahn: Cause we believe you wanna use a really kind of fun word with it that my brother-in-law coach, it's imagination. The key is we have to start imagining what we haven't done. We have to look at the trailblazers like Dr. Tucker and saying, Look what you could be doing. Okay. Or we have a marathon or at a hundred. Or you have a fashion Easter at a hundred that's still studying fashion.

[00:24:20] Jerry Cahn: People are doing it today, but we don't pay attention to them. What we've paid attention to is our grandparents who were born a hundred years ago, And you know, their life was very different. The situation was different. We didn't have the nutrition, we didn't have the science, we didn't have the technology to help promote longevity, which we have now, and will have more in the future.

[00:24:43] Jerry Cahn: There's some major things happening around the world on helping promote people. There is one person whose belief is his quote is, There's somebody who's born today is gonna look two hundred fifths. That's already there. The question is how do we live into that, that's what we're doing and it's through workshops that are live because the answer's a lot of thinking about it or long term programs cuz we very often we like to flip school where you do the work and then you come together and figure out what does that really mean?

[00:25:11] Jerry Cahn: And here's a lifelong process.

[00:25:12] Jeffrey Feldberg: Taking a side step here, but it's directly related. When you were running the business and then you exited, and now you're working with successful CEOs and you're part of Vistage and you're a thought leader and you're just out there and you're interacting with all kinds of different people.

[00:25:26] Jeffrey Feldberg: Different strokes of life. Everything you know, going out there offline. We're talking a little bit about this. It's a sad story. People retire and then, you know, ultimately they don't last that long. What's a thinking? What's the science behind that? Why do we go from retirement to death fairly quickly as opposed to really what your thesis, what I'm hearing is, hey, you know what?

[00:25:47] Jeffrey Feldberg: Let's just do a little bit of shifting here. Your golden years don't have to be at the end of your life. You can have your golden years right now. You could do any number of things and through Age Brilliantly, we're gonna help you with that. We're gonna help you have, I've heard you use this term a number of times and I like it, this intentional living where it's deliberate, it's planned, but it's there to optimize your happiness regardless of what your biological age is.

[00:26:12] Jeffrey Feldberg: Optimize happiness throughout your entire life. I would love to hear some more about that.

[00:26:16] Jerry Cahn: So, let me just challenge a little bit of what you said. The golden concept was that you retired at 65 and you died by seventy. That's actually when it came to existence and you have the web. Creative environment villages. You got the villages all over the country, especially in Florida, where these people who come and do it, the reality of it is they're all living in as an average till 80. So, this short period of time, 3, 4, 5 years is now already 15. Okay? And it's going to keep getting longer. The problem is they get bored doing what they're doing for logical reasons. There's no human nature's all about, we're about movement. When they get bored, they have to figure it. In many ways, if somebody is, we have some people who could be 60 and saying, I was thinking of retiring cuz I get a pension, but I have no idea what I wanna do cause I've never planned it.

[00:27:08] Jerry Cahn: I know where I'm gonna go. They're still thinking when I ask the question, How long do you think you live? They'll go most of my friends have died about 75, 80, maybe 85. That's what I'm gonna go. What's changed is I teach and I used to teach an aging question. We have a survey, we do it the first day, and the first question is, when do you think you're gonna die?

[00:27:25] Jerry Cahn: And most people would say somewhere around 80, 85. Then we reverse change the question war. This is the beauty of science. We realize what they're doing is they're thinking of someone who died young we ask a different question, What's the oldest person, you know, relative or neighbor? And then that flew.

[00:27:42] Jerry Cahn: And they all come back, Oh, I know so, at 98.

[00:27:44] Jerry Cahn: Then we say how long do you think you're gonna live? And they go, If he lives to 98, he smokes. I don't smoke. I go to the gym, I'll live past him. And suddenly they realize, Oh my God, I have all these experience. That's the answer to the question. We need people to realize they really do have this time, and they do have the control when they can do it.

[00:28:01] Jerry Cahn: I think you understand instead of putting off, you know, Warren Buffet said, Don't put off sex, because the answer is it's gonna be too late if you wait till you're retired for it. It goes the same way with legacy. The greatest legacies aren't done after you dead and you giving Nobel prizes away through the money you're giving.

[00:28:19] Jerry Cahn: Why not do things that you have? Bill Gates who says, I'm gonna stop working now and go into something else and look at all the phenomenal wonders that he's doing. Okay. And there are lots of just as I've said, you could take vacations every, you know, for a whole year, two years, five years, one week. It doesn't matter.

[00:28:35] Jerry Cahn: Throughout your life, you can leave your legacy throughout your life. I run another program called Mentoring Internships. I started this when I was going to grad school. And I needed some young people to help me out doing the survey. And I brought them in and I said, You don't know how to do interviews.

[00:28:51] Jerry Cahn: I'll teach you. You don't know about healthcare. I'll teach you. And the next thing I realized is none of them really knew what they wanted to do. I've had over 650 interns in my career from all over the world. Even through the pandemic. And the goal is to help people make better life decisions, specifically in the career.

[00:29:08] Jerry Cahn: Cause many of them come to these countries, many of them are coming from other countries and they've chosen a profession because their parents said, It's a solid profession. I'm gonna be an accountant cause everyone needs an accountant so,, it's gonna be there. And I go, you interested in, No, I hate it. Wouldn't have you. That was, what that old world was about. You had to retire from the job you hated. What are we changing? We're saying you pick a job that you love, it's not perfect. You and I have been entrepreneurs. We slept on the floor. We got to all of that.

[00:29:35] Jerry Cahn: But you're investing in your future self when you're doing that, and that's what we think is really what life should be about. And that makes it exciting. Now, my energy, it's exciting when you think of it that way. Legacy is the same thing. Leave your legacy while you're alive. Watch it happen. See what else you could do all the things that we thought have to wait till later. Don't have to wait at all. And as the Chinese proverb says, When's the best time to plant a tree? 20 years ago. You'd have all the fruit, but if you didn't, then now's the second best time. And that's really our hope. Now is the best time and go you, you've asked the last question about the CEOs.

[00:30:11] Jerry Cahn: I work with CEOs and companies and the companies, they say, What do we do? How do we help all keep our people there? And with confronting them, they suddenly realize, you know what, I have a lot of older workers who really have a lot of value still. I don't wanna lose 'em. I have one person who runs a fabrication.

[00:30:28] Jerry Cahn: It's manufacturing. Physical stuff. The guy's 80 years old and thank God is my CEO says he doesn't wanna retire. And I'm really glad, cause I can't find anybody else with his skill set. So, what we need to do is change the way we structure the work. The workplace to encourage people to constantly keep learning and sharing, being, share extras, mentoring other people, offering it, teaching salespeople how you build relationships to sell how you do M&A.

[00:30:54] Jerry Cahn: Figuring out what kind of synergies are there. They've seen enough to be able to do it and keep growing and growing this thing. That's why you do see judges, presidents, leaders, CEOs in seventies, eighties, going in the nineties. It's really interesting. We see that. Ruth, Bad Ginsburg was 87, which passed away.

[00:31:11] Jerry Cahn: Okay. She was an icon. It's a younger Generation to Gen Z and Gen X, she was showing what we could do. They need to be there. They need to do it. And what that's gonna do, it's gonna solve the talent management problem corporations running into and to understand why we have it. If you read one of my articles I wrote for Forbes, it's not, I don't think the Great Resignation has another way to look at it.

[00:31:33] Jerry Cahn: It's not. What it says is, for the first time in the history of our country and our industrial complex, and I'll go to scientific management to show you what I mean in a minute. When I grew up, you either did work or you did home, and if you had to go home and you wanna watch the kid in the ballet or in a debate or whatever, they may, you couldn't do that because you're supposed to be in business.

[00:31:53] Jerry Cahn: We divided ourselves. How absurd is that? You think of that? What the great resignation, great exploration is? It said to people, let me see if I understand my job to get a contract signed cause I've sold this thing and I want do that I'm gonna fly from New York to California for six hours, sit down, have them sign contract in front of me, get on the next plane, fly back.

[00:32:14] Jerry Cahn: And the meanwhile, I have to bring in somebody who doesn't really know my daughter, who's three years old, and be the baby sitter so, to speak for the day. I'd much rather be all. Well, That's what docu selling sells, and that's what Zoom sells. We don't have to do it. We have now for the first time, an opportunity to create integrated human beings that are holistic that see it what happens is, and that's why the whole job numbers are really wrong. There's a lot of people multi running, multiple jobs through their home. Okay. And that's what these gig workers are doing. What they do is they may get up at five, six in the morning, which before they didn't do, by the way, and they may go to bed at 11, but they've done one to two jobs.

[00:32:49] Jerry Cahn: They've taken care of the family, they're taking care of the kids, and they're working on their future self all at the same time. Because they're, that's the new world we've created the integrated, holistic person as opposed to with scientific management, which Taylor did, if you remember at the beginning of the Industrial revolution, he said, we're gonna give you machines, like assembly lines, and you have to stand there and you have to move the things down the line.

[00:33:12] Jerry Cahn: I don't know if you've ever done this. I always have my people do this. I say, go to YouTube. Look up Lucille Ball, the chocolate scene. And you're laughing cuz you know what I'm talking about. And you see how crazy that's what we did. We became the robots to the machines. Now I wanna create people and what's great about it, whether it's a physical bot or this kind of approach, what we're doing is freeing people to really live integrated lives, that's why these people who are quitting are saying, You know what? I don't wanna just do a job. I wanna do a job that's gonna make a difference in the world. Okay. Passion or purpose, whichever one you're into. Writers will be passion artists. Purpose might be you wanna write the Great American novel and stimulate people, whatever, doesn't matter. That's what age Grant Lee is all about, freeing us up. I work with one colleague who said, In essence, you're talking about the limitless human being. Yeah. I think what this is really about is limitless leadership limit for ourselves and for everybody else we work with. It's limitless life. We don't know all of our potential right now, and it's a limitless legacy.

[00:34:15] Jerry Cahn: It's this ability to have, make a difference to other people's world and make it better we do, like Greta Thornburg, she's not even an adult, and look what impact she's had on what we're doing in the environment.

[00:34:25] Jeffrey Feldberg: So, Jerry, let me ask you if I'm listening to this, and obviously I am, and for our listeners, I'm hearing what's being said and wow, you know, this is a whole different way of looking at it. I like what I'm hearing, I just love the idea of having this really intentional living and my future self and everything that goes along with that if I'm a business owner, as an example, you know, I'm busy. I've got the business, I'm growing it, I'm doing the daily fires, everything else that goes along with that. But I wanna have intentional living and I come to Age Brilliantly. Okay, I'm here, Jerry, yet you've sold me on this. I've bought it. Hook, line, and sinker.

[00:35:00] Jeffrey Feldberg: I am ready. Where do I start? What does that look like when I start working with Age Brilliantly with your process?

[00:35:07] Jerry Cahn: If you are a company doing that, first of all, what we'd be saying to you is, Okay, let's talk about what you really care about with your employee. Maybe we'll work at HR and we'll work with other leaders and we'll start saying to them let's deal with all the different people in different ways.

[00:35:20] Jerry Cahn: How are they integrating their life? The question of should they come to an office and not come to an office is what color shirt should I be wearing. It's a tactical, nothing. The real question is how do we get the work done collaboratively together and we create integrated people and think about it, America has healthcare through companies.

[00:35:39] Jerry Cahn: That was the beginning of understanding we could do that, but the answer is we're not doing it fully and we're not doing it very well. First place is what we do is we are very now promoting free people who've taught their first jobs. I like to start at the beginning it's easier. Financial literacy, how many kids when they graduate college really have an or high school, doesn't matter.

[00:35:58] Jerry Cahn: Have a real good understanding of how to budget, how to make sure that their expenses are lower than the income that's coming in. How do they know where to save it, how to invest it? Do they understand the power of compounding? Most people don't know. Teaching our people to do that will help solve a problem, which is most people don't wanna when they're very young, too much money into a retirement future for their future self because they don't see it as their future self.

[00:36:24] Jerry Cahn: That money, I'm not gonna see for 40 years, it must be somebody else's money. That's the whole point. We're changing it back to them, to themselves, and realizing they control it. Financial literacy should be a basic education. It will help get people to make the investments. The second part is career development.

[00:36:41] Jerry Cahn: I'm right now wanting a brand new program called Emerging Leaders through Vistage which is looking at these young people and saying, How do I make you a rising star? How do I teach you the 12 competencies? Then McKinsey, Google, have all said, You need to be a potential leader. Let's turn this into, again, limitless leadership that they can grow it and make a bigger difference.

[00:37:00] Jerry Cahn: And again, the goal is not to put a person on an assembly line and that chocolate for 25 years. Mary Barra started on an assembly line, but she's the CEO. Why don't we have that vision for anybody who might wanna do that across the board? We don't wanna pit 8 people in stages.

[00:37:18] Jerry Cahn: Let's focus on how do we elevate the capabilities of each person to grow and make a bigger difference in their personal life and their business at the same time. And trust me, it could be done at the same. You just have to have an imagination to do it. We would work within HR and work with a leader kind of building these programs.

[00:37:36] Jerry Cahn: The third part is building mentoring programs within the company. You learn from other people in the company. Many people leave companies. The quitting that takes place is because they don't see where they can go in their little silos. What we do is we get you mentored by someone who's in a different department and gives you a different spin on where this company keeps going.

[00:37:55] Jerry Cahn: Okay. And maybe what you wanna do as part of the education is learn more about environmental and sustainability and ESG and other kinds of things that you can do and how to do it well. We know when it comes to inclusion, just taking two people of different races and putting 'em together doesn't bring them together.

[00:38:11] Jerry Cahn: They have to have a superordinate goal together. They have to know they're working on something together. They're equally making a difference, and that works. We don't do that enough in this country. We can do that in companies. That's the reason. I moved from Capital Hill to corporations because I realized in a corporation, I have a smaller group of people that we can really get involved, roll up our sleeves, and make a big difference in what we're trying to do.

[00:38:35] Jerry Cahn: And that's it. And then we don't say, we right now, think about the law says you don't really wanna say to someone, you're 60, you're planning on retiree because it's viewed as you're gonna be an ageist person by divorce. Let's reverse that. Okay, you're 65. Do you wanna be here for another 10 years?

[00:38:52] Jerry Cahn: That's the question. Do you wanna be here for another 15 years? What else do you think you could do? What would you like? Oh, you wanna work on innovation? You'd like to do an intrapreneurship, not an entrepreneurship, leaving the company, stay in the company, develop something new. What I'm saying is this is our opportunity to turn our companies into breeding grounds and greater capabilities of each worker and make a better society on.

[00:39:15] Jeffrey Feldberg: And after all, isn't that what companies were in the first place? We somehow lost, Yeah, we lost our North Star somehow we got off track in. Here we are today, you're pulling that all together, really what I'm hearing you say is whether I'm an individual, either as a business owner, founder, whatever the case may be, or I'm coming to you as a business.

[00:39:34] Jeffrey Feldberg: It doesn't really make a difference because with Age Brilliantly, you have programs for really both groups that you'll walk them through step by step how to do it, what to do. And I know Jerry, you know, in every situation it's gonna be specific, it's gonna be different. I get that. But, you know, ballpark wise, for someone to start seeing some results, it's hard to, you know, get a comfort level with these new concepts to start making changes in the lives of, you know, the people that you're working with.

[00:40:01] Jeffrey Feldberg: Timing wise what are we looking at for that?

[00:40:03] Jerry Cahn: It's a lifetime. It's not something that you do today. It's not, you go to a one week seminar with, you know, someone of the great gurus. You come back all motivated, you'll make some changes on a 21 day thing or anything like that. Depends what you're doing. But what's gonna happen is you're gonna keep doing more and you're gonna keep growing where you're gonna take it.

[00:40:23] Jerry Cahn: And what we do is we define where you're gonna. And very often what it is I think I'd like to do the following things, and then we ask, What's holding you back? It's coaching. Okay. Think of it is, we call it full life flm, full life mentoring, coaching. Where do you wanna go in your life and what would you like to do?

[00:40:39] Jerry Cahn: And then lay out a plan to be able to do that. And then the person might come back and wanna take to the next level and then put eventually getting an app that's gonna help them be able to track what they're doing and seeing where they're going. And it continues. Remember you picked the third part of what we see as essentials.

[00:40:55] Jerry Cahn: Relationships can't do it individually. Just like we're not gonna separate the person's work from their life. We're not gonna separate them from their kids and their family. We're gonna integrate that. How do we do that? Each person, each company will be slightly. It's an ongoing process, but what makes it really wonderful is at the end of the day, I'm not doing any of this.

[00:41:16] Jerry Cahn: I'm just making it all possible. They're gonna do it themselves. Everybody's gonna learn from each other. If I want to figure it out, I create a special interest group on companies and I wanna be able to have more share extras in the company and they can talk to each other and work out how to do that.

[00:41:31] Jerry Cahn: That's the value of the flm.

[00:41:34] Jeffrey Feldberg: Yeah, it's amazing. I mean, really you're combining intentional living and then the mentoring, then the coaching. But it's like the pixie dust that's sprinkled throughout all of this. It's just a different way of looking at things. We're really retraining our mindset because again, our inner thoughts, our inner talk forms, our outer world.

[00:41:53] Jeffrey Feldberg: And you know, Jerry, you haven't quite said it this way, but it's really true out there. Whoever said, business isn't personal, was never in business. It's all personal. If we don't have a right on the personal side, it's really gonna show up on the business side. It's such a unique and different way of looking at things, but as you walked us through this, Jerry, It's just, it feels so right.

[00:42:14] Jeffrey Feldberg: It sounds so that we, It's amazing that we've overlooked this all these years, and you're now the one person who's gonna be with your group Age Brilliantly bringing this all together for us to start getting things right, to look at us as a whole person with an integrated way of living, an intentional way of living, family, business, future, finances, health, all, you know, all those things, relationships. I don't think there's a better way that you could be done so congratulations and well done on that.

[00:42:41] Jeffrey Feldberg: You know, as we begin to bump into some time here. And Jerry, you and I, I mean, we can take each of the six areas. Each of those could be an episode and maybe it should be, maybe it should be.

[00:42:50] Jeffrey Feldberg: But you know, as we start to wrap up here, I wanna do a quick thought experiment, and then I'm gonna ask another question right up at the end. But here's what I wanna ask you. I'd like you to think of the movie Back to the Future and you know how appropriate for what we're talking about right now.

[00:43:05] Jeffrey Feldberg: But in the movie, Back to the Future, you have that magical DeLorean car that can take you to any point in time, and Jerry, imagine now that it's tomorrow morning, you look outside your window. And there it is. There's DeLorean cars not only sitting there, but the door is open. It's waiting for you to hop on in, and you're now going back to any point in your life, Jerry, as a young child, a teenager, whatever point in time it would be, what are you telling yourself in terms of life wisdom or lessons learned, or, Hey Jerry, do this, but don't do that.

[00:43:35] Jeffrey Feldberg: What does that sound like?

[00:43:37] Jerry Cahn: I hate to say I'm gonna disagree cuz I don't wanna do that, but I don't go backwards. I get in that car. And I put it on a hundred years.

[00:43:47] Jeffrey Feldberg: Oh, I love that. I

[00:43:48] Jerry Cahn: I wanna know where we're gonna be a hundred years from now. Are we really gonna survive? Are we making it better? We've got wars in Ukraine, we've got so many problems all over the world have, has the human experiment failed to take advantage of our capabilities and grow us? And the other answer is, it's not about me. I'm true. I just happen to be lucky enough to have the time and energy to think this through, and the commitment and dedication to stay with this until I don't.

[00:44:13] Jerry Cahn: The oldest person I can't believe you saying this. The oldest person who ever lives is 122 and a half . I've told my kids I have to live 243, and I said, that's funny cause many years ago. And someone said, How old are you? I said, I'm 1, 2, 3. I'm a simple kid.

[00:44:26] Jerry Cahn: I don't know so, it ends out that's where I'm gonna go. I wanna see the future. I wanna see if we made it. And then what I'd like to do is comeback. And know that I can make a difference in us getting there or not getting there. I can avoid it doing it. I wanna see progress. I love when I do go back in my to neighborhoods I grew up in and stuff.

[00:44:46] Jerry Cahn: I love watching change. I think the movie that I like most is Time Machine. These over my time and the reason is there's a scene in the original version, which was great. How do you show time passed? That's really the question time mastering. How do you show time passing? Daniel Gilbert says, Younger people have more things changed in their life when they're young and as they get older, consistently in any area.

[00:45:09] Jerry Cahn: As they get older there's fewer. The reason there's fewer is cause they're not looking at a future self. They're not understanding. They have just as many things they could do and they're not loading so one of the reasons we deteriorate is cuz we've set ourselves up to do it. If I lock myself in the room, I'm never gonna get outside.

[00:45:26] Jerry Cahn: I go back and I watch it and it was great as they showed a window of a mannequin and the mannequin's dress goes up and down lives. A man, the building gets knocked off and another building gets built up, et cetera, and he sees all of this through his window. That's how they show time passing so when I go to all neighborhoods, I look for what changed. Was it better? Is it worse? I have this group of stores. They were actually, when I was there, there was a fire. Many of them were closed, Come back many years later. There's now a big cafe with a parking lot there. I don't know if that's called progress or not, but the answer is it's a demonstration.

[00:46:00] Jerry Cahn: Things change and we do that. I like that this would saying when Age Brilliantly is ultimately it's a movement. It's people saying, you know something, Why am I selling my life should?

[00:46:11] Jerry Cahn: Am I limiting so? So, whether they wanna go to a workshop that we run for weekends or one day a week for six weeks in a row at night, where you're working on it, doing your homework and bringing it back, and working with pods.

[00:46:22] Jerry Cahn: All the tools are making this possible to do. Do you every single person on this planet says, I wanna live a fulfilling life as long as I can be healthy, happy, how do I do that? And I'm gonna commit intentionally myself to get there. They're the ones who are doing it. I'm just helping them.

[00:46:39] Jeffrey Feldberg: Jerry, well said. This is probably one of the most creative answers that we have ever heard on the Deep Wealth Podcast. And you know what? It's your answer, so, you don't have to go back. You want to go to the future. See if we got there, what that looks like. God bless you, and you know, you do what you want, but really as you're talking through this, as you have this entire episode, Just the way you look at things, it's a mind shift.

[00:47:01] Jeffrey Feldberg: My mind is shifting literally as you're talking. And you know what? You're right. If I can optimize my life for happiness, everything else will fall into place. But if I'm not figuring it out, if I'm not optimizing it, if I'm not having Age Brilliantly, help me do that. Then you know it's all for not why?

[00:47:17] Jeffrey Feldberg: Why really do it? so you raise a lot of questions. You have some terrific answers for that. Let me ask you this as we begin to now wrap this up. This is gonna be in the show notes, it'll be point-and-click for our listeners if somebody would like to find you online. Where's the best place?

[00:47:31] Jerry Cahn: LinkedIn, LinkedIn, Jerry Cahn, or You can use my email. I answer my emails. It's Jcahn[at]agebrilliantly[dot]org.

[00:47:40] Jeffrey Feldberg: We'll have all that in the show notes. And for listeners, you know what, Jerry threw his email out there and he is a thought leader, a successful individual in all the right circles, seeing all the right things. Take him up on his offer and email him, speak to him, see where things are going and how that can impact you.

[00:47:59] Jerry Cahn: And register online so you become a member of the movement.

[00:48:02] Jeffrey Feldberg: And become a member, of course, and become a member of the movement. In fact, when you go to the website, I'm just going there now, it's right up there. You cannot miss it. Join The Movement Right at the top of the page. Join the movement. Let's do something different. Let's make a change. That's what it's really all about.

[00:48:17] Jeffrey Feldberg: And Jerry, you're leading the change and you're doing some incredible things so on behalf of everyone, thank you for that. And as we wrap this episode, as always, please stay healthy and safe, and a heartfelt thank you.

[00:48:28] Jerry Cahn: Same to you and join me in the future.

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[00:50:59] Jeffrey Feldberg: Are you leaving millions on the table?

[00:51:01] Jeffrey Feldberg: Please visit to learn more.

[00:51:08] Jeffrey Feldberg: If you're not on my email list, you'll want to be. Sign up at And if you enjoyed this episode, if it added value, if you walked away with some new insights and strategies, please leave a review on your favorite podcast channel. Reviews help us reach new listeners, grow the show. And continue to create content that you'll enjoy and as we wrap up this episode as always please stay healthy and safe.

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