Thinking about a liquidity event?Click here to book your FREE strategy call.

Sept. 7, 2022

Wealth Advisor Bryan Sweet On How To Optimize Your Life For Happiness Through The Dream Architect Platform (#158)

Wealth Advisor Bryan Sweet On How To Optimize Your Life For Happiness Through The Dream Architect Platform (#158)
Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
RSS Feed podcast player badge
Amazon Music podcast player badge
Podcast Addict podcast player badge
iHeartRadio podcast player badge
Castro podcast player badge
PlayerFM podcast player badge
Podchaser podcast player badge
Stitcher podcast player badge
Overcast podcast player badge
RadioPublic podcast player badge
PocketCasts podcast player badge

“Help a lot more people make a lot less mistakes and have much better lives.” -Bryan Sweet

As a Forbes Best-in-State Wealth Advisor for multiple years running, Bryan has been on the mission to help people live their retirement dreams since the start of his career in financial services back in 1979. It is because of this that he created his proprietary The Dream Architect™, which not only helps his clients maximize their distribution planning in retirement, but also helps them strive for and accomplish their biggest dreams.

With Bryan’s vast industry experience, he is also partnered in multiple entities including Ultimate Advisor Coaching and the Elite Wealth Advisor Symposium, which both support high-performing financial advisors across the United States in the growth and scaling of their businesses. He and his partners do this through teachings on team engagement, marketing, automation, best practices, and all that it takes to build a high-class and scalable advisory practice.

The bottom line is that Bryan thrives on helping others experience the growth and freedom that he has created in building a world-class financial services practice, all while living the life of his dreams.

Click here to subscribe to The Sell My Business Podcast to save time and effort.


Sweet Financial

Sweet Financial Partners - YouTube

The Deep Wealth Sell My Business Podcast

Cockroach Startups: What You Need To Know To Succeed And Prosper

FREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)

Book Your FREE Deep Wealth Strategy Call


The Deep Wealth Experience

FREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)

Book Your FREE Deep Wealth Strategy Call


Did you enjoy this episode of The Sell My Business Podcast? 

Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.

Please click here to leave a review on The Sell My Business Podcast.


This podcast is brought to you by Deep Wealth. 

Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. 

But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.

Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. 

Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. 

After all, how can you master something you've never done before? 

Are you leaving millions on the table? 

Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  

Click here to book your free exploratory strategy session.

Enjoy the interview!


[00:00:00] Jeffrey Feldberg: Welcome to the Deep Wealth Podcast where you learn how to extract your business and personal Deep Wealth.

I'm your host Jeffrey Feldberg.

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience.

When it comes to your business deep wealth, your exit or liquidity event is the most important financial decision of your life.

But unfortunately, up to 90% of liquidity events fail. Think about all that time and your hard earned money wasted.

Of the quote unquote "successful" liquidity events, most business owners leave 50% to over 100% of the deal value in the buyer's pocket and don't even know it.

I should know. I said "no" to a seven-figure offer. And "yes" to mastering the art and the science of a liquidity event. Two years later, I said "yes" to a different buyer with a nine figure deal.

Are you thinking about an exit or liquidity event?

Don't become a statistic and make the fatal mistake of believing the skills that built your business are the same ones to sell it.

After all, how can you master something you've never done before?

Let the 90-day Deep Wealth Experience and the 9-step roadmap of preparation help you capture the best deal instead of any deal.

At the end of this episode, take a moment and hear from business owners like you, who went through the Deep Wealth Experience.

As a Forbes Best-In-State Wealth Advisor for multiple years running, Bryan Sweet has been on the mission to help people live their retirement dreams since the start of his career in financial services back in 1979.

 It's because of this, that he created his proprietary, The Dream Architect™, which not only helps his clients maximize their distribution planning, and retirement, but also helps them strive for and accomplish their biggest dreams.

With Bryan's vast industry experience he has also partnered in multiple entities, including Ultimate Advisor Coaching and the Elite Wealth Advisor Symposium, which both support high-performing financial advisors across the United States in the growth and scaling of their businesses. He and his partners do this through teachings on team engagement, marketing, automation, best practices, and all that it takes to build a high-class and scalable advisory practice. The bottom line is that Bryan thrives on helping others experience the growth and freedom that he has created in building a world-class financial services practice all while living the life of his dreams.

Welcome to the Deep Wealth Podcast. And I've got a question and yes, it's a rhetorical question, but I'm gonna ask it anyways. You're thinking about your liquidity event. You have a successful liquidity event, but have you thought about life after the liquidity event, your post-exit life, and how you're gonna take your Wealth and take it to the next level because you know what there's an old saying, and I found this to be true.

Earning the Wealth is the easy part, keeping it. That's the hard part. And that's a part where we're gonna be talking about today with our guests. So Bryan, welcome to the default podcast, such a pleasure to have you with us. And Bryan, I'm curious, there's always a story behind the story. What's your story?

What got you to where you are today?

[00:03:39] Bryan Sweet: First of all, Jeffrey, thank you for having me on today. I'm very excited to be here. Maybe what I'll do is I'll start way back when I think my story probably started at a very young age when I was three. And my mom and dad got divorced and for one reason or another, I never saw my dad again.

And fortunately, his sister played an important role in my life and I spent some summers there and she was a principal at a local high school. And her husband was a business owner. And over the years through my mom, just teaching me good principles of life and how to take care of people. My aunt was very good about what's the value of education.

Why would you wanna learn? And then I was able to go to my uncle's implement story, sold farm equipment. And he was like this most gregarious guy. Everybody loved my uncle, Roy. I learned how to treat people, how to be a business owner, how to deal with people. And I think through the combination of their abilities to help me with those things and also having gone through where my mom had to struggle being a single mom for literally my whole life. I didn't ever experience it, but in later years talking to my mom, she did without a lot. And so I just got into the financial field, I think, just so I could help others be better, do better. And so that led me into the Wealth management field.

And then over time, I've just learned so much about wealth and money and what happens. And as you alluded to in your intro, Wealth is only one component. And so what we try to do now is help people find the life beyond Wealth. And with that, we've created unique concept that we're working on right now called the Dream Architect Life.

[00:05:32] Jeffrey Feldberg: Wow. So firstly, thank you for being so vulnerable and just putting yourself out there, Bryan, and just sharing that, hey, you know what? I didn't grow up with a silver spoon. In fact, it was the opposite that you had to earn everything along the way. Imagine that, but here you are today and you're successful and you're really a modest fellow because as our listeners heard a little bit in the formal introduction, you're really a thought leader and you've been in the Wealth advisory field for many years and you're just leading the charge.

So this dream of architect life I like how that sounds and all these connotations are coming up in my mind, but why don't you share with our listeners? What this is all about and why this would be important for them.

[00:06:13] Bryan Sweet: Sure. Thank you. One of the components and there's actually five pillars to the Dream Architect Life would be Wealth and having been in the Wealth management business for 43 years I've just worked with a lot of business owners and other individuals that have retired and learned things and went on to do other things saw the problems and concerns or things that weren't getting accomplished, even though they might have had all the money that they ever needed. And so I thought to myself, how can we improve or help those individuals take their life from where it is to another level of significance? So with that, we've created the Dream Architect Life, and maybe to give a little background, we've actually had a process called the Dream Architect.

For about 10 years, that's our Wealth management process, but it only really relates to money. And so the Dream Architect Life is this five-pillar approach. So in addition to Wealth, it includes four other pillars, one being purpose. And that's trying to figure out your why, and especially with you dealing a lot with business owners.

Business owners are especially susceptible to what I'm about to talk about. And that is their whole life is being a business owner, being well respected being out and making changes in the world, and being extremely successful. So we've seen a lot of business owners when they decide to slow down or retire that their

whole image is more tied up in the business than they ever thought. And so when they move to the next level or their next chapter, if you will, a lot of times, business owners really struggle with that because their whole being and image is now behind them. So we are helping them create their whys and working with other collaborators to help 'em move forward so that the next chapter is as productive or even better than when they were working.

But just focusing on new things that would bring him joy. The third pillar is health and longevity. And I always like to preface this with one of my favorite sayings, is that he who has his health has a thousand wishes. He who doesn't has one. And so if you think about it, if you got all the money you'll ever need in your whole lifetime, wouldn't it be great to have the health span, to be able to utilize it, to accomplish all the things and increase your longevity?

So health and longevity is just making sure people are aware of all the amazing things that are going on in the world today in technology. So we're bringing together. Scan doctors for your, brain and body scans, so they can predict things in advance. And I found an interesting statistic that 80% of the people over age, 40 have some asymptomatic issue going on that they're not even aware of.

And with a lot of this modern technology, you can find out a lot of that stuff. We're working with some amazing age reduction doctors that can literally just by doing four or five different things, expand your life expectancy by five or six years. And then we're working with sleep doctors and things and bringing this information, cuz what we found.

Most people when they go to their doctor are either told here's your prescription. This will fix it. Or here's the surgery that you need in order to, cure your ailment. And today there's so many more things that most people have never heard about. So we're trying to bring those messages to the forefront.

The fourth would be legacy, which is just helping you to define for your family and for charities, what your desires and goals are. So that one, they know what that is, and ideally do it in your lifetime when you can actually understand it, see the benefits, and get it accomplished. And then lastly is experience. So one of the things that happen is, especially with business owners in a lot of cases, you're so wrapped up in success and building and getting your business to move forward. That a lot of times you don't take time for yourself or you don't know how to create an experience. And so we've collaborated with lots of individuals, and this is a crazy example, but if there's something that you'd desire to do in life, and an example would be, let's just say you've loved Bruce Springsteen and you've wanted to sing on stage with Bruce Springsteen.

We actually have resources now that can actually, do that for you. And so it's just trying to help people get to another level that they've been stuck at. Don't know the next step, who to contact. We want to be a resource for that. So really the Dream Architect Life is all five of those pillars.

[00:11:28] Jeffrey Feldberg: Wow, Bryan, there is so much there and so just to recap, what I heard was the first pillar is wealth. The second pillar is the purpose or your why. The third pillar is health. The fourth pillar is legacy, and then the fifth is experience. And I've gotta tell you, as I look to my own post-exit life, I would give myself a failing grade in a few of those areas.

I did well on the first pillar. And then, I've been working my way on, on the third pillar. But truth be told in my post-exit life. I didn't have an Advisor like you and a quick side step here. And we'll get to this you're not only an Advisor for business owners, but you're also the Advisor to advisors other Wealth advisors.

And we can talk about that, but the whole post-exit of what's your purpose and why are you doing what you're doing and your legacy and just you call them experiences. I call them magic moments. You know what when you've had a successful liquidity event, sometimes you have too many choices and you don't have limitations necessarily.

So having someone like yourself who can really guide the process along the way would be absolutely instrumental. So let me do this for the business owners that are listening in. Let's put them into two categories. Some are preparing for a liquidity event and others have had a liquidity event for the ones that are preparing for a liquidity event.

Bryan, when they come to you and you're working with them towards a liquidity event, where are the typical gaps or blind spots that they may not even be aware of that can really hurt them if they don't get some, guidance or leadership from you along the way?

[00:13:04] Bryan Sweet: Yeah, depending on where they are, in their lifespan of being a business owner. And I'm gonna give you a quick plug here, but absolutely most people have no real idea on how to value their business or the things that they need to do prior to selling their business, to get maximum value for it.

So I would tell you without a doubt for business owners, that would be the number one, because if you really think about it, business owners, number one, asset is their business typically. And if you can multiply what the value is just by knowing the proper techniques things to do and learn from somebody that's had

multiple experiences with it, cause you know, just like things I do. Some people have never retired before. Most people have never retired before we've helped thousands. And utilizing somebody like you that has those skills and talents is so helpful and the benefits far out seed the cost.

So that would be the first one the second one is probably relating a lot to tax planning and being very efficient in how things are structured now, for sure on paying the least amount of taxes. But what I've found is people get so wrapped up in, I wanna pay the least amount of taxes today that they don't think about

the repercussions of what they do today and how it will affect down the road, especially if tax rates go up. And we all know that if nothing happens in the meantime, tax rates are gonna go up January of 2026 and it's so important that you understand the decisions you make today and what effect they have on tomorrow.

So those will probably be the top two.

[00:15:03] Jeffrey Feldberg: What's interesting about that? And really each one of those, heck we could do a whole episode on that. There's so much material of what's there, but even let's go on onto taxes because for most business owners, it's a little bit of a bitter pill. They don't realize you don't necessarily wanna minimize your taxes leading up to a liquidity event because that's where your wealth is gonna come from. And two statistics are to throw out there both are 90%. Up to 90% of liquidity events fail, which is terrible.

But at the same time, as you alluded to earlier, Bryan, 90% of business owners, their wealth is tied up in the business, literally the golden handcuffs. And so why gamble with your future? And so what you're saying on the taxes for our listeners is, oh, so true, but it's painful because really the implication is you wanna show your future buyer exactly what the business is doing, not after the sale, but leading up to the sale. So you wanna have full on profits. And the one saving grace is I'm just gonna pick a number. If every dollar of profit is worth $10 in your liquidity event. You know what the extra taxes that you pay will be around and error relative to the additional value that you're getting.

But Bryan, you don't hear this a lot from wealth advisors, and let's circle back for a moment to pillar number three health. And I loved that analogy that you gave of being healthy. You have a thousand wishes and if you're not healthy of one wish and yes, your health is your wealth.

And so can you share with us? typical scenarios that you're seeing of clients of yours, who perhaps prior to you, weren't looking after pillar number three their most important pillar of all the health.

[00:16:41] Bryan Sweet: Yeah. Unfortunately, a lots of examples where during their work life, they maybe took on too much stress and overdid it, didn't sleep right. Didn't eat right. Didn't exercise. And not may be on purpose, but in a lot of cases, they just didn't know the proper things to do.

They didn't have anybody giving them any guidance. And I think the biggest thing is once people start seeing some of the statistics on. The benefits of some of these little health and longevity. Tricks of the trade, if you wanna call 'em that it really becomes eye-opening of why wouldn't you wanna do that?

So if you're leading up and at some point, you're gonna have the most amount of money you've ever had in your whole lifetime. And now you're finally gonna get the time and ability to do whatever it is that you've been working your tail off for. Wouldn't you want the ability to do that for as long as possible and be in a condition where you have the energy and the skills and the ability to do that for a longer period of time? By making some changes or be being aware of certain things that are going on in the healthcare field. Those things are absolutely possible.

And just chatting with clients about concerns and just seeing lots of clients retire and then literally very short times afterward having major health issues and not being able to literally do any of the things that they deemed important. I just felt if I can help be a resource to help people learn and where to go and who to see to get the help. And you typically, this is nothing against our medical profession, if you're a regular doctor, most of this stuff, they're not even gonna know. And I'm just fortunate in that I belong to a lot of mastermind groups that are full of these, doctors and people that are creating all these life-changing things and get exposed to this

and belong to some classes where that's upgraded on that. And all I'm simply doing is sharing these resources and reaching out to these people and making 'em available to our clients.

[00:18:52] Jeffrey Feldberg: And Bryan again, I'll just share with you and four listeners, please listen up because again, what Bryan is doing is really industry-leading and particularly on the health perspective, a very quick story for you, Bryan, three, four months ago, being a biohacker I picked up a continuous glucose monitor and I'm not diabetic. Prior to the continuous glucose monitor, I would say, yeah, Jeffrey's a healthy guy doing all the right things. Wow. You know what I saw with my glucose levels shocked me and I'm gonna put out there. I was probably heading on a pre-diabetic path without realizing it.

What I thought was healthy wasn't. Later learned that 88% of the us population is metabolically unhealthy think about that. So almost 9 out of 10 people have some kind of metabolic issue, like a train going off the rails, heading their way, don't even know it. And so now imagine a business owner works with you, achieves the Wealth, and then boom.

Like you're saying a health issue comes up. You can't even enjoy it. And really your golden years, aren't your golden years. So what you're doing on the health side is absolutely incredible, but I wanna switch gears for a quick moment because you're truly a thought leader and you're not just helping business owners and your clientele and your practice.

You're also helping other very successful Wealth advisors. You're like the Advisor to the Advisor. And so from the outside, looking in, Bryan, what's going on with that? Why are you doing that? Some people would Bryan. Have you lost your marbles? Why are you helping the competition? What's going on here?

[00:20:23] Bryan Sweet: Thank you, Jeffrey. I think one of the things is I have found that I've had lots of people that have helped me and been a mentor to me and it's been so helpful. So when I have the ability to help somebody and they actually take the advice and implement it I feel very good. And so the, what you were alluding to is I have a partner in this but we put on an annual

we call it the elite Wealth Advisor symposium. And it's an invitation only to the top financial advisors around the country. And we started it about five or six years ago, simply because we would go to these conferences and barons and Forbes and literally half or two-thirds of the speakers and information weren't really applicable to us as top advisors.

And we just said, there's gotta be a better way to put this together. So Randy and I would go to these conferences and we'd probably said this to each other for four or five years. And when we finally said we can probably create one. And so we have done that and we have a two and a half day event and other like-minded people that you know

want cutting edge information and people that are unique to the industry. So I'm very fortunate. I get to meet some amazing people in some of the mastermind groups I'm in and bringing the different thoughts from different industries into our industry, and then taking the concepts and applying it to the financial industry has just been, literally life-changing.

And the fun thing about it is. The people that attend just gets such a unique experience that they've not gotten before. And it's really helped escalate a lot of these advisors practices and the notes and the comments and the positive things that they tell us. That they got from the conferences keeps driving us forward.

And so that also makes you feel good. And then my partner in sweet financial partners. We also have a coaching business for, I would say, not less successful, but advisors that just haven't, maybe got to the level that they'd like to yet just teaching them more of the basic principles and some of the success tips that we've had at sweet financial partners over the years and how to create a great culture and some, marketing techniques and things that I do as an Advisor.

 We try to help both growing advisors and then those that are at the top of their field but two separate engagements.

[00:23:08] Jeffrey Feldberg: And what's interesting for our listeners. I want you to think about it for a moment. If you're gonna judge someone by their actions you know what, here's Bryan going along. And by the way, he's a Forbes best and state Wealth Advisor for many years and see something in the industry that he doesn't like.

So he taps the shoulder of his friend Randy Carver. And he says, Hey, Randy, you know what, let's do something about this. And they create their own event, their own two-and-a-half-day workshop. Who does that? Bryan does. And then on the flip side with the ultimate Advisor coaching, and I'll put this in the show notes, we were fortunate enough to have Brittany on the show and Brittany shared her Wealth of information and her insight.

So, Bryan, you're really a make-it-happen kind of guy, and everywhere around you. You're making the ultimate difference for people, which is just incredible to see you're truly paying it forward.

[00:23:56] Bryan Sweet: I appreciate that.

[00:23:57] Jeffrey Feldberg: Let me ask you this. If I'm a business owner, maybe I'm even a former business owner. Now I've had a successful liquidity event.

What should I be looking for in a Wealth Advisor that I can make sure that I'm checking the boxes? In other words, where would be some issues where people are now coming to you from other sources? And they're saying, Hey, you know what? I don't think something's quite right here. Can you take a look, Bryan, what are you finding?

What are some of the red flags or the warning signs?

[00:24:24] Bryan Sweet: Yeah, I think the first thing is you want somebody to act as a fiduciary for your best interest. So one, you need to feel that everything. That the firm you're working with is doing is because it is in your best interest. So that would be number one. Number two, I think you need to make sure that you feel you're being communicated with.

In an appropriate fashion. Now everybody's a little bit different, are you getting the desired communication? Are you getting the reviews? The follow-ups when I guess the judge of this would be the following, especially when the markets are turbulent in 2022 is been, turbulent relative.

Maybe history. This is a point in time when you really should be hearing more from your Advisor because this is when one, there could be lots more opportunities. Two. This is when the fear factor comes in and gets people's emotions going where you might wanna make a bad decision. And it's the worst time actually to make that decision.

And you wanna make sure that you're talking about all of these things on a very proactive basis. I would tell you the biggest reason we get new business is advisors don't follow up with their clients. And they hide under their desk, especially when bad times occur. So you don't want that.

I think you want somebody that is, you're like your quarterback and coordinates all your financial affairs. We like to work directly with your CPA. We do a lot of tax planning for our clients. We do not do tax returns, but anything we come up with, we like to coordinate with your CPA just to say, here's what we're seeing.

What do you think anything wrong with what we do before we implement it? Same with attorneys and estate planners. You want to make sure that every one of your advisors is chatting so that everybody's working to the same goal and you're not going left and the other guy's going right. And it's making the plan not do what you want to.

And then the biggest thing. Is it focused on your desires, dreams, and what you want the world to be in the future? And hopefully, they're doing it in a very proactive, positive, great attitude, take good care of it, that the team is very energetic and you feel like, you're their only client.

[00:26:46] Jeffrey Feldberg: Terrific insights and some boxes to check for all of us. And Bryan, let me ask you this because there's a prevailing myth out there, and I hear a time and time again from business owners and the myth is something like this in the narrative. You know what, Jeffrey? Yeah, one day I will need a Wealth Advisor.

I just don't feel that I'm ready right now. Or I don't feel that I have enough right now. Now, Bryan, I'm the guy who wears two belts and two suspenders when it comes to preparation and we have our Deep Wealth 9-step roadmap. I'm a huge fan of preparing as early as possible.

But that said, for business owners who have really talked themselves out of a Wealth Advisor, maybe give us some straight talk of. When is the right time to find somebody like yourself in a Wealth advisory position?

[00:27:30] Bryan Sweet: Yeah. I think for most people if you're not using one, there's gonna be some benefit in it. And then you just have to completely understand what the cost is and what are you going to get for the cost. And then what is gonna be the outcome, how better off, or what advantages do you gain by going through that experience?

So it does definitely, you have to feel that the cost, the time is gonna propel you forward faster than doing, it yourself or doing nothing, but just like Jeffrey had mentioned. Financial planning or Wealth planning is just like planning for the sale of your business. The sooner you can do it, you can spot the corrections that need to be made.

You can fix 'em get those things instead of working against you, working for you. And there are a lot of times where there's little tweaks and opportunities that you may not even be aware of. That could make a major impact either on your growth, your taxes, all sorts of things, and just having a different set of eyes from a professional that's all they do for a living.

Could be very beneficial. And so I would just tell people is I would, if you haven't done one, I would try somebody and I would get some referrals from friends that you feel very comfortable with. Or somehow you feel, that you're comfortable. I would interview a couple of them two or three.

And just see if there's one that you have a little better feel that, I, that they seem like they're a little more in tune with who I'd like to work with. Go have a discussion. Typically there's no fees for that first discussion and just have that conversation about what can you do.

They should be asking you a lot of questions about where you're at and where do you wanna be. And then, give it a try. And so you can do this on a trial basis if you would like, and, pay for maybe don't transfer assets anywhere or do anything, but maybe have 'em put together a short term financial plan where gimme some based on every, all the questions you asked me, give me some recommendations or ideas on what you would do to make my situation from where I'm at, to where I described. I'd like to be, and see what you think. And then, maybe it costs you a little bit for that. And then if you like what they said, then you could have them implement it. But if you've really never had a deep-down conversation with somebody about your big dreams and goals and where you want to be in life and where the future might bring you, I will tell you most of the time, there's gonna definitely be some advantages that you're aware of that you're missing and, waiting two or three or five or 10 years could have a major effect. And it's just like compound interest. The longer you let it work for you, the better the numbers are same with planning. And that's why it's so important for business owners. To maximize the value of their business because that in and of itself is the biggest asset you're ever gonna have.

So there's other things you can do with your investments and taxes, but especially your business is such a huge thing.

[00:31:03] Jeffrey Feldberg: And Bryan two things really send out. And for listeners, I really hope that you're paying attention. And for starters, Bryan, you've really mentioned this a couple of times and it's worth, really taking it out from the conversation that we've had and highlighting it. A liquidity event. It's not how much money you get.

It's how much you actually get to keep. And taxes is all about that. So what Bryan is sharing of, hey, we can help on the tax side. And if not us, we'll put you in touch with the right people, these tax instruments, you can't decide I'm gonna have a liquidity event today, and I'm gonna put a tax plan in tomorrow.

It doesn't work that way. Oftentimes these tax plans can take years. And they have to really reach certain benchmarks for them to be accepted and approved by the IRS and all those other good things that come along with that. And so having the right tax Advisor in place is really gonna be everything to making sure that you actually have enough to live on.

And Bryan we've had guests who have shared on the show that they've known business owners had a liquidity event realized after the liquidity event. hey, you know what, even though I got the check, it's not enough for me to live on and they've had to go out and get other kinds of jobs. They're back in a JOB not even the owner of the business because they can't make ends meet.

[00:32:27] Bryan Sweet: Such a great comment. And you need to, you know, if you're gonna sell your business, you want to have made sure you did the plan and factored in what is it that I actually need to net from my business sale to make sure it takes care of all my obligations, over my lifetime. And the other big thing is just in general, we talked about longevity, just people, in general, are living longer.

So if you make your plan where gee, my mom and dad live till 80, 85, and you do your plan to 80 85, and you're gonna run outta money the last day at 85. You're probably gonna have some major problems because one, we could have inflation like we have now running rampant. More than likely, people are gonna start living to age 100 with a lot of regularity.

So we like to, run our plans to age 100. And then for those that are really conscious of health or maybe a little on the younger side, 120 is not out of the realm of things, I would say a 100, for most people is gonna be a pretty good number, but I would agree, and that's why we started doing some of these things.

Cause we had some people sell their businesses and two things happened. One, they didn't do the tax planning in advance. And, or they didn't take our advice and it just, blew up or they didn't do some things before they sold. And so then the taxes, they ended up paying a heck of a lot more taxes or they had to go back and get that JOB as you mentioned, which is not was not anywhere on their list of objectives over their lifetime is to get the other JOB.

[00:34:06] Jeffrey Feldberg: It's interesting. And then parlaying off of that, the second thing that you mentioned, and you don't really hear a lot of this out there and for our listeners, what Bryan shared is absolutely crucial. If you're not sure about a particular Wealth Advisor, Bryan, I like how you said, speak to a Wealth Advisor.

Get their advice. And even if it costs you a few dollars for their time, you can take some of their suggestions, not spend a dollar, but you can paper trade it. And if they're saying, hey, I would do A, B C, D, and E. Well, you can follow A, B, C, D, and E on paper and say, okay, how did that do? Now, there's a part of me that says, paper trading is great, but oftentimes I have a longer-term perspective.

That's, gonna go beyond 30, 60, 90-days, we're talking years and it's a set it and forget it kind of thing where I'll leave it to the Wealth Advisor, but paper trading. It's a novel suggestion. You don't really hear a lot about that out there. And what a great way just to dip your toe in the water and hey, is this something that I could see myself working with?

[00:35:02] Bryan Sweet: Yeah. And especially if you've never worked with somebody before, it's kinda you know, try it before you buy it a thing. And if you like it, you can just expect more of the same and the continual coordination and monitoring and updating of everything for you. We find that we work best with clients that just wanna delegate all the decision-making.

They say these are the objectives and goals we wanna accomplish. These are the timeframe. And literally, all they care about is that when that goal or dream objective happens, we have the funds it's ready to go. And, it's they wanna know what time it is, but they don't care to know how to build the watch.

And we're the watchmaker. They get to re-read the time. And then they can take all of their time and do anything and everything that they find is enjoyable. There's obviously a few people that probably managing money and have the time and want to take the time.

But very few people know how to manage money. Know how to do taxes, know how to do estate planning, know how to, monitor all those things, and then coordinate it all. Even if you do one part of it, you probably need a quarterback to help make it all fit together in a nice pie.

[00:36:21] Jeffrey Feldberg: And Bryan. Absolutely. And I'm gonna dispel another myth that a lot of business owners out there have, and business owners listen up. It's not your responsibility to have to manage your money. And I know a lot of business owners feel, geez, I should, I don't have the business anymore.

I used to manage the business day in, day out. I should now manage the money. Absolutely not. You play to your strengths, now yes there's always exceptions. And I know some former business owners that are incredible Wealth managers for themselves, but you know what? They are the exception. They are not the rule.

The statistics are not terrific. Let's not gamble with your future. With your newfound Wealth. You want to find a Wealth Advisor that does his day in day-out. And Bryan, let me ask you this. We've really been focusing on the first few pillars, we've talked about Wealth, and then we've talked about health.

So I wanna focus in now on pillars, number two and number four because in many ways they're tied together. So pillar number two, is your purpose, your why, and then really, to me, the next logical one that comes right out of that is when you know your purpose, know your, why. It's your legacy. And the first question that some people may be thinking is, okay, what the heck does a Wealth Advisor?

What are they telling me about? And what do they know about my purpose and my why and my legacy? So let us in on what's going on there.

[00:37:38] Bryan Sweet: Yeah. And to say I'm the expert in telling you what your, why is, would not be accurate, but we have just, having been in the industry for 43 years and literally worked with thousands of business owners, one of the things as I alluded to when we started the podcast, is it so common that when somebody retires and especially business owners and then being a business owner, I can relate to this is that your whole being is tied up in who you are and what you're doing on a day to day basis. And then all of a sudden, for whatever reason, you decide that I'm gonna go try something different. And all of a sudden, you might have been the big guy in the industry and everybody looked up to you and you went to these conferences or you were on these committees and now all of a sudden you're somebody different and you're just this retired guy. And so a lot of people have just struggled with what do I do? So what's my next chapter look like and how do I make that productive? And so we've just created some collaborations with different firms outside of our firm that are experts in helping people find out

their why and where they should maybe spend their time and whether it's volunteering or whatever, so that when they actually get up in the morning, instead of wondering which, Oprah rerun, should I watch, they actually have a purpose. And a meaning for, the next day, the next week, the next several years.

And it's just been proven if you don't have a why or a purpose, your lifespan is substantially shortened. If you don't have a reason, to get up in the morning. So if nothing else, the why is really good, if you wanna make sure. Live a longer life. And so it's mostly be, we like to handle this because of trying to help people through these conflicts and the reason people go through 'em, but don't get over 'em is they just don't know where or who to go to get some help. And so that's one of the things that we wanted to do is, and why we created this Dream Architect Life platform is to be a resource center for any or all of the five pillars. And depending on what you're trying to do, that's what we're delivering. And then as you mentioned, the legacy component is that's just really dealing with if you're married and have children, what legacy do you wanna leave behind? How do you want your children to act and understand, your values and why you worked hard, and what you believe in so that you can distill that in them so that they become better people? I think it's, maybe it was Bill Gates or somebody said, I wanna leave my kids enough money so they can do anything, but I don't wanna leave 'em so much, they don't do anything. And so it's figuring that out. And then also just your charitable bequest. So a lot of times people look at charitable things and then they do that after they pass away. Well, If you can do that and see the impact while you're living, would that have a bigger impact on your life to know, gee, look at what I've done while I was living. Especially if you could do it, not affect your ability to maintain the quality of life and all the things that were important to you. So why wouldn't you do it now, when you can help and see the results versus waiting? So a combination of both of those Jeffrey.

[00:41:31] Jeffrey Feldberg: And words to the wise for all the listeners out there. Please listen to Bryan. I didn't follow that advice after my post-accident. And I gotta tell you some of the biggest mistakes that I made, bad business decisions, bad personal decisions that all culminated together. Happened, because I didn't know my why after the post-exit life I had all of this white space, I wasn't used to, it didn't know what to do.

It was really it's you think mutually exclusive, I had this big white space, all this silence in my life and it was noisy. I had all the wrong messages in my head of what I should be doing when I should have been doing the opposite. So Bryan is spot on with what he's saying. And in fact, Bryan, I've had the benefit of my favorite search engine while you were talking. So it was Warren Buffet and it's a brilliant quote. And it goes something along the lines of enough money so that they would feel that they could do anything, but not so much that they could do nothing. And, you're absolutely right when it comes to legacy when it comes to estate planning. Again, Bryan is offering really a fully comprehensive outlook with this platform, the Dream Architect, the life platform that can really make a difference for your life. And the other thing that's interesting, Bryan, you've been at this for 43-plus years and counting.

And so for the business owners out there, if you wanna learn tennis, and you're brand new at this, and you wanna just go out there and you wanna get to Wimbledon, are you gonna go and find someone off the street? Who's never played tennis before? hey, why don't we learn together? Or are you gonna go to a champion?

Hey. Teach me how to win at tennis. So it's the same thing when it comes to your Wealth, why would you wanna figure it out on your own? Bryan and the team and the Dream Architect Life platform they've been there. They've done that. They've done it with countless business owners. They've done this with other Wealth advisors.

Why wouldn't you wanna be the benefactor of that time and experience, and it's really mentorship at its best in every sense of the word. And to circle things out here, Bryan, big picture-wise. I love what you said about legacy because you and I were both on the same page. Here at Deep Wealth. What gets us outta bed is the opportunity to change the social fabric of society.

We know that going through the Deep Wealth. 90-day program or 9-step roadmap. It allows people to become wealthier. And like you're saying with that Wealth, they can create a foundation or pick a charity or find a social cause to really make a difference. So it's terrific that you're really paying that forward and helping people just become that much more wealthier so they can do some terrific things with that.

[00:44:00] Bryan Sweet: We're glad there's people like you that help people maximize the value of their businesses and their hard work.

[00:44:06] Jeffrey Feldberg: Thank you. Birds of a feather, right? Birds of a feather.

[00:44:09] Bryan Sweet: That's right.

[00:44:09] Jeffrey Feldberg: Bryan, let me ask you this. We're starting to bump into some time and I've really enjoyed the conversation. We could just go on and on, but let's start to wrap things up and I'd like to do a quick thought experiment. I'm privileged to be able to ask this question, including your partner, Brittany, when she was on the Deep Wealth podcast.

And so here's the question I'd like you to imagine the movie Back to the Future and in the movie you have this magical DeLorean car, which can take you to any point in time. So Bryan, imagine now it's tomorrow morning, you look outside your window, and there it is. The DeLorean car is not only their curbside, but the door is open waiting for you to hop on in.

So you hop in and you can go back to any point in your life. Bryan, as a young child, a teenager, whatever point in time it would be. Bryan, what are you telling your younger self in terms of life, wisdom or lessons learned? Hey, Bryan, please do this, but don't do that.

[00:45:05] Bryan Sweet: That's a really amazing question. The first thing that comes to mind is I would go back to the start of my wealth management career. And if I knew what I knew today, I would take all of the things we're doing right now and have built the platform 43 years ago, cause I could help a lot more people make a lot less mistakes and have much better lives than, maybe I have in the more recent times.

[00:45:37] Jeffrey Feldberg: Wow. You know what spoken really like an individual who cares about people, what you do, and someone who really wants to paid forward from the heart and terrific insights and advice. Bryan, thank you so much for making this podcast episode, really a special one. And as we wrap things up as always, please stay healthy and safe.

And one quick question for you, and we're gonna put this in the show notes for our listeners who wanna find you online or wanna reach out and get more information about the Dream Architect Life, where would be the best place?

[00:46:10] Bryan Sweet: They can reach out to me at my email address. I do personally answer all my emails, bryan[at]suitefinancial[dot]com or you can go to We have access to some retirement planning tools and mindset exercises that might be helpful for people just to go through.

[00:46:32] Jeffrey Feldberg: Terrific. You know what? For our listeners, it doesn't get any better. Bryan gave his personal email out there, take the man up on his offer. Send him an email, ask him some questions, get a dialogue and see where that can take you. You will be the better for it. Bryan, once again heartfelt thank you for your time, your insights, and your wisdom today.

[00:46:50] Bryan Sweet: It's absolutely been a joy, Jeffrey. Thank you for having me on.

[00:46:53] Sharon S.: The Deep Wealth Experience was definitely a game-changer for me.

[00:46:57] Lyn M.: This course is one of the best investments you will ever make because you will get an ROI of a hundred times that. Anybody who doesn't go through it will lose millions.

[00:47:07] Kam H.: If you don't have time for this program, you'll never have time for a successful liquidity

[00:47:11] Sharon S.: It was the best value of any business course I've ever taken. The money was very well spent.

[00:47:18] Lyn M.: Compared to when we first began, today I feel better prepared, but in some respects, may be less prepared, not because of the course, but because the course brought to light so many things that I thought we were on top of that we need to fix.

[00:47:33] Kam H.: I 100% believe there's never a great time for a business owner to allocate extra hours into his or her week or day. So it's an investment that will yield results today. I thought I will reap the benefit of this program in three to five years down the road. But as soon as I stepped forward into the program, my mind changed immediately.

[00:47:56] Sharon S.: There was so much value in the experience that the time I invested paid back so much for the energy that was expended.

[00:48:06] Lyn M.: The Deep Wealth Experience compared to other programs is the top. What we learned is very practical. Sometimes you learn stuff that it's great to learn, but you never use it. The stuff we learned from Deep Wealth Experience, I believe it's going to benefit us a boatload.

[00:48:19] Kam H.: I've done an executive MBA. I've worked for billion-dollar companies before. I've worked for smaller companies before I started my business. I've been running my business successfully now for getting close to a decade. We're on a growth trajectory. Reflecting back on the Deep Wealth, I knew less than 10% what I know now, maybe close to 1% even.

[00:48:38] Sharon S.: Hands down the best program in which I've ever participated. And we've done a lot of different things over the years. We've been in other mastermind groups, gone to many seminars, workshops, conferences, retreats, read books. This was so different. I haven't had an experience that's anything close to this in all the years that we've been at this.

It's five-star, A-plus.

[00:49:04] Kam H.: I would highly recommend it to any super busy business owner out there.

Deep Wealth is an accurate name for it. This program leads to deeper wealth and happier wealth, not just deeper wealth. I don't think there's a dollar value that could be associated with such an experience and knowledge that could be applied today and forever.

[00:49:23] Jeffrey Feldberg: Are you leaving millions on the table?

Please visit to learn more.

If you're not on my email list, you'll want to be. Sign up at And if you enjoyed this episode of the Sell My Business podcast, please leave a review on Apple Podcasts. Reviews help me reach new listeners, grow the show and continue to create content that you'll enjoy.

As we close out this episode, a heartfelt thank you for your time. And as always, please stay healthy and safe.

Click here to book your free exploratory strategy session.

Enjoy the interview!